Rizap English

What Rizap English does

RIZAP English is a personal English coaching service operated as a subsidiary of RIZAP Group, headquartered in Tokyo, Japan. Founded in 2019, the company delivers one-on-one English training programs combining a proprietary "English Brain Training" methodology (6STEPS, Quick Response, Practical Speaking) with dedicated Japanese trainer support. The core customer segments are working professionals aged 25-50 seeking English for career advancement, corporate clients investing in employee English development, and a secondary student segment at discounted pricing.

The service architecture is built around three primary products: a Conversational English Course, a TOEIC L&R TEST Score Up Course, and a Corporate English Training offering. Programs span 16-32 sessions delivered over 2-4 months in either in-person format at three Tokyo locations (Shimbashi, Ikebukuro, Shinjuku — all operating 7:00-23:00) or online via ZOOM nationwide. Proficiency is measured using the VERSANT assessment system with CEFR-J compliance across 10 dimensions (response time, fluency, pronunciation, comprehension). The tech stack integrates Cambly for 24/7 native English speaker practice, ZOOM for online lesson delivery, and LINE for daily task management and trainer communication. Government-designated status under Japan's MHLW General Education Training Benefit System enables up to ¥100,000 (20%) employee reimbursement on 24-session and 32-session programs.

Revenue is generated primarily through one-time course fees ranging from ¥398,000 to ¥723,800 (tax-inclusive) per program, with installment payment options available up to 60 months at 19.8% APR. The go-to-market is sales-led, anchored on a 90-minute complimentary counseling session (free consultation) that includes English assessment and personalized course recommendation, available both online and at the Shimbashi store. Enterprise sales are handled by a dedicated corporate team targeting companies for employee training with customized proposals and ROI reporting. Channel mix is hybrid: web consultation booking, content marketing via articles and testimonials, FM Yokohama radio partnership, and brand-leverage from the parent RIZAP Group brand. Two store integrations (August 2021, March 2023) indicate ongoing physical footprint consolidation alongside growth in the online delivery channel, which represents over 70% of enrolments as of October 2021.

Name

Rizap English

Legal name

RIZAP ENGLISH

Website

https://rizap-english.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

RIZAP English is a Tokyo-based personal English coaching service, operated by RIZAP Group, that delivers one-on-one conversational English and TOEIC preparation courses through three Tokyo storefronts and a nationwide online platform, serving working professionals, corporate clients, and students via a proprietary 6STEPS methodology.

Ownership category

akta.pro rank

Product category

English Language Training Services

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691), Language Schools (611630), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

One-on-One ESL Tutoring & Coaching (EDAAACAL)

akta.pro secondary industries

Accent Reduction, Pronunciation & Fluency Coaching (EDAMAFAJ), Accent Reduction & Pronunciation Coaching (EDANACAJ), Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.) (EDAAACAJ)

Keywords

• English language training
• Personal English coaching
• TOEIC preparation courses
• Corporate English training
• Online English lessons

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Course Fees: One-time course fees for English conversation and TOEIC preparation courses, ranging from 16 to 32 sessions. Payment options include lump sum, debit card, or installment plans (up to 60 installments, 19.8% APR).
2. Corporate Training Contracts: Customized corporate English training programs billed to enterprise clients for employee language development, including reporting and ongoing support.
3. Education Training Benefit Subsidy: Government-subsidized courses (General Education Training Benefit System) where customers receive up to 20% (maximum 100,000 yen) reimbursement of course fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rizap English sells personal English coaching delivered as fixed-session one-on-one packages (16/24/32 sessions) over 2–4 month intensive programs. The core service combines a proprietary "English Brain Training" methodology (6STEPS, Quick Response, Practical Speaking) with a dedicated Japanese personal trainer, daily homework management via LINE, VERSANT-based proficiency assessment, and 24/7 native-speaker practice through Cambly. Programs are offered both to individual consumers (English conversation and TOEIC tracks) and to corporate clients as customized employee training.

Product overview

RIZAP ENGLISH is a personal English coaching service operated by the RIZAP Group. The core offering consists of three main programs: the Conversational English Course (英才会話コース), the TOEIC® L&R TEST Score Up Course (TOEIC® L&R TESTスコアアップコース), and the Corporate Training course (法人向けパーソナルコース), all delivered via fully private one-on-one sessions either in-person at three Tokyo locations (Shimbashi, Shinjuku, Ikebukuro) or online via ZOOM. The flagship methodology is the RIZAP English Brain Training system — comprising the 6STEPS, Quick Response, and Practical Speaking training methods — combined with a dedicated Japanese personal trainer and daily homework management. Supplementary products include a Workday Course for daytime learners, a Student Discount program, a Basic Course for absolute beginners, and an Online Lessons platform. The company also leverages its partnership with Cambly for 24-hour native speaker conversation practice. A Japanese government subsidy (一般教育訓練給付金制度) is available for 24 and 32-session packages across both the conversation and TOEIC tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversational English Course (英才会話コース) Output-focused English conversation program centered on the English Brain Training methods (6STEPS, Quick Response, Practical Speaking) to develop direct English comprehension and speaking ability without translation. Targeted at Japanese professionals and offered in 16/24/32 session packages over 2–4 months, delivered in-person or online.
• TOEIC® L&R TEST Score Up Course Short-term TOEIC score improvement program combining original test-solving techniques with English Brain Training to strengthen fundamental English skills. Aligned with Japan's General Education Training Benefit subsidy system for up to 20% reimbursement and includes a score guarantee mechanism.
• Corporate English Training (法人向けパーソナルコース) Business-focused customized English training for companies and organizations, tailored to each company's HR strategy. Features one-on-one coaching, VERSANT-based pre/post measurement, progress reporting to HR, and scalable deployment from individual employees to large groups across both conversation and TOEIC tracks.
• Basic Course (ベーシックコース) Foundational English skills program designed for absolute beginners with little to no prior English knowledge, providing step-by-step instruction in basic grammar and vocabulary as a prerequisite before joining the standard conversation or TOEIC curriculum.

Quantifiable outcome

• 98% lesson satisfaction among enrolled members (n=222, April 2019 survey)
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FM Yokohama (FMヨコハマ)minorGTM or Marketing Partner · 3 April 2022Co-produced radio program 'RIZAP ENGLISH presents Beyond The Future' with DJ from RIZAP English trainer staff. Weekly Sunday broadcast discussing English education topics, featuring listener challenges and guest interviews. Joint marketing initiative with IIBC (TOEIC organizing body).
• IIBC - Institute for International Business Communication (一般財団法人国際ビジネスコミュニケーション協会)minorGTM or Marketing Partner · 3 April 2022Joint radio program partnership with FM Yokohama. Collaborates on English education content and TOEIC-related programming. Positions RIZAP English alongside official TOEIC organizing body for credibility.
• CamblycoreTechnology or Integration · 4 November 2021Online English conversation partnership providing 24/7 access to native English speakers for speaking practice. Integrated into English Conversation Course curriculum as included feature. Allows students to practice with native speakers beyond scheduled trainer sessions.
• Japanese Ministry of Health, Labour and Welfare (厚生労働省)coreStrategic or Co-development Partner · 1 October 2021Government-designated training provider for General Education Training Benefit System (一般教育訓練給付金制度). Allows eligible employees to receive up to 20% (max 100,000 yen) reimbursement for course fees. Expanded to cover both TOEIC and English conversation courses (24 and 32 session programs) from October 2021.
• OYO LIFEminorStrategic or Co-development Partner · 25 November 2019Housing set-type partnership offering combined accommodation and 2-month English program package. Enabled customers to live and study English simultaneously through integrated housing and training solution.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Berlitz Japan: Global language school operator with significant Japan presence, offering one-on-one and small group lessons across multiple languages. Comparable to RIZAP English on premium language training, private lesson model, corporate training programs, and standardized assessment-based progression.
• TORAIZ (TORAIZ English): Premium Japanese English coaching school offering one-on-one intensive programs with dedicated trainers, similar to RIZAP English's coaching model. Directly comparable on results-committed positioning, intensive 2–3 month course structure, and targeting of working professionals.
• AEON (AEON Eigo): One of Japan's largest English conversation school chains, with nationwide classroom locations and group lesson focus. Directly comparable to RIZAP English on geography (Japan), customer base (adult professionals), and core product (English conversation courses), differing mainly in delivery model (group vs. one-on-one).
• ECC Japan: Major Japanese language school operator offering English conversation, TOEIC preparation, and corporate training. Directly comparable to RIZAP English in target market (Japan adult professionals), core offerings (conversation + TOEIC), and B2B training programs, though typically at lower price points and group format.
• PROSPEAK: Japan-based one-on-one English coaching school targeting working professionals, positioned in a similar premium segment with intensive 2–3 month programs. Closely comparable to RIZAP English on delivery model (one-on-one, intensive), customer segment (career-focused professionals), and price tier.

Emerging players

• DMM Eikaiwa: Japan's largest online English conversation platform offering low-cost lessons with international tutors via webcam. Partially comparable to RIZAP English on Japanese adult learner market and online delivery, but competes on price rather than coaching depth or outcomes.
• Speak (AI English Tutor): AI-powered English conversation learning app gaining traction in Japan and Korea. Adjacent competitor in Japanese adult English learner market; threatens RIZAP English's premium positioning as AI conversation quality improves at much lower cost.
• RareJob (RareJob English): Online English conversation service with Filipino trainers, listed on Tokyo Stock Exchange. Comparable to RIZAP English on Japanese adult professional segment, but at significantly lower price point (~¥1,000–¥3,000/lesson) and without the intensive coaching/premium positioning.
• Bizmates: Online-only business English coaching platform connecting Japanese professionals with Filipino trainers. Comparable to RIZAP English on business English focus and B2B2C market, but operates at lower price points via online delivery without premium physical locations.

Others

• RIZAP Group (Parent): Parent conglomerate of RIZAP English, providing the brand, methodology, and cross-sell opportunity. Not a direct competitor but shapes RIZAP English's brand, capital access, and member cross-sell potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rizap_english

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rizap English