LUCAS DIVESTORE

What LUCAS DIVESTORE does

Lucas Divestore (legal entity Lucas Duiksport B.V.) is a Netherlands-based specialty retailer of scuba diving, snorkeling, technical diving, and adjacent water-sports equipment, founded in 1983 by Dick Lucas and headquartered in Nijverdal, the Netherlands. The company distributes a 2,477-SKU catalog from 100+ brand principals, including Scubapro, Aqualung, Apeks, Mares, Suunto, Shearwater, Cressi, Tusa, Garmin, XDEEP, Waterproof, Bare, Bauer, Sea and Sea, Lefeet, OrcaTorch, and Citizen, covering regulators, dive computers, BCDs, wetsuits and dry suits, fins, masks, snorkels, underwater cameras and housings, dive lights, cylinders, compressors, underwater scooters, technical-diving wing and backplate systems, freediving gear, and outdoor/SUP equipment. Its core technology is a Webshopapp (Cloudcommerce) e-commerce storefront with multi-language (English, Dutch, German, French) and multi-currency support, complemented by a physical megastore/showroom in Nijverdal staffed by diving specialists.

Name

LUCAS DIVESTORE

Legal name

Lucas Duiksport B.V.

Website

https://lucasdivestore.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucas Divestore is a Netherlands-based specialty retailer, founded in 1983, selling scuba, snorkeling, technical diving, and water-sports equipment from 100+ brands via a multi-language e-commerce storefront and a megastore in Nijverdal, serving consumers and Dutch institutional buyers across 25+ countries.

Ownership category

akta.pro rank

Product category

Scuba Diving Equipment Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Other Miscellaneous Retailers (4599)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAMAIAF

Diving & Snorkeling Retail (Scuba Gear)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMABAI

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAIAD

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAAAE

Outdoor Navigation, Safety & Survival Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• Scuba diving equipment
• Snorkeling gear
• Technical diving supplies
• Dive computers
• Underwater photography equipment

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Lucas Divestore generates revenue through direct online sales of diving, snorkeling, and outdoor equipment. Products are sold at fixed prices displayed on the website with occasional package deals and outlet/discount items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lucas Divestore is a multi-brand dive shop retailer selling scuba diving, snorkeling, technical diving, and outdoor water sports equipment through its own e-commerce website and a physical megastore in Nijverdal, Netherlands. The 2,400+ product catalog spans regulators, BCDs, dive computers, wetsuits, dry suits, fins, masks, snorkels, dive cylinders, underwater cameras, dive lights, underwater scooters, and compressors, sourced from 100+ brands including Scubapro, Mares, Suunto, Shearwater, Apeks, Aqualung, Cressi, and Garmin.

Product overview

Lucas Divestore is a scuba diving and snorkeling equipment retailer operating as an online e-commerce platform (built on Webshop App) with a physical megastore in Nijverdal, The Netherlands. Founded in 1983, the company offers over 2,400 products across multiple product lines including: diving equipment (regulators, dive computers like Garmin Descent G2, Shearwater Perdix series, Suunto D5/Ocean, Mares Puck 4; BCDs including Scubapro Hydros Pro, Cressi Aquawing Plus, Apeks Exotec; underwater cameras and smartphone housings like Sealife SportDiver Ultra, ProShot; dive lights including OrcaTorch and Mares Eos), diving suits (wetsuits from Waterproof, Bare, Scubapro; dry suits), technical diving equipment (XDEEP wing systems, sidemount gear), snorkeling gear (full face masks, fins, snorkels), swimming and outdoor equipment, underwater scooters (Lefeet P1 XR), dive compressors (Bauer Junior II), Sea and Sea underwater strobe systems, and Citizen Promaster dive watches. The company also offers package deals, an outlet section for discounted products, and gift vouchers. Key brands include Scubapro, Mares, Suunto, Shearwater, Apeks, Aqualung, Cressi, Tusa, Garmin, XDEEP, Waterproof, Bare, Sea and Sea, Atomic, OceanReef, Bauer, and OrcaTorch. The product portfolio serves recreational divers, technical divers, and snorkelers from beginner to professional levels.

Differentiator

Problem solved

Functional benefit

Brands

• Lucas: House brand of Lucas Divestore offering diving equipment. Products include OrcaTorch D710 and other own-brand items.

Products and services

• Scuba Diving Regulators Scuba diving regulators (breathing apparatus) that deliver air from dive cylinders to the diver, including first stage and second stage configurations for recreational and technical diving.
• Dive Computers Electronic diving instruments that track depth, time, decompression status, and other critical dive metrics, including recreational, air-integrated, technical, and smartwatch-style dive computers.
• BCD (Buoyancy Control Devices) Buoyancy control jackets and wings that allow divers to control their underwater position and buoyancy, including recreational BCDs, semi-wing/wing configurations, and integrated weight systems.
• Wetsuits Neoprene diving suits providing thermal protection in various thicknesses (3mm, 5mm, 7mm) and styles including full suits and shorty wetsuits.
• Dry Suits Watertight diving suits that keep divers completely dry, suitable for cold water diving, available in trilaminate and neoprene constructions.
• Diving Fins Footwear-attached propulsion devices for underwater swimming in various styles for recreational, technical, and freediving applications.
• Diving Masks Underwater viewing apparatus with lenses including single lens, dual lens, panoramic, and prescription options.
• Snorkels Breathing tubes allowing surface swimming while face is submerged, available in traditional and dry snorkel configurations.
• Underwater Cameras and Housings Waterproof cameras and underwater camera housings for capturing underwater photography and video, including smartphone housings.
• Diving Torches and Lights Underwater illumination devices including primary lights, backup lights, canister lights, and dive flashlights for recreational and technical diving.
• Diving Cylinders Pressurized air containers for scuba diving including standard recreational and higher-pressure technical diving cylinders.
• Underwater Scooters Battery-powered underwater propulsion vehicles (DPVs) that extend dive range and reduce swimming effort.
• Diving Watches Dive-rated timepieces including dive computers in watch format and specialized diving watches with compasses, air integration, and smartwatch functionality.
• Diving Compressors High-pressure air compressors for filling scuba cylinders, available in portable and stationary configurations for dive shops and serious divers.
• Technical Diving Equipment Specialized equipment for technical diving including sidemount rigs, technical cylinders, technical regulators, wings, and Tec dive computers for deep mixed-gas diving.
• Full Face Snorkel Masks Masks covering the entire face for comfortable snorkeling, allowing nose breathing with a wide field of view.
• Diving Package Deals Bundled equipment packages offering savings on complementary diving gear, including BCD/regulator packages, neoprene wetsuit packages, regulator packages, and snorkeling sets.
• Dive Outlet Discounted and outlet diving equipment at reduced prices.
• Gift Vouchers Gift certificates for diving equipment purchases.
• Diving Bags and Cases Gear bags, dive backpacks, and protective cases for transporting diving equipment.
• SUP (Stand Up Paddleboarding) Equipment Paddleboarding gear including inflatable SUP boards and accessories.
• Swimming Equipment Swimming fins, neoprene socks, swimming suits, swim masks, and swimming accessories for swimming, triathlon, and water fitness.
• Sea and Sea Underwater Strobes and Photo Systems Professional underwater flash systems including YS-D130R, YS-D130R PRO, YS-D3 DUO, and YS-01 Solis models with arm and tray mounting systems for underwater photography.
• Garmin Descent G2 Dive Computer Premium dive computer in smartwatch form factor with 1.2 inch AMOLED display, Bühlmann ZHL-16c decompression model, multiple dive modes (recreational through CCR), air integration, fitness tracking, and made from recycled ocean plastic.
• Mares Puck 4 Dive Computer Entry-level recreational dive computer featuring Bluetooth connectivity, Bühlmann ZH-L16C algorithm, multigas support (up to 3 gases), user-replaceable battery, and integration with the Mares app.
• Shearwater Perdix 2 Ti Dive Computer Technical diving computer with titanium housing, air integration, and support for multiple dive modes including closed circuit rebreather (CCR).
• XDEEP NX Ghost Deluxe Set Lightweight backplate and wing system for technical diving.
• Bauer Junior II Compressor German-made high-pressure air compressor for filling scuba cylinders, featuring electric drive.
• Lefeet P1 XR Water Scooter Underwater scooter providing propulsion for extended dive range and reduced swimming effort.
• Scubapro Hydros Pro BCD Modular BCD with adjustable fit system featuring hybrid rear-inflation and front-adjustable configurations.
• Sealife SportDiver Ultra Smartphone Housing Compact underwater smartphone housing for capturing underwater photos and video with compatible smartphones.

Quantifiable outcome

• Rated 9.1 by customers

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Sea and SeacoreChannel Partner/ Reseller/ DistributorLucas Divestore is an official dealer of Sea and Sea underwater photography equipment including strobes (YS-D130R, YS-D3 DUO, YS-01 Solis), arm and tray systems, and related accessories.
• ScubaprocoreChannel Partner/ Reseller/ DistributorOfficial dealer of Scubapro products including regulators (G260, MK25), BCDs (Hydros Pro, Hydros Pro 2), fins (Jet Fin, Go Sport, Go Travel), wetsuits (Definition), and accessories.
• MarescoreChannel Partner/ Reseller/ DistributorOfficial dealer of Mares diving equipment including dive computers (Puck 4, Quad Ci, Sirius, Pioneer), BCDs (Avanti Quattro+, Aquawing Plus), masks (X-Vision), and regulators.
• SuuntocoreChannel Partner/ Reseller/ DistributorOfficial dealer of Suunto products including dive computers (D5, Zoop Novo, Vyper Novo, Ocean, Nautic), serving recreational and technical divers.
• ApekscoreChannel Partner/ Reseller/ DistributorOfficial dealer of Apeks diving regulators (XTX50, VX1), BCDs (Exotec), and fins (RK4) for technical and recreational diving.
• AqualungcoreChannel Partner/ Reseller/ DistributorOfficial dealer of Aqualung diving equipment including regulators, BCDs, and related diving gear.
• ShearwatercoreChannel Partner/ Reseller/ DistributorOfficial dealer of Shearwater dive computers including Perdix 2 Ti, Peregrine, Peregrine TX, and Perdix 3 for technical diving.
• GarmincoreChannel Partner/ Reseller/ DistributorOfficial dealer of Garmin dive products including Descent G2 smartwatch/duikcomputer and related accessories like QuickFit mounts and air spool kits.
• CressicoreChannel Partner/ Reseller/ DistributorOfficial dealer of Cressi products including dive computers (Da Vinci, Donatello), masks (Z2), BCDs (Aquawing Plus), and snorkeling equipment.
• TusacoreChannel Partner/ Reseller/ DistributorOfficial dealer of Tusa diving equipment including masks (Paragon, Freedom Ceos), snorkels (Hyperdry Elite II), and related gear.
• XDEEPcoreChannel Partner/ Reseller/ DistributorOfficial dealer of XDEEP technical diving equipment including NX Ghost Deluxe Set and NX Zen Deluxe Aluminum backplate/wing systems.
• WaterproofminorChannel Partner/ Reseller/ DistributorOfficial dealer of Waterproof wetsuits including W8 Neoflex 7mm, W5 Fullsuit 3.5mm, and other neoprene diving suits.
• OrcaTorchminorChannel Partner/ Reseller/ DistributorOfficial dealer of OrcaTorch dive lights including D710, D630 V2, and ORCA7 underwater torches for recreational and technical diving.
• Bauer CompressorsminorChannel Partner/ Reseller/ DistributorOfficial dealer of Bauer Compressors including Junior II Electric Drive and Poseidon Pe100 TW compressors for filling diving cylinders.
• OceanReefminorChannel Partner/ Reseller/ DistributorOfficial dealer of OceanReef products including Neptune III full face mask packages for diving and snorkeling.
• SantiminorChannel Partner/ Reseller/ DistributorOfficial dealer of Santi premium dry suit undergarments and the Avatar collection of diving equipment.
• SealifeminorChannel Partner/ Reseller/ DistributorOfficial dealer of SeaLife underwater camera housings including SportDiver Ultra smartphone housing SL405.
• RydecminorChannel Partner/ Reseller/ DistributorOfficial dealer of Rydec diving equipment and accessories.
• SeacminorChannel Partner/ Reseller/ DistributorOfficial dealer of Seac diving equipment including Pura Antifog Mask and Pro HD Boots.
• CitizenminorChannel Partner/ Reseller/ DistributorOfficial dealer of Citizen Promaster dive watches including NY0040-09EC, BN0150-10E, BN0151-17L, JP2000-08E, and EO2023-00A models.
• Dive SystemminorChannel Partner/ Reseller/ DistributorOfficial dealer of Dive System equipment including Fly Tech BCD combining recreational and technical features.
• LefeetminorChannel Partner/ Reseller/ DistributorOfficial dealer of Lefeet water scooters including P1 XR Water Scooter for enhanced diving mobility.
• RatiominorChannel Partner/ Reseller/ DistributorOfficial dealer of Ratio dive computers and diving instruments.
• BareminorChannel Partner/ Reseller/ DistributorOfficial dealer of Bare wetsuits including Revel 5MM Full for men.
• AtomicminorChannel Partner/ Reseller/ DistributorOfficial dealer of Atomic regulators and BCDs including BC2 with AI inflator.
• HollisminorChannel Partner/ Reseller/ DistributorOfficial dealer of Hollis diving equipment for technical and recreational diving.
• HalcyonminorChannel Partner/ Reseller/ DistributorOfficial dealer of Halcyon technical diving equipment and accessories.
• BeuchatminorChannel Partner/ Reseller/ DistributorOfficial dealer of Beuchat diving equipment.
• OMSminorChannel Partner/ Reseller/ DistributorOfficial dealer of OMS (Ocean Management Systems) diving equipment.
• OceamaminorChannel Partner/ Reseller/ DistributorOfficial dealer of Oceama diving equipment and lights.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lucasdivestore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUCAS DIVESTORE