100% Market Research

What 100% Market Research does

100% Market Research (legal name Cien Por Ciento Market Research, S.C.) is a privately held, full-service B2B market research agency headquartered in Mexico City. Founded in 2001 and operating as a Mexican civil association (Sociedad Civil), the firm is run by approximately 20 employees and has been an ESOMAR member since 1998. The agency serves enterprise clients across more than a dozen verticals, including aviation, financial services, food & beverage, healthcare, pharmaceutical, automotive, telecommunications, retail, fashion, education, entertainment, media, and management consulting, with a visible roster that includes Aeroméxico, AstraZeneca, Bain & Company, Banamex (Citigroup), General Motors, Nissan, PepsiCo, Walmart, GAP, and McKinsey.

Name

100% Market Research

Legal name

Cien Por Ciento Market Research, S.C.

Website

https://100research.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

100% Market Research is a full-service B2B market research agency headquartered in Mexico City, providing quantitative and qualitative research, NPS studies, and AI-augmented analytics (eye tracking, facial coding, NLP) to enterprise clients across aviation, finance, healthcare, retail, and other sectors.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Market research services
• Consumer insights
• Quantitative research
• Qualitative research
• Competitive intelligence

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Full-service market research agency providing both quantitative and qualitative methodologies. Services include ad hoc studies, trackings, fast polls, qualitative sessions, creative sessions, multivariate analysis, desk research, text analysis, and project management.
2. NPS Studies: Net Promoter Score studies for leading clients across various sectors including airlines, finance, and automotive.
3. Consulting and Advisory: Strategic development and competitive intelligence services, including employee voice and HR projects, public opinion research, and communication consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

100% Market Research operates as a full-service market research agency offering both quantitative and qualitative methodologies to enterprise clients. The company delivers ad hoc studies, tracking studies, fast polls, qualitative sessions, multivariate analysis, and project management services, complemented by specialized capabilities including NPS studies, eye tracking, facial coding, MROC online communities, and big data integration.

Product overview

100% Market Research operates as a full-service market research agency offering both quantitative and qualitative methodologies. The core portfolio includes Quantitative Studies (ad hocs, trackings, fast polls), Qualitative Studies (creative sessions, online communities/MROC), Multivariate Analysis, and Project Management services. These are complemented by specialized capabilities including NPS Studies, Eye Tracking, Facial Coding, User Experience Research with Design Thinking, and Big Data Integration. The company also provides sector-specific solutions in Aviation, Finance, Food & Beverage, Healthcare, Automotive, Fashion, Retail, Media, and Telecommunications. The integrated approach combines AI/machine learning for data processing with traditional research methodologies to deliver predictive analytics, computer vision (eye tracking, facial coding), and natural language processing (text analysis) capabilities. Unique facilities include training rooms, in-hall study spaces, and a specialized CATI center for quantitative and qualitative research.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantitative Studies Quantitative research services including ad hoc studies, tracking studies, and fast polls to measure consumer behavior and market trends for enterprise clients.
• Qualitative Studies Qualitative research services including creative sessions and online communities (MROC) to explore consumer motivations and gather in-depth insights.
• Multivariate Analysis Multivariate statistical analysis, desk research, text analysis, and data processing services for comprehensive market intelligence.
• Project Management Project management services including ideation, study design, and instrument development for end-to-end research support.
• NPS Studies Net Promoter Score studies for measuring customer loyalty and satisfaction across sectors including airlines, finance, and automotive.
• Eye Tracking Video-based eye movement tracking technology for understanding consumer attention and visual engagement in market research.
• Facial Coding Facial expression analysis technology for measuring emotional responses to products, advertising, and experiences.
• Online Communities (MROC) Online research communities enabling ongoing consumer dialogue, co-creation, and real-time feedback collection.
• User Experience Research & Design Thinking User experience research and design thinking methodologies for holistically understanding consumer needs, motivations, and journey.
• Customer Satisfaction Studies Customer satisfaction and service quality studies to measure and improve customer experience and service delivery.
• Competitive & Strategic Development Competitive analysis and strategic development research to support business planning and market positioning.
• Employee Voice & HR Projects Employee voice surveys and HR research projects to measure engagement, satisfaction, and organizational culture.
• Public Opinion Research Public and social opinion research including polls and surveys on societal issues and public sentiment.
• Big Data Integration Integration and analysis of big data from various sources including websites, social media, and IoT devices to complement primary research.

Quantifiable outcome

• Deep and actionable insights through hybrid quantitative-qualitative approaches
• +1 more outcomes

Named customers23 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ESOMARcoreStrategic or Co-development Partner · 1 January 1998Professional membership organization for market research. ESOMAR membership since 1998 provides international credibility, access to global best practices, professional standards, and networking opportunities in the market research industry.
• Sistemas Empresariales de Consulta Activa, S.A. de C.V.minorOthersRelated party company within the 100% Market Research corporate group.
• Información Accionable, S.C.minorOthersRelated party company within the 100% Market Research corporate group, part of the business units operating under the 100% Market Research umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kantar: One of the world's largest insights and analytics firms, operating in Mexico. Offers quantitative, qualitative, and brand-tracking services that directly overlap with 100% Market Research's portfolio.
• Parametría: Mexican research firm specializing in public opinion polling and market studies. Comparable on quantitative public opinion research and customer satisfaction work that 100% Market Research offers.
• Euromonitor International: Global market research firm producing syndicated and custom research across consumer markets, including Mexico and Latin America. Competes directly for strategic intelligence and consumer insight engagements.
• BERUMEN: Established Mexican market research and opinion firm offering quantitative and qualitative services domestically. A direct in-market competitor to 100% Market Research for Mexican enterprise clients.
• Mintel: International market research agency focused on consumer products, retail, and lifestyle trends with coverage in Mexico. Overlaps with 100% Market Research's consumer studies, product testing, and trend-tracking work.
• Ipsos: Global market research firm with strong presence in Mexico and Latin America. Directly competes across quantitative, qualitative, and consumer insights engagements similar to 100% Market Research.
• NielsenIQ: Global consumer intelligence firm with a significant Mexico operation. Provides consumer research, retail measurement, and analytics services comparable to 100% Market Research's offering to enterprise FMCG and retail clients like Walmart and PepsiCo.
• GfK (Growth from Knowledge): Global market research firm with operations across Latin America providing consumer and retail insights. Competes for the same multinational consumer research mandates as 100% Market Research.

Emerging players

• Conecta Research & Consulting: LATAM-focused research and consulting firm offering consumer insights across the region. Comparable to 100% Market Research on full-service B2B research delivery in Mexico and neighboring markets.

Others

• Skim: Global market intelligence firm with technology-led research capabilities including pricing research and advanced analytics. Adjacent peer given overlap in competitive intelligence and analytics-heavy engagements 100% Market Research services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/100mrx
• YouTubeyoutube.com/@100MarketResearch
• LinkedInlinkedin.com/company/100-market-research

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% Market Research