Aceno Kitchen & Bath

What Aceno Kitchen & Bath does

Aceno Kitchen & Bath, also doing business as Aceno Granite & Quartz and Aceno Countertops, is a privately held, family-owned custom countertop fabrication and installation company founded circa 2002 in Bettendorf, Iowa. The company is led by owner/operator John Guhin and operates from a single showroom at 7475 State Street, serving homeowners, builders, designers, remodelers, and select commercial clients across the Quad Cities region. Its core product lines are custom granite and quartz countertops, supported by the Elite Program — an inventory-led program carrying approximately 100 in-stock granite and quartz colors plus 33 Cambria colors — and the Bella Deals sub-brand, which sells discounted surplus showroom pieces such as a $1,200 Biscotti White Granite table. Service is delivered end-to-end: showroom consultation, in-house fabrication (including custom edge treatments like 2" mitered edges), measurement, and professional installation by local staff.

The company's technology footprint is intentionally lightweight. The customer-facing stack consists of a Wix-hosted website, the Slabcloud virtual inventory system for online slab browsing, and a physical showroom distinguished by oversized 25" x 63" display panels that are materially larger than the industry-standard 6" x 12" samples. Revenue mechanics are entirely project-based: one-time countertop sales, custom fabrication services, and installation services, all priced via quote (no disclosed list pricing, no subscription or recurring component). Customer acquisition runs through the physical showroom, a published phone line (563-332-4419), email, website contact form, and a 5.0-star Google rating across 200+ reviews that functions as the primary trust signal. A core distribution partnership with Cambria provides access to premium quartz materials, and a single named enterprise reference — the Cambria Hotel — illustrates occasional commercial work alongside the predominantly residential book.

Name

Aceno Kitchen & Bath

Legal name

Aceno Kitchen & Bath

Website

https://acenodesign.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Aceno Kitchen & Bath is a family-owned, single-showroom countertop fabricator and installer in Bettendorf, Iowa, custom-cutting and installing granite and quartz surfaces for homeowners, builders, designers, and remodelers across the Quad Cities region.

Ownership category

akta.pro rank

Product category

Custom Countertop Fabrication and Installation

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

akta.pro secondary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Countertop fabrication services
• Natural stone surfaces
• Kitchen bath remodels
• Granite quartz countertops
• Custom countertop installation

Headquarters

HQ city

Bettendorf

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Countertop Sales (Granite & Quartz): Direct sale of granite and quartz countertop materials to homeowners, builders, and contractors. Materials are sourced and stocked, with approximately 100 colors in stock through the Elite Program plus access to Cambria's full product line.
2. Custom Fabrication Services: Custom fabrication of countertops to customer specifications including cutting, edge profiling (e.g., 2" mitered edges), and finishing. Fabricated from in-stock materials or special orders.
3. Installation Services: Full-service installation of countertops performed by experienced local professionals. Includes measurement, fabrication, and final installation from start to finish.
4. Showroom Display Sales: Sale of previously-used showroom display items such as the Biscotti White Granite Table at discounted prices. Delivery available based on distance from showroom.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aceno Kitchen & Bath fabricates and installs custom granite, quartz, and quartzite countertops for residential and commercial customers. The company operates a physical showroom in Bettendorf, Iowa, where customers select materials from large 25\" x 63\" display panels, and the Elite Program offers approximately 100 in-stock colors at competitive pricing, including 33 Cambria colors.

Product overview

Aceno Kitchen & Bath operates as a custom countertop fabrication and installation company offering two primary product lines: granite and quartz countertops. The company provides custom fabrication services alongside its in-stock inventory programs. The Elite Program (add-on) offers approximately 100 in-stock granite and quartz colors at competitive pricing with quick turnaround, while Bella Deals (sub-brand) provides discounted showroom display pieces. All products are measured, fabricated, and installed by experienced local professionals, serving homeowners, builders, designers, and remodelers throughout the Quad Cities region.

Differentiator

Problem solved

Functional benefit

Products and services

• Granite Countertops

Quantifiable outcome

• 5.0 Google rating with 200+ reviews demonstrating high customer satisfaction

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CambriacoreTechnology or IntegrationCambria is a premier quartz manufacturer. Aceno's Elite Program includes 33 Cambria colors with access to their full product line, enabling customers to select from premium Cambria quartz materials for their countertop projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lowe's: National home-improvement chain with countertop departments, design centers, and installed-sell programs for kitchens and baths. Comparable as a direct alternative purchase channel for homeowners weighing where to buy quartz or granite countertops.
• Caesarstone: Global engineered quartz manufacturer whose products compete head-to-head with Cambria in the same kitchens, baths, and commercial projects Aceno serves. Comparable as an upstream supplier of the same stone/quartz material category that anchors Aceno's revenue.
• Cambria: Premier quartz manufacturer that is also Aceno's strategic supplier. Comparable because the Cambria brand and product line define the upper end of the quartz category Aceno sells, and Aceno's stocking of 33 Cambria colors plus full-line access makes the two commercially interlinked.
• The Home Depot: National home-improvement retailer that sells countertops (including quartz and granite) and offers in-store design and installation services through partner networks. Comparable because Home Depot competes for the same kitchen and bath countertop buyers Aceno serves, particularly in the value-conscious segment.
• HanStone Quartz: North American engineered quartz manufacturer serving kitchen and bath fabricators and dealers. Comparable because HanStone is stocked by competing countertop shops in the same mid-premium price tier that Aceno's Elite Program targets.
• Cosentino (Silestone): Spanish multinational and maker of Silestone quartz surfaces, a direct material competitor to Cambria in the same kitchen and bath category. Comparable as a global quartz supplier whose brand competes for the same premium project specifications Aceno quotes.
• Wilsonart: Manufacturer of engineered surfaces including quartz and solid surface that compete in the same kitchen and bath countertop category. Comparable as an upstream supplier of decorative surfacing used in residential and commercial countertop installations.
• MSI Surfaces: Large-scale distributor and manufacturer of natural stone, quartz, and countertops with a national showroom footprint. Comparable because MSI both supplies the materials Aceno uses and competes for retail countertop buyers in adjacent regions with a similar showroom-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acenograniteiowa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aceno Kitchen & Bath