Discriminology

What Discriminology does

Discriminology, Inc. is a Sarasota, Florida-based private company (founded 2016; 1–10 employees) that builds structured measurement systems for the K-12 education sector. Its products are designed to translate fragmented public education data and locally generated inputs into comparable indicators across districts, charter networks, private schools, homeschooling environments, and increasingly AI-mediated instruction. The stated value proposition is reducing fragmentation through shared reference frameworks rather than centralizing control.

The company's technical architecture rests on three interconnected product layers. School Report Cards (k12.discriminology.com) is a national public measurement platform that translates publicly available education datasets into consistent, comparable indicators as a civic reference layer for parents and communities. Discriminology+ is a schema-governed institutional platform that enables schools and community leaders to generate structured, comparable signals through formally defined instruments, built on deterministic analytics and privacy-first design. Intelligence is an architectural layer that integrates governed AI-assisted interpretation within formal measurement boundaries, embedding role-based access controls, versioned schema definitions, and constraints designed to preserve reproducibility and data integrity. AI capability is currently positioned at the knowledge-retrieval / interpretation tier, not as a proprietary model or training pipeline.

The business model combines a free public-facing reference layer with an institutional product (Discriminology+), supported by direct outreach to schools and community organizations. Pricing is not publicly disclosed, no revenue figures are reported, and no funding rounds, customer logos, or management team beyond founder DeMar Pitman are documented in the available sources. The company lists a broad partner ecosystem — including Harvard, Google, Schott Foundation, Echoing Green, Roddenberry Foundation, Advancement Project, Dignity in Schools, 4.0 Schools, Fast Forward, and others — but the financial nature (grant, investor, or in-kind) of these relationships is not disclosed. As of the latest source, Discriminology operates as an independent private entity with a community-led GTM motion, and all evidence on revenue, headcount growth, and capital structure is insufficient to characterize commercial scale.

Name

Discriminology

Legal name

Discriminology, inc.

Website

https://discriminology.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Discriminology is a Sarasota-based private company that builds schema-governed measurement systems for the K-12 education sector, offering a public School Report Cards platform, an institutional Discriminology+ platform, and an Intelligence layer for governed AI-assisted interpretation of educational data.

Ownership category

akta.pro rank

Product category

Education Technology / K-12 Educational Measurement

NAICS

Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Accountability & Performance Frameworks (School/District/Institution Ratings) (EDADAIAD)

akta.pro secondary industries

Education Reporting, Dashboards & Business Intelligence (BI) (EDADAIAC), State/Federal Reporting, Accountability & Audit Readiness (EDAJAHAF), Compliance, State Reporting & Education Data Exchange (Ed-Fi/SIF) (EDAFAEAO), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Education measurement systems
• K-12 data analytics
• School performance reporting
• Education data schemas
• Educational equity metrics

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Discriminology builds structured measurement systems for K-12 education, translating public information and community input into consistent, comparable indicators across districts, charter networks, private schools, homeschooling, and AI-mediated instruction. The company operates a public-facing School Report Cards platform serving as a civic reference layer, alongside an institutional Discriminology+ schema-governed measurement platform for schools and community leaders, with an Intelligence layer providing governed AI-assisted interpretation.

Product overview

Discriminology is a multi-platform ecosystem for K-12 educational measurement consisting of three interconnected products. School Report Cards serves as the public-facing national measurement platform translating educational data into comparable indicators. Discriminology+ functions as the institutional and community measurement layer, enabling schools to generate structured signals through schema-governed instruments. Intelligence serves as the architectural AI layer integrating governed AI-assisted interpretation within formal measurement boundaries. These platforms are designed to remain connected, allowing data generated locally through Discriminology+ to integrate with broader public reference systems via School Report Cards.

Differentiator

Problem solved

Functional benefit

Brands

• School Report Cards: A national public measurement platform built on structured education datasets. The Report Cards translate publicly available information into consistent, comparable indicators that surface patterns in opportunity and exclusion across schools and communities. Designed as a civic reference layer.
• Discriminology+
• Intelligence

Products and services

• School Report Cards

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

18 partnerships are on record, tiered minor.

• Village of WisdomminorStrategic or Co-development PartnerListed as a community partner organization, suggesting collaboration on educational measurement and equity initiatives in K-12 education contexts.
• MAAD LabminorStrategic or Co-development PartnerListed as a partner organization, indicating collaboration on measurement frameworks or research initiatives.
• HarvardminorStrategic or Co-development PartnerListed as an affiliated institution, suggesting academic collaboration on educational measurement research or AI accountability infrastructure.
• Schott FoundationminorStrategic or Co-development PartnerEducation foundation partner focused on equity in public education, aligning with Discriminology's mission around opportunity and exclusion measurement.
• Echoing GreenminorStrategic or Co-development PartnerSocial impact fellowship organization, suggesting support for educational equity initiatives.
• Roddenberry FoundationminorStrategic or Co-development PartnerListed as a supporting foundation partner, suggesting funding or mission-aligned collaboration.
• Advancement ProjectminorStrategic or Co-development PartnerEducation justice organization partner, collaborating on measurement frameworks for educational equity.
• Dignity in SchoolsminorStrategic or Co-development PartnerCampaign partner working on school discipline and educational dignity issues, aligning with measurement initiatives.
• 4.0 SchoolsminorStrategic or Co-development PartnerEducation-focused incubator partner, suggesting collaboration on educational innovation.
• GoogleminorStrategic or Co-development PartnerListed as a partner organization, possibly related to technology infrastructure or AI governance initiatives.
• Fast ForwardminorStrategic or Co-development PartnerTech-focused nonprofit partner, possibly supporting technology infrastructure or AI accountability work.
• We AreminorStrategic or Co-development PartnerListed as a community partner organization.
• Nollie Jenkins Family CenterminorStrategic or Co-development PartnerCommunity organization partner focused on family and educational advocacy.
• Gwinnett SToPPminorStrategic or Co-development PartnerCommunity advocacy organization partner, likely focused on educational equity in Gwinnett County.
• CypherDAOminorStrategic or Co-development PartnerListed as a partner organization, possibly related to blockchain or decentralized technology collaboration.
• WemajorminorStrategic or Co-development PartnerListed as a community partner organization.
• MarzeeminorStrategic or Co-development PartnerListed as a partner organization.
• AEIIEAminorStrategic or Co-development PartnerListed as a partner organization.

Recent moves6 records

Expansion highlights5 records

Direct peers

• GreatSchools: The dominant U.S. parent-facing school comparison and report card platform. Most directly comparable to Discriminology's public-facing School Report Cards in audience, data scope, and mission of helping families evaluate K-12 schools.
• Public School Review: Aggregates public K-12 data into school-level profiles and rankings. Comparable as a direct competitor in serving parents and researchers with structured public-dataset comparisons.
• SchoolDigger: School comparison and ranking platform that aggregates public education data into comparable indicators. Direct overlap with Discriminology's School Report Cards in translating public datasets into parent-legible comparisons.
• Ed-Fi Alliance: Maintains a widely adopted education data standard and exchange for K-12 systems. Comparable as a schema-governed data interoperability effort serving the K-12 sector, overlapping with Discriminology's formal-schema architecture.
• Niche: Operates K-12 school grading and comparison tools using public data. Comparable as a direct competitor in the school report card category with broader monetization across K-12, college, and neighborhood data.

Broad incumbents

• The Education Trust: Education equity advocacy organization that publishes data and analysis on opportunity gaps. Comparable as a measurement-and-equity focused entity, though operating as a nonprofit advocacy group rather than a measurement platform.
• U.S. News & World Report (K-12): Publishes widely cited K-12 school rankings using public datasets. Comparable as a broader incumbent that competes for parent, journalist, and policy attention in the school-measurement category.
• NCES (National Center for Education Statistics): Federal primary source for U.S. education statistics including the Common Core of Data. Comparable as the underlying data infrastructure that Discriminology's public School Report Cards leverages and partially repackages.

Others

• ProPublica: Investigative journalism outlet producing K-12 and equity data analyses (e.g., Miseducation). Adjacent as a high-profile interpreter of public education data, though operating in journalism rather than as a measurement platform.

Regional players

• Education Superhighway: U.S. nonprofit focused on K-12 education infrastructure and data on connectivity/access. Adjacent as a mission-aligned K-12 infrastructure organization, though with a different primary focus on broadband rather than measurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/discriminology
• Facebookfacebook.com/discriminology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discriminology