El Grupo Social

What El Grupo Social does

El Grupo Social is a professional services consulting firm headquartered in Ciudad de Guatemala, Guatemala, founded in 2012. It specializes in internal organizational communication and corporate culture, serving organizations that face communication friction, misalignment, or culture-related execution problems. The firm operates with a small team (1-10 employees as disclosed on LinkedIn) and has no external funding rounds disclosed.

The company's core offering is structured around a five-phase consulting methodology: Diagnóstico (Diagnosis), Enfoque (Approach), Ejecución (Execution), Validación (Validation), and Activación (Activation). Central to the methodology is a branded diagnostic instrument, the "Diagnóstico de Comunicación Interna," which scores an organization's communication friction on a 0-100 scale across eight variables. The productized diagnostic appears designed to function both as a standalone assessment and as a lead-generation funnel into the broader consulting engagements.

The business model is professional services consulting — no SaaS, software product, app, API, or proprietary technology stack is disclosed. Go-to-market appears to rely on a single institutional website (elgruposocial.com), one LinkedIn profile, and a direct contact email ([email protected]). No customer logos, case studies, pricing tiers, partnerships, distribution channels, or management team details are disclosed in the available data, limiting visibility into revenue mechanics, client mix, and contract structures.

Name

El Grupo Social

Legal name

El Grupo Social

Website

https://elgruposocial.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

El Grupo Social is a small Guatemala City-based consultancy, founded in 2012, that helps organizations diagnose and resolve internal communication and corporate culture issues through a five-phase methodology and a proprietary 0-100 communication friction diagnostic.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad De Guatemala

HQ country

Guatemala

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Communication Consulting: Professional services engagement model encompassing diagnostic assessment, strategy design, communication campaign execution, validation, and organizational activation. The engagement follows a structured five-phase methodology: Diagnosis, Approach, Execution, Validation, and Activation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

El Grupo Social is a B2B consulting firm that helps organizations improve internal communication and corporate culture through a structured five-phase methodology (Diagnosis, Approach, Execution, Validation, Activation). The firm offers a free web-based diagnostic tool that scores communication friction from 0-100 across four dimensions, and delivers paid service modules including internal campaigns, clear communication design, culture activation, and leadership communication enablement.

Product overview

El Grupo Social offers a consulting services portfolio focused on internal organizational communication and corporate culture. The core product is the Diagnóstico de Comunicación Interna, an interactive assessment tool that measures communication friction on a 0-100 scale across four strategic dimensions. Around this diagnostic, the company delivers five service modules: Diagnóstico (assessment), Enfoque (strategy definition), Ejecución (content creation), Validación (testing and adjustment), and Activación (implementation delivery). The service modules include Internal Campaigns, Clear Communication Design, Culture Activation, and Leadership Communication enablement. The offering follows a consulting delivery model with a five-step process from diagnosis through activation, rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico de Comunicación Interna [Internal Communication Diagnostic] An interactive 3-minute online diagnostic tool for organizations that quantifies internal communication friction on a 0-100 scale across four dimensions (Clarity, Execution, Impact, Friction). Used by organizations and their leaders to identify friction points and qualify for follow-up consulting engagement.
• Campañas Internas [Internal Campaigns] Internal communication campaign service that activates key messages at key moments to ensure employees across the organization receive, understand, and act on strategic communications.
• Comunicación Que Se Entiende [Communication That Is Understood] Operational communication design service that translates strategic messages into actionable understanding so that information is executed rather than lost within the organization.
• Cultura Que Se Vive [Culture That Is Lived] Organizational culture activation service that converts stated company values into visible, actionable behaviors reflected in daily operations.
• Líderes Que Sí Comunican [Leaders Who Do Communicate] Leadership communication training and enablement service that equips executives to align teams without friction or confusion through clear, actionable messaging.

Quantifiable outcome

• Communication friction quantified on 0-100 scale through diagnostic methodology
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Emerging players

• Simpplr: AI-powered employee experience and intranet platform focused on internal communications, culture, and engagement. Emerging player because it sells into the same organizational-alignment buyer (HR / Internal Comms leaders) with a scalable software model that competes against boutique consultancies for the same budget line.
• Sociabble: Employee communication, advocacy, and engagement SaaS platform with built-in content distribution, analytics, and culture features. Emerging player because it competes for the same internal-communications budget with a technology-led delivery model, potentially disintermediating consulting-led approaches like El Grupo Social's.
• Workvivo: Employee experience and internal communications platform used by mid-market and enterprise HR teams. Emerging player because it offers an alternative delivery vehicle for the outcomes El Grupo Social delivers via services — culture activation, leadership comms, employee engagement — but on a SaaS basis.

Broad incumbents

• Deloitte: Global Big 4 firm with internal communications, change management, and organizational transformation practices embedded in larger transformation deals. Broad incumbent because it sells overlapping capabilities (culture, leadership communication, change adoption) as part of enterprise-wide engagements rather than as a standalone boutique service.
• Mercer: Global consulting firm with culture, change, employee experience, and communication advisory practices tied to HR transformation. Broad incumbent because it addresses the same organizational-alignment problems but bundles internal communications into broader HR and rewards engagements.

Direct peers

• ICology: Internal communications advisory, content, and community for communicators. Direct peer because it operates in the same internal-comms consulting niche, combining diagnostic thinking, content production, and practitioner enablement rather than competing as a software vendor.
• Ragan Communications: Communications, HR, and marketing media plus consulting and training services for communicators. Direct peer (broader scope) because it monetizes internal-communications expertise through advisory engagements, training, and content — overlapping with El Grupo Social's methodology-led consulting approach.
• Davis & Company: US-based consultancy specializing in internal communications strategy, change communication, and employee engagement for mid-market and enterprise clients. Direct peer because both firms sell diagnostic-led, methodology-driven internal-communication advisory engagements rather than software.
• The Grossman Group: Strategic internal communications consultancy that helps executives align employees with business strategy through leadership messaging and culture work. Direct peer because the engagement model — diagnose leadership communication gaps, design campaigns, activate culture — closely mirrors El Grupo Social's five-phase playbook.

Regional players

• LLYC (LLORENTE & CUENCA): Major Spanish-language communications consultancy operating across LATAM, Spain, and the US with internal communications, corporate culture, and change-management practices. Regional peer because it serves the same Spanish-speaking enterprise market El Grupo Social targets, but from a much larger multi-country footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/in/elgruposocial-brand
• Xx.com/ElGrupoSocial
• Facebookfacebook.com/eGrupoSocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Grupo Social