Westmar Consultants
Macdonald Realty Westmar (also operating as Westmar) is a privately held residential real estate brokerage serving Metro Vancouver and the Lower Mainland. It delivers residential brokerage, property management, and pre-sale development marketing through a network of affiliated real estate agents.
- Company typePrivate
- Founded1997
- HeadquartersRichmond, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Westmar Consultants does
Macdonald Realty Westmar Ltd., doing business as Macdonald Realty Westmar and Westmar, is a privately held residential real estate brokerage headquartered at 5188 Westminster Highway in Richmond, British Columbia. The firm operates as a regional Metro Vancouver / Lower Mainland brokerage, facilitating buying and selling of residential real estate (condos, townhomes, single-family homes) through a network of affiliated real estate agents. It also offers property management services for investor-owned properties and marketing partnerships for pre-sale new-construction projects, including the Oakmont development in Vancouver's South Oak neighborhood and the 2 River Green project at 6688 Pearson Way in Richmond, in collaboration with developer Aspac.
The company's technology footprint is a standard Canadian-brokerage stack rather than a differentiated platform. Listings and lead capture run on the myRealPage real estate platform, a widely deployed third-party SaaS used across the Canadian brokerage industry. Listing distribution is handled via the MLS Reciprocity program in partnership with Greater Vancouver REALTORS, the Fraser Valley Real Estate Board, and the Chilliwack and District Real Estate Board, giving listings board-marked exposure across three British Columbia real estate boards. No proprietary technology is disclosed, no mobile application is offered, no public API is available, and no AI/ML capabilities are described.
Revenue is generated through two streams. The primary stream is transaction-based commission income on residential sales (a take-rate model standard to brokerages, with specific commission rates not publicly disclosed), supplemented by ongoing property management fees for landlord clients. The go-to-market is sales-led: a network of affiliated agents drives transactions, supported by a website featuring a 62-page agent directory, market-news blog content, and pre-sale project marketing. Customer segments span residential home buyers, home sellers, property investors (a secondary, recurring segment), and realtors seeking brokerage affiliation. The parent context is Macdonald Realty, a broader British Columbia real estate brand network under which Westmar operates with apparent operational independence.
Westmar Consultants firmographics
Firmographics- Name
- Westmar Consultants
- Legal name
- Macdonald Realty Westmar Ltd.
- Website
- https://westmar.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Macdonald Realty Westmar (also operating as Westmar) is a privately held residential real estate brokerage serving Metro Vancouver and the Lower Mainland. It delivers residential brokerage, property management, and pre-sale development marketing through a network of affiliated real estate agents.
- Ownership category
- akta.pro rank
Where Westmar Consultants is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Westmar Consultants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Commission-based revenue from residential property sales transactions in Metro Vancouver and Lower Mainland, facilitated through affiliated real estate agents.
- Property Management Services: Property management services managing investor properties, taking responsibility for tenant relations and property maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Westmar Consultants product offering
Product offeringCore offering
Macdonald Realty Westmar is a residential real estate brokerage serving Metro Vancouver and the Lower Mainland. It facilitates home buying and selling through a network of affiliated agents, provides property management services for investor clients handling tenant relations and maintenance, markets pre-sale development projects, and recruits new realtors to its brokerage with marketing and career support.
Product overview
Macdonald Realty Westmar is a Vancouver BC real estate brokerage offering a unified service model. The core offering consists of residential real estate brokerage with agent matching, comprehensive property listings (both MLS and pre-sale developments), and property management services. Additional services include agent recruitment and career support for realtors joining the brokerage. All services are delivered through their myRealPage-powered platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Full-service residential real estate brokerage providing buying and selling representation across Metro Vancouver and the Lower Mainland, delivered through a network of affiliated real estate agents under the Macdonald Realty brand.
- Agent Matching Service Service connecting prospective buyers, sellers, and investors with individual Westmar real estate agents based on their needs, with detailed agent profiles listing contact information, specialties, and languages.
- Property Management Property management service for landlords and investors that handles tenant relations, property maintenance, and ongoing administration of rental and investment properties across Metro Vancouver.
- Realtor Brokerage Affiliation / Agent Recruitment Career development and brokerage affiliation program for licensed realtors and personal real estate corporations, providing marketing assistance, brand credibility through the Macdonald Realty network, and operational support to help agents accelerate their sales.
- Pre-Sale Development Marketing Marketing and representation for pre-sale development projects in the Lower Mainland, including Oakmont (South Oak neighbourhood) and 2 River Green (6688 Pearson Way, Fraser River) in partnership with Aspac, offering one, two, and three-bedroom homes to the brokerage's client network.
Companies that use Westmar Consultants
Customer profileSegments4 records
Ideal customer profiles4 records
Westmar Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Westmar Consultants partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MLS Reciprocity (Greater Vancouver REALTORS, Fraser Valley Real Estate Board, Chilliwack and District Real Estate Board)coreData sharing partnership through MLS Reciprocity program enabling listing data distribution across multiple real estate boards in British Columbia. Listings are marked with MLS logo and detailed agent information.
- Aspac (River Green Development)minorMarketing partnership for pre-sale development opportunities including Oakmont and 2 River Green projects. Westmar promotes these luxury properties along the Fraser River to their client network.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Westmar Consultants competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Customer concentration
Westmar Consultants social profiles
Digital presenceWestmar Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westmar Consultants leadership team
Management profileNumber of profiles
Westmar Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westmar Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westmar Consultants
What does Westmar Consultants do?
Macdonald Realty Westmar is a residential real estate brokerage serving Metro Vancouver and the Lower Mainland. It facilitates home buying and selling through a network of affiliated agents, provides property management services for investor clients handling tenant relations and maintenance, markets pre-sale development projects, and recruits new realtors to its brokerage with marketing and career support.
Is Westmar Consultants a public or private company?
Westmar Consultants is a private company. It is classified as corporate owned and is currently operating.
When was Westmar Consultants founded?
Westmar Consultants was founded in 1997. It employs 101 to 250 people.
Where is Westmar Consultants based?
Westmar Consultants is headquartered in Richmond, United States, in the North America region.
How does Westmar Consultants make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are property Management Services.
Does Westmar Consultants have an API?
No public API is recorded for Westmar Consultants.