What Advanced Radiant Systems does

Advanced Radiant Systems (ARS) is a U.S.-based manufacturer of premium-efficiency gas-fired and electric infrared heating systems serving industrial, commercial, and select residential customers. Founded in 1991 and headquartered in Fortville, Indiana, the company operates as a division of Hale Industries, Inc. and employs between 11 and 50 people. ARS produces a broad product portfolio including the flagship APEX Range (AX) ultra-high efficiency indirect fired radiant tube heater featuring an Energy Recovery Exchanger (ERX), dual firing rates, and twin 100% parabolic reflectors; the Modulating Unitary VA Range with adaptive air-gas control; the SIRIUS linear condensing range; high-intensity direct fired heaters (HD/HM, KMI); two-stage and single-stage unitary ranges (DU/DUH, ES/ESH); the negative-pressure HBV multi-burner system; and a residential line (RT/RS). The company has expanded into electric infrared heating with the Vertex VX premium efficiency line, the Vertex Pod VX-POD high-capacity pod design, and the EW Collection.

The company monetizes through direct hardware sales of complete heating systems (quote-based pricing) and an e-commerce parts storefront offering replacement components for both ARS-branded heaters and AmbiRad-branded heaters distributed under a partnership with Ambi-Rad, LTD. Revenue is supplemented by professional services covering initial assessment, engineering, and post-sale support. Go-to-market combines enterprise field sales targeting facilities managers and engineers, inside sales for parts, and product-led growth via an extensive content infrastructure (knowledge base, case studies, video library, troubleshooting documentation). Customers span at least eleven vertical use cases including warehouses, automotive dealerships, aviation hangars, athletic facilities, agriculture, hospitality, large venues, loading docks, maintenance bays, wash bays, and residential applications, with named case-study customers such as Green Bay Packers, Chrysler JNAP, Volvo, Caterpillar, L3, Rickenbacker, and Purdue Practice Facility.

ARS's reported technical differentiation centers on thermal efficiency leadership (APEX exceeds 90% thermal efficiency with 45% greater radiant efficiency than standard heaters), proprietary first-to-market features such as polypropylene flue venting, and 30+ years of brand reputation in the infrared heating niche. Geographic operations are concentrated in North America (USA), with a single corporate location in Fortville, IN. Revenue figures are not publicly disclosed and the company has no disclosed venture funding, no public listing, and no acquisitions or leadership transitions in the supplied data.

Name

Advanced Radiant Systems

Legal name

Hale Industries, Inc.

Website

https://advancedradiantsystems.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Radiant Systems, a Fortville, Indiana manufacturer founded in 1991 and operating as a division of Hale Industries, Inc., produces premium-efficiency gas-fired and electric infrared heating systems for industrial, commercial, and residential facilities, selling direct via enterprise field sales and an e-commerce parts storefront.

Ownership category

akta.pro rank

Product category

Industrial Infrared Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

Keywords

• Industrial infrared heaters
• Gas-fired tube heaters
• Electric infrared heaters
• Radiant heating systems
• Commercial space heating

Headquarters

HQ city

Fortville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Infrared Heater Sales: Sale of industrial and commercial infrared heating equipment including tube heaters, high intensity heaters, and outdoor heaters. Products include APEX, VA, DU/DUH, ES/ESH, SL/SLV, HD/HM, KMI, HBV, and RT/RS ranges.
2. Replacement Parts Sales: Sale of replacement parts for both Advanced Radiant Systems and AmbiRad products. Includes burner components, fans, controls, reflectors, tubes, connectors, and accessories.
3. Professional Services: Full service offerings including initial assessment, engineering, and continued support for heating solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Advanced Radiant Systems manufactures and sells premium-efficiency gas-fired and electric infrared heating systems for industrial, commercial, and residential applications. The company produces a full line of infrared tube heaters (including the flagship APEX ultra-high efficiency range), modulating unitary heaters, continuous linear heaters, high-intensity direct-fired heaters, and electric infrared heaters, along with replacement parts for both ARS and AmbiRad branded equipment. Sales include complete heating systems via direct field sales and replacement parts via e-commerce storefront.

Product overview

Advanced Radiant Systems is a manufacturer of infrared heating products for industrial, commercial, and residential applications. The product portfolio includes two primary categories: gas-fired infrared tube heaters (featuring the APEX ultra-high efficiency range, Modulating Unitary VA range, SIRIUS linear range, high intensity HD/HM and KMI ranges, two-stage DU/DUH and single-stage ES/ESH unitary ranges, light duty RT residential range, and HBV negative pressure multiburner systems) and electric infrared heaters (Vertex VX premium efficiency and Vertex Pod VX-POD high capacity lines, plus the EW Collection). The company also operates a comprehensive parts store offering replacement components for both ARS and AmbiRad branded heater models. The APEX represents the flagship ultra-high efficiency product line, while the VA Modulating Unitary range serves as the company's unitary flagship with industry-leading turndown ratio. The product architecture follows a modular approach with multiple efficiency tiers and heating technologies to serve diverse facility requirements from residential to heavy industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• APEX Range (AX)

Quantifiable outcome

• APEX Range has radiant efficiency 45% greater than standard heaters and thermal efficiency exceeding 90%
• +3 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Ambi-Rad (Ambi-Rad, LTD)coreChannel Partner/ Reseller/ DistributorAmbi-Rad is a registered trademark of Ambi-Rad, LTD. Advanced Radiant Systems operates as a source for AmbiRad replacement parts, maintaining an extensive parts store for AmbiRad products alongside their own branded parts. This indicates a distribution/partnership relationship for replacement parts.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SolAire Heating Solutions: Manufacturer of gas-fired and electric infrared heaters for commercial, industrial, and outdoor applications. Comparable product architecture (radiant tube, high-intensity, patio/outdoor heaters) targeting similar customer segments.
• Detroit Radiant Products: US manufacturer of gas-fired infrared and unit heaters for industrial and commercial facilities. Comparable product range (high-intensity, tube heaters) serving warehouses, automotive, and aviation facilities — the same verticals ARS targets.
• Superior Radiant Products: North American infrared heating manufacturer focused on low-intensity and high-intensity tube heaters for agricultural, industrial, and commercial applications. Direct overlap with ARS's gas-fired infrared portfolio.
• Roberts-Gordon: US-based manufacturer of infrared tube heaters and unit heaters for industrial and commercial applications. Direct head-to-head competitor in low-intensity and high-intensity infrared heating with overlapping specifications and customer segments.
• Ambi-Rad: UK-based manufacturer of infrared and warm air heating products. Already commercially linked to ARS via the AmbiRad replacement parts distribution arrangement; competes in the same tube-heater and radiant-heater categories.
• Space-Ray: US manufacturer of gas-fired infrared radiant heaters for industrial, commercial, and agricultural applications. Direct competitor in low- and high-intensity infrared heating with overlapping end markets such as poultry, automotive, and warehouse facilities.
• Schwank Group: Germany-based global manufacturer of gas-fired and electric infrared heating systems for industrial and commercial buildings. Directly comparable product portfolio (tube heaters, high-intensity, high-bay radiant) and overlapping customer base in warehouse and manufacturing facility heating.

Broad incumbents

• Reznor (Nortek Air Solutions): Established commercial/industrial HVAC brand under Nortek Air Solutions offering unit heaters, infrared, and make-up air systems. Wider product portfolio than ARS, but directly overlaps in gas-fired unit and infrared heating for commercial/industrial facilities.
• Modine Manufacturing: Diversified thermal-management manufacturer serving HVAC, refrigeration, and industrial markets. A much larger incumbent whose commercial/industrial heating unit competes with ARS in unit-heater and radiant categories.

Emerging players

• TPI Corporation: US manufacturer of electric and hydronic heating products including infrared, forced-air, and ceiling heaters. Partial overlap with ARS's electric Vertex line and commercial/industrial channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/advancedradiantsystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Radiant Systems