What School Construction News does

School Construction News (SCN) is a privately held, for-profit B2B trade media publication founded in 1998 (with firmographic data indicating 1994) and operated under WMH Media, a Carlsbad, California-based holding company that also runs Healthcare Construction News, Green Building News, and Correctional News. SCN produces a news magazine and digital platform dedicated specifically to educational facility design, construction, maintenance, and operations, with primary coverage of K-12 school districts and higher education institutions and secondary coverage of the architects, engineers, contractors, and product suppliers who serve them. The platform comprises four core products: a free digital and print magazine distributed to approximately 20,700 digital subscribers and 11,000 print recipients; the annual Design + Construction Symposium held in Denver; an annual Resource Guide industry directory; and free subscription services offered in digital-only and print-plus-digital tiers.

The company monetizes primarily through display advertising sold to architecture firms, construction companies, furniture manufacturers, security technology providers, and building product suppliers; event sponsorship packages priced $1,500-$3,000 plus ticket sales at $149 (group) and $249 (standard) at the annual symposium; and a growing sponsored content / branded article offering (e.g., VS America, McGrory Glass). SCN's go-to-market is event-driven and content-led, leveraging an Editorial Advisory Board of 14 industry experts and reciprocal partnerships with A4LE, Bisnow, EDspaces/EDmarket, IFMA, the Facilities & Campus Energy Summit, and SchoolBondFinder for cross-promotion and audience amplification across a combined reach of millions. The business is operated by 1-10 employees with Sarah Clow as Vice President of Sales and Marketing.

Name

School Construction News

Legal name

School Construction News

Website

https://schoolconstructionnews.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

School Construction News is a niche B2B trade publication covering K-12 and higher education facility design, construction, and operations, monetizing through display advertising, an annual Denver symposium, and sponsored content for architects, contractors, and product suppliers.

Ownership category

akta.pro rank

Product category

Trade Media and Publishing (Educational Construction)

NAICS

Commercial and Institutional Building Construction (23622), Elementary and Secondary Schools (611110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Construction Codes & Building Standards Publishing (MPAJACAH)

akta.pro secondary industries

Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes) (EDAGAGAH), Education & Research Facility Construction (Schools, Universities, R&D) (IMAFACAE)

Keywords

• Educational facility construction
• K-12 construction news
• Higher education building media
• School design construction operations
• Construction industry publications

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: School Construction News generates revenue through display advertising in its digital and print publications. Advertisers include architecture firms, construction companies, furniture manufacturers, security technology providers, and building product suppliers targeting the educational construction market.
2. Event Sponsorships and Ticket Sales: The annual Design + Construction Symposium generates revenue through sponsorship packages (ranging from $1,500 to $3,000) and ticket sales (group tickets at $149, standard tickets at $249). Multiple sponsorship tiers offer brand visibility, exhibitor booths, and speaking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

School Construction News is a B2B trade media publication dedicated to educational facility construction and operations, covering K-12 and higher education design, construction, maintenance, and operations. The company publishes a bimonthly digital and print magazine, monthly newsletters, and product spotlights, and hosts the annual Design + Construction Symposium for industry decision-makers. It also offers an annual Resource Guide industry directory and free digital and print subscriptions to reach school administrators, facility managers, architects, contractors, and building product suppliers.

Product overview

School Construction News is a unified media platform offering multiple distribution channels for educational facility construction content. The core product is the publication itself (print and digital magazine), which is complemented by the Design + Construction Symposium as an annual event service and a Resource Guide as an industry directory. Subscription services provide both digital-only and print-plus-digital delivery options. The platform serves school administrators, facility managers, school board members, architects, contractors, and suppliers across K-12 and higher education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SCN: Abbreviated form of School Construction News used in branding for events and publications.

Products and services

• School Construction News Publication The flagship B2B trade magazine covering K-12 and higher education facility design, construction, maintenance, and operations since 1998, aimed at school administrators, facility managers, school board members, architects, contractors, and building product suppliers.
• Digital Edition Monthly and bimonthly digital magazine editions delivered to subscribers, featuring industry news, project case studies, and product spotlights for educational facility construction professionals.
• Design + Construction Symposium Annual premier event held in Denver uniting architects, engineers, contractors, campus leaders, and education decision-makers for project-driven insights on K-12 and higher education design and construction, with keynote speakers, panel discussions, project site tours, and networking; ticketed at $149 per person for groups of 4+ and $249 standard, with sponsorship packages ranging from $1,500 to $3,000.
• Subscription Services Free subscription offerings for readers, including a Digital Only option (monthly newsletter, email blasts, breaking news, event updates) and a Print + Digital option (print magazine shipped to North American addresses).
• Resource Guide Annual industry directory featuring leading companies in architecture and engineering, security and technology, furniture/fixtures/equipment, windows/glass, and manufacturing sectors serving the school construction market.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• A4LE (Association for Learning Environments)coreStrategic or Co-development PartnerA4LE is a global organization dedicated to improving the quality of learning environments with a partnership reach of 5,400 members including educators, school administrators, architects, planners, and other stakeholders. SCN partners with A4LE for the annual LearningSCAPES Conference held November 4-7 in Seattle.
• BisnowcoreGTM or Marketing PartnerBisnow Media hosts events dedicated to higher education real estate and development trends with 27 metropolitan markets, 600,000+ subscribers, and 11 million readership. SCN covers Bisnow's K-12 summits including the Southern California K-12 School Real Estate & Facilities Summit.
• EDspaces (EDmarket)coreStrategic or Co-development PartnerEDmarket focuses on the intersection of education and design, exploring how physical environments enhance learning. EDspaces events bring together educators, architects, and design professionals. Partnership reach of 30,000. EDspaces 2026 scheduled for October 28-30 in Kansas City, Mo.
• Facilities & Campus Energy SummitminorStrategic or Co-development PartnerThe Facilities & Campus Energy Summit catalyzes collaboration across higher education, hospitals, healthcare systems, and federal facilities for decarbonization, electrification, and energy efficiency. Partnership reach of 1,200 with annual summits held May 12-13 in Washington, D.C.
• IFMA (International Facility Management Association)coreStrategic or Co-development PartnerIFMA is the world's largest facility management association supporting 25,000+ members in 140+ countries. SCN partnerships include Facility Fusion (April 7-9, 2026 in San Francisco) and World Workplace (November 18-20, 2026 in Anaheim).
• SchoolBondFinderminorGTM or Marketing PartnerSchoolBondFinder enables companies to filter bond funding projects specific to their solutions with advanced search, key contact information, real-time updates, and complete bond cycle access for tracking K-12 capital projects across the country.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• FacilitiesNet: Digital publication serving facility management and building operations professionals across verticals including education. Partial overlap with SCN's audience, particularly on the operations and maintenance side.
• K-12 Dive: Digital-first publication covering K-12 education industry news, including facilities and operations. Competes for K-12 decision-maker attention and has a broader editorial scope than SCN.

Direct peers

• Green Building News: Another WMH Media sister publication covering sustainable building and design. Comparable as a niche construction trade publication with similar revenue model and audience structure.
• Healthcare Construction News (HCO News): Sister publication under WMH Media covering healthcare facility construction. Directly comparable as a niche trade publication with the same operating model, sponsor-driven annual event, and decision-maker audience focus.
• American School & University: Trade publication and digital media platform serving K-12 and higher education facility and business management professionals. Closely analogous to SCN in editorial focus and advertising-supported business model.
• School Planning & Management: Long-standing trade publication covering K-12 and higher education facility planning, design, and construction. Directly competes with SCN for the same education decision-maker audience and advertiser base.
• Correctional News: WMH Media sister publication covering correctional and justice facility construction. Operates with the same B2B trade publication model, event sponsorship, and contractor/advertiser ecosystem as SCN.

Broad incumbents

• Building Design + Construction (BD+C): Larger, established trade publication covering the full commercial, institutional, and educational construction market. Competes with SCN in the educational segment but offers broader advertiser scale and reach.
• Engineering News-Record (ENR): The largest and most established construction industry publication. Not specialized in education, but covers the same construction decision-maker audience and competes for the same advertiser spend.

Others

• Campus Technology: Publication focused on higher education technology and learning environments. Adjacent to SCN's higher-ed campus planning audience and shares some advertiser overlap in educational facility design and AV/IT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emlen-publications
• Xx.com/schoolbuildnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Construction News