Performance Wire and Cable

What Performance Wire and Cable does

Performance Wire and Cable, Inc. is a US-based, privately held manufacturer of insulated copper and steel wire products headquartered at 9482 State Route 13 in Camden, New York. The company's product portfolio centers on cathodic protection cables — including HMWPE, HALAR/HMWPE, and KYNAR/HMWPE constructions — alongside XLPE-insulated cable, tracer wire, ground wire, electric pet fence wire, and stainless steel HDD (horizontal directional drilling) wire. These products target underground, buried, and submerged applications where resistance to abrasion, chemicals, oils, moisture, UV, and temperature extremes is required, and the dual fluoropolymer/HMWPE constructions specifically address aggressive chemical environments including chlorine, sulfuric acid, and hydrochloric acid.

The company's underlying technology is rooted in polymer insulation compounding: High Molecular Weight Polyethylene (HMWPE) for abrasion and moisture resistance; HALAR (ECTFE) and KYNAR (PVDF) fluoropolymers for chemical resistance; and Cross-linked Polyethylene (XLPE) for flame-retardant, zero-halogen insulation. Products are produced under standards conformance to UL, NEMA, ASTM, and IEEE, with ETL listings for USE-2, RHW-2, and RHH cable constructions and UL 44 conformance for XLPE. The Camden facility manufactures approximately 138.7 million feet of wire annually, and the company explicitly manufactures in the USA.

Performance Wire and Cable operates a sales-led, hybrid distribution model. Pricing is quote-based with no minimum order requirements, and most orders ship within one week (same-day if received before 2 PM EST). Revenue is generated through (1) direct sales to buyers of all sizes, with emphasis on custom industrial wire design and quick turnaround; (2) channel partnerships with seven major North American distributors and resellers including Core&Main, Ferguson, Cooper Electric, Copperhead Industries, UPSCO, CGS, and Nixus; and (3) international shipping. End verticals include corrosion protection (primary, cathodic protection), photovoltaic/solar, utilities (gas, oil, sewer, telecom, water), oil and gas, horizontal directional drilling, and residential/consumer applications. The company is a member of AMPP (formerly NACE), the leading authority on corrosion control, and maintains marketing channels via a content-rich blog, spec sheet library, and LinkedIn presence. Employee count is 51-100; revenue is not disclosed.

Name

Performance Wire and Cable

Legal name

Performance Wire & Cable, Inc.

Website

https://performancewire.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Performance Wire and Cable is a US-based manufacturer of insulated copper and steel wire products — including cathodic protection, XLPE, tracer, ground, and HDD cables — serving corrosion protection, solar, utilities, oil & gas, and consumer end markets through direct sales and national distributors.

Ownership category

akta.pro rank

Product category

Industrial Wire and Cable Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592)

SIC

Drawing & Insulating Of Nonferrous Wire (3357)

akta.pro primary industry

Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG)

akta.pro secondary industries

Underground Power Cables (MV/HV/EHV, XLPE, PILC, subsea/land) (EUADADAB), Building Wire & Cable (Residential/Commercial) (IMADAMAA)

Keywords

• Insulated wire products
• Cathodic protection cable
• Tracer wire manufacturing
• Underground utility cable
• Industrial cable solutions

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wire and Cable Product Sales: Primary revenue from manufacturing and selling insulated copper and steel wire products including cathodic protection cables, tracer wire, ground wire, XLPE cables, and custom wire solutions. Products sold in various sizes, colors, lengths, and configurations with no minimum order requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Performance Wire and Cable manufactures and sells insulated copper and steel wire and cable products in the USA from its Camden, New York facility. Its core product lines are cathodic protection cables (HMWPE, KYNAR/HMWPE, and HALAR/HMWPE variants), XLPE insulated cables for power and lighting, tracer wire for locating underground utilities, ground wire for electrical safety, stainless steel HDD wire, and custom or stock wire configurations. The company serves corrosion protection, photovoltaic/solar, utilities, oil & gas, and horizontal directional drilling customers with quick turnaround times and no minimum order requirements.

Product overview

Performance Wire and Cable is a U.S.-based manufacturer of insulated copper and steel wire products, specializing in industrial and commercial wire and cable solutions. The product portfolio centers on cathodic protection cables (HMWPE, KYNAR/HMWPE, and HALAR/HMWPE variants) designed for corrosion prevention in buried and submerged applications. The company also manufactures XLPE insulated cables, tracer wire for underground utility location, ground wire for electrical safety, electric pet fence wire, and stainless steel HDD wire for directional drilling applications. Products are available in standard stock configurations or custom manufactured to specifications with no minimum order requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Cathodic Protection Cable (CPC) Direct burial and submerged cable designed for cathodic protection systems to prevent corrosion of metal structures including pipelines, storage tanks, pilings, well casings, marine craft, and buried or water-submerged metallic structures. The product family includes HMWPE, KYNAR/HMWPE, and HALAR/HMWPE variants.
• HMWPE Cathodic Protection Cable Single conductor cable with High Molecular Weight Polyethylene insulation providing superior resistance to abrasion, crushing, chemicals, oil, moisture, and corrosion. Rated for 600 volts, available in sizes 14 AWG through 1/0 AWG for direct burial and submerged cathodic protection applications.
• KYNAR/HMWPE Cable Dual-insulated cathodic protection cable with KYNAR (PVDF) fluoropolymer primary insulation for exceptional chemical resistance against chlorine, sulfuric acid, and hydrochloric acid, paired with an HMWPE outer jacket for mechanical protection and installation flexibility. Available in 8 AWG through 1/0 AWG sizes.
• HALAR/HMWPE Cable Dual-insulated cathodic protection cable with HALAR (ECTFE) fluoropolymer primary insulation providing superior chemical resistance to chlorine, sulfuric acid, and hydrochloric acid, paired with an HMWPE outer jacket for durability. Available in sizes 8 AWG through 1/0 AWG.
• XLPE Cable Cross-linked polyethylene insulated copper cable for lighting, power, and general electrical applications. Flame-retardant, zero-halogen, moisture-resistant, rated for 1000 volts with 90°C operating temperature and 140°C emergency rating. Sub-variant USE-2, RHW-2, and RHH cable is rated 600V in 4-12 AWG.
• USE-2, RHW-2, and RHH Cable Single conductor stranded copper wires with XLPE insulation for underground service entrance, direct burial, and general wiring applications. ETL listed, rated for 600 volts, available in 4 AWG through 12 AWG sizes, and conformant to UL 44 standards.
• Tracer Wire Single conductor copper wire with HMWPE insulation designed to locate buried pipes, lines, and underground utilities. Available in sizes 14-6 AWG with voltage ratings from 300 to 600 volts, used for gas, water, fiber, and sewer applications.
• Ground Wire Copper grounding wire for electrical safety systems, available in solid or stranded configurations with PVC or HMWPE insulation, designed to prevent electrical shocks, protect equipment, and reduce fire risks.
• Electric Pet Fence Wire Underground pet containment wire made from pure copper with HMWPE insulation. Used with electric dog fence systems for pet training and containment, available in 14-20 gauge sizes.
• Stainless Steel HDD Wire Single conductor stranded stainless steel wire with HDPE insulation designed for horizontal directional drilling (HDD) applications. Used for locating natural gas polyethylene pipes, rated for 30V maximum.
• Wire and Cable (Custom or Stock) Manufactured and supplied wire solutions for electrical, underground locating, grounding, and specialty applications. Available from stock or built to custom specifications with quick turnaround times and no minimum order requirements in standard reel lengths of 500 ft, 1000 ft, 2500 ft, and 5000 ft.

Quantifiable outcome

• Most orders ship within one week
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Core&MainmajorChannel Partner/ Reseller/ DistributorCore&Main is a partner distributor for Performance Wire and Cable products, shown as a partner logo on the company website.
• UPSCOmajorChannel Partner/ Reseller/ DistributorUPSCO is a partner distributor for Performance Wire and Cable products.
• CGSmajorChannel Partner/ Reseller/ DistributorCGS (CGS Inc.) is a partner distributor for Performance Wire and Cable products.
• Copperhead IndustriesmajorChannel Partner/ Reseller/ DistributorCopperhead Industries is a partner distributor for Performance Wire and Cable products, specializing in wire products.
• NixusminorChannel Partner/ Reseller/ DistributorNixus International is a partner distributor for Performance Wire and Cable products.
• FergusonmajorChannel Partner/ Reseller/ DistributorFerguson is a partner distributor for Performance Wire and Cable products, shown as a partner logo on the company website.
• Cooper ElectricmajorChannel Partner/ Reseller/ DistributorCooper Electric is a partner distributor for Performance Wire and Cable products.
• AMPP (Association for Materials Protection & Performance)coreStrategic or Co-development PartnerPerformance Wire & Cable is an official member of AMPP, the leading authority on corrosion control solutions. The company works directly with other AMPP members to ensure products meet the highest quality standards for corrosion protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Prysmian Group: Global wire and cable leader with energy, telecom, and industrial cable portfolios, including underground MV/HV power cables. A broad incumbent whose utility and energy product lines bracket PWC's specialty underground offerings.
• Southwire Company: One of North America's largest wire and cable manufacturers with a full portfolio of building wire, utility cable, and industrial products. Overlaps with PWC across XLPE, USE-2/RHW-2, and ground wire categories with significantly greater scale and distribution.
• Houston Wire & Cable: Specialty distributor of electrical and mechanical wire and cable serving industrial, utility, and oilfield markets. Comparable customer base and product focus but operates at significantly larger scale through distribution rather than manufacturing.
• Encore Wire (Prysmian): Major US building wire and cable manufacturer (now part of Prysmian), producing XLPE, THHN, and other residential/commercial/utility-grade conductors. Competes with PWC in building wire and underground service entrance categories at much higher volume.

Direct peers

• Allied Wire & Cable: Distributor and value-added supplier of specialty and custom wire and cable, including hook-up wire, multi-conductor, and high-temperature constructions. Comparable go-to-market with custom-cut, no-MOQ service for industrial and OEM buyers.
• Service Wire Company: Manufacturer of custom and stock insulated wire and cable including XLPE, USE-2/RHH, and cathodic protection products. Competes head-to-head with PWC in utility-grade building wire and specialty underground cable.
• Kalas Manufacturing: Custom wire and cable manufacturer serving OEM, industrial, and specialty markets with PVC, XLPE, and specialty-jacketed products. Similar mid-market specialty manufacturing profile with custom small-batch capability.
• Continental Wire & Cable: Manufacturer of custom and specialty wire and cable, including industrial, automotive, and electronic constructions. Comparable niche specialty manufacturer profile with custom engineering and short-run capability.
• Kris-Tech Wire: US-based specialty wire manufacturer focused on building wire, tracer wire, and custom insulated conductors. Closely comparable scale and product mix to PWC, serving similar utility and electrical contractor channels.
• Copperhead Industries: Specialty manufacturer of tracer wire, locator wire, and grounding accessories for utility locating and HDD applications. Directly overlaps with PWC's tracer wire and HDD stainless steel product lines; notably also listed as a PWC distribution partner, making it both ally and competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/performance-wire-cable-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Wire and Cable