Italpizza
Italpizza is a privately held Italian frozen pizza manufacturer founded in 1991 and headquartered in Modena, Italy, which expanded into the Iberian market through its 2023 acquisition of Mantua Surgelati Iberica.
- Company typePrivate
- Founded1991
- HeadquartersModena, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Italpizza does
Italpizza is a privately held Italian food company founded in 1991 and headquartered in Modena, Italy. The company operates in the Italian pizza manufacturing sector, with an explicit footprint in the frozen pizza segment as evidenced by its January 2023 acquisition of Mantua Surgelati Iberica — 'Surgelati' denoting frozen products in Italian. Structured as a Società per Azioni (S.p.A.), Italpizza is a mid-sized enterprise employing between 101 and 250 people.
The business model centers on manufacturing and distributing pizza products through food retail and likely foodservice channels in Italy, with a recently established Iberian presence via acquisition. The S.p.A. legal form and headcount band indicate a formally governed, commercially scaled mid-market manufacturer rather than a small artisanal operation. The acquisition of a Spanish frozen-food entity signals a deliberate cross-border growth strategy within the European frozen pizza category, suggesting Italpizza is pursuing geographic diversification beyond its domestic Italian base.
Italpizza maintains a corporate web presence at italpizza.it and operates within the broader competitive set of Italian and European frozen pizza producers. The available data does not disclose specific product lines, distribution partners, pricing mechanics, or customer composition, limiting deeper product-level or commercial-level analysis.
Italpizza firmographics
Firmographics- Name
- Italpizza
- Legal name
- Italpoliina S.p.A.
- Website
- https://italpizza.it
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Italpizza is a privately held Italian frozen pizza manufacturer founded in 1991 and headquartered in Modena, Italy, which expanded into the Iberian market through its 2023 acquisition of Mantua Surgelati Iberica.
- Ownership category
- akta.pro rank
Italpizza industry classification
Industry- Product category
- Frozen Pizza Manufacturing
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Pizza & Flatbreads (CRADADAB)
Keywords
Where Italpizza is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Markets served
Italpizza business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Italpizza product offering
Product offeringCore offering
Italpizza manufactures and supplies Italian pizza products, operating in the food industry with a focus on Italian culinary traditions. The company is headquartered in Modena, Italy, and expanded its frozen-food footprint through the acquisition of Mantua Surgelati Iberica in 2023. It produces and distributes pizza products for downstream retail and food-service buyers rather than selling direct to end consumers under its own branded storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Italian Pizza Products
Companies that use Italpizza
Customer profileIdeal customer profiles2 records
Italpizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Italpizza partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Italpizza competitors and assessment
Company assessmentDirect peers
- Amy's Kitchen: Amy's Kitchen produces frozen pizzas and meals for the better-for-you and organic segment. Comparable to Italpizza as a frozen pizza/meal manufacturer competing for premium shelf space and consumer mindshare.
- Giovanni Rana: Giovanni Rana is an Italian family-owned manufacturer of fresh and frozen Italian foods including pasta and pizza. Comparable to Italpizza as a heritage Italian food manufacturer exporting "Made in Italy" products across Europe and beyond.
- Palermo's Pizza: Palermo's is a US-based frozen pizza manufacturer supplying private-label and branded retail pizzas. It is a direct peer to Italpizza as a mid-sized frozen pizza manufacturer focused on retail channel partnerships.
Broad incumbents
- McCain Foods: McCain is a global leader in frozen potato and frozen prepared foods, including pizza-adjacent products. Comparable to Italpizza as a frozen-food manufacturer with deep European foodservice and retail penetration.
- Schwan's Company: Schwan's manufactures frozen pizzas (Tony's, Red Baron) for the North American and European markets. It is comparable to Italpizza as a frozen pizza manufacturer serving retail grocery channels.
- Dr. Oetker: Dr. Oetker is one of Europe's largest frozen pizza producers (Ristorante, Casa di Mama). It is comparable to Italpizza as a direct competitor in the European frozen pizza category with broader brand and geographic reach.
- Kraft Heinz (DiGiorno): DiGiorno (Kraft Heinz) is one of the largest frozen pizza brands in North America. Comparable to Italpizza as a manufacturer and brand owner competing in frozen pizza, though with significantly greater scale and marketing investment.
- Conagra Brands: Conagra owns major frozen meal brands including Birds Eye and Healthy Choice, with frozen pizza offerings. Comparable as a large-scale frozen-food manufacturer with overlapping retail customers and category dynamics.
- Nestlé (Frozen Pizza): Nestlé operates major frozen pizza brands including Wagner and Buitoni across Europe. It competes head-to-head with Italpizza in retail frozen pizza and has substantially larger scale, marketing budgets, and distribution.
Regional players
- Generale Conserve (AsdoMar): Generale Conserve is an Italian food manufacturer operating brands such as AsdoMar in fish, sauces, and prepared foods. Comparable as a mid-sized Italian food manufacturer with overlapping retail and foodservice channels in the domestic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Italpizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Italpizza leadership team
Management profileNumber of profiles
Italpizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Italpizza M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Italpizza
What does Italpizza do?
Italpizza manufactures and supplies Italian pizza products, operating in the food industry with a focus on Italian culinary traditions. The company is headquartered in Modena, Italy, and expanded its frozen-food footprint through the acquisition of Mantua Surgelati Iberica in 2023. It produces and distributes pizza products for downstream retail and food-service buyers rather than selling direct to end consumers under its own branded storefront.
Is Italpizza a public or private company?
Italpizza is a private company. It is classified as unknown and is currently operating.
When was Italpizza founded?
Italpizza was founded in 1991. It employs 101 to 250 people.
Where is Italpizza based?
Italpizza is headquartered in Modena, Italy, in the Europe region.
Who are Italpizza's main competitors?
Direct peers on record are Amy's Kitchen, Giovanni Rana and Palermo's Pizza. Broad incumbents are McCain Foods, Schwan's Company, Dr. Oetker, Kraft Heinz (DiGiorno), Conagra Brands and Nestlé (Frozen Pizza). Generale Conserve (AsdoMar) is listed as a regional player.
Does Italpizza have an API?
No public API is recorded for Italpizza.
What industry is Italpizza in?
Italpizza's product category is Frozen Pizza Manufacturing. Its primary akta.pro industry code is CRADADAB, Frozen Pizza & Flatbreads. Its NAICS code is 311813 and its SIC code is 2050.