Hedrick Wealth Management Group LLC

What Hedrick Wealth Management Group LLC does

Hedrick Wealth Management Group LLC is an independent financial services firm headquartered at 116 N. Union Street, Westfield, Indiana, providing investment advisory, brokerage, and insurance planning services to individuals and families across at least five U.S. states (Indiana, Kentucky, Ohio, North Dakota, Florida). Founded and led by Thomas Hedrick, who has been practicing as a financial advisor since 2001, the firm operates an eight-line service catalog covering investment and asset management, retirement planning (pre and post), income planning, estate planning, life/health/long-term care insurance reviews, tax planning, principal protection and growth strategies, and college planning. The firm holds no proprietary technology; instead, it delivers advice through personal one-on-one consultations and provides client account access via a portal linking to seven external carrier and custody platforms (AIG, John Hancock, Nationwide, Jackson, Sammons Retirement, Pershing/NetXInvestor, and American Funds).

The business model blends three revenue streams: fee-based investment advisory compensation (assets-under-management basis), transaction-based brokerage commissions, and insurance commissions. Regulated securities and advisory services are offered through the firm's broker/dealer affiliation with Cetera Advisor Networks LLC (a FINRA/SIPC member), while insurance services are offered directly through Hedrick Wealth Management Group LLC outside the Cetera affiliation. The distribution model is relationship-led, relying on direct client engagement, personal referrals, and a content-driven website rather than paid acquisition channels.

The team comprises four identified members: founder/president Thomas Hedrick (Series 6, 7, 63, 65 and multi-state Life and Health licensed), Correna Green (Series 6 registered administrative assistant/office manager), Jill Douthit (assistant, Purdue Communications degree), and Elijah Hedrick (assistant, Purdue Finance 2022, in licensure pipeline). The firm is founder-owned with no institutional investors, no subsidiaries, no funding rounds, and no M&A history disclosed. Succession planning is in motion through the family member training pipeline, while multi-state licensing and partner ecosystem buildout signal incremental geographic and product breadth expansion.

Name

Hedrick Wealth Management Group LLC

Legal name

Hedrick Wealth Management Group LLC

Website

https://hedrickwealth.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Hedrick Wealth Management Group LLC is an independent, founder-owned financial services firm in Westfield, Indiana, providing investment advisory, brokerage, and insurance planning to individuals and families across five U.S. states. It operates through Cetera Advisor Networks and seven carrier partners with no proprietary technology.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAAACAA

Comprehensive/Full-Service RIAs & Independent Wealth Managers

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAACAI

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAEABAB

Broker-Dealer Affiliated Wealth Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

• Investment advisory
• Retirement planning
• Wealth management
• Financial planning
• Insurance planning

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Advisory Services: Fees based on assets under management through investment advisory services offered through Cetera Advisor Networks LLC.
2. Brokerage Services: Transaction-based compensation (commissions) for registered representatives offering brokerage services through Cetera Advisor Networks LLC.
3. Insurance Services: Insurance services offered through Hedrick Wealth Management Group for life, health, and long-term care insurance planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hedrick Wealth Management Group LLC is an independent financial services firm providing investment advisory, brokerage, and insurance planning services to individuals and families. The firm delivers a coordinated suite of wealth management services spanning investment and asset management, pre- and post-retirement planning, income planning, estate planning, tax planning, college planning, and life/health/long-term care insurance reviews. Securities and investment advisory services are offered through its affiliation with Cetera Advisor Networks LLC, while insurance products are offered through Hedrick Wealth Management Group LLC.

Product overview

Hedrick Wealth Management Group LLC is an independent financial services firm offering a coordinated suite of wealth management and insurance planning services. The firm operates as a single integrated service offering through its team of financial advisors registered with Cetera Advisor Networks LLC. Core services include Investment and Asset Management, Retirement Planning, Income Planning, Estate Planning, Insurance Reviews (Life, Health, Long-Term Care), Tax Planning, Principal Protection and Growth Strategies, and College Planning. The firm distinguishes itself through the use of strategic economic models that provide a macro-economic perspective on client finances, with the goal of maximizing client benefits and money supply. Services are provided through one-on-one professional advisory relationships, with client account access available through links to external financial platforms including AIG, John Hancock, Nationwide, Jackson, Sammons Retirement, Pershing/NetXInvestor, and American Funds.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment and Asset Management Professional investment management services providing strategic economic models and macro-economic analysis to build and manage client portfolios for individuals and families.
• Retirement Planning Pre- and post-retirement planning services helping individuals and families plan, implement, and manage all phases of retirement life.
• Income Planning Strategies designed to help clients spend and enjoy their wealth without fear of it running out, focused on retirement income structuring.
• Estate Planning Financial planning services to help clients pass money on to family and charities through coordinated wealth transfer strategies.
• Insurance Reviews Review services for Life, Health, and Long-Term Care insurance to ensure coverage aligns with client needs, offered through Hedrick Wealth Management Group LLC (separate from the Cetera-affiliated advisory).
• Tax Planning Strategic planning integrated with the firm's investment approach to minimize tax implications and maximize client wealth.
• Principal Protection and Growth Strategies Investment approaches designed to protect principal while pursuing growth opportunities, coordinated within the firm's overall wealth plan.
• College Planning Financial planning services to help families save and prepare for education expenses.
• Brokerage Services Transaction-based brokerage services offered through Cetera Advisor Networks LLC, with compensation earned on a commission basis for securities transactions on behalf of clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Cetera Advisor Networks LLCcoreStrategic or Co-development PartnerCetera Advisor Networks LLC is the broker/dealer through which Hedrick Wealth Management Group offers securities and investment advisory services. Thomas Hedrick is an Investment Advisor Representative of Cetera Advisor Networks. The firm is a member of FINRA and SIPC. This is the primary business partnership enabling the firm to offer regulated financial services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Focus Financial Partners: Focus is an RIA aggregator partnering with independent advisor firms to provide scale, capital, and operational support. Comparable as a broader incumbent in the independent wealth management ecosystem serving similar client segments.
• Cetera Advisor Networks LLC: Cetera Advisor Networks is the broker-dealer and RIA platform through which Hedrick Wealth offers regulated securities and advisory services. As the host affiliation and product ecosystem, it is the closest structural counterparty but operates at vastly greater scale across many independent advisor practices.
• LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S., supporting affiliated advisors in delivering investment, retirement, and planning services. Comparable as a host broker-dealer ecosystem peer even though it operates at significantly greater scale.
• Commonwealth Financial Network: Commonwealth is an independent broker-dealer and RIA supporting thousands of affiliated financial advisors offering holistic planning and insurance. Comparable to Hedrick's broker-dealer affiliation model and full-service advisory offering.
• Creative Planning: Creative Planning is a large independent RIA offering comprehensive wealth management, retirement planning, estate, tax, and insurance services to individuals and families. Comparable in service breadth though far larger in scale and headcount.
• Cambridge Investment Research: Cambridge Investment Research is an independent broker-dealer supporting affiliated financial advisors with planning, investment, and insurance solutions. Directly comparable as a Cetera-like affiliation model serving independent advisor practices.

Direct peers

• Edelman Financial Services: Edelman Financial is an independent RIA providing comprehensive financial planning and investment management for individuals and families. Direct overlap on integrated planning and retail wealth management, though much larger in scale.
• Carson Group: Carson Group is a large independent advisor and RIA platform supporting affiliated financial advisors with technology, coaching, and back-office support. Its affiliate model and comprehensive wealth management offering closely mirror Hedrick Wealth's coordinated planning plus brokerage-plus-insurance approach.
• Ronald Blue Trust: Ronald Blue Trust is an independent wealth advisory firm providing integrated investment, financial planning, tax, and estate services for high-net-worth individuals and families. Closely comparable in comprehensive coordinated planning approach even though it serves a higher-net-worth segment.
• Mariner Wealth Advisors: Mariner is a national RIA offering comprehensive wealth management including investment advisory, financial planning, tax, and estate services to individuals and families. Overlapping in service scope though operating at meaningfully greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hedrick-investments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedrick Wealth Management Group LLC