BG Peterson Company

What BG Peterson Company does

BG Peterson Company is a manufacturer's representative firm founded in 1936 and headquartered in Omaha, Nebraska, that distributes commercial and industrial mechanical equipment for steam, hydronic, plumbing, air, and radiant heating systems across Nebraska and Iowa. The company represents more than 20 leading manufacturers — including Aldrich, Peerless, Riello, Wilo, Certuss, Lattner, Reymsa, Spirotherm, Modine, Hartzell, Unilux, Williams & Davis, Eco-King, Shipco, American Wheatley, Heat-Flo, Advanced Radiant Systems, Watson McDaniel, Penn Separator, and others — and supports engineers, contractors, facility owners, and industrial users with equipment selection, application guidance, sizing, startup assistance, and local product knowledge. The product portfolio is organized into four core categories: Steam Systems (boilers, burners, steam generators, deaerators, feedwater systems), Water Systems (pumps, air/dirt separators, cooling towers, heat exchangers, hydronic equipment), Air & Radiant Systems (ventilation, dehumidification, radiant heating, unit heaters), and Plumbing Systems (water heaters, booster packages, water scale control, direct contact heaters).

The company's business model is commission-based, generating revenue through manufacturer's representative agreements rather than direct product manufacturing. BG Peterson maintains two physical offices — a Nebraska headquarters at 2966 Harney Street in Omaha and an Iowa sales office at 3315 109th Street, Suite B in Urbandale — providing local inventory and direct field sales coverage to customers across both states. The company also offers cloud-based remote monitoring through the REMFORCE product line for boilers and related equipment, representing a modest technology addition to an otherwise traditional equipment distribution operation. Customers span commercial buildings, industrial facilities, healthcare, energy and utilities, government, food and beverage, education, and hospitality sectors, with the only publicly named project being Dundee School.

BG Peterson is a privately held, family-owned business led by the Peterson family, with Eric Peterson serving as Chairman and Sean Williams serving as President & Sales Associate. The company employs 1-10 people including a CFO, Iowa sales associate, parts department manager, and inside sales associate. There is no evidence of external investment, private equity ownership, public listing, or M&A activity, and the firm has maintained a stable two-state territory footprint since its founding nearly 90 years ago.

Name

BG Peterson Company

Legal name

BG Peterson Company

Website

https://bgpeterson.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

BG Peterson Company is a family-owned manufacturer's representative firm founded in 1936, representing 20+ commercial and industrial equipment brands for steam, hydronic, plumbing, air, and radiant heating systems across Nebraska and Iowa, serving engineers, contractors, facility owners, and industrial users.

Ownership category

akta.pro rank

Product category

Industrial HVAC and Mechanical Equipment Distribution

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Pump and Compressor Manufacturing (33391), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Steam & Air-Conditioning Supply (4961), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)

akta.pro secondary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Manufacturer representative services
• Commercial HVAC equipment
• Industrial steam systems
• Hydronic heating equipment
• Boiler sales distribution

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Sales Commission: As a manufacturer's representative, BG Peterson generates revenue through commissions on equipment sales from the manufacturers they represent. They provide equipment selection, application guidance, and local product knowledge to engineers, contractors, facility owners, and industrial users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BG Peterson Company is a manufacturer's representative firm that distributes commercial and industrial mechanical equipment for steam, hydronic, plumbing, air, and radiant heating systems throughout Nebraska and Iowa. The firm represents leading manufacturers and supports engineers, contractors, facility owners, and industrial users with equipment selection, application guidance, budget pricing, local inventory, and ongoing service support.

Product overview

BG Peterson Company is a manufacturer representative firm that distributes commercial and industrial mechanical equipment for steam, hydronic, plumbing, air, and radiant heating systems. The company represents leading manufacturers including Aldrich, Riello, Wilo, Lattner, Reymsa, Certuss, Spirotherm, Unilux, Hartzell, Modine, Shipco, and others. Their portfolio is organized into four core system categories: Steam Systems (boilers, burners, steam generators, deaerators, boiler room packages), Water Systems (pumps, cooling towers, hydronic equipment, heat exchangers), Air & Radiant Systems (ventilation, dehumidification, radiant heating, unit heaters), and Plumbing Systems (water heaters, booster packages, direct contact heaters). These products serve commercial buildings, industrial, healthcare, energy/utilities, government, food/beverage, education, and hospitality sectors throughout Nebraska and Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• Steam Systems Low- and high-pressure steam equipment distribution including boilers, burners, steam generators, deaerators, feedwater systems, and boiler room packages for heating and process steam applications. Serves engineers, contractors, facility owners, and industrial users in Nebraska and Iowa.
• Water Systems Hydronic water equipment distribution including pumps, air and dirt separators, cooling towers, heat exchangers, and associated hydronic equipment for heating and process applications. Serves engineers, contractors, facility owners, and industrial users in Nebraska and Iowa.
• Air & Radiant Systems Air flow and radiant heating equipment distribution including air movement, ventilation, dehumidification, radiant heating, unit heaters, and air handling units. Serves engineers, contractors, facility owners, and industrial users in Nebraska and Iowa.
• Plumbing Systems Plumbing solutions distribution including water heaters, booster packages, water scale control, direct contact heaters, and steam-to-water heaters for commercial and industrial applications. Serves engineers, contractors, facility owners, and industrial users in Nebraska and Iowa.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• Aldrich BoilerscoreChannel Partner/ Reseller/ DistributorAldrich manufactures Steel Firetube Boilers (Non-Condensing & Condensing High Mass), Water Heaters, and Steam Boilers. BG Peterson represents their products in Nebraska and Iowa.
• Peerless BoilerscoreChannel Partner/ Reseller/ DistributorPeerless manufactures Cast Iron and Condensing High Efficiency boilers. BG Peterson represents their products.
• RiellocoreChannel Partner/ Reseller/ DistributorRiello manufactures High Efficiency Condensing Boilers, Water Heaters, and Burners. BG Peterson represents their products including wall mounted and single heat exchanger boilers (255-4000 MBH).
• Wilo PumpscoreChannel Partner/ Reseller/ DistributorWilo manufactures ECM, In-Line, Base Mounted, Split Case, Multi-Stage, Turbine, and various other pump types. BG Peterson represents their full pump product line.
• Certuss Steam GeneratorscoreChannel Partner/ Reseller/ DistributorCertuss manufactures High-Pressure Steam Generators (up to 536 bhp, up to 400 psi) with 87% efficiency and packaged feed systems.
• Lattner BoilerscoreChannel Partner/ Reseller/ DistributorLattner manufactures Vertical Tubless, Electric, and Wall Mounted boilers (sizes to 50 BHP, 15 PSI to 150 PSI).
• Reymsa Cooling TowerscoreChannel Partner/ Reseller/ DistributorReymsa manufactures Reinforced Fiberglass Construction cooling towers with 15-Year Warranty and CTI Certification.
• Modine HVACcoreChannel Partner/ Reseller/ DistributorModine manufactures Unit Heaters, Convectors, Heating Equipment, and coils for commercial and industrial HVAC applications.
• SpirothermcoreChannel Partner/ Reseller/ DistributorSpirotherm manufactures Coalescing Units and Vacuum Degassers for 100% Air Removal Efficiency in hydronic systems.
• Unilux (EVOLV & ForcePower)coreChannel Partner/ Reseller/ DistributorUnilux manufactures EVOLV Water Tube Boilers (800-1500 bhp with 25-year thermal shock warranty) and ForcePower Scotch Marine Firetube Boilers (up to 1000 bhp).
• Williams & DaviscoreChannel Partner/ Reseller/ DistributorWilliams & Davis manufactures Dry Back & Wet Back scotch marine boilers with 2, 3 & 4 Pass designs.
• Eco-KingcoreChannel Partner/ Reseller/ DistributorEco-King manufactures Condensing Boiler Packages and Water Heaters (EK 299-499 models, 295,000-490,000 BTU/Hr input ratings).
• Shipco Feed SystemscoreChannel Partner/ Reseller/ DistributorShipco manufactures Boiler Feed & Condensate Systems, Deaerators & Surge Tanks, and Vacuum Pumps.
• American WheatleycoreChannel Partner/ Reseller/ DistributorAmerican Wheatley manufactures Shell & Tube Heat Exchangers, flex connectors, strainers, and expansion tanks.
• Heat-FlocoreChannel Partner/ Reseller/ DistributorHeat-Flo manufactures Indirect Water Heaters, Hot Water Booster/Storage Tanks, and Hydronic Buffer Tanks.
• Hartzell FanscoreChannel Partner/ Reseller/ DistributorHartzell manufactures adjustable pitch fans, centrifugal fans, duct axial fans, power roof ventilators, and propeller fans for industrial air movement applications.
• FloAire IndustrialcoreChannel Partner/ Reseller/ DistributorFloAire manufactures HVAC units, MakeUp-Air-Units, and centrifugal fans for commercial and industrial applications.
• Advanced Radiant SystemscoreChannel Partner/ Reseller/ DistributorAdvanced Radiant manufactures infrared heating products including Linear Condensing, High Intensity, Modulating Unitary, and Ultra High Efficiency units.
• Watson McDanielcoreChannel Partner/ Reseller/ DistributorWatson McDaniel manufactures Steam Motive Pumps, Steam Controls Valves, and steam system packages.
• Penn SeparatorcoreChannel Partner/ Reseller/ DistributorPenn Separator manufactures Blowdown Tank Packages, Exhaust Silencers, and Heat Recovery Systems.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Johnstone Supply: Johnstone Supply is the largest HVAC distributor cooperative in North America. It is comparable to BG Peterson because both sell heating, cooling, and hydronic equipment to contractors, though Johnstone operates a national network of independently-owned branches versus BG Peterson's two-office rep firm structure.
• Watsco, Inc. Watsco is the largest U.S. distributor of HVAC equipment, with brands like Carrier Enterprise and Baker Distributing. It is comparable to BG Peterson because both distribute HVAC and heating equipment to contractors and commercial customers, though Watsco operates at national public-company scale versus BG Peterson's regional commission model.
• Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and waterworks supplies. It is comparable to BG Peterson because both serve engineers, contractors, and facility owners with mechanical equipment for commercial and industrial projects, though Ferguson operates thousands of branches nationwide versus BG Peterson's two-office footprint.
• Hajoca Corporation: Hajoca is one of the largest privately-held plumbing, HVAC, and industrial pipe-valves-fittings distributors in the U.S. It is comparable to BG Peterson because both sell commercial and industrial mechanical equipment to contractors and facility owners, though Hajoca operates at national scale with owned inventory and branches versus BG Peterson's commission-based rep model.
• WinWholesale / Winsupply: WinWholesale operates a cooperative of wholesale distribution businesses including HVAC, plumbing, and industrial supplies. It is comparable to BG Peterson because both distribute mechanical equipment to commercial and industrial customers, though WinWholesale operates across hundreds of locations with owned inventory versus BG Peterson's commission model.

Others

• Bell & Gossett (Xylem): Bell & Gossett, owned by Xylem, is a leading manufacturer of pumps, hydronic specialties, and heat exchangers. It is comparable to BG Peterson because BG Peterson represents competing pump brands (Wilo) and hydronic equipment (American Wheatley heat exchangers) in the same commercial/industrial specification market served by Bell & Gossett.
• Spirax Sarco: Spirax Sarco is a global specialist in steam systems and industrial process heating equipment. It is comparable to BG Peterson because BG Peterson represents competing principals (Certuss, Watson McDaniel) in the same steam equipment category, serving many of the same industrial customer applications.
• Taco Comfort Solutions: Taco is a U.S. manufacturer of pumps, heat exchangers, and hydronic equipment for HVAC and industrial applications. It is comparable to BG Peterson because Taco products (e.g., circulator pumps, boiler feed systems) compete with lines BG Peterson represents from Wilo, Bell & Gossett, and Shipco in similar commercial and residential hydronic applications.

Direct peers

• R.L. Deppmann Company: R.L. Deppmann Company is a Michigan-based manufacturer's representative firm for plumbing, heating, and industrial process equipment. It is highly comparable to BG Peterson because both operate as independent regional rep firms selling pumps, boilers, and hydronic equipment from third-party manufacturers with a focus on engineers, contractors, and facility owners.
• G.W. Berkheimer Co., Inc. G.W. Berkheimer is an Indiana-based manufacturer's representative and distributor for HVAC, plumbing, and hydronic equipment. It is comparable to BG Peterson because both are multi-generational regional rep firms offering boilers, pumps, and steam/hydronic equipment from leading principals to commercial and industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BG Peterson Company