Assetwise

What Assetwise does

Assetwise is a New Zealand-based, independent financial advisory brokerage founded in 1987 by Scott Wilson and headquartered in Meadowbank, Auckland. The firm delivers personalized advice across three product pillars — insurance (life, trauma, income protection, health/medical, mortgage protection, household expenses, business insurance, and ACC options), mortgage brokering, and KiwiSaver — to individuals, families, first home buyers, property investors, and small business owners. Services are delivered by a team of six licensed financial advisers plus dedicated administration support through an 8-step engagement process running from initial needs analysis and Statement of Advice preparation through implementation and annual review.

The firm operates as a multi-provider brokerage rather than a tied agent, holding accreditations with 11+ insurance companies (Partners Life, AIA, Accuro, Asteron Life, Chubb, Fidelity Life, NIB, Southern Cross, AMP) and 23+ lenders spanning all major New Zealand banks plus non-bank specialists (Resimac, PepperMoney, Heartland, Liberty Financial). Technology infrastructure is intentionally lightweight: a CRM for client management, Microsoft OneDrive for document storage, a responsive marketing website, email/WeChat communications, and no proprietary software platform. Assetwise is regulated as a Financial Advice Provider (FAP 553526) by the Financial Markets Authority under the Financial Markets Conduct Act 2013, and documents a Privacy Act 2020 compliance program.

Revenue is commission-funded rather than fee-based: insurance commissions range from 150-220% of annual premium for life/risk cover and 30-125% for health/medical; lender commissions of 0.60-0.80% of loan amount are paid on mortgage settlements; KiwiSaver referrals earn $40-$240 per account opened; fire and general insurance commissions run approximately 15% of annual premium. Client fees are generally not charged, with limited exceptions for short-term loans, small loans under $150,000, policy cancellation clawbacks, and certain mortgage processing scenarios. The firm writes advisory services to a long-tail base of thousands of individual and SMB clients accumulated over 36+ years, with no disclosed enterprise anchor customers and no public revenue figures.

Name

Assetwise

Legal name

Assetwise NZ Ltd

Website

https://assetwise.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Assetwise is a New Zealand-based independent financial advisory brokerage founded in 1987, providing life, health and business insurance, mortgage brokering, and KiwiSaver advisory services to individuals, families, first home buyers, and small businesses across New Zealand.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Insurance Agencies and Brokerages (52421), Mortgage and Nonmortgage Loan Brokers (522310), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163), Investment Advice (6282)

akta.pro industry

PRIMARYFSAAACAI

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAADAK

Risk Management & Insurance Advisory for Families

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

Keywords

• Financial advisory services
• Insurance brokerage
• Mortgage brokering
• Kiwisaver advice
• Personal insurance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission: Assetwise receives commission from insurance companies on policies placed. For life and risk insurance, commission ranges from 150%-220% of the annual premium. For medical/health insurance, commission ranges from 30%-125% of annual premium. Commission is paid by the insurer when a policy is taken out, not charged to the client.
2. Mortgage and Lending Commission: Assetwise receives commission from lenders (banks and non-bank lenders) when arranging mortgages. Commission is typically 0.60%-0.80% of the loan amount, paid by the lender upon loan settlement. For short-term loans, the lender may not pay commission and a fee of 1-4% of the loan amount plus lawyer and processing fees may be charged instead.
3. KiwiSaver Referral Commission: Assetwise receives referral commissions of $40-$240 when referring clients to KiwiSaver providers who open accounts. Specialist KiwiSaver advisers provide general advice and clients may be referred for specific investment advice.
4. Fire and General Insurance Commission: Assetwise receives approximately 15% of the annual premium for fire and general insurance products (house, car, contents) placed through the firm.
5. Policy Cancellation Fee: Assetwise may charge a fee if a life or health insurance policy is cancelled within two years of inception, to recover the commission clawed back by the insurer. Fee is discussed at the time of advice and payable by the client by the 20th of the month after policy cancellation.
6. Mortgage Processing Fee: A fee of $5,000 (approximately 20 hours at $250/hour) may be charged for mortgage processing under specific circumstances: loans under $150,000, loan repayment within 27 months of settlement (clawback period), or if client obtains an issue but decides to go elsewhere for lending.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Assetwise operates a financial advisory brokerage providing face-to-face and phone-based advice on personal and business insurance, mortgage brokering, and KiwiSaver to individuals, families, and small businesses across New Zealand. Through an 8-step engagement process, advisers assess client needs and recommend products from a panel of 11+ insurance companies, 23+ lenders (major banks and non-bank lenders), and multiple KiwiSaver providers, with the firm remunerated via commissions from these providers. Core offerings span life, trauma, income protection, health, mortgage protection, business continuity covers, and ACC options, complemented by mortgage brokerage and KiwiSaver advisory including first-home-buyer support.

Product overview

Assetwise operates as a full-service financial advisory brokerage offering a unified platform of insurance, mortgage, and KiwiSaver products. The core offering centers on personal and business insurance products including Life Insurance, Trauma Cover, Income Protection, Household Expenses Cover, Mortgage Protection, Major Medical Cover, and Hospital Cash Cover, complemented by business-specific coverages (Key Man Insurance, Share Person Insurance, Business Expenses Insurance) and ACC Insurance Options. The mortgage arm provides brokering services across 23+ lenders, while KiwiSaver advisory completes the financial planning suite. All services are delivered through a team of licensed financial advisers supported by a dedicated administration team, providing holistic financial advice from initial consultation through claims support.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Provides a lump sum payment upon death of the insured, with terminal illness coverage and funeral expense benefit to protect families financially. Product is placed through Assetwise's panel of partner insurers and recommended to individuals and families seeking financial protection.
• Trauma Cover Pays a lump sum upon diagnosis of critical illnesses such as Cancer, Heart Attack, or Stroke, allowing policyholders to cover treatments, medications, and living expenses. Product is placed via partner insurers for individuals seeking critical illness financial protection.
• Income Protection Protects ability to earn income by providing monthly benefits if the policyholder cannot work due to sickness or disability. Product is placed via partner insurers for working individuals and self-employed clients needing income replacement.
• Household Expenses Cover Provides monthly benefits to cover household expenses such as rent, utilities, and loan payments during recovery from accident or illness. Product is placed via partner insurers for individuals and families needing ongoing household expense protection.
• Mortgage Protection Insurance Specifically designed to cover mortgage repayments if the policyholder becomes unable to work due to illness or disability. Product is placed via partner insurers for mortgagors seeking to protect home loan obligations.
• Major Medical and Specialist & Test Cover Health insurance covering medical expenses for serious illness or injury, providing fast access to private healthcare and avoiding public hospital waiting lists. Product is placed via partner health insurers for individuals and families seeking private medical cover.
• Hospital Cash Cover Provides lump sum payments for hospital admissions, hospice care, or medical treatments and tests. Product is placed via partner insurers for individuals seeking cash benefits during hospital stays.
• Key Person Insurance Provides business continuation protection if a key employee or executive dies, becomes disabled, or is unable to work, buying time to find replacement. Product is placed via partner insurers for small businesses and partnerships needing key person risk coverage.
• Share Person Insurance Protects remaining shareholders if a business partner becomes unable to continue working due to death, disability, or major health trauma. Product is placed via partner insurers for partnerships and shareholder-owned businesses.
• Business Expenses Insurance Covers ongoing business expenses for sole traders and small business owners who cannot work due to illness or injury, up to $20,000 per month. Product is placed via partner insurers for self-employed individuals and small business owners.
• ACC Insurance Options ACC CoverPlus Extra for self-employed individuals, providing 100% of negotiated lost earnings compensation if injured and unable to work. Product is advised for self-employed clients needing top-up ACC cover.
• Mortgage Brokering Services Mortgage advice and brokerage connecting clients with over 23 lenders including major banks (ANZ, BNZ, ASB, Westpac, Co-Op Bank, SBS Bank, TSB, Kiwibank) and non-bank lenders (Resimac, PepperMoney, Heartland, Liberty Financial, Southern Cross, AIA Home Loans) to find optimal home loan solutions. Service is free to clients and remunerated by lender commissions, targeting first-home buyers, property investors, and refinancers.
• KiwiSaver Advisory Provides advice on KiwiSaver providers and schemes to maximize retirement savings and first home purchase benefits. Service includes general advice, scheme provider comparison, and referral commissions for clients opening accounts, targeting individuals seeking retirement savings optimization and first-home-buyer KiwiSaver withdrawals.

Quantifiable outcome

• Over $11 million in mortgage loans written in the past 12 months
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Partners LifecoreOthersInsurance provider partner. Assetwise holds an agency with Partners Life and recommends their products to clients. Listed as a key insurance partner on the company's contact information page.
• AIAcoreOthersInsurance provider partner. Assetwise has an agency with AIA and offers their life and health insurance products. AIA also appears as a lender for home loans (AIA Home Loans).
• AccurocoreOthersHealth insurance provider partner. Assetwise holds an agency with Accuro for health insurance products.
• Asteron LifecoreOthersLife insurance provider. Assetwise is accredited to advise and place policies with Asteron Life.
• Chubb (formerly Cigna)coreOthersInsurance provider partner (formerly Cigna). Assetwise has agency relationships for insurance products.
• Fidelity LifecoreOthersLife insurance provider partner. Assetwise is accredited and places policies with Fidelity Life.
• NIBcoreOthersHealth insurance provider. Assetwise holds an agency with NIB for health insurance products.
• Southern CrosscoreOthersHealth insurance provider and non-bank lender. Assetwise has agency with Southern Cross for health insurance and works with them as a non-bank lender for mortgage products.
• GeneratecoreOthersKiwiSaver provider partner. Assetwise refers clients to Generate for KiwiSaver schemes and provides general advice on their funds.
• NZ FundscoreOthersKiwiSaver provider partner. Assetwise is accredited to advise on NZ Funds KiwiSaver schemes.
• BoostercoreOthersKiwiSaver provider partner. Assetwise provides advice and referrals to Booster KiwiSaver funds.
• Fisher FundsminorOthersKiwiSaver provider partner. Assetwise may refer clients to Fisher Funds for KiwiSaver investment.
• Milford FundsminorOthersKiwiSaver provider partner. Assetwise may refer clients to Milford Funds for KiwiSaver investment.
• Insurance & Financial Services Ombudsman (IFSO)coreOthersExternal dispute resolution service. The IFSO provides free, independent dispute resolution for complaints that Assetwise cannot resolve to client satisfaction. Contact: 0800 888 202.
• AMPminorOthersInsurance provider. Assetwise is accredited to advise on AMP insurance products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asset-wise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assetwise