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Southern California Earthquake Center

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uuid002lt1u

Namestring
Southern California Earthquake Center
Legal namestring
Statewide California Earthquake Center
Websiteurl
scec.org
Company typeenum
Private
Founded yearint
1991
Descriptiontext

The Statewide California Earthquake Center (SCEC), formerly the Southern California Earthquake Center, is a collaborative research center headquartered at the University of Southern California in Los Angeles. Founded in 1991 and rebranded in 2024 to reflect its expanded scope across the entire San Andreas Fault System, SCEC develops and disseminates earthquake system science for academic, government, industry, and public audiences. Its core products include CyberShake (a physics-based probabilistic seismic hazard analysis platform), the Community Fault Model and Community Earth Models (3D representations of California's fault geometries and crustal structure), the Broadband Platform for ground motion simulations, the open-source UCVM velocity model framework, and the Tandem HPC SEAS earthquake cycle code. SCEC also runs the international ShakeOut earthquake preparedness program, which engaged 10.4 million+ participants in California and 58 million+ worldwide in 2025.

SCEC is governed as an academic research consortium rather than a commercial enterprise. The center is funded primarily by federal grants from the National Science Foundation and the U.S. Geological Survey, with additional support from the Department of Energy, NASA, FEMA, the California Office of Emergency Services, and industry partners including PG&E. Research outputs, software tools, publications (5,900+ in the community database), and educational resources are distributed to the public at no charge. The center coordinates a network of 100+ research institutions, convenes an annual meeting of 400-500 participants, runs internship and research travel award programs that constitute a next-generation scientist pipeline (with early-career attendees comprising over 40% of the annual meeting), and operates workshops, training programs, and technical activity groups as part of its science plan. Revenue mechanics are grant-cycle based, with no commercial pricing or subscription model applied to its research outputs.

Short descriptiontext

The Statewide California Earthquake Center is a USC-headquartered research consortium that develops physics-based earthquake system science, community fault and ground motion models, and the ShakeOut preparedness program for federal agencies, 100+ research institutions, and the global public, funded primarily by NSF and USGS grants.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
earthquake system science, seismic hazard analysis, ground motion simulation, earthquake preparedness, geophysics research
NAICS code1 code
  • Engineering Services541330
SIC code1 code
  • Services-Engineering Services8711
Product category
Earthquake Science Research
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Government Research Grants
TypeSubscription Recurring
Description

Primary funding from National Science Foundation (NSF), U.S. Geological Survey (USGS), with additional support from DOE, NASA, FEMA, and other government sources to conduct earthquake science research and education programs

scec.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 4 records shown
1ShakeOut
Description

An annual earthquake drill and preparedness program with millions of participants in California and worldwide.

scec.org
+3 more records
Core offering1 text field

SCEC is a collaborative earthquake science research center that develops and operates physics-based seismic hazard analysis platforms, community earth models, and ground motion simulation tools. It coordinates multi-institution research on earthquake processes across California's plate boundary and runs public preparedness programs, internships, and annual scientific meetings to advance earthquake resilience and train the next generation of seismologists.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 10.4 million+ participants engaged in annual ShakeOut earthquake preparedness drills
+2 more records
Product overview1 text field

The Statewide California Earthquake Center (SCEC) is a collaborative research hub that operates as a platform-plus-services model, combining core scientific infrastructure products with community engagement programs. The center's primary products include CyberShake (probabilistic seismic hazard analysis platform), the Community Fault Model and Community Earth Models (3D structural representations), and the Broadband Platform for ground motion simulations. These are supported by the UCVM software framework for velocity model distribution and the Tandem open-source SEAS simulation code. SCEC complements its research infrastructure with public-facing programs including the annual ShakeOut earthquake preparedness drills engaging over 10 million participants, the SCEC Annual Meeting convening hundreds of researchers, and educational initiatives including internships and research travel awards for emerging scientists.

Product and service10 records
1CyberShake
CategorySeismic Hazard Software
Description

A probabilistic seismic hazard analysis platform that uses physics-based ground motion simulations to calculate hazard curves for specific sites, enabling detailed seismic risk assessments for infrastructure planning. Used by researchers, agencies, and engineers.

2Community Fault Model (CFM)
CategoryEarth Science Data Model
Description

A comprehensive three-dimensional representation of fault geometries across California, linking real-time earthquake notifications to interactive 3D visualizations of hypocenters and fault structures using CFM 7.0. Used by researchers and agencies.

3Community Earth Models
CategoryEarth Science Data Model
Description

Integrated earth models that synthesize geological, geophysical, and seismological data to provide system-level understanding of crustal structure and earthquake processes across California's plate boundary. Used by the research community.

4Broadband Platform
CategoryGround Motion Simulation Software
Description

A software platform for generating broadband ground motion simulations, enabling researchers to produce realistic synthetic seismograms for engineering applications and seismic hazard analysis.

5SCEC UCVM (Unified Community Velocity Model) Software
CategorySeismic Data Software
Description

An open-source software framework for distributing and querying seismic velocity models, enabling researchers to access standardized subsurface velocity data for ground motion simulations.

6Tandem
CategorySimulation Software
Description

An open-source HPC SEAS (Sequences of Earthquakes and Aseismic Slip) code for modeling earthquake cycles with realistic fault geometry, material heterogeneity, and frictional behavior, available on GitHub.

7Great California ShakeOut
CategoryPreparedness Program
Description

An annual statewide earthquake drill program engaging millions of participants in earthquake preparedness activities, including safety demonstrations and educational outreach to enhance public resilience.

8SCEC Annual Meeting
CategoryConference / Event
Description

An annual gathering convening 400-500 global participants to share earthquake science breakthroughs, assess progress, and chart collaborative priorities for earthquake research and preparedness.

9SCEC Internships
CategoryEducation Program
Description

Research internship opportunities for students providing hands-on experience in earthquake science, preparing the next generation of seismologists and earthquake engineers.

10Research Travel Awards
CategoryEducation Program
Description

Financial support programs for students and early-career researchers to present earthquake research at professional conferences, promoting workforce development in seismology.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1NASA
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Collaborating on geodetic observations, remote sensing data, and advanced modeling techniques for earthquake science

scec.org
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Supporting earthquake preparedness and resilience initiatives, emergency planning resources, and public safety programs

Strategic tierMajorTypeStrategic or Co-development Partner
Description

State agency partner for coordinating earthquake preparedness activities, emergency response planning, and public safety initiatives in California

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Utility company partner supporting infrastructure-focused earthquake research and resilience planning for critical utility systems

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Host institution providing administrative infrastructure, research facilities, and academic partnership for SCEC headquarters and programs

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Network of universities and research organizations participating in SCEC collaborative research programs, contributing expertise across seismology, geology, engineering, and social sciences

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1NEHRP (National Earthquake Hazards Reduction Program)
TypeBroad incumbent
Description

Multi-agency federal program coordinating U.S. earthquake risk reduction across NIST, FEMA, USGS, and NSF; broader in scope than SCEC but directly relevant as the policy and funding umbrella in which SCEC operates.

TypeOthers
Description

Catastrophe modeling firm producing earthquake risk analytics for insurers and reinsurers; adjacent to SCEC as a commercial counterpart that translates its public hazard science into financial risk products.

TypeDirect peer
Description

NSF-funded consortium (incorporating the former IRIS and UNAVCO) that operates geophysical networks and provides open data for seismology and geodesy; closely comparable to SCEC in mission, funding model, and academic community role.

TypeRegional player
Description

Regional nonprofit coordinating earthquake risk reduction across the Pacific Northwest; comparable to SCEC's ShakeOut-style preparedness coordination but for a different U.S. region.

5Pacific Northwest Seismic Network (PNSN)
TypeRegional player
Description

Regional seismic network for the Pacific Northwest operated by the University of Washington; comparable to SCEC as a regionally focused earthquake monitoring and research organization, but serving a different U.S. region.

6Earthquake Engineering Research Institute (EERI)
TypeDirect peer
Description

National nonprofit focused on earthquake risk reduction, bringing together researchers and practitioners; directly comparable to SCEC's role convening the earthquake science and engineering community.

TypeOthers
Description

Catastrophe risk modeling firm that consumes earthquake science (much of it derived from SCEC-style research) to produce commercial risk models; comparable as a downstream user of SCEC's hazard products and a potential commercial partner.

TypeDirect peer
Description

Caltech-operated lab developing seismic networks and earthquake research; comparable to SCEC in mission, academic setting, and use of physics-based and observational earthquake science.

TypeDirect peer
Description

University of California research lab conducting earthquake and Earth structure research in Northern California; comparable to SCEC in academic, federally funded earthquake science but with a Northern California focus.

10U.S. Geological Survey (USGS) Earthquake Hazards Program
TypeDirect peer
Description

Federal program that monitors earthquakes and produces national seismic hazard maps; directly comparable to SCEC as a primary producer of earthquake science and hazard products in the U.S., and a co-funder of SCEC research.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Southern California Earthquake Center

Earthquake Science Researchscec.org

The Statewide California Earthquake Center is a USC-headquartered research consortium that develops physics-based earthquake system science, community fault and ground motion models, and the ShakeOut preparedness program for federal agencies, 100+ research institutions, and the global public, funded primarily by NSF and USGS grants.

What Southern California Earthquake Center does

The Statewide California Earthquake Center (SCEC), formerly the Southern California Earthquake Center, is a collaborative research center headquartered at the University of Southern California in Los Angeles. Founded in 1991 and rebranded in 2024 to reflect its expanded scope across the entire San Andreas Fault System, SCEC develops and disseminates earthquake system science for academic, government, industry, and public audiences. Its core products include CyberShake (a physics-based probabilistic seismic hazard analysis platform), the Community Fault Model and Community Earth Models (3D representations of California's fault geometries and crustal structure), the Broadband Platform for ground motion simulations, the open-source UCVM velocity model framework, and the Tandem HPC SEAS earthquake cycle code. SCEC also runs the international ShakeOut earthquake preparedness program, which engaged 10.4 million+ participants in California and 58 million+ worldwide in 2025.

SCEC is governed as an academic research consortium rather than a commercial enterprise. The center is funded primarily by federal grants from the National Science Foundation and the U.S. Geological Survey, with additional support from the Department of Energy, NASA, FEMA, the California Office of Emergency Services, and industry partners including PG&E. Research outputs, software tools, publications (5,900+ in the community database), and educational resources are distributed to the public at no charge. The center coordinates a network of 100+ research institutions, convenes an annual meeting of 400-500 participants, runs internship and research travel award programs that constitute a next-generation scientist pipeline (with early-career attendees comprising over 40% of the annual meeting), and operates workshops, training programs, and technical activity groups as part of its science plan. Revenue mechanics are grant-cycle based, with no commercial pricing or subscription model applied to its research outputs.

Southern California Earthquake Center firmographics

Firmographics
Name
Southern California Earthquake Center
Legal name
Statewide California Earthquake Center
Website
https://scec.org
Company type
Private
Founded year
1991
Operating status
Operating
Headcount range
11–50 employees
Short description
The Statewide California Earthquake Center is a USC-headquartered research consortium that develops physics-based earthquake system science, community fault and ground motion models, and the ShakeOut preparedness program for federal agencies, 100+ research institutions, and the global public, funded primarily by NSF and USGS grants.
Ownership category
akta.pro rank

Where Southern California Earthquake Center is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Southern California Earthquake Center business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Government Research Grants: Primary funding from National Science Foundation (NSF), U.S. Geological Survey (USGS), with additional support from DOE, NASA, FEMA, and other government sources to conduct earthquake science research and education programs

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Southern California Earthquake Center product offering

Product offering

Core offering

SCEC is a collaborative earthquake science research center that develops and operates physics-based seismic hazard analysis platforms, community earth models, and ground motion simulation tools. It coordinates multi-institution research on earthquake processes across California's plate boundary and runs public preparedness programs, internships, and annual scientific meetings to advance earthquake resilience and train the next generation of seismologists.

Product overview

The Statewide California Earthquake Center (SCEC) is a collaborative research hub that operates as a platform-plus-services model, combining core scientific infrastructure products with community engagement programs. The center's primary products include CyberShake (probabilistic seismic hazard analysis platform), the Community Fault Model and Community Earth Models (3D structural representations), and the Broadband Platform for ground motion simulations. These are supported by the UCVM software framework for velocity model distribution and the Tandem open-source SEAS simulation code. SCEC complements its research infrastructure with public-facing programs including the annual ShakeOut earthquake preparedness drills engaging over 10 million participants, the SCEC Annual Meeting convening hundreds of researchers, and educational initiatives including internships and research travel awards for emerging scientists.

Differentiator

Problem solved

Functional benefit

Brands

  • ShakeOut: An annual earthquake drill and preparedness program with millions of participants in California and worldwide.
  • CyberShake
  • Community Fault Model (CFM)
  • Community Rheology Model (CRM)

Products and services

  • CyberShake A probabilistic seismic hazard analysis platform that uses physics-based ground motion simulations to calculate hazard curves for specific sites, enabling detailed seismic risk assessments for infrastructure planning. Used by researchers, agencies, and engineers.
  • Community Fault Model (CFM) A comprehensive three-dimensional representation of fault geometries across California, linking real-time earthquake notifications to interactive 3D visualizations of hypocenters and fault structures using CFM 7.0. Used by researchers and agencies.
  • Community Earth Models Integrated earth models that synthesize geological, geophysical, and seismological data to provide system-level understanding of crustal structure and earthquake processes across California's plate boundary. Used by the research community.
  • Broadband Platform A software platform for generating broadband ground motion simulations, enabling researchers to produce realistic synthetic seismograms for engineering applications and seismic hazard analysis.
  • SCEC UCVM (Unified Community Velocity Model) Software An open-source software framework for distributing and querying seismic velocity models, enabling researchers to access standardized subsurface velocity data for ground motion simulations.
  • Tandem An open-source HPC SEAS (Sequences of Earthquakes and Aseismic Slip) code for modeling earthquake cycles with realistic fault geometry, material heterogeneity, and frictional behavior, available on GitHub.
  • Great California ShakeOut An annual statewide earthquake drill program engaging millions of participants in earthquake preparedness activities, including safety demonstrations and educational outreach to enhance public resilience.
  • SCEC Annual Meeting An annual gathering convening 400-500 global participants to share earthquake science breakthroughs, assess progress, and chart collaborative priorities for earthquake research and preparedness.
  • SCEC Internships Research internship opportunities for students providing hands-on experience in earthquake science, preparing the next generation of seismologists and earthquake engineers.
  • Research Travel Awards Financial support programs for students and early-career researchers to present earthquake research at professional conferences, promoting workforce development in seismology.

Quantifiable outcome

  • 10.4 million+ participants engaged in annual ShakeOut earthquake preparedness drills
  • +2 more outcomes

Companies that use Southern California Earthquake Center

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Southern California Earthquake Center technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Southern California Earthquake Center partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered major and core.

  • NASAmajorStrategic or Co-development PartnerCollaborating on geodetic observations, remote sensing data, and advanced modeling techniques for earthquake science
  • FEMAmajorStrategic or Co-development PartnerSupporting earthquake preparedness and resilience initiatives, emergency planning resources, and public safety programs
  • California Office of Emergency Services (Cal OES)majorStrategic or Co-development PartnerState agency partner for coordinating earthquake preparedness activities, emergency response planning, and public safety initiatives in California
  • PG&EmajorStrategic or Co-development PartnerUtility company partner supporting infrastructure-focused earthquake research and resilience planning for critical utility systems
  • University of Southern California (USC)coreStrategic or Co-development PartnerHost institution providing administrative infrastructure, research facilities, and academic partnership for SCEC headquarters and programs
  • 100+ Research InstitutionscoreStrategic or Co-development PartnerNetwork of universities and research organizations participating in SCEC collaborative research programs, contributing expertise across seismology, geology, engineering, and social sciences

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Southern California Earthquake Center competitors and assessment

Company assessment

Broad incumbents

  • NEHRP (National Earthquake Hazards Reduction Program): Multi-agency federal program coordinating U.S. earthquake risk reduction across NIST, FEMA, USGS, and NSF; broader in scope than SCEC but directly relevant as the policy and funding umbrella in which SCEC operates.

Others

  • RMS (Moody's): Catastrophe modeling firm producing earthquake risk analytics for insurers and reinsurers; adjacent to SCEC as a commercial counterpart that translates its public hazard science into financial risk products.
  • AIR Worldwide (Verisk): Catastrophe risk modeling firm that consumes earthquake science (much of it derived from SCEC-style research) to produce commercial risk models; comparable as a downstream user of SCEC's hazard products and a potential commercial partner.

Direct peers

  • EarthScope Consortium: NSF-funded consortium (incorporating the former IRIS and UNAVCO) that operates geophysical networks and provides open data for seismology and geodesy; closely comparable to SCEC in mission, funding model, and academic community role.
  • Earthquake Engineering Research Institute (EERI): National nonprofit focused on earthquake risk reduction, bringing together researchers and practitioners; directly comparable to SCEC's role convening the earthquake science and engineering community.
  • Caltech Seismological Laboratory: Caltech-operated lab developing seismic networks and earthquake research; comparable to SCEC in mission, academic setting, and use of physics-based and observational earthquake science.
  • Berkeley Seismological Laboratory: University of California research lab conducting earthquake and Earth structure research in Northern California; comparable to SCEC in academic, federally funded earthquake science but with a Northern California focus.
  • U.S. Geological Survey (USGS) Earthquake Hazards Program: Federal program that monitors earthquakes and produces national seismic hazard maps; directly comparable to SCEC as a primary producer of earthquake science and hazard products in the U.S., and a co-funder of SCEC research.

Regional players

  • Cascadia Region Earthquake Workgroup (CREW): Regional nonprofit coordinating earthquake risk reduction across the Pacific Northwest; comparable to SCEC's ShakeOut-style preparedness coordination but for a different U.S. region.
  • Pacific Northwest Seismic Network (PNSN): Regional seismic network for the Pacific Northwest operated by the University of Washington; comparable to SCEC as a regionally focused earthquake monitoring and research organization, but serving a different U.S. region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Southern California Earthquake Center social profiles

Digital presence

Southern California Earthquake Center financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Southern California Earthquake Center leadership team

Management profile

Number of profiles

Profiles1 record

Southern California Earthquake Center funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Southern California Earthquake Center M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern California Earthquake Center

What does Southern California Earthquake Center do?

SCEC is a collaborative earthquake science research center that develops and operates physics-based seismic hazard analysis platforms, community earth models, and ground motion simulation tools. It coordinates multi-institution research on earthquake processes across California's plate boundary and runs public preparedness programs, internships, and annual scientific meetings to advance earthquake resilience and train the next generation of seismologists.

Is Southern California Earthquake Center a public or private company?

Southern California Earthquake Center is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Southern California Earthquake Center founded?

Southern California Earthquake Center was founded in 1991. It employs 11 to 50 people.

Where is Southern California Earthquake Center based?

Southern California Earthquake Center is headquartered in Los Angeles, United States, in the North America region.

How does Southern California Earthquake Center make money?

One revenue line is on record: government Research Grants.

Who are Southern California Earthquake Center's main competitors?

NEHRP (National Earthquake Hazards Reduction Program) is listed as a broad incumbent. Others are RMS (Moody's) and AIR Worldwide (Verisk). Direct peers are EarthScope Consortium, Earthquake Engineering Research Institute (EERI), Caltech Seismological Laboratory, Berkeley Seismological Laboratory and U.S. Geological Survey (USGS) Earthquake Hazards Program. Regional players are Cascadia Region Earthquake Workgroup (CREW) and Pacific Northwest Seismic Network (PNSN).

Does Southern California Earthquake Center have an API?

No public API is recorded for Southern California Earthquake Center.

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Live signals
PR NewswireMillions worldwide to participate in Great ShakeOut Earthquake DrillsGreat ShakeOut Earthquake Drills, a worldwide earthquake preparedness movement coordinated by the Southern California Earthquake Center at the University of Southern California, are involving more than 63.9 million people across 60+ countries in safety activities throughout 2019. The main International ShakeOut Day is October 17, 2019, coinciding with the 30th anniversary of the Loma Prieta earthquake, with over 22 million people expected to participate including more than 19 million in the United States and its territories. Registration remains ongoing and participation numbers are expected to increase.PR NewswireMillions Worldwide To Participate In 2018 Great Shakeout Earthquake DrillsThe Great ShakeOut Earthquake Drills, organized by the Southern California Earthquake Center, are engaging over 58 million participants across more than 60 countries in earthquake safety activities throughout 2018. The campaign emphasizes the 'Drop, Cover, and Hold On' technique and is supported by key organizations including FEMA, the National Science Foundation, and the United States Geological Survey.PR NewswireShakeOut Media Messaging, Tools, and Events to Inspire Participation and Promote Earthquake PreparednessThe Southern California Earthquake Center is promoting participation in the Great ShakeOut Earthquake Drills scheduled for October 18, providing media organizations with tools such as PSAs, drill broadcasts, and registration forms. The initiative encourages broadcasters to host the one-minute drill narration and register their events to be listed on the official ShakeOut website. This effort builds on previous years' success, which saw over 58 million participants in 2017.PR NewswireMillions Worldwide Participate In 2017 Great ShakeOut Earthquake DrillsThe 2017 Great ShakeOut Earthquake Drills, a worldwide preparedness movement organized by the Southern California Earthquake Center at the University of Southern California, has engaged over 52 million participants across 60+ countries, with International ShakeOut Day observed on October 19, 2017. The drills focus on earthquake safety activities, primarily teaching people to 'Drop, Cover, and Hold On,' and have grown as a cross-sector initiative to improve community resilience against natural disasters. FEMA Administrator Brock Long and earthquake scientists are encouraging broader participation to foster a culture of preparedness.PR NewswireMillions of California Residents to Participate in ShakeOut, the World's Largest Earthquake DrillThe Great California ShakeOut earthquake drill scheduled for October 19, 2017 will involve more than 9.3 million Californians participating in the 'Drop, Cover and Hold On' safety protocol at schools, businesses, and government agencies across the state. The event is coordinated by the Southern California Earthquake Center at USC, with support from partners including the California Earthquake Authority and AAA Northern California, Nevada & Utah. Two media events are planned at the Natural History Museum in Los Angeles and at Google in Mountain View, with the Global ShakeOut Coordinator noting recent seismic events worldwide as a reminder of preparedness importance.PR NewswireHow Radio and TV Stations Can Support Nationwide Participation in Great ShakeOut Earthquake DrillsThe Southern California Earthquake Center is organizing the Great ShakeOut Earthquake Drill for October 19, 2017, encouraging radio and television stations to broadcast emergency instructions and promote public participation. The initiative provides media outlets with downloadable audio and video resources to demonstrate community leadership and ensure employees practice safety protocols.PR NewswireRecent Earthquakes - Gathering and Sharing Information with the USGS WebsiteThe GeoHazards Messaging Collaboratory organized a webinar on August 10, 2017, to demonstrate USGS earthquake hazard products and services for media professionals. The event featured training from the U.S. Geological Survey, National Oceanic and Atmospheric Administration, Southern California Earthquake Center, UNAVCO, and IRIS on using online resources for earthquake reporting.UscSeismic ScienceThe Great Fort Tejon Earthquake of 1857, a magnitude 7.9 quake, struck Southern California, killing two people. SCEC's research and the Great ShakeOut drill aim to improve earthquake forecasting and public preparedness. The center's models and outreach have changed how society deals with seismic hazards.PR NewswireMillions Worldwide Participate In 2016 Great Shakeout Earthquake DrillsThe Great ShakeOut Earthquake Drills engaged over 50 million participants across more than 70 countries in earthquake preparedness activities throughout 2016. The campaign, managed by the Southern California Earthquake Center with funding from federal agencies, emphasizes safety protocols such as 'Drop, Cover, and Hold On' to improve survival rates during seismic events.GlobeNewswireRecord 21 Million to Practice Earthquake SafetyOn October 15, 2015, more than 21 million people will participate in International ShakeOut Day of Action earthquake drills. The global movement, coordinated by the Southern California Earthquake Center, has over 40 million registered participants across 60 countries. The drills aim to improve earthquake preparedness following recent major quakes.