CityCorp
CityCorp is a privately held Brazilian industrial sales consultancy founded in 1989 that audits, trains, and builds commercial strategies for industrial-sector clients via its HPIS training program, InduXdata commercial intelligence platform, and founder-led direct enterprise sales motion.
- Company typePrivate
- Founded1989
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CityCorp does
CityCorp is a privately held Brazilian industrial sales management company founded in 1989 and headquartered in Campinas with a regional office in São Paulo. The company audits, trains, and builds commercial strategies for industrial-sector clients across Brazil, positioning itself as a specialist in industrial sales rather than general B2B sales consulting. Its core technology is the InduXdata Commercial Intelligence Platform, which aggregates validated industrial-market opportunities and supports the BVMI (Brazilian Value Management Institute) editorial property that records 100,000+ unique qualified accesses per month.
The company's product portfolio centers on the HPIS (High Performance Industrial Sales) certified training program delivered in three sequential modules — Industrial Sales 4.0 with Predictive Industrial Intelligence, Industrial Prospecting, and Industrial Negotiation — supplemented by the published book "A Bíblia de Vendas Industriais." Delivery occurs primarily through customized in-company training engagements, with self-serve online training and InduXdata subscriptions as secondary channels.
Revenue is generated through a mix of professional-services in-company training engagements (quote-based, multi-year contracts), recurring InduXdata platform subscriptions, online training courses, and one-time book sales. The go-to-market is a founder-led, direct enterprise field-sales motion leveraging Licio Melo's 35+ year network among CEOs and directors of major industrial conglomerates. CityCorp is a small operation of 11-50 employees that has cumulatively served 4,500+ industrial companies and certified 10,000+ professionals, with no disclosed external funding, acquisitions, or institutional investors.
CityCorp firmographics
Firmographics- Name
- CityCorp
- Legal name
- CityCorp
- Website
- https://citycorp.com.br
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CityCorp is a privately held Brazilian industrial sales consultancy founded in 1989 that audits, trains, and builds commercial strategies for industrial-sector clients via its HPIS training program, InduXdata commercial intelligence platform, and founder-led direct enterprise sales motion.
- Ownership category
- akta.pro rank
CityCorp industry classification
Industry- Product category
- Industrial Sales Consulting
- NAICS
- Management Consulting Services (54161), Technical and Trade Schools (6115)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Manufacturing & Operations Excellence (Lean/Six Sigma) (BPAHAHAC)
- akta.pro secondary industry
- Audit, Inspection & Quality Compliance (Internal Auditing, CAPA) (EDABAKAN)
Keywords
Where CityCorp is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
CityCorp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In Company Training Programs: Revenue from customized training programs delivered at client facilities, including the HPIS program covering Industrial Sales 4.0, prospecting, and negotiation training modules.
- InduXdata Platform Subscription: Commercial intelligence platform providing validated industrial market opportunities, marketed at bvmi.com.br
- A Bíblia de Vendas Industriais Book: Sale of training book/manual developed from consulting experience in industrial sales management.
- Online Training Programs: Online training courses including Venda Industrial 4.0 + Inteligência Preditiva Industrial, Prospecção Industrial, and Negociação em Vendas Industriais.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | In Company Training - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CityCorp product offering
Product offeringCore offering
CityCorp audits, trains, and builds sales strategies for Brazilian industrial companies. Its flagship offerings are the InduXdata Commercial Intelligence Platform, which provides validated industrial market opportunities and Industrial Business Intelligence (IBI) data, and the HPIS (High Performance Industrial Sales) certified training program covering Industrial Sales 4.0, Predictive Industrial Intelligence, Industrial Prospecting, and Industrial Sales Negotiation. The company also sells the proprietary book "A Bíblia de Vendas Industriais" and delivers customized In Company training at client facilities.
Product overview
CityCorp operates as a single unified offering centered on industrial sales intelligence and training services. The core product is InduXdata, a Commercial Intelligence Platform providing validated opportunities for the industrial market. Supporting this is A Bíblia de Vendas Industriais, a comprehensive book on industrial sales methodology, and the HPIS (High Performance Industrial Sales) training program consisting of three sequential modules covering Industrial Sales 4.0 + Predictive Industrial Intelligence, Industrial Prospecting, and Negotiation. The company also provides In Company Training services for corporate teams. All offerings are interconnected through the BVMI (Brazilian Value Management Institute) brand, which serves as the educational and publishing arm, with Licio Melo as the content coordinator and lead consultant.
Differentiator
Problem solved
Functional benefit
Products and services
- InduXdata Commercial Intelligence Platform providing validated opportunities and Industrial Business Intelligence (IBI) data for companies selling to the Brazilian industrial market; marketed via bvmi.com.br and receiving 100,000+ unique qualified monthly accesses.
- HPIS (High Performance Industrial Sales) Training Program Complete three-module certified training program for industrial sales professionals covering Industrial Sales 4.0 + Predictive Industrial Intelligence, Industrial Prospecting, and Negotiation in Industrial Sales; available in In Company and online formats.
- A Bíblia de Vendas Industriais (The Bible of Industrial Sales)
- In Company Training
Quantifiable outcome
- Clients closed 2021 with sales above R$ 3 Billion
- +4 more outcomes
Companies that use CityCorp
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
CityCorp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CityCorp partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
CityCorp competitors and assessment
Company assessmentBroad incumbents
- Sandler Training: Global sales, leadership, and management training franchise with a proprietary methodology and worldwide authorized partner network. Comparable to CityCorp in offering a named sales methodology plus in-company training, but operating through a much larger global franchise model.
- Dale Carnegie Training: Global training organization covering sales, leadership, and professional development with a strong Brazil presence. Comparable to CityCorp as a corporate training and sales enablement peer, but with a much broader curriculum and global brand recognition.
- Miller Heiman Group (Korn Ferry Sales): Iconic sales methodology firm (Strategic Selling, Conceptual Selling, etc.) now part of Korn Ferry, offering enterprise sales training worldwide. Comparable to CityCorp as a methodology-led sales training peer, but operating at global enterprise scale across all verticals.
- BTS Group: Global professional services firm focused on business transformation, sales capability building, and leadership development using simulation-based learning. Comparable to CityCorp as a corporate training and sales enablement firm targeting industrial and complex B2B clients, but at significantly larger scale.
Direct peers
- RAIN Group: B2B sales training and consulting firm specializing in sales force transformation, with proprietary methodologies and a focus on complex/consultative selling. Comparable to CityCorp in targeting consultative and industrial-style sales motions with custom engagements.
- Mercuri International: Swedish-founded global sales and leadership training consultancy with a proprietary methodology and multi-country delivery model. Closely comparable to CityCorp as a specialist sales-training firm combining proprietary frameworks, in-company delivery, and digital training products.
- Richardson Sales Performance: Global B2B sales training and consulting firm built around a proprietary sales methodology and certification programs. Comparable to CityCorp in combining custom in-company training, structured methodology, and outcome-based enablement for industrial and technical sellers.
- The Brooks Group: Specialized B2B sales training and consulting firm with proprietary methodologies for industrial and consultative sales cycles. Comparable to CityCorp in delivering methodology-driven training focused on complex, longer-cycle industrial sales.
- ValueSelling Associates: Sales methodology and training firm focused on B2B value-based selling frameworks. Comparable to CityCorp in selling a proprietary named methodology, certification programs, and customized in-company enablement to industrial and technical B2B sellers.
- Mercuri Urval: Global consultancy combining executive search, talent advisory, and sales consulting services with proprietary methodologies. Comparable to CityCorp in combining proprietary sales/talent frameworks with enterprise B2B consulting engagements across industries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CityCorp social profiles
Digital presenceCityCorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityCorp leadership team
Management profileNumber of profiles
Profiles1 record
CityCorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityCorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityCorp
What does CityCorp do?
CityCorp audits, trains, and builds sales strategies for Brazilian industrial companies. Its flagship offerings are the InduXdata Commercial Intelligence Platform, which provides validated industrial market opportunities and Industrial Business Intelligence (IBI) data, and the HPIS (High Performance Industrial Sales) certified training program covering Industrial Sales 4.0, Predictive Industrial Intelligence, Industrial Prospecting, and Industrial Sales Negotiation. The company also sells the proprietary book "A Bíblia de Vendas Industriais" and delivers customized In Company training at client facilities.
Is CityCorp a public or private company?
CityCorp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CityCorp founded?
CityCorp was founded in 1989. It employs 11 to 50 people.
Where is CityCorp based?
CityCorp is headquartered in São Paulo, Brazil, in the Latin America region.
How does CityCorp make money?
Four revenue lines are on record. In Company Training Programs are the primary driver. The others are induXdata Platform Subscription, A Bíblia de Vendas Industriais Book and online Training Programs.
Who are CityCorp's main competitors?
Broad incumbents on record are Sandler Training, Dale Carnegie Training, Miller Heiman Group (Korn Ferry Sales) and BTS Group. Direct peers are RAIN Group, Mercuri International, Richardson Sales Performance, The Brooks Group, ValueSelling Associates and Mercuri Urval.
Does CityCorp have an API?
No public API is recorded for CityCorp.
What industry is CityCorp in?
CityCorp's product category is Industrial Sales Consulting. Its primary akta.pro industry code is BPAHAHAC, Manufacturing & Operations Excellence (Lean/Six Sigma), with a secondary code of EDABAKAN, Audit, Inspection & Quality Compliance (Internal Auditing, CAPA). Its NAICS code is 54161 and its SIC code is 8742.