What Sunset Boulevard does

Sunset Boulevard (legally Danske Koncept Restauranter A/S, CVR 30 24 15 09) is Denmark's largest Danish-owned quick-service restaurant chain, founded in 1996 in Odense and headquartered in Kolding. The chain operates 50+ restaurants across Denmark plus extensions into Greenland (3), the Faroe Islands (2), and Germany (1), combining company-owned units with franchise locations. Core menu categories are burgers built around the Irish Hereford beef line (Bearnaise, Classic, Cajun, Wild West), sandwiches, plant-based options including the permanent Nordic Tempeh SKU, children's meals that trigger tree-planting instead of offering toys, plus sides, desserts, and milkshakes.

The technology stack comprises native iOS and Android mobile apps (over 100,000 downloads) with integrated ordering, payment, and loyalty management; in-restaurant self-service kiosks; an online ordering storefront at shop.sunset-boulevard.dk; a restaurant-locator page with embedded Google Maps; and the SunsetToGo parking-lot pickup flow deployed at roughly 14 locations. The company runs two parallel loyalty systems: the free SunsetPoint program (1 point per kr spent, 100 points = 3 kr discount) and the subscription-based SunsetPLUS program offering Basic (59 kr/month, 30% off), Premium (149 kr/month, 40% off), Exclusive (299 kr/month, 50% off), and Business (29 kr/month, 20% off for companies) tiers.

Sunset Boulevard monetizes primarily through transaction-based food and beverage sales at both owned and franchised restaurants, supplemented by recurring subscription revenue from SunsetPLUS. Distribution spans dine-in, drive-in, takeaway, mobile-app ordering, kiosk ordering, website ordering, and parking-lot pickup. The company is privately held under owner Jeppe Droob with no external investors disclosed in source material. Operations carry an explicit sustainability positioning, with 585,889 trees planted in Danish public forests and urban mini-forests since October 2020 linked to children's menu purchases, alongside workplace experimentation that has given headquarters staff a year of paid leave. Employee headcount is reported in the 1,001-5,000 band; financial revenue figures are not publicly disclosed.

Name

Sunset Boulevard

Legal name

Danske Koncept Restauranter A/S

Website

https://sunset-boulevard.dk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunset Boulevard is Denmark's largest Danish-owned restaurant chain, operating 50+ locations across Denmark, Greenland, Faroe Islands, and Germany. The company sells burgers, sandwiches, and plant-based options via dine-in, mobile app, kiosks, and parking-lot pickup, monetizing through food sales and a recurring subscription loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Restaurant Food & Beverage Sales: Primary revenue from selling burgers, sandwiches, sides, desserts, and beverages at company-owned and franchise restaurants. Customers can dine in, use drive-in, or take away.
2. SunsetPLUS Subscription: Monthly subscription revenue from four tiers: Basic (59 kr/month), Premium (149 kr/month), Exclusive (299 kr/month), and Business (29 kr/month for companies). Subscribers receive 20-50% discounts on purchases.
3. Online/Takeaway Orders: Revenue from online orders placed via website or mobile app for takeaway and SunsetToGo parking lot pickup service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sunset Boulevard is Denmark's largest Danish-owned fast-food restaurant chain, operating over 50 company-owned and franchise locations across Denmark, the Faroe Islands, Greenland, and Germany. The company sells burgers (notably the Irish Hereford beef line), sandwiches, plant-based options, kids' meals, sides, desserts, and beverages through dine-in, drive-in, takeaway, parking lot pickup (SunsetToGo), and digital ordering channels. Revenue is supplemented by subscription (SunsetPLUS) and free loyalty (SunsetPoint) programs.

Product overview

Sunset Boulevard is Denmark's largest Danish-owned restaurant chain, founded in 1996 in Odense, operating over 47 restaurants across Denmark, Germany, Faroe Islands, and Greenland. The company offers burgers (including the flagship Hereford line featuring Irish free-range beef), sandwiches, plant-based options, children's meals, side orders, desserts, and beverages. Ordering is available through the Sunset Boulevard website and native mobile apps for iOS and Android. The company operates two loyalty programs: the free SunsetPoint (earning 1 point per 1 kr spent) and the subscription-based SunsetPLUS (offering 30-50% discounts across Basic, Premium, Exclusive, and Business tiers). The SunsetToGo service enables takeaway ordering with parking lot pickup at select locations. The Hereford burger line (Bearnaise, Cajun, Classic, Wild West) represents the premium flagship offering featuring Irish Hereford cattle. The Brioche burger line includes crispy chicken and plant-based alternatives. Recent additions include The Nordic Tempeh plant-based burger and Churro Deluxe Sundae limited editions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hereford Bearnaise Burger Flagship premium burger made with Irish Hereford beef, bearnaise mayo, pepper bacon, cheddar, crispy fried onions, salad, onions and pickles on stone-oven bread; aimed at consumers seeking higher-quality fast food.
• Hereford Wild West Burger Limited-edition spicy burger featuring Irish Hereford beef, spicy western dressing, pepper bacon, cheddar, pickles, iceberg lettuce and onions, sold as a time-limited menu item to drive trial.

Quantifiable outcome

• 585,889 trees planted since October 2020 through children's menu purchases
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Growing Trees NetworkcoreStrategic or Co-development PartnerPartnership for planting trees in Danish public forests (folkeskove). Each children's menu purchase results in trees being planted in forests including Assens, Holeby, Herning, Hillerød, Holbæk, Horsens, Struer, Ryslinge, Roskilde, Arden, Greve, Skanderborg, Skibby, Ribe, Aabybro, Hammel, Hjørring, Skive, Sakskøbing, Odense, Slagelse, Randers, Bjerringbro, Gørløse, Aars, and others.
• Omstilling NucoreStrategic or Co-development PartnerPartnership for planting mini-forests (lommeskove) using the Miyawaki method. Mini-forests are planted in urban areas as small as 16 m2. Locations include Middelfart, Roskilde, Haderslev, Høje Tåstrup, Brøndbyvester, Aarhus, Odense, Vejle, Ringsted, Frederiksberg, Stenderup, Vorbasse, Rødovre, and Uvelse.
• Odense MarcipanminorOthersSupplier of caramel and chocolate sauces used in sundae desserts. Located in Odense, Denmark.
• Bog & idéminorOthersGame lending partnership where Bog & idé provides game boxes for families to enjoy during their restaurant visits.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• McDonald's Denmark: Global QSR leader with Danish operations across multiple cities. Overlaps with Sunset Boulevard on burger category and target demographics but at materially larger scale and with broader menu.
• Burger King Denmark: Global QSR burger competitor operating in Denmark. Directly competes for burger traffic and family dining occasions with Sunset Boulevard, with significantly larger marketing budget.
• KFC Denmark: Global QSR chicken chain operating in Denmark. Adjacent competitor for share of QSR occasions and family meals, with comparable dine-in, takeaway, and delivery channels.

Emerging players

• Joe & The Juice: Danish-born fast-casual chain with strong digital ordering, loyalty program, and international footprint. Adjacent competitor for younger urban QSR occasions; less direct burger overlap but shares premium-casual positioning and digital-first DNA.

Direct peers

• Dalle Valle: Danish multi-location casual dining/QSR chain. Comparable in operating geography and franchise-style footprint, though positioned more toward Italian casual dining than burgers.
• Max Burgers: Swedish QSR burger chain operating across the Nordics, including Denmark. The closest comparable in scale, premium-burger positioning, multi-channel ordering, and sustainability narrative to Sunset Boulevard.
• Jagger: Danish burger restaurant chain competing directly with Sunset Boulevard for burger QSR share of stomach in Denmark. Similar dine-in and takeaway model with comparable target customer.

Others

• Wolt: Nordic-headquartered delivery aggregator and Sunset Boulevard ecosystem participant. Not a direct competitor but an adjacent platform that influences the economics and discovery layer of the company's online ordering channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sunset
• Instagraminstagram.com/sunsetboulevarddk/?hl=da
• TikToktiktok.com/@sunsetboulevarddk
• LinkedInlinkedin.com/company/sunset-boulevard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Boulevard