Sport And Life Training
Sport and Life Training (SALT) is an Australian not-for-profit health education charity that delivers facilitator-led wellbeing, culture, and trauma-support programs to community sporting clubs, their members, volunteers, and families across Australia.
- Company typePrivate
- Founded-
- HeadquartersRingwood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sport And Life Training does
Sport and Life Training (SALT) is an Australian not-for-profit health education charity headquartered in Ringwood, Victoria, that delivers wellbeing and culture programs to community sporting clubs. Its core service is structured, facilitator-led sessions for club members — split across three tiers (SALT Essentials for foundational culture and wellbeing, SALT Focused for advanced targeted work, and SALT Assist for clubs responding to specific challenges) — supplemented by a Clubs with Heart Membership for ongoing engagement, a Tragedy & Trauma Support service, and a Positive Sports Parenting program aimed at parents and families.
The business is built on a community-led go-to-market: SALT engages clubs through direct outreach, website enquiries, and a network of Foundation and Funding Partners that subsidize or fully cover program costs. Revenue is blended across professional-services fees for sessions, subscription-style membership dues, donations and community fundraising (120KM For Community Sport, You Never Know When Appeal), and partner/sponsor funding. Pricing is quote-based and not publicly disclosed, and many programs are accessible for free or at a reduced price.
Operationally, SALT is a service and education provider rather than a technology platform; there is no disclosed proprietary technology, software product, or AI capability, and delivery depends on experienced human facilitators. The organization positions itself as a 'practical wellbeing and culture partner' for club committees, coaches, volunteers, players, and families, operating nationally across Australia with a primary concentration in Victoria.
Sport And Life Training firmographics
Firmographics- Name
- Sport And Life Training
- Legal name
- Sport and Life Training
- Website
- https://sportandlifetraining.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sport and Life Training (SALT) is an Australian not-for-profit health education charity that delivers facilitator-led wellbeing, culture, and trauma-support programs to community sporting clubs, their members, volunteers, and families across Australia.
- Ownership category
- akta.pro rank
Sport And Life Training industry classification
Industry- Product category
- Community Sport Wellbeing Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Psychology & Mental Performance Coaching (HSADAEAH)
- akta.pro secondary industry
- Media, Entertainment & Sports (EDABALAS)
Keywords
Where Sport And Life Training is headquartered
LocationHeadquarters
- HQ city
- Ringwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sport And Life Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Club Memberships: SALT offers a Clubs with Heart Membership program that provides ongoing access to their programs and resources for sporting clubs.
- Program Session Fees: Revenue generated from delivering SALT programs and sessions (Essentials, Focused, Assist) to sporting clubs, with pricing varying based on session type and duration.
- Donations and Fundraising: The organization accepts donations through various campaigns including the 'You Never Know When Appeal' and enables supporters to fundraise on their behalf.
- Partner/Sponsor Funding: SALT receives support from funding partners and sponsors including foundation partners, enabling subsidized or free program delivery to clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | SALT Essentials - Foundational wellbeing and culture program for clubs |
| Other | Multi-year contract | SALT Focused - Advanced targeted sessions for specific club needs |
| Other | Multi-year contract | SALT Assist - Intensive support for clubs responding to challenges |
| Subscription | Annual | Clubs with Heart Membership - Ongoing club membership for program access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sport And Life Training product offering
Product offeringCore offering
Sport And Life Training is a non-profit health education charity that provides wellbeing and culture programs to community sporting clubs. Its services cover mental health first aid, club culture education, parent workshops, and direct tragedy and trauma support for club members in crisis.
Product overview
SALT (Sport and Life Training) is a for-purpose, not-for-profit health education charity offering a suite of wellbeing and culture programs for sporting clubs. The core offering consists of three session programs: SALT Essentials (foundational), SALT Focused (advanced), and SALT Assist (targeted support). Additional offerings include Clubs with Heart Membership for ongoing club support, Tragedy & Trauma Support for crisis response, and Positive Sports Parenting for family education. The programs are designed to strengthen respect, belonging, and wellbeing across sporting seasons, with practical support for committees, coaches, volunteers, and families.
Differentiator
Problem solved
Functional benefit
Brands
- SALT Essentials: Session program for sporting clubs focusing on culture and wellbeing.
- SALT Focused
- SALT Assist
- Clubs with Heart Membership
- Positive Sports Parenting
Companies that use Sport And Life Training
Customer profileSegments3 records
Ideal customer profiles2 records
Sport And Life Training technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sport And Life Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Foundation PartnerscoreSALT has established Foundation Partners who provide core support for the organization's mission to strengthen sporting club cultures and wellbeing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sport And Life Training competitors and assessment
Company assessmentRegional players
- True Sport: Canadian sport-values and club culture initiative that delivers educational programming to community sport organisations. Comparable in structure and intent — promoting positive sport culture through club-level education — but operates in a different geography.
Broad incumbents
- headspace: National youth mental health foundation providing wellbeing support to young Australians including those involved in sport. Overlaps with SALT's Positive Sports Parenting and wellbeing remit but operates much more broadly.
- Australian Sports Commission: Australian Government's primary agency for sport development, funding many of the same club-support and participation programs. Sits upstream of SALT's customer base and could develop competing offerings at scale through its national reach.
Emerging players
- Black Dog Institute: Australian mental health research and education institute with specific sport-related wellbeing programs. Comparable in the wellbeing-through-sport content area, though more research-led than SALT's facilitator-delivery model.
- R U OK?: Australian suicide prevention and mental health awareness charity that partners with sporting codes to deliver wellbeing messaging. Complementary rather than directly competitive, but operates in the same sport-and-mental-health content category.
Direct peers
- Tackle Your Feelings: AFL Players' Association mental health program that delivers mental fitness education to community football clubs. Same sport-and-mental-wellbeing positioning, same club-based delivery model, more sport-specific.
- Gotcha4Life: Australian mental fitness foundation focused on building mental fitness through sport and community programs. Similar mission, sport-anchored wellbeing content, and Australian NFP delivery model to SALT.
- Sports Chaplaincy Australia: Provides chaplaincy and pastoral wellbeing support across Australian sporting communities. Overlaps with SALT's wellbeing and Tragedy & Trauma Support offerings in serving the personal-side needs of sporting club members.
- Play by the Rules: Australian sport integrity education initiative providing training and resources to clubs on inclusion, harassment, and child safety. Directly comparable in serving community clubs with structured educational programs on culture and conduct.
- Good Sports: Australian not-for-profit that delivers alcohol-management and club culture programs to community sporting clubs. Same target customer (volunteer-led community clubs), same NFP delivery model, and overlapping focus on healthy club culture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sport And Life Training social profiles
Digital presenceSport And Life Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport And Life Training leadership team
Management profileNumber of profiles
Sport And Life Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport And Life Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport And Life Training
What does Sport And Life Training do?
Sport And Life Training is a non-profit health education charity that provides wellbeing and culture programs to community sporting clubs. Its services cover mental health first aid, club culture education, parent workshops, and direct tragedy and trauma support for club members in crisis.
Is Sport And Life Training a public or private company?
Sport And Life Training is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sport And Life Training founded?
Sport And Life Training was founded in -1. It employs 11 to 50 people.
Where is Sport And Life Training based?
Sport And Life Training is headquartered in Ringwood, Australia, in the Oceania region.
How does Sport And Life Training make money?
Four revenue lines are on record. Club Memberships are the primary driver. The others are program Session Fees, donations and Fundraising and partner/Sponsor Funding.
Who are Sport And Life Training's main competitors?
True Sport is listed as a regional player. Broad incumbents are headspace and Australian Sports Commission. Emerging players are Black Dog Institute and R U OK?. Direct peers are Tackle Your Feelings, Gotcha4Life, Sports Chaplaincy Australia, Play by the Rules and Good Sports.
Does Sport And Life Training have an API?
No public API is recorded for Sport And Life Training.
What industry is Sport And Life Training in?
Sport And Life Training's product category is Community Sport Wellbeing Services. Its primary akta.pro industry code is HSADAEAH, Sports Psychology & Mental Performance Coaching, with a secondary code of EDABALAS, Media, Entertainment & Sports. Its NAICS code is 611620 and its SIC code is 8200.