What Datashow does

Datashow is a Mexican audiovisual production agency headquartered in Huixquilucan, Estado de México, founded in 2008, that designs, produces, and executes corporate events, trade shows, conferences, product launches, awards ceremonies, and live-streamed productions for enterprise clients in Mexico and Latin America. Its service portfolio spans projection, video switching, professional cameras, media servers, LED screens, custom stage and stand design, audio, lighting, streaming/broadcast, and 3D projection mapping — delivered through project-based engagements with corporate buyers.

The company's technology backbone combines in-house production expertise with two key third-party software distribution partnerships: DATATON's Watchout (multi-screen composition and playback software used in live events, mapping, broadcasts, and digital signage) and VIOSO (multi-projector calibration including VIOSO 6, PROJECTIONTOOLS PT, and EXAPLAY for dome and 3D mapping installations). Datashow is the authorized Mexican distributor for both platforms, selling perpetual software licenses (Watchout 7 at $4,000 USD, Watchout 6 at $2,900 USD) alongside its services, and provides localized professional support. It also partners with Prodgamerica for European-quality audio equipment bundled into projects.

Datashow operates a sales-led B2B go-to-market targeting enterprise customers, generating revenue primarily through professional services (event production, AV rental, custom stand construction) and secondarily through one-time software license sales of Watchout and VIOSO products. Distribution is direct — website inquiries, WhatsApp (+52 5550149003), phone, and email ([email protected]) — supported by a top-of-funnel digital presence on YouTube, Instagram, LinkedIn, X, and Facebook. Named enterprise clients include Total Play (telecommunications), Adobe (technology), Cemefi (nonprofit/social sector), and Ipsen Puebla (pharmaceutical). The company is privately held with 51-100 employees and no disclosed institutional funding.

Name

Datashow

Legal name

DataShow

Website

https://datashow.mx

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Datashow is a Mexican audiovisual production agency founded in 2008 that designs and executes corporate events, trade shows, conferences, projection mapping, and live-streamed productions for enterprise clients in Mexico and Latin America, also serving as authorized distributor of Watchout and VIOSO AV software.

Ownership category

akta.pro rank

Headquarters

HQ city

Naucalpan De Juárez

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audiovisual Equipment Rental and Services: Provides audiovisual equipment rental and production services for corporate events, trade shows, conferences, and live streaming. Services include projection, LED screens, audio, lighting, stage design, and technical operation.
2. Software Licensing (Watchout): Sales of Watchout multi-screen software licenses including Watchout 7 ($4,000 USD), Watchout 6 ($2,900 USD), and version upgrade options ($1,950 USD). USB physical license keys provided.
3. VIOSO Distribution and Support: Distribution of VIOSO software products including VIOSO 6, PROJECTIONTOOLS PT, and EXAPLAY with professional support and service from Datashow Mexico.
4. Custom Stand and Stage Design: Design and construction of custom trade show booths and stage sets combining design, technology, and service for corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Datashow is a Mexican audiovisual production agency that designs, equips, and operates corporate events — providing projection, LED screens, cameras, media servers, audio, lighting, stage design, custom trade-show stands, live streaming, and 3D projection mapping. In parallel, Datashow is the authorized distributor in Mexico for DATATON's Watchout multi-screen composition software and VIOSO's multi-projector calibration software, selling perpetual licenses with professional support.

Product overview

Datashow is an audiovisual production agency offering a portfolio of services and distributed software products. Its core software offerings are WATCHOUT (a multi-screen composition and playback software) and VIOSO (calibration and multi-projector alignment software), both sourced from international manufacturers and supported by Datashow in Mexico. Complementing the software portfolio, the company provides a comprehensive suite of audiovisual services including projection, LED screens, cameras, media servers, audio, lighting, stage design, exhibition stands, streaming, and 3D mapping — all designed to create immersive experiences for corporate events and live productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Watchout Multi-Screen Software Distribution Authorized distribution of DATATON's Watchout professional multi-screen software, which composes and synchronizes video, images, animations, graphics, live broadcasts, and sound across multiple displays with precise timing. Licensed in Mexico to AV professionals and corporate clients for live events, 3D mapping, broadcasts, digital signage, museums, planetariums, and experience centers.
• VIOSO Calibration Software Distribution Authorized distribution of VIOSO's professional software suite for multi-projector configurations, including automatic alignment, warping, and blending for seamless images. Covers VIOSO 6 for projection alignment, PROJECTIONTOOLS PT for high-precision immersive projections with real-time black-level correction, and EXAPLAY for large-format content execution with HAP and NotchLC support. Targeted at AV professionals and corporate clients executing domes, panoramic screens, and 3D mapping installations.
• Corporate Event Audiovisual Production End-to-end tailored audiovisual solutions for corporate events, combining rental and operation of projection, LED screens, cameras, media servers, audio, lighting, and switching with on-site technical staff. Delivered to medium and large corporations in Mexico and Latin America for conferences, product launches, award ceremonies, and presentations.
• Custom Trade Show Stand and Stage Design Design and construction of custom exhibition stands and stage sets that integrate audiovisual technology and on-site service. Targeted at corporate clients participating in trade shows and needing bespoke booth and stage production.
• Global Event Streaming and Broadcasting Live streaming and broadcast production that transmits corporate events to global audiences, delivered as part of Datashow's AV production service portfolio. Targeted at corporations hosting events with remote or distributed audiences.
• Projection Mapping Services Spectacular 3D projection mapping services for events and installations, leveraging Datashow's authorized access to Watchout multi-screen software and VIOSO calibration technology. Targeted at corporations and event organizers seeking immersive visual experiences on buildings, stages, and bespoke surfaces.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• DATATON (Watchout)coreTechnology or IntegrationAuthorized distributor of DATATON's Watchout multi-screen software in Mexico, providing sales, support, and professional services. Watchout is one of the leading software platforms for multi-display productions used worldwide for events, mapping, broadcasts, and digital signage.
• VIOSOcoreTechnology or IntegrationAuthorized distributor of VIOSO software solutions including VIOSO 6, PROJECTIONTOOLS PT, and EXAPLAY in Mexico. VIOSO provides calibration technology for domes, mapping, and complex multi-projector configurations. Datashow Mexico provides the complete VIOSO product range with professional support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• VIOSO: German developer of multi-projector calibration and blending software (VIOSO 6, PROJECTIONTOOLS PT, EXAPLAY) distributed by Datashow in Mexico. Strategic supplier relationship comparable in nature to the DATATON partnership.
• DATATON: Swedish maker of the Watchout multi-display software that Datashow distributes in Mexico. Connected as Datashow's primary technology principal; not a competitor but a strategic supplier whose relationship is central to Datashow's positioning.

Direct peers

• AV1: Mexican audiovisual production and rental company offering similar event AV services (projection, LED, audio, lighting) to corporate clients in Mexico. Closely comparable in geography, service mix, and target customer.
• Musitempo: Mexican event production and AV services company providing lighting, audio, video, and staging for corporate events in Mexico. Comparable target market and service offering to Datashow.
• AV Concepts: US-based AV event production company specializing in large-scale projection, LED, and staging for corporate events and trade shows. Comparable in technical AV production capabilities and premium event positioning.

Regional players

• Eventtia: LATAM-headquartered event management platform providing event registration, ticketing, and virtual event software. Adjacent rather than directly competitive — Eventtia sits in the event software layer while Datashow operates in the AV production layer of the same ecosystem.
• Imagen y Sonido (Imayson): Mexican AV production company providing audiovisual services for corporate events, concerts, and conferences. Comparable service offering but with different geographic focus and customer base within Mexico.

Broad incumbents

• PRG (Production Resource Group): World's largest AV and event production company, offering lighting, video, LED, projection, and rigging for live events and broadcasts. Comparable in production capabilities and premium event positioning, though global and significantly larger.
• Encore Global: Global provider of event technology and AV production services to hotels, venues, and corporate clients. Comparable in offering (AV rental, staging, event production) but operates at much larger scale across multiple geographies.
• Freeman: Global event experiences company providing AV production, staging, and digital experiences for trade shows and corporate events. Comparable in the corporate/trade-show AV production space but operates at enterprise scale with much broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/DatashowMexico
• YouTubeyoutube.com/@datashow_complement
• Facebookfacebook.com/datashowmx
• LinkedInlinkedin.com/company/datashow-m%C3%A9xico/?viewAsMember=true
• Instagraminstagram.com/datashowmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datashow