MAC Production Group

What MAC Production Group does

MAC Production Group (DBA MAC Pro AV) is a privately held, founder-owned full-service audio visual production company headquartered in Orlando, Florida, founded in 2006 by Mike and Kristie Macaluso. The company delivers professional AV production for live, virtual, and hybrid events, including sound reinforcement, stage and architectural lighting design, video production (multi-camera, IMAG, LED walls, projectors), live streaming and webcasting, projection mapping, and full concert and festival production. It operates across four Florida metros — Orlando (HQ), Tampa, Jacksonville, and Gainesville — and travels nationwide for touring conventions and concert productions. The underlying technology stack is hardware-driven, built on professional-grade equipment from premium brands including Clay Paky, Martin, Robe, Chauvet, Elation, GrandMA, and Chroma-Q, with no proprietary software platform, public API, or AI/ML capability disclosed.

The business model is built on three revenue streams: (1) short- and long-term equipment rentals (including dry rentals for qualified professionals without technicians), (2) professional AV services with operators and technicians, and (3) full-service event production covering load-in through load-out. Pricing is quote-based and not publicly disclosed; customers engage via consultation requests, website contact forms, and phone. The company also bundles turnkey live streaming with third-party platforms (Zoom, GoToWebinar) and ticketing/engagement tools (Eventbrite, VEVOX).

MAC Production Group serves a horizontal mix of customer segments: corporate events and conferences (primary), concert and festival production (primary), virtual and hybrid events, private social events, and traveling/touring AV services. Named clients include the Orlando Symphony Orchestra, IMCA Conference at Omni Hotel, a national conference of approximately 700 attendees, and a multi-room corporate conference with 150 speakers and two award shows. Marketing is primarily content-driven through a company blog on AV topics, an SEO-optimized website, email newsletter, and organic social, with direct consultation requests as the bottom-of-funnel conversion path. The company is operated by a small founder-led team with no disclosed external funding, acquisitions, or institutional ownership.

Name

MAC Production Group

Legal name

MAC Production Group

Website

https://macproav.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MAC Production Group is a privately held, Orlando-based full-service AV production company providing audio, lighting, video, live streaming, and festival production services to corporate, conference, concert, and virtual event clients across Florida and nationwide, founded in 2006.

Ownership category

akta.pro rank

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Audio visual production
• Event production services
• AV equipment rentals
• Live event production
• Stage lighting services

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Equipment Rentals: Short term and long term rental contracts for professional AV equipment including audio systems, lighting, video equipment, and staging. Both dry rentals (without technicians) and full service rentals with professional staff.
2. Professional AV Services: Full-service AV production including sound reinforcement, stage lighting, video production, live streaming, and stage design with professional technicians and operators.
3. Event Production: Complete event production services for concerts, festivals, corporate events, conferences including setup, operation, and load out services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MAC Production Group is a full-service audio visual production company providing audio equipment rentals, stage lighting, video production, live streaming, projection mapping, and stage design for live and virtual events. They also rent professional AV equipment on a short-term and long-term basis (both dry rentals and full-service rentals with technicians). The company delivers complete event production services for corporate events, conferences, concerts, festivals, and private social events throughout Florida and nationwide.

Product overview

MAC Production Group is a full-service AV production company offering an integrated suite of event production services. The core offerings include audio equipment rentals (speakers, mixers, microphones, line-array systems), stage lighting services (moving lights, LED, special FX, gobos), and video production (multi-camera recording, IMAG, LED walls, projectors). Supporting services include live streaming/webcasting with custom registration and multi-camera production, corporate video production, festival and concert production, and touring event support. The company also provides projection mapping services for immersive experiences and rents equipment on both short-term and long-term basis. Services are available throughout Florida with travel nationwide, and the company specializes in both in-person and hybrid event formats.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Chauvet Professional: Chauvet Professional is a manufacturer of professional lighting fixtures that MAC explicitly lists among its equipment inventory brands. It is an industry supplier/ecosystem participant rather than a direct competitor, but is highly relevant as a technology enabler for MAC's service delivery.
• Eventbrite: Eventbrite is a ticketing and event registration platform that MAC recommends to clients for ticketing distribution. It is an enabling technology partner in the event production ecosystem, not a direct AV competitor, but adjacent to MAC's virtual event service line.
• Zoom Video Communications: Zoom is explicitly offered by MAC as a webcasting platform option for virtual events and webinars. It functions as an enabling technology for MAC's hybrid event production services rather than a competing AV provider, but is integral to the virtual event value chain MAC participates in.

Broad incumbents

• Encore Event Technologies (formerly PSAV): Encore is the largest venue-affiliated AV and event technology provider globally, supplying AV production services to hotels, convention centers, and corporate events. It directly overlaps with MAC's conference and corporate AV offering but at vastly greater scale, with hotel chain exclusivity contracts that MAC explicitly positions against.
• Production Resource Group (PRG): PRG is one of the world's largest providers of entertainment and event production solutions, including lighting, audio, video, and rigging. It serves concert tours, festivals, and corporate events globally — the same end markets MAC addresses — but with substantially deeper equipment inventory and touring capability.
• Freeman Company: Freeman is a leading brand experience and event production company with deep AV, staging, and event technology capabilities for trade shows, conferences, and corporate events. It operates at significantly larger scale than MAC but addresses overlapping corporate event and conference customers.

Regional players

• Onstage Systems: Onstage Systems provides concert touring, festival, and corporate event AV production with a regional U.S. footprint. Its service mix — sound, lighting, video, and staging for live events — overlaps directly with MAC's festival and touring offerings, though it operates in a different region.
• Showpro Event Productions: Showpro is a Texas-based AV and event production company providing concert, festival, and corporate event production services. It is comparable in operating model and customer mix to MAC but serves a different U.S. geography, making it a regional peer rather than a direct Florida competitor.

Direct peers

• LMG (Lexicon Media Group): LMG is a national AV rental and production company providing video, audio, lighting, and LED solutions for corporate events, concerts, and touring shows. It mirrors MAC's integrated service model (rentals plus full-service production) at a larger national scale and competes in similar customer segments.
• IMS Technology Services: IMS Technology Services provides AV production, staging, lighting, and live event support for corporate meetings, conferences, and live broadcasts across the U.S. It competes head-to-head with MAC in the mid-market conference AV segment and offers a comparable mix of equipment rentals and full-service production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/macproav

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAC Production Group