Pearson Realty
Pearson Realty is a Fresno-based California agricultural real estate brokerage founded in 1919 that lists and sells farms, ranches, dairies, and related ag properties across the Central Valley through 21 agents in three offices, generating commission revenue on property transactions.
- Company typePrivate
- Founded1919
- HeadquartersFresno, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Pearson Realty does
Pearson Realty is a California agricultural real estate brokerage founded in 1919 and headquartered in Fresno, specializing in the listing and sale of farmland, ranches, dairies, nut orchards, citrus groves, vineyards, tree fruit operations, and related cold storage, packing, and processing facilities across the San Joaquin Valley. The firm operates through three offices (Fresno HQ, Visalia, Bakersfield) staffed by 21 professional agents and is licensed in California (CA DRE #00020875). Its technology layer is limited to a website with map-based property search, county/type/price/acreage filters, and a mobile app on iOS and Android offering location-based listing search with push notifications for new properties — supporting tools rather than a differentiated platform.
The company generates revenue through traditional real estate commissions on agricultural property transactions. Per The Land Report's 2025 America's Best Brokerages, Pearson reported 2024 sales volume of $500M–$1B, with cumulative figures of 715 properties and 123,000 acres sold over five years. Pricing (commission rates) is not publicly disclosed. The customer base consists of two primary segments: agricultural property buyers and sellers (farms, ranches, dairies, row crops, nut crops, citrus, olives, vineyards, tree fruit), and agricultural investors/agribusinesses seeking investment land and processing facilities.
The broader Pearson Companies umbrella includes sub-brands Pearson Auctions (auction services), AgriBusiness Investment Group (investment services), The Ranch Co. (ranch properties), and Newmark Pearson Commercial (commercial real estate in partnership with Newmark). Distribution is sales-led through the 21-agent field network, supplemented by self-serve website and mobile app search, content marketing via the Land Line News newsletter and blog, and presence across Facebook, LinkedIn, Instagram, and YouTube. Recent strategic activity includes the merger with Zeeb Commercial Real Estate to expand into commercial property transactions.
Pearson Realty firmographics
Firmographics- Name
- Pearson Realty
- Legal name
- Pearson Realty
- Website
- https://pearsonrealty.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Short description
- Pearson Realty is a Fresno-based California agricultural real estate brokerage founded in 1919 that lists and sells farms, ranches, dairies, and related ag properties across the Central Valley through 21 agents in three offices, generating commission revenue on property transactions.
- Ownership category
- akta.pro rank
Pearson Realty industry classification
Industry- Product category
- Agricultural Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)
- akta.pro secondary industries
- Vineyards & Orchards Brokerage (BPAJADAG), Ranches & Livestock Properties Brokerage (BPAJADAB), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Pearson Realty is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pearson Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate brokerage earning commissions on the sale of agricultural properties including farms, ranches, dairies, nut crops, citrus, vineyards, tree fruit, and related cold storage, packing, and processing facilities. The company reported 2024 sales of $500M–$1B, with 715 properties and 123,000 acres sold over 5 years.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pearson Realty product offering
Product offeringCore offering
Pearson Realty is a full-service agricultural real estate brokerage that lists and sells a wide diversity of California Central Valley Ag properties—rangeland, dairies, horse ranches, row crops, nut crops, citrus, olives, vineyards, treefruit, and related cold storage, packing, and processing facilities—across Fresno, Kern, Madera, Tulare, Kings, Mariposa, Merced, Sacramento, and Stanislaus counties. The brokerage is delivered through 21 professional agents operating from three California offices (Fresno, Visalia, Bakersfield), supported by a website and mobile app for self-service property search and a free valuation request form for prospective sellers.
Product overview
Pearson Realty operates as a single unified real estate brokerage rather than a platform architecture. The core offering is Pearson Realty itself, a specialized agricultural real estate brokerage listing and selling California farm, ranch, and land properties. The company portfolio includes several sub-brands: Pearson Auctions (auction services), AgriBusiness Investment Group (investment services), The Ranch Co. (ranch properties), and Newmark Pearson Commercial (commercial real estate partnership). Supporting the core brokerage, Pearson Realty offers a mobile application for location-based property searches with notifications, a newsletter called Pearson's Land Line News, and free property valuation services.
Differentiator
Problem solved
Functional benefit
Brands
- Pearson Auctions: Real estate auction services related to Pearson Companies
- AgriBusiness Investment Group
- The Ranch Co.
- Newmark Pearson Commercial
Products and services
- Pearson Realty Agricultural Brokerage Service Full-service agricultural real estate brokerage that lists and sells California farm, ranch, and agribusiness properties in the Central Valley—including rangeland, dairies, horse ranches, row crops, nut crops, citrus, olives, vineyards, treefruit, and related cold storage, packing, and processing facilities—delivered through 21 professional agents across Fresno, Visalia, and Bakersfield offices.
- Pearson Auctions Real estate auction services offered as a related brand under the Pearson Companies umbrella, providing an auction-based transaction channel for agricultural and related real estate properties.
- Newmark Pearson Commercial Commercial real estate services brand operating in partnership with Newmark, extending Pearson Realty's capabilities into commercial property transactions in California.
- The Ranch Co. Ranch property services brand under the Pearson Companies umbrella, focused on ranch real estate transactions within Pearson Realty's broader agricultural portfolio.
- AgriBusiness Investment Group Agricultural business investment services brand operating under the Pearson Companies family, focused on agribusiness investment opportunities.
Quantifiable outcome
- 715 properties and 123,000 acres sold over 5 years.
- +1 more outcomes
Companies that use Pearson Realty
Customer profileSegments2 records
Ideal customer profiles2 records
Pearson Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pearson Realty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Zeeb Commercial Real EstatecoreZeeb Commercial Real Estate merged with Pearson Companies, forming a real estate powerhouse. This merger expanded Pearson's commercial real estate capabilities and positioned the combined entity with greater market presence in California commercial property transactions.
- Pearson AuctionsminorPearson Auctions is a related company within the Pearson Companies family, offering auction services for real estate properties.
- AgriBusiness Investment GroupminorAgriBusiness Investment Group is a related company within the Pearson Companies family focused on agricultural business investment.
- The Ranch Co.minorThe Ranch Co. is a related company within the Pearson Companies family, focusing on ranch properties.
- Newmark Pearson CommercialminorNewmark Pearson Commercial is a related company within the Pearson Companies family, providing commercial real estate services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Pearson Realty competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pearson Realty social profiles
Digital presencePearson Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pearson Realty leadership team
Management profileNumber of profiles
Profiles1 record
Pearson Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pearson Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pearson Realty
What does Pearson Realty do?
Pearson Realty is a full-service agricultural real estate brokerage that lists and sells a wide diversity of California Central Valley Ag properties—rangeland, dairies, horse ranches, row crops, nut crops, citrus, olives, vineyards, treefruit, and related cold storage, packing, and processing facilities—across Fresno, Kern, Madera, Tulare, Kings, Mariposa, Merced, Sacramento, and Stanislaus counties. The brokerage is delivered through 21 professional agents operating from three California offices (Fresno, Visalia, Bakersfield), supported by a website and mobile app for self-service property search and a free valuation request form for prospective sellers.
Is Pearson Realty a public or private company?
Pearson Realty is a private company. It is classified as unknown and is currently operating.
When was Pearson Realty founded?
Pearson Realty was founded in 1919.
Where is Pearson Realty based?
Pearson Realty is headquartered in Fresno, United States, in the North America region.
How does Pearson Realty make money?
One revenue line is on record: real Estate Commissions.
Does Pearson Realty have an API?
No public API is recorded for Pearson Realty.
What industry is Pearson Realty in?
Pearson Realty's product category is Agricultural Real Estate Brokerage. Its primary akta.pro industry code is BPAJADAA, Farmland Brokerage (Row Crops, Specialty Crops), with a secondary code of BPAJADAG, Vineyards & Orchards Brokerage. Its NAICS code is 53121 and its SIC code is 6531.