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Sportswearonline

Full company profile

uuid002ltja

Namestring
Sportswearonline
Legal namestring
Sportswearonline
Websiteurl
sportswearonline.nl
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Sportswearonline is a Dutch-language sports content website (sportswearonline.nl) that publishes blog articles covering multiple sports including speed skating (schaatsen), padel, football (voetbal), fitness, cycling (fietsen), hockey, golf, tennis, and running (hardlopen). The platform targets Dutch-speaking sports enthusiasts with content spanning athlete profiles, sport history, rule explanations, equipment guides, and competition coverage, with notable emphasis on Dutch speed skating and Olympic coverage. The site is operated under the abbreviated brand SWO and was launched in 2023; it runs on a standard WordPress content management system and is published by a small team (two identified authors: Linde with 55 articles and Martijn with 34 articles as of the dataset).

Short descriptiontext

Sportswearonline is a Dutch-language WordPress blog publishing SEO-optimized articles on sports such as speed skating, padel, football, fitness, hockey, golf, tennis, and cycling for Dutch-speaking sports enthusiasts.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersKoog Aan De Zaan, Netherlands
HQ citystring
Koog Aan De Zaan
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
sports blog content, Dutch sports media, sports editorial articles, sportswear information guides, sport news coverage
Product category
Sports Media & Content
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Advertising and Sponsored Content
TypeAdvertising
Description

The website appears to generate revenue through advertising, with Google Analytics tracking user behavior for website optimization and potentially serving targeted advertisements. Newsletter subscriptions are offered to build audience engagement.

sportswearonline.nl
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Sportswearonline is a Dutch-language sports content website that publishes educational and informational blog articles covering multiple sports including speed skating, padel, football, fitness, cycling, hockey, golf, tennis, and running. The site delivers athlete profiles, sport history, rules explanations, equipment guides, and training tips to Dutch-speaking sports enthusiasts through a WordPress-based platform.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Sportswearonline is a Dutch sports blog platform providing comprehensive coverage of multiple sports including speed skating (schaatsen), padel, football (voetbal), fitness, cycling (fietsen), hockey, golf, running (hardlopen), and tennis. The platform operates as a content-driven site with dedicated category sections for each sport, featuring athlete profiles, game rules, equipment guides, training tips, and competition coverage. The core offering is the Sportswearonline Blog, supported by specialized sport-specific content categories. The site also features coverage of the Craft sportswear brand.

Product and service2 records
1Sportswearonline Blog
CategorySports Media / Editorial Content
Description

A Dutch sports blog providing news, athlete profiles, sport guides, equipment guidance, and educational content across multiple sports including speed skating, padel, football, fitness, cycling, hockey, golf, tennis, and running. Targeted at Dutch-speaking sports enthusiasts seeking accessible sports information in their native language.

2Craft Sportswear Brand Coverage
CategoryBrand editorial coverage
Description

Dedicated content section providing editorial coverage and reviews of Craft sportswear products, including sizing guides and base layer recommendations for Dutch-speaking consumers interested in the Craft brand.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers8 records
1Voetbal International
TypeDirect peer
Description

Dutch-language football and broader sports media outlet with editorial coverage of leagues, players, and equipment — directly comparable as a Dutch sports content platform targeting similar audiences with sport guides and athlete profiles.

2Sportnieuws.nl
TypeDirect peer
Description

Dutch online sports news aggregator and editorial site covering multiple sports — a closely comparable Dutch-language sports content platform with similar SEO-driven, multi-vertical coverage.

3The Athletic
TypeBroad incumbent
Description

Subscription-based multi-sport digital media company producing deep sport coverage and athlete profiles — a broader incumbent demonstrating how multi-sport editorial content can scale, relevant for benchmarking Sportswearonline's content model.

4NOS Sport
TypeBroad incumbent
Description

The Dutch public broadcaster's sports desk, producing extensive Dutch-language sports news across multiple disciplines including speed skating and Olympic coverage — a broad incumbent in the same Dutch sports-content category Sportswearonline targets.

5Padel Magazine
TypeEmerging player
Description

Dutch padel-focused publication covering padel rules, players, equipment, and competitions — a niche emerging player that competes directly with Sportswearonline's padel content category for the same Dutch-language search traffic.

6Hockey.nl
TypeEmerging player
Description

Official Dutch hockey federation media platform with hockey-specific editorial content including equipment and athlete coverage — comparable as a sport-vertical Dutch-language content site overlapping with Sportswearonline's hockey category.

7Voetbalzone
TypeDirect peer
Description

Dutch football-focused online community and editorial platform — comparable as a Dutch-language sports media site emphasizing sport-specific coverage, equipment discussion, and athlete profiles.

8AD Sportwereld
TypeBroad incumbent
Description

Sports vertical of a major Dutch newspaper, covering athlete profiles, sport news, and equipment-related editorial — comparable as a multi-sport Dutch-language sports content destination with deeper resources.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sportswearonline

Sports Media & Contentsportswearonline.nl

Sportswearonline is a Dutch-language WordPress blog publishing SEO-optimized articles on sports such as speed skating, padel, football, fitness, hockey, golf, tennis, and cycling for Dutch-speaking sports enthusiasts.

What Sportswearonline does

Sportswearonline is a Dutch-language sports content website (sportswearonline.nl) that publishes blog articles covering multiple sports including speed skating (schaatsen), padel, football (voetbal), fitness, cycling (fietsen), hockey, golf, tennis, and running (hardlopen). The platform targets Dutch-speaking sports enthusiasts with content spanning athlete profiles, sport history, rule explanations, equipment guides, and competition coverage, with notable emphasis on Dutch speed skating and Olympic coverage. The site is operated under the abbreviated brand SWO and was launched in 2023; it runs on a standard WordPress content management system and is published by a small team (two identified authors: Linde with 55 articles and Martijn with 34 articles as of the dataset).

Sportswearonline firmographics

Firmographics
Name
Sportswearonline
Legal name
Sportswearonline
Website
https://sportswearonline.nl
Company type
Private
Operating status
Operating
Short description
Sportswearonline is a Dutch-language WordPress blog publishing SEO-optimized articles on sports such as speed skating, padel, football, fitness, hockey, golf, tennis, and cycling for Dutch-speaking sports enthusiasts.
Ownership category
akta.pro rank

Where Sportswearonline is headquartered

Location

Headquarters

HQ city
Koog Aan De Zaan
HQ country
Netherlands
HQ region
Europe

Markets served

Sportswearonline business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Advertising and Sponsored Content: The website appears to generate revenue through advertising, with Google Analytics tracking user behavior for website optimization and potentially serving targeted advertisements. Newsletter subscriptions are offered to build audience engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Sportswearonline product offering

Product offering

Core offering

Sportswearonline is a Dutch-language sports content website that publishes educational and informational blog articles covering multiple sports including speed skating, padel, football, fitness, cycling, hockey, golf, tennis, and running. The site delivers athlete profiles, sport history, rules explanations, equipment guides, and training tips to Dutch-speaking sports enthusiasts through a WordPress-based platform.

Product overview

Sportswearonline is a Dutch sports blog platform providing comprehensive coverage of multiple sports including speed skating (schaatsen), padel, football (voetbal), fitness, cycling (fietsen), hockey, golf, running (hardlopen), and tennis. The platform operates as a content-driven site with dedicated category sections for each sport, featuring athlete profiles, game rules, equipment guides, training tips, and competition coverage. The core offering is the Sportswearonline Blog, supported by specialized sport-specific content categories. The site also features coverage of the Craft sportswear brand.

Differentiator

Problem solved

Functional benefit

Products and services

  • Sportswearonline Blog A Dutch sports blog providing news, athlete profiles, sport guides, equipment guidance, and educational content across multiple sports including speed skating, padel, football, fitness, cycling, hockey, golf, tennis, and running. Targeted at Dutch-speaking sports enthusiasts seeking accessible sports information in their native language.
  • Craft Sportswear Brand Coverage Dedicated content section providing editorial coverage and reviews of Craft sportswear products, including sizing guides and base layer recommendations for Dutch-speaking consumers interested in the Craft brand.

Companies that use Sportswearonline

Customer profile

Segments2 records

Ideal customer profiles2 records

Sportswearonline technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Sportswearonline partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Sportswearonline competitors and assessment

Company assessment

Direct peers

  • Voetbal International: Dutch-language football and broader sports media outlet with editorial coverage of leagues, players, and equipment — directly comparable as a Dutch sports content platform targeting similar audiences with sport guides and athlete profiles.
  • Sportnieuws.nl: Dutch online sports news aggregator and editorial site covering multiple sports — a closely comparable Dutch-language sports content platform with similar SEO-driven, multi-vertical coverage.
  • Voetbalzone: Dutch football-focused online community and editorial platform — comparable as a Dutch-language sports media site emphasizing sport-specific coverage, equipment discussion, and athlete profiles.

Broad incumbents

  • The Athletic: Subscription-based multi-sport digital media company producing deep sport coverage and athlete profiles — a broader incumbent demonstrating how multi-sport editorial content can scale, relevant for benchmarking Sportswearonline's content model.
  • NOS Sport: The Dutch public broadcaster's sports desk, producing extensive Dutch-language sports news across multiple disciplines including speed skating and Olympic coverage — a broad incumbent in the same Dutch sports-content category Sportswearonline targets.
  • AD Sportwereld: Sports vertical of a major Dutch newspaper, covering athlete profiles, sport news, and equipment-related editorial — comparable as a multi-sport Dutch-language sports content destination with deeper resources.

Emerging players

  • Padel Magazine: Dutch padel-focused publication covering padel rules, players, equipment, and competitions — a niche emerging player that competes directly with Sportswearonline's padel content category for the same Dutch-language search traffic.
  • Hockey.nl: Official Dutch hockey federation media platform with hockey-specific editorial content including equipment and athlete coverage — comparable as a sport-vertical Dutch-language content site overlapping with Sportswearonline's hockey category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Sportswearonline social profiles

Digital presence

Sportswearonline financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sportswearonline leadership team

Management profile

Number of profiles

Sportswearonline funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sportswearonline M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportswearonline

What does Sportswearonline do?

Sportswearonline is a Dutch-language sports content website that publishes educational and informational blog articles covering multiple sports including speed skating, padel, football, fitness, cycling, hockey, golf, tennis, and running. The site delivers athlete profiles, sport history, rules explanations, equipment guides, and training tips to Dutch-speaking sports enthusiasts through a WordPress-based platform.

Is Sportswearonline a public or private company?

Sportswearonline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Sportswearonline founded?

Sportswearonline was founded in -1.

Where is Sportswearonline based?

Sportswearonline is headquartered in Koog Aan De Zaan, Netherlands, in the Europe region.

How does Sportswearonline make money?

One revenue line is on record: advertising and Sponsored Content.

Who are Sportswearonline's main competitors?

Direct peers on record are Voetbal International, Sportnieuws.nl and Voetbalzone. Broad incumbents are The Athletic, NOS Sport and AD Sportwereld. Emerging players are Padel Magazine and Hockey.nl.

Does Sportswearonline have an API?

No public API is recorded for Sportswearonline.

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