Atlantis Berlin Wassersport & Meer

What Atlantis Berlin Wassersport & Meer does

Atlantis Berlin Wassersport & Meer, operating as Atlantis GmbH, is a Berlin-based specialty retailer and diving school founded in 2015 that sells diving equipment, runs an SSI-certified training program, and operates dive excursion and travel businesses. The company runs an omnichannel model centered on its e-commerce storefront atlantis-onlineshop.de (carrying over 30,000 articles from premium third-party brands such as Aqualung, Mares, Scubapro, Suunto, Garmin and Cressi, plus a proprietary Atlantis house brand of accessories), supported by two physical retail stores in Berlin-Lichtenberg and Berlin-Steglitz that also provide tank filling (Bauer Clean Air, 200/300 bar and Nitrox) and equipment maintenance. Service and experience revenue streams include SSI courses from Open Water Diver through Master Diver and instructor level, SCR Horizon rebreather and freediving courses, organized local dive trips at owned/partner bases in Brandenburg (Tauchbasis Ruhlesee, Tauchbasis Stechlinsee) and at the BigBlue Berlin indoor pool, and international group dive travel packages through a partnership with Rogertours (Maldives, Egypt, Saudi Arabia, Indonesia, Cocos Island and others). Go-to-market combines self-serve e-commerce with expert-led sales (phone, email, in-store consultation), pricing is unit-based across entry-level accessories (~€5) to premium training (€1,200), and customer base is entirely long-tail individual recreational divers, snorkelers and beginners with no enterprise accounts. The company is privately held, founder-owned, and operates as a German GmbH with no disclosed funding rounds, revenue, or headcount.

Name

Atlantis Berlin Wassersport & Meer

Legal name

Atlantis GmbH

Website

https://atlantis-onlineshop.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantis Berlin Wassersport & Meer is a Berlin-based diving equipment retailer and SSI-certified diving school operating a 30,000+ SKU e-commerce store, two Berlin retail locations, Brandenburg dive bases, and international dive travel via Rogertours, serving individual recreational divers, snorkelers and beginners.

Ownership category

akta.pro rank

Product category

Diving Equipment & Water Sports Retail

akta.pro industry

PRIMARYCRAMAIAF

Diving & Snorkeling Retail (Scuba Gear)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYTHAAAIAA

Dive Centers & Scuba Training (PADI/SSI, certifications)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

SECONDARYTHAJAJAD

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

SECONDARYTHAAALAC

Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHAAAIAL

Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

Keywords

• Diving equipment retail
• Scuba diving courses
• Water sports accessories
• Scuba tank filling
• Dive travel packages

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Diving Equipment Sales: Online and retail sales of diving equipment including regulators, wetsuits, dive computers, masks, fins, underwater cameras, and accessories from brands such as Mares, Scubapro, Aqua Lung, Suunto, Garmin, and Cressi.
2. Dive Training & Certifications: SSI-certified diving courses ranging from Open Water Diver to Master Diver, specialty courses (Perfect Buoyancy, Dry Suit Diving, Deep Diving, Night Diving, Navigation, etc.), and try dives for beginners.
3. Dive Trips & Tours: Organized diving excursions including After Work Diving at Ruhlesee, fin tours at Feldberger Seenlandschaft, and group dive travel packages through Rogertours partnership to international destinations.
4. Equipment Services & Tank Filling: Maintenance, repair, and certification services for diving equipment including regulator revisions, wetsuit repairs, and tank filling (press air and Nitrox) using Bauer Clean Air systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Atlantis Berlin Wassersport & Meer operates a Berlin-based diving equipment retail business combining an e-commerce platform (atlantis-onlineshop.de) with two physical stores (Lichtenberg and Steglitz). The company sells over 10,000 diving and water sports articles from premium brands such as Aqualung, Mares, Scubapro, Suunto, Garmin, Cressi, and TUSA, alongside its own Atlantis house-brand accessories. It also delivers SSI-certified diving courses, tank filling services (press air and Nitrox), equipment maintenance/repair, and organized dive trips and group travel packages.

Product overview

Atlantis Berlin is a Berlin-based diving equipment retailer and water sports company operating primarily as an e-commerce platform (atlantis-onlineshop.de) with two physical stores in Berlin-Lichtenberg and Berlin-Steglitz. The company offers a diversified portfolio combining product sales and services. The product portfolio centers on diving equipment sales across 10,000+ articles from premium brands (Aqualung, Mares, Suunto, Garmin, Scubapro, TUSA, Waterproof, Cressi, SeaLife) plus a proprietary Atlantis house brand of accessories (masks, boots, safety equipment, logbooks, apparel). Services include SSI-certified diving education (from Open Water Diver through Master Diver and instructor level), organized dive trips and group dive travel packages via Rogertours partnership, tank filling services with Bauer Clean Air systems, equipment maintenance and repair, and access to partner dive bases (Ruhlesee, Stechlin, Big Blue Berlin indoor pool, Aquanautic Elba Italy). The e-commerce platform integrates multiple payment processors (Klarna, PayPal, Amazon Pay, Easy Credit, Visa, Mastercard) and ships via DHL, while offering features like size guides, product reviews (4.9/5 from 409 reviews), a bonus points program, newsletter with 10 Euro voucher incentive, and accessibility accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Big Blue Berlin: Indoor pool diving facility and training center operated by Atlantis Berlin for diving courses and practice sessions.
• Atlantis Tauchschule

Products and services

• Tauchausrüstung (Diving Equipment) Comprehensive range of diving equipment including regulators, BCDs, wetsuits, dive computers, masks, fins, underwater cameras, and accessories from premium brands like Aqualung, Mares, Suunto, Garmin, Scubapro, TUSA, Waterproof, and Cressi. Sold to individual recreational divers via online shop and Berlin retail stores.
• Schnorcheln (Snorkeling Equipment) Snorkeling equipment including snorkel clothing, masks, fins, and complete snorkel sets for recreational water activities. Targeted at snorkelers and beach enthusiasts.
• Schwimmen (Swimming Gear) Swimming gear and accessories for pool and open water swimming, sold to individual consumers through the online shop and physical stores.
• SSI-Certified Dive Courses (Tauchkurse) Full range of SSI-certified diving courses from beginner (Open Water Diver, Advanced Open Water Diver) through specialty programs (Perfect Buoyancy, Dry Suit, Deep Diving, Night Diving, Navigation, Wreck, Boat, Ice Diving, Nitrox, Sidemount, Photography, Scooter/DPV, Search & Recovery, React Right, Full Face Mask) to Master Diver and instructor-level training. Offered in group, weekend, after-work, and VIP/private formats. Pricing from 159€ (Navigation) to 1,200€ (SCR Horizon VIP).
• Schnuppertauchen (Try Scuba) Introductory diving experiences for beginners with professional guidance and equipment provided. Indoor pool try dive: 69€ standard / 89€ VIP; dive base try dive: 89€ standard / 99€ VIP.
• Tauchausfahrten (Dive Trips) Organized diving excursions in Germany and Austria including summer lake diving, winter ice diving, After Work Diving sessions at Ruhlesee, and fin tours at Feldberger Seenlandschaft. Open to certified divers.
• Gruppentauchreisen (Group Dive Travel) Group diving travel packages operated in partnership with Rogertours to international destinations including Maldives, Egypt, Saudi Arabia, Indonesia, Cocos Island, French Polynesia, and Africa with liveaboard safari options. Available for 2025, 2026, and 2027 departures.
• Flaschenfüllungen (Tank Filling Services) Scuba tank air and Nitrox filling services using modern Bauer Clean Air filling systems. Available at Berlin-Lichtenberg (up to 300 bar, Nitrox up to EAN40), Berlin-Steglitz (up to 200 bar), and partner dive bases. Press air fills 5.60€-12.00€ depending on tank size; Nitrox fills 10.50€-22.50€. 10+2 fill card deal available.
• Wartung & Reparatur (Maintenance & Repair) Equipment maintenance and repair services including regulator revisions, wetsuit alterations/repairs, waterproofing checks, and neoprene workshop services for individual divers.
• Freediving Kurse (Apnea/Freediving Courses) Apnea/freediving courses teaching breath-hold diving techniques using SSI methodology for individual water sports enthusiasts.
• Scuba Skills Update (Refresher Course) Refresher course for certified divers who have not dived recently, reviewing basic skills from Open Water Diver training at indoor pool or open water.
• Atlantis House Brand Accessories Proprietary Atlantis-branded diving accessories including dive logbook (compatible with SSI inserts), single-lens diving masks, 5mm neoprene zip boots, beach ponchos (powered by Garmin), safety sets (SMB, spool, whistle), knit beanies, rashguards, hoodies, diving compasses (bungee and wristband), magnetic octopus holders, velcro mask straps, regulator bags, silicone mouthpieces, spiral cables, reef hooks with spiral cable, soft handles for dive lights, and pointing sticks. Sold to individual divers.
• Tauchbasis Ruhlesee (Partner Dive Base) Partner dive base at Lake Ruhle (Brandenburg) offering diving facilities, equipment rental, guided dives, After Work Diving sessions, tank filling, and camping facilities. Operated by BigBlue Berlin in partnership with Atlantis.
• Tauchbasis Stechlin (Partner Dive Base) Partner dive base at Lake Stechlin (Brandenburg) offering diving facilities, overnight stays, and access to clear freshwater diving, with open water training and overnight camping options.
• Big Blue Berlin (Indoor Pool Facility) Indoor diving pool facility in Berlin used for training sessions, courses, and year-round diving practice in cooperation with Atlantis Berlin.
• Divevolk Unterwassergehäuse Testevent Free test event for Divevolk underwater camera housings, allowing customers to try equipment before purchase, in partnership with Divevolk.

Quantifiable outcome

• Shop rating of 4.9/5 from 409 verified reviews

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SSI (Scuba Schools International)coreStrategic or Co-development PartnerSSI is the primary diving certification partner providing course materials, digital learning platforms, and certification standards. Atlantis serves as an authorized SSI Diamond Center offering full range of SSI courses from Open Water Diver to Instructor level.
• Roger TourscoreGTM or Marketing PartnerRoger Tours is the travel partner powering group dive travel packages. Partnership offers organized dive trips to international destinations including Maledives, Egypt, Saudi Arabia, Indonesia, Cocos Island, and more. Packages available for 2025, 2026, and 2027.
• BigBlue BerlincoreStrategic or Co-development PartnerBigBlue Berlin operates the Tauchbasis Ruhlesee dive base and handles booking for diving events including After Work Diving, Floss tours, and open water training. Partnership provides in-water experiences for Atlantis customers.
• Aquanautic ElbaminorChannel Partner/ Reseller/ DistributorPartner dive base located on Elba Island, Italy offering diving services for Atlantis customers visiting the Mediterranean area.
• Tauchbasis RuhleseeminorChannel Partner/ Reseller/ DistributorPartner dive base near Berlin offering diving facilities, equipment rental, tank filling, and organized diving events including After Work Diving sessions.
• Tauchbasis StechlinminorChannel Partner/ Reseller/ DistributorPartner dive base offering open water training facilities, diving excursions, and overnight camping options in Brandenburg region.
• Idealo & billiger.deminorGTM or Marketing PartnerPrice comparison platform partnerships listing Atlantis products to drive online traffic and sales through the e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tauchversand.com: German specialty diving mail-order retailer (Tauchversand) selling diving and snorkeling equipment online to a German-speaking audience. Directly comparable to Atlantis on e-commerce product range and target market.
• Divestore: Divestore is one of Europe's largest online diving equipment retailers, offering a comparable broad catalog of premium diving brands alongside training and travel services. Most directly comparable to Atlantis on the e-commerce diving retail side.
• Taucher.Net: Taucher.Net is a major German-speaking diving portal and community with affiliated retail and travel offerings. Comparable to Atlantis as a Germany-based diving platform combining community, equipment, and dive travel.

Broad incumbents

• PADI: PADI is the world's largest recreational scuba diver training organization, operating a global dive center and resort network. Comparable to Atlantis as the dominant competing certification ecosystem to SSI, and as a dive-center-and-training operator.
• Suunto: Suunto is a leading manufacturer of dive computers, watches, and instruments, with direct e-commerce and a global retailer network. Comparable to Atlantis as a key Atlantis catalog brand and as a broader industry incumbent offering retail-like experiences.
• Decathlon: Decathlon is Europe's largest sporting goods retailer with an established diving equipment category and own-brand products. Comparable to Atlantis as a broader incumbent that competes on price and convenience in the diving and water-sports retail space.
• Mares: Mares is a leading Italian diving equipment manufacturer (regulators, BCDs, computers, fins) with global distribution and direct retail partnerships. Comparable as both a major Atlantis supplier and a broader industry player with retail and pro-diver services.
• Aqua Lung: Aqua Lung is a major global diving equipment manufacturer and brand that also operates direct-to-consumer channels and dive center networks. Overlaps with Atlantis as both a key supplier brand and a broader industry incumbent with retail and training operations.
• Scubapro: Scubapro is a premium diving equipment manufacturer (owned by Johnson Outdoors) with global retail and pro-diver programs. Comparable to Atlantis as a premium brand in the same catalog and as a broader incumbent in the dive retail ecosystem.
• Cressi: Cressi is a long-established Italian diving and snorkeling equipment manufacturer with global retail distribution. Comparable to Atlantis as a premium catalog brand and a broader incumbent in the diving retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atlantisberlin
• Facebookfacebook.com/AtlantisBerlin
• LinkedInlinkedin.com/company/atlantis-berlin

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantis Berlin Wassersport & Meer