HONDA ESTILO

What HONDA ESTILO does

HONDA ESTILO Co., Ltd. is a Japanese sports talent management and sports business consulting firm headquartered in Suita City, Osaka, founded in September 2007. The firm represents a small roster of professional athletes and entertainment talent, including soccer player Keisuke Honda (founder), Olympic pole vaulter Seito Yamamoto, and professional surfer Masaru Onitsuka, alongside Hollywood actors Will Smith and Jaden Smith represented through a partnership with WESTBROOK ENTERTAINMENT LLC. Its stated business activities include athlete management, sports business planning/production/sales/distribution, and soccer school consulting.

The company's technology footprint is minimal: a static official website (honda-estilo.com) displaying athlete profiles, company information, and contact forms, with no API, mobile application, or proprietary digital platform disclosed. Core operations are relationship-driven, relying on the founder's personal network and the public profiles of represented athletes rather than technology-mediated service delivery. The wholly-owned group company SOLTILO Co., Ltd. operates soccer schools and youth development programs, providing a downstream talent pipeline and a separate revenue vertical.

HONDA ESTILO generates revenue primarily through professional services fees from athlete management contracts and soccer school consulting engagements, supplemented by sports business planning and distribution activities. Pricing is custom and not publicly disclosed. Customer acquisition is community-led, leveraging founder Keisuke Honda's personal brand and the visibility of represented athletes across Japan, the United States, Europe, Russia, and Oceania. The firm has not raised institutional funding, has no disclosed headcount, and operates as a private company with no public listing.

Name

HONDA ESTILO

Legal name

HONDA ESTILO株式会社

Website

https://honda-estilo.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

HONDA ESTILO is a Japanese sports talent management firm founded in 2007 that represents professional athletes including Keisuke Honda and entertainment talent like Will Smith, while also operating soccer school consulting services through its SOLTILO group company.

Ownership category

akta.pro rank

Product category

Sports Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)

akta.pro secondary industries

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)

Keywords

• Athlete management
• Talent representation
• Sports management
• Soccer school consulting
• Sports business planning

Headquarters

HQ city

Suita

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sports Player Management Services: The core revenue stream involves managing professional athletes and sports talents, including career management, brand development, and commercial activities for represented athletes.
2. Sports Business Operations: Planning, production, sales, and distribution of sports-related businesses, including soccer school operations and consulting services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HONDA ESTILO is a sports talent management agency that manages the careers, brand development, and commercial activities of professional athletes (soccer, track and field, surfing) and entertainment talent (Hollywood actors Will Smith and Jaden Smith). The company also engages in sports business planning, production, sales and distribution, and provides soccer school consulting services through its group company SOLTILO. Core clients include globally recognized professional athletes seeking career management, sponsorship negotiation, and international expansion support.

Product overview

HONDA ESTILO is a talent and sports management company offering a portfolio of athlete representation services for professional soccer players and Olympic athletes, along with entertainment talent management for international artists. The company also operates in sports business development through SOLTILO, its group company focused on soccer school operations and youth sports consulting. The core offerings include individual athlete management (Keisuke Honda, Seito Yamamoto), entertainment talent representation (Will Smith, Jaden Smith), sports business planning, and soccer school consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Management Services Professional career management services for elite athletes including Keisuke Honda (soccer), Seito Yamamoto (pole vault), and Masaru Onitsuka (surfing), covering contract negotiation, sponsorship deals, brand development, and international PR.
• Entertainment Talent Representation International entertainment talent representation services for Hollywood actors and musicians including Will Smith and Jaden Smith, providing media booking, brand partnerships, and celebrity endorsements in the Japanese and Asian markets.
• Sports Business Planning, Production, Sales and Distribution Planning, production, sales, and distribution services for sports-related business ventures and content, supporting sports organizations and commercial partners.
• Soccer School Business Consulting

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SOLTILO株式会社 (SOLTILO Co., Ltd.)coreStrategic or Co-development PartnerSOLTILO is a group company of HONDA ESTILO that operates soccer schools and youth development programs. HONDA ESTILO's recruitment page specifically directs users to SOLTILO's recruitment site, indicating a close operational relationship within the corporate group.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Endeavor (WME): Global entertainment and sports company (parent of WME, IMG, UFC) with significant athlete representation business. Comparable to HONDA ESTILO's cross-sport, cross-entertainment talent model but at vastly larger scale.
• Creative Artists Agency (CAA): Global talent and sports agency with a major sports division (CAA Sports). Comparable as a broad incumbent offering athlete representation, brand management, and entertainment services at much larger scale than HONDA ESTILO.
• Yoshimoto Kogyo: Japan's largest entertainment conglomerate representing comedians, actors, and athletes. Comparable to HONDA ESTILO's entertainment-adjacent talent model, though at much larger scale with broader entertainment focus.
• Excel Sports Management: US-based sports management firm representing golfers, baseball, and basketball players. Comparable to HONDA ESTILO in multi-sport athlete representation and brand development services.

Direct peers

• HoriPro Inc. One of Japan's largest talent agencies representing athletes, entertainers, and cultural figures. Directly comparable to HONDA ESTILO as a domestic Japanese athlete/talent management firm, though much larger in scale.
• Stellar Group: UK-based sports management agency with strong soccer player representation (e.g., Gareth Bale). Comparable to HONDA ESTILO in elite athlete management and contract negotiation services.
• Roc Nation Sports: Sports management division of Roc Nation representing elite athletes across multiple sports. Comparable to HONDA ESTILO in combining entertainment industry access with athlete representation and brand building.
• Gestifute: Portuguese sports agency best known for representing Cristiano Ronaldo and other elite soccer players. Comparable to HONDA ESTILO in soccer player management, contract negotiation, and global sports representation.
• Stardust Promotion: Japanese talent agency managing a roster of athletes, actors, and musicians. Operates the same athlete/talent representation model as HONDA ESTILO within the Japan market.
• Watanabe Entertainment: Major Japanese talent agency with significant sports and entertainment division. Comparable to HONDA ESTILO in representing domestic athletes and entertainers with a similar revenue model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HONDA ESTILO