McDonald's i Danmark
McDonald's i Danmark is the Danish franchise of McDonald's Corporation, operating quick-service restaurants across Denmark with a standard menu (burgers, chicken, Happy Meal, McCafé), a mobile ordering app, McDelivery, and the MyMcDonald's loyalty program serving individual consumers and families.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingServices
What McDonald's i Danmark does
McDonald's i Danmark is the Danish franchise operation of McDonald's Corporation (NYSE: MCD), operating quick-service restaurants across Denmark from a base in Frederiksberg, Hovedstaden. The business extends the global McDonald's brand into the Danish market through a standardized menu portfolio — Burgers, Chicken & Fish, Happy Meal, Sides & Dips, Cold Beverages, McCafé Barista coffee and cake, Ice Cream, and Breakfast — alongside a plant-based Grønt & Veggie category and limited-time FIFA World Cup promotional items. Operational scope is national, with a reported headcount of 123, suggesting a corporate/franchise HQ function rather than the full front-of-house restaurant workforce.
Revenue is generated through a mix of food and beverage sales at restaurant locations, franchise fees and royalties from franchisee-operated restaurants, and complementary revenue streams from McDelivery (third-party delivery), the McCafé sub-brand, gift cards (Gavekort), and late-night pricing (Nattepriser). Customer engagement is layered across a proprietary mobile ordering app (iOS and Android), the MyMcDonald's kundeklub loyalty program, and organic social channels (Facebook, YouTube, Instagram). The company explicitly positions itself as an employer of young people and a community-focused workplace, with dedicated careers and education content on its website, structured youth training programs, and a Ronald McDonald børnefond charitable tie-in targeting hospitalized children and families.
The go-to-market motion is direct-to-consumer through physical restaurant locations as the primary fulfillment channel, augmented by mobile app ordering and delivery partners. Distribution is strictly domestic to Denmark, with no global footprint claim. The company is privately held under a franchise agreement with McDonald's Corporation, and no equity funding, acquisition, or leadership change events are disclosed in the source material.
McDonald's i Danmark firmographics
Firmographics- Name
- McDonald's i Danmark
- Legal name
- McDonald's
- Website
- https://mcdonalds.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- McDonald's i Danmark is the Danish franchise of McDonald's Corporation, operating quick-service restaurants across Denmark with a standard menu (burgers, chicken, Happy Meal, McCafé), a mobile ordering app, McDelivery, and the MyMcDonald's loyalty program serving individual consumers and families.
- Ownership category
- akta.pro rank
McDonald's i Danmark industry classification
Industry- Product category
- Quick Service Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
McDonald's i Danmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and beverage sales: Revenue from direct sales of food and beverages to consumers at restaurant locations
- Franchise operations: Franchise fee and royalty income from franchisee restaurant operations across Denmark
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
McDonald's i Danmark product offering
Product offeringCore offering
McDonald's i Danmark operates a quick-service restaurant chain in Denmark offering the standard McDonald's menu of burgers, chicken and fish items, breakfast, sides, cold beverages, ice cream, plant-based options, Happy Meals, and McCafé coffee, served across dine-in, takeaway, mobile order, and McDelivery channels. The operation supports its restaurant business with a branded mobile app, the MyMcDonald's loyalty club, gift cards, and late-night pricing.
Product overview
McDonald's i Danmark operates as a quick-service restaurant chain offering a unified product portfolio centered on its core food menu alongside complementary services. The menu is organized into categories including Burgere (burgers), Kylling & Fisk (chicken and fish), Sides & Dips, Grønt & Veggie (plant-based options), Happy Meal (kids meals), Kolde Drikke (beverages), McCafé Barista Kaffe & Kage (coffee shop), Is (desserts), and Morgenmad (breakfast). The service layer includes Mobilbestilling (mobile ordering app), MyMcDonald's kundeklub (loyalty program), McDelivery (third-party delivery), McCafé (coffee sub-brand), Gavekort (gift cards), and Nattepriser (late-night pricing). Additionally, the Ronald McDonald børnefond provides charitable services. FIFA World Cup-themed promotions represent limited-time offerings. The portfolio combines standard menu items with digital services and loyalty programs to serve consumers across dine-in, takeout, and delivery channels.
Differentiator
Problem solved
Functional benefit
Brands
- McDelivery: Food delivery service partner offering McDonald's delivery to customers
- McCafé
- Happy Meal
- MyMcDonald's
Products and services
- Burgers (Burgere) Beef and other burger offerings including signature items such as Big Mac and Quarter Pounder, sold across restaurant, mobile order, and delivery channels to individual consumers in Denmark.
- Chicken & Fish (Kylling & Fisk) Chicken and fish sandwiches and entrées including Chicken McNuggets, McChicken, and Filet-O-Fish, sold to consumers via dine-in, takeaway, mobile ordering, and McDelivery.
- Happy Meal Children's meal combo bundling food, drink, and a toy or book, offered at McDonald's Denmark restaurants to families and young children.
- McCafé Sub-brand offering premium coffee beverages prepared by baristas alongside cakes and pastries, giving McDonald's Denmark restaurants a coffee-shop offering for individual consumers.
- Breakfast (Morgenmad) Breakfast menu featuring Egg McMuffin, hotcakes, and other morning items available at McDonald's Denmark restaurants during breakfast hours.
- Plant-based & Veggie (Grønt & Veggie) Plant-based and vegetarian menu options including Veggie Nuggets and vegetable bowls, for consumers seeking meat-free choices at McDonald's Denmark.
- Sides & Dips Side dishes and dipping sauces including fries, salads, and accompaniments sold alongside main menu items in McDonald's Denmark restaurants.
- Cold Beverages (Kolde Drikke) Cold beverages including soft drinks, iced coffee, and other refreshments sold at McDonald's Denmark restaurants.
- Ice Cream & Desserts (Is) Ice cream and frozen desserts including McFlurry and soft-serve ice cream sold at McDonald's Denmark restaurants and via delivery.
- Meal Combos (Menuer) Bundle meal combinations pairing burgers or other mains with sides and drinks, sold as combo value meals at McDonald's Denmark restaurants.
- Winnin' Deals Promotional value deals offering competitively priced bundled menu items at McDonald's Denmark restaurants.
- Mobile Ordering (Mobilbestilling) Self-service mobile ordering service allowing consumers to place orders and pay through the McDonald's Denmark app on iOS and Android.
- MyMcDonald's Loyalty Club (MyMcDonald's kundeklub) Customer loyalty club offering points, rewards, and exclusive deals to registered members of McDonald's Denmark.
- McDelivery Food delivery service operated through third-party McDelivery partners, enabling customers to have McDonald's meals delivered to their location.
- Gift Cards (Gavekort) Gift card service that lets consumers purchase McDonald's gift certificates redeemable across McDonald's Denmark restaurants.
- Late-Night Pricing (Nattepriser) Late-night pricing promotion offering discounted menu prices during night hours at participating McDonald's Denmark restaurants.
Companies that use McDonald's i Danmark
Customer profileSegments2 records
Ideal customer profiles1 record
McDonald's i Danmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McDonald's i Danmark partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights10 records
McDonald's i Danmark competitors and assessment
Company assessmentDirect peers
- Letz Burger: Danish-origin burger chain with growing national footprint. Competes head-to-head with McDonald's Denmark in the burger QSR category, with a stronger premium/sustainability brand narrative that targets overlapping Danish consumers.
- Five Guys Denmark: US-origin better-burger chain with locations in Denmark. Competes with McDonald's Denmark in the burger category at a slightly more premium price point, targeting a similar casual-dining consumer.
- Domino's Pizza Denmark: Global QSR chain with a strong delivery focus in Denmark. Comparable to McDonald's Denmark as a delivery-led, digital-ordering-first QSR competitor sharing the family and casual meal occasion.
- Jagger: Established Danish burger chain operating multiple dine-in locations. Directly competes with McDonald's Denmark for casual burger occasions among Danish consumers with a similar QSR-plus-sit-down positioning.
- Burger King Denmark: Direct competitor of McDonald's Denmark in the burger QSR category. Operates dine-in, drive-thru, and delivery across Denmark, targeting the same family and on-the-go consumer segments with overlapping menu architecture (burgers, combos, kids' meals).
- Subway Denmark: Global QSR sub chain operating in Denmark. Comparable as a limited-service restaurant brand competing for the same quick, affordable lunch/dinner occasion, though focused on sandwiches rather than burgers.
- KFC Denmark: Direct competitor of McDonald's Denmark in the QSR segment. Operates quick-service restaurants across Denmark with dine-in, takeaway, and delivery, competing for the same casual meal-out occasion with a chicken-focused menu.
- Max Burger (Denmark): Swedish-origin burger chain that has expanded into Denmark. Directly comparable to McDonald's Denmark as a counter-service burger QSR with a sustainability-led positioning that competes on the same everyday burger occasion.
- Starbucks Denmark: Global coffee chain operating in Denmark. Comparable to McDonald's Denmark specifically through the McCafé sub-brand — both compete for the everyday coffee and café-bakery occasion among Danish consumers.
Regional players
- McDonald's Sverige (Sweden): Sister Nordic franchise of McDonald's Denmark, operating under the same McDonald's Corporation master franchise network. Comparable as a regional peer given similar Nordic consumer dynamics, menu localization, and McCafé/QSR operating model, though it does not directly compete in Denmark.
Market position
Competitive moat5 records
Key highlights6 records
Customer concentration
McDonald's i Danmark social profiles
Digital presenceMcDonald's i Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
McDonald's i Danmark leadership team
Management profileNumber of profiles
McDonald's i Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McDonald's i Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McDonald's i Danmark
What does McDonald's i Danmark do?
McDonald's i Danmark operates a quick-service restaurant chain in Denmark offering the standard McDonald's menu of burgers, chicken and fish items, breakfast, sides, cold beverages, ice cream, plant-based options, Happy Meals, and McCafé coffee, served across dine-in, takeaway, mobile order, and McDelivery channels. The operation supports its restaurant business with a branded mobile app, the MyMcDonald's loyalty club, gift cards, and late-night pricing.
Is McDonald's i Danmark a public or private company?
McDonald's i Danmark is a private company. It is classified as corporate owned and is currently operating.
When was McDonald's i Danmark founded?
McDonald's i Danmark was founded in -1. It employs 101 to 250 people.
How does McDonald's i Danmark make money?
Two revenue lines are on record. Food and beverage sales are the primary driver. The others are franchise operations.
Who are McDonald's i Danmark's main competitors?
Direct peers on record are Letz Burger, Five Guys Denmark, Domino's Pizza Denmark, Jagger, Burger King Denmark, Subway Denmark, KFC Denmark, Max Burger (Denmark) and Starbucks Denmark. McDonald's Sverige (Sweden) is listed as a regional player.
Does McDonald's i Danmark have an API?
No public API is recorded for McDonald's i Danmark.
What industry is McDonald's i Danmark in?
McDonald's i Danmark's product category is Quick Service Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.