Good in Food

What Good in Food does

Good in Food di Lispi Dario & C. Sas is an Italian food producer founded in 2015 by Dario Lispi, headquartered in Fossato di Vico in the Umbria region, and operating as a privately held partnership (Sas) with between 11 and 50 employees. The company is effectively a single-product business built around Pizzicata, a pre-cooked, hand-stretched pizza base produced from a blend of selected flours (wheat, rice and soy), sourdough (pasta madre), salt, water and extra virgin olive oil, with at least 72 hours of dough maturation, extended fermentation under controlled temperatures, and vacuum-packed packaging that delivers a refrigerated shelf life of 50–60 days. Good in Food sells Pizzicata to two distinct customer groups: a B2B audience of restaurants, agriturismi (agritourism venues), bars and happy-hour operators that want to add pizza to their menus without hiring a trained pizzaiolo (pizza chef) or installing a dedicated pizza oven; and a direct-to-consumer audience that buys via the pizzicata.shop e-commerce storefront launched in 2020 for home preparation (3 minutes at 300°C or 7 minutes at 220°C in a standard oven). The company is run founder-led and is structured as a sales-led B2B business with an added DTC e-commerce arm and a franchise/training layer (GoodinFood Pizza Academy and GoodinFood Bar Academy) that both promotes the product and offers consulting services. Marketing relies on the company website, recipe content and YouTube video tutorials, an active Facebook/Instagram presence, a Sendinblue email newsletter, and a regular schedule of Italian and European food-industry trade fairs (Host Milano, Sigep, Expo Tecnocom, Riva del Garda, plus Munich, Innsbruck, Salzburg and Salou). No external institutional investment, no acquisitions, no patents or trademarks, no certifications, and no public revenue disclosure are recorded in the available source material.

Name

Good in Food

Legal name

Good in Food di Lispi Dario & C. Sas

Website

https://goodinfood.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Good in Food is an Italian producer of Pizzicata, a hand-stretched, 72-hour-matured pre-cooked pizza base sold to Ho.Re.Ca. venues (restaurants, agriturismi, bars) via B2B sales and to home consumers via the pizzicata.shop e-commerce storefront, supplemented by a small franchise and training academy.

Ownership category

akta.pro rank

Product category

Pre-cooked pizza bases (prepared foods manufacturing)

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

akta.pro secondary industry

Frozen Pizza & Flatbreads (CRADADAB)

Keywords

• Pre-cooked pizza bases
• Artisanal pizza dough
• Food manufacturing
• HO.RE.CA. supply
• Pizza base production

Headquarters

HQ city

Fossato Di Vico

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pizzicata pizza base product sales: Revenue is generated through the direct sale of pre-cooked, hand-stretched pizza bases to restaurants, agriturisms, bars, and directly to consumers. Products are sold vacuum-packed in packages of approximately 2 pieces, eliminating waste. B2B customers order through email or phone consultation, while consumers can purchase directly through the e-commerce platform pizzicata.shop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Good in Food produces and sells Pizzicata, a pre-cooked, hand-stretched pizza base made from a mix of selected non-OGM flours (wheat, rice, soy), sourdough, salt, water, and extra virgin olive oil, with at least 72 hours of dough maturation and controlled-temperature long fermentation. The product is vacuum-packed for refrigerated shelf life of 50-60 days and is sold to restaurants, agriturisms, bars, and happy hour venues in Italy, as well as directly to consumers through an online shop, enabling buyers to serve pizza in 3-6 minutes in a standard oven without a specialized pizzaiolo.

Product overview

Good in Food is a single-product company specializing in the production of pre-cooked pizza bases. Its sole product is Pizzicata, a hand-stretched, artisanal pizza base that requires no specialized pizza oven or experienced pizzaiolo to prepare. The company positions itself as a partner to restaurants, agritourism establishments, bars, and happy hour venues, offering not just the product but also consulting, training, and franchise opportunities through its Good in Food Academy division.

Differentiator

Problem solved

Functional benefit

Brands

• Pizzicata: Pre-cooked pizza base product made with selected flours, high hydration, sourdough, salt, water, and extra virgin olive oil. The product undergoes a long maturation of at least 72 hours followed by prolonged fermentation.
• Goodinfood Pizza Academy
• Goodinfood Bar Academy

Products and services

• Pizzicata pre-cooked pizza base Pre-cooked, hand-stretched pizza base made with a mix of selected non-OGM flours (wheat, rice, soy), sourdough, salt, water, and extra virgin olive oil. The dough undergoes at least 72 hours of maturation followed by controlled-temperature long fermentation. The base is vacuum-packed in protective-atmosphere packaging with a 50-60 day refrigerated shelf life, cooks in 3-6 minutes in a standard oven, and is sold to HO.RE.CA. operators (restaurants, agriturisms, bars) and to home consumers through the pizzicata.shop e-commerce store.
• GoodinFood Pizza Academy franchise and training program Professional training and franchise concept for the pizzeria sector, built around the Pizzicata pre-cooked pizza base, enabling partner operators to open pizzeria concepts using the Good in Food product and brand.
• GoodinFood Bar Academy franchise and training program Professional training and franchise concept for the bar sector, built around the Pizzicata pre-cooked pizza base, enabling partner operators to open bar concepts using the Good in Food product and brand.

Quantifiable outcome

• Cooking time reduced to 3-6 minutes
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Giovanni Rana: Italian prepared-foods brand (pasta, gnocchi, ready meals) with refrigerated shelf-stable technology analogous to Pizzicata's 50-60 day refrigerated approach, sharing B2B foodservice and retail channels.
• Dr. Oetker: Large European frozen pizza and bakery company with broad retail distribution; comparable as a category incumbent in frozen/pizza that could leverage scale to enter the pre-cooked base subcategory.
• Buitoni (Nestlé): Major Italian/European frozen pizza and pasta brand under Nestlé, operating broadly across the same product category as Good in Food but at national retail scale rather than as a specialty pre-cooked base supplier.
• Orogel: Italian frozen-food cooperative with broad frozen-meal and pizza-adjacent assortment; comparable as a domestic frozen-food incumbent with scale distribution that could enter the pre-cooked base subcategory.
• La Linea Verde: Italian fresh and convenience prepared-foods producer (Donna Chiara, Biorì) with chilled/fresh and ready-meal categories overlapping Pizzicata's refrigerated, ready-to-cook positioning and Ho.Re.Ca. distribution model.

Direct peers

• Fiorentini: Italian frozen pizza and pre-baked base manufacturer serving Ho.Re.Ca. and retail, with directly comparable product format and Italian Ho.Re.Ca. customer base to Good in Food.
• Forno d'Asolo: Italian artisanal frozen bakery and pre-cooked pizza/pinsa base producer serving foodservice and retail, with comparable artisanal positioning and similar par-baked product format.
• Italpizza: Italian manufacturer of pre-cooked and frozen pizza bases for foodservice and retail, directly comparable to Good in Food's Pizzicata as a par-baked base producer serving Ho.Re.Ca. and consumer channels.
• Roncadin: Italian frozen and pre-baked pizza producer supplying Ho.Re.Ca. and retail across Europe, comparable in product format (pre-cooked bases / frozen pizzas), B2B/B2C channels, and Italian manufacturing base.

Regional players

• Le 5 Stagioni (Agugiaro & Figna): Italian professional flour and dough-mix brand widely used by pizzerias; comparable as a B2B supplier of pizza-base inputs to Ho.Re.Ca., but positioned upstream as a flour/ingredient supplier rather than finished pre-cooked base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSeI31q--NxPwI0Bi1bfTgg?view_as=subscriber
• Facebookfacebook.com/Goodinfoodpizzicata
• Instagraminstagram.com/goodinfood.pizzicata
• Xx.com/goodinfood
• LinkedInlinkedin.com/company/goodinfoodsas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good in Food