Michl Group

What Michl Group does

Michl Group (legally Michl AG) is a privately held German consultancy founded around 2004 and headquartered in Eichenau near Munich. The firm delivers organizational development (Organisationsentwicklung), personnel development (Personalentwicklung), occupational health management (Betriebliches Gesundheitsmanagement, BGM), executive and team coaching, and certified training programs. Its stated customer base spans HR leaders, executives, mid-market teams, aspiring coaches/trainers, manufacturing and skilled-trades organizations, and public administration and non-profit entities, with services delivered in German primarily across the Munich-area and DACH region.

The product portfolio is organized around five core areas — Leadership & Team, Organizational Development & Transformation, BGM Gesundheitsmanagement, Coaching, and the Akademie — and combines a 5-day residential Transformation Space intensive with a catalogue of modular workshops covering DiSG team profiling, resilience, stress management, remote leadership, healthy home office, conflict resolution, psychological risk assessment, and team events. Underlying methodology is centered on experiential learning ("erlebbar machen") using Accelerated Learning and Action Learning approaches, supplemented by proprietary frameworks including the Motivationspotenzialanalyse (MPA, a 26-motive analysis), the ASITAS workshop format, and the Belastungs-Beanspruchungsmodell-based psychological risk assessment.

The business model is professional services: revenue is generated through inhouse training contracts at client sites, public workshops and seminars held at company or external venues, individual and team coaching engagements, and structured Akademie certification programs (including BDVT-certified Business Coach and Business Trainer pathways). Pricing is quote-based, varies by participant count and format, and is not publicly disclosed. The firm operates without external investors, has no disclosed funding rounds, and is led through curated partner-consultant teams rather than large in-house headcount.

Name

Michl Group

Legal name

Michl AG

Website

https://michlgroup.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Michl Group (Michl AG) is a privately held Munich-area consultancy providing organizational development, leadership and team coaching, occupational health management (BGM), and BDVT-certified Akademie training programs to enterprises, mid-market teams, and individual professionals in the German-speaking market.

Ownership category

akta.pro rank

Product category

Management Consulting

akta.pro industry

PRIMARYEDABANAF

Team & Group Executive Coaching (Leadership Teams)

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABAAAN

Remote/Hybrid Leadership & Distributed Team Management

Education/Corporate Training & Professional Development/Leadership & Management Development

Keywords

• Management consulting
• Organizational development
• Executive coaching
• Corporate training
• Leadership development

Headquarters

HQ city

Eichenau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training & Workshop Delivery: Inhouse and public training programs, workshops on leadership, team development, stress management, and professional skills. Billed as group programs with pricing varying by participant count and format.
2. Coaching Services: Executive coaching, leadership coaching, and team coaching delivered one-on-one or in groups. Individual coaching sessions as standalone service or integrated with training programs.
3. Certification Programs: Academy offerings including certified training programs (BDVT certified trainer, business coach certifications). Programs include theoretical and practical components with examination.
4. Transformation Space Intensive Program: 5-day residential transformation program with accommodation and meals included, offered as individual module or add-on to other programs.
5. BGM Consulting & Assessments: Occupational health management consulting including psychological risk assessments, analysis, and recommendation reports for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Michl Group (legal entity: Michl AG) is a Germany-based personnel and organizational development consultancy that delivers leadership development, team workshops, coaching, organizational transformation, and corporate health management (BGM) services to enterprise and mid-market clients. The firm also operates the Michl Group Akademie, offering BDVT-certified training programs for business coaches, trainers, and BGM specialists. Services are delivered through inhouse trainings at client sites, public seminars, individual coaching, and a 5-day residential Transformation Space program, all grounded in experiential learning methodologies.

Product overview

Michl Group is a personnel and organizational development company offering a portfolio of consulting, coaching, and training services organized around five core areas: Leadership & Team (including team workshops, events, and DiSG assessments), Organizational Development & Transformation (with consulting, analysis, and Transformation Space programs), BGM Gesundheitsmanagement (occupational health management including psychological risk assessments and individual health workshops), Coaching (executive, leadership, and team coaching), and the Akademie (BDVT-certified training programs for business coaches, trainers, and BGM specialists). The portfolio is delivered through both open enrollment at the Munich-area Academy and customized in-house formats for corporate clients. Products range from the 5-day Transformation Space intensive retreat to short workshops on topics like stress management, healthy home office work, conflict resolution, and remote leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformation Space A 5-day intensive personal development retreat held at a seminar house, combining input on change and transformation, individual coaching, partner work, and group sessions on topics including personality development, emotional work, mental techniques, communication, and DiSG profiling. Designed for individuals and can be booked standalone or as a Plus module.
• Leadership & Team Consulting and training services covering leadership development, team workshops, team events, and specialist and methodological training for employees. Targets executives, managers, and teams in organizations.
• Organisationsentwicklung & Transformation Organizational development and transformation consulting, including analysis, concept development, organizational positioning, and Transformation Space programs to help organizations adapt to constant change.
• BGM Gesundheitsmanagement (Betriebliches Gesundheitsmanagement) Occupational health management services including process introduction and implementation, psychological risk assessment (Psychische Gefährdungsbeurteilung), mentoring of BGM officers, and individual measures and workshops on health-promoting leadership, stress management, and resilience.
• Coaching Specialized consulting services for developing skills to successfully navigate real-world challenges, including executive coaching, leadership coaching, and employee and team coaching.
• Akademie (Ausbildung, Coaching, Training, BGM) Certified professional development programs including Business Coach training (BDVT certified), Business Trainer training, and BGM specialist training, based on 20 years of experience in organizational and personnel development.

Quantifiable outcome

• Sustainable behavioral change through experiential learning (scientifically proven higher sustainability of changes through real experience)

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DDI (Development Dimensions International): Specialist leadership development and talent management consultancy serving global enterprises with assessment-based programs. Comparable to Michl Group in leadership diagnostics, team, and executive development methodologies.
• Cegos: International training and organizational development group offering leadership, transformation, and learning programs across many countries. Overlaps with Michl's leadership and team development offerings as a larger, globally scaled incumbent.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice. Overlaps with Michl on leadership development, executive coaching, and organizational transformation services, though at much larger scale.
• Right Management: Talent and career development consulting arm offering leadership coaching, team effectiveness, and organizational change services. Comparable to Michl Group's coaching and leadership development practice.
• Gallup: Research-based consulting and training firm known for strengths-based coaching, engagement surveys, and leadership development. Parallels Michl Group's behavioral assessment (DiSG, MPA) and leadership coaching offerings.

Direct peers

• Haufe Akademie: One of Germany's largest corporate training and continuing education providers, offering leadership, team, and HR development programs for enterprises. Directly comparable to Michl Group as a B2B professional training and coaching firm operating in the German-speaking market.
• Dale Carnegie Training: Global provider of leadership, communication, and professional development training using proprietary methodologies. Closely comparable to Michl Group's methodology-driven, workshop-based leadership and team offerings.
• FranklinCovey: Worldwide leadership and effectiveness training firm selling proprietary frameworks to enterprises and individuals. Compares to Michl Group on leadership training methodology, certification programs, and team-effectiveness content.
• BTS: Consulting and training firm using experiential, simulation-based learning methods to develop leaders and teams. Closely mirrors Michl Group's 'erlebbar machen' philosophy and action-learning delivery model.

Regional players

• Mercuri Urval: European-origin management consulting and executive search firm with leadership and talent development practices. Comparable to Michl Group on leadership consulting and executive coaching, with a stronger footprint in Nordic and broader European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Michlgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michl Group