Great Mead Hall & Brewing Company

What Great Mead Hall & Brewing Company does

Great Mead Hall & Brewing Company is a veteran-owned craft meadery founded in 2015 and headquartered at 215 W. Monroe, Bangor, Michigan, that produces traditional meads, cysers, and melomels through honey fermentation without the additives (acacia gum, sulfur dioxide, bentonite, egg whites, copper sulfate, etc.) commonly used in commercial winemaking. Its product portfolio spans roughly a dozen named SKUs including Old Scrumpy (cyser), Herminator (spiced cyser), Mz Beauregarde (blueberry melomel), King Alcinous (pear), Kraneia (cherry), Ida's Blood (raspberry), Sibley Plum Mead, John Lake (saskatoon berry), Wahta OHSES (Acerglyn/maple-honey), Maillard (caramelized honey brochet), and Óðrerir (traditional mead), with an Estate Mead Series tied to named Michigan apiaries such as Sullivan Estate and Randy Slachter Estate.

Production is built around a head mead maker with 35 years of experience applying an "Old-School" no-additive method: honey, water, yeast, and (for melomels) fruit are fermented and aged on the lees for 9-12 months at ambient temperatures of 65-75°F before bottling. Each batch is tracked with barrel number, pitch date, ingredient source, bottling date, ABV (5-17% across the portfolio), and Brix, providing a provenance story that anchors marketing. Ingredients are sourced from a network of Michigan farms including Hasselman Honey, Seedling Farms, Adkin Farms, Mitchell's Patch of Blue, Rivertown Farms, Hunsberger Farms, and Ridley Syrup Shack.

The business operates a single seasonal storefront with limited hours (Thu-Sun in summer, Fri-Sun in winter) and distributes through over 30 Michigan retail partners spanning Grand Rapids, Kalamazoo, Holland, St. Joseph, Ludington, Jackson, Mt. Pleasant, and Marshall, augmented by event-driven sales (Winter Mead Mixer 2024, Beer & Brats at Crystal Mountain). Revenue mechanics combine one-time bottle sales with two newer subscription/lifetime programs: a $40 lifetime VIP Membership (15% discount, bottle holds, Library Room access, mezzanine seating) and a $20/year Drink Like Dave Treasure Hunt that gamifies redemption of well-aged meads. The company is privately held with 1-10 employees, no institutional funding, and no disclosed financials.

Name

Great Mead Hall & Brewing Company

Legal name

Great Mead Hall & Brewing Company

Website

https://greatmeadhall.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Mead Hall & Brewing Company is a veteran-owned craft meadery in Bangor, Michigan that produces traditional, additive-free meads, cysers, and melomels from locally sourced Michigan honey and fruit, selling through a seasonal storefront, over 30 Michigan retailers, and event channels.

Ownership category

akta.pro rank

Product category

Craft Meadery

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Mead Production (AFAFAAAF)

akta.pro secondary industries

Mead Producers & Brands (CRADAIAG), Cideries & Meadery Tasting Rooms (THAFALAI)

Keywords

• Craft mead production
• Traditional meadery
• Barrel-aged meads
• Honey wine brewing
• Cyser melomel

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mead Product Sales: Direct sales of crafted meads including traditional meads, cysers, melomels (fruit meads), and specialty varieties like Acerglyn (maple honey). Sales through own storefront and retail partner locations.
2. VIP Membership: $40 lifetime membership providing 15% discount on purchases, specialty release bottle holds, Library Room access, Drink Like Dave Treasure Hunt first-year access with 400 bonus points, and future mezzanine seating priority.
3. Drink Like Dave Treasure Hunt: $20 per year membership program where participants earn points by bringing exact bottle matches displayed at the bar. Points redeemable toward select well-aged meads.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels4 records

Core offering

Great Mead Hall & Brewing Company crafts traditional meads and fruit melomels from raw honey, fresh fruit, water, and yeast using a no-additive old-school method developed over 35 years. The product portfolio includes traditional meads, cysers (apple meads), melomels (fruit meads), and specialty varieties like Acerglyn (maple-honey), each aged on the lees for 9-12 months. The company sells through its own Bangor, MI tasting room, an online shop, and over 30 Michigan retail partners, supplemented by a VIP Membership program and a Drink Like Dave Treasure Hunt loyalty program.

Product overview

Great Mead Hall & Brewing Company is a Veteran-Owned meadery offering a portfolio of traditional meads and fruit melomels. The core product lineup includes: Old Scrumpy and Herminator (traditional cysers), Mz Beauregarde (blueberry), King Alcinous (pear), Kraneia (cherry), Ida's Blood (raspberry), and Sibley Plum Mead (plum) as melomels, plus Óðrerir and Maillard as traditional meads, John Lake (saskatoon berry) and Wahta OHSES (acerglyn/maple-honey) as specialty meads. The Estate Mead Series offers limited releases using honey from named estates. Additional offerings include VIP Membership, Drink Like Dave Treasure Hunt loyalty program, and Honey Stixs from Hasselmans Honey.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Scrumpy A traditional cyser (apple mead) with a pronounced apple flavor that becomes accentuated with chilling. Multiple batches produced with ABV ranging from 6.02% to 16.13%. Made with honey from Hasselman Honey (Fremont, MI) and cider from Seedling Farms (South Haven, MI).
• Herminator A traditional spiced cyser done in holiday spirit, well-spiced for the perfect holiday flavor. Multiple batches with ABV ranging from 12.52% to 16.22%.
• Mz Beauregarde A traditional melomel made with juice blueberries, fermented for six months or longer, racked off the fruit, and left to age. Multiple batches with ABV ranging from 7.87% to 12.76%.
• King Alcinous A traditional melomel made with fresh pear juice from Seedling Farms (South Haven, MI) and aged on the lees for nine to twelve months. A delightful beverage for the pear connoisseur.
• Óðrerir A traditional Mead made from fresh honey, water, and yeast aged for 12 months. Part of the classic traditional mead lineup.
• John Lake A non-traditional fruit mead using Saskatoon berries in a traditional way. ABV around 14.19-14.25%.
• Wahta OHSES A traditional style Acerglyn mead blending Michigan's maple syrup and honey. Boasts flavors of nuts, hints of oak and a sweet, yet delicate, maple syrup finish. Semi-sweet mead.
• Maillard A Traditional Brochet (Caramelized Honey Mead), aged 12 months. Rounds out the Classic Meads collection.
• Kraneia A traditional melomel made with tart cherries from Hunsberger Farms and left to age. A full-flavored cherry mead with excellent flavor.
• Ida's Blood A raspberry mead made with Rivertown Farms Raspberries. A full-flavored raspberry mead.
• Sibley Plum Mead A plum mead made with Hunsberger Farms Plums.
• Estate Mead Series A series of meads made from honey sourced from specific named estates. Includes Óðrerir estate meads from Sullivan Estate (Kent City, MI) and Randy Slachter Estate (Hopkins, MI).
• VIP Membership Lifetime membership program for $40 providing 15% off purchases, specialty release bottle holds (up to 6 bottles held for 3 months), Library Room access in the basement, Drink Like Dave Treasure Hunt first year free with 400 bonus points, and future VIP mezzanine seating priority. For loyal customers and mead enthusiasts.
• Drink Like Dave Treasure Hunt Annual membership program ($20/year) where participants earn points by bringing in exact bottle matches displayed above the bar. Points redeemable starting each subsequent January toward select well-aged meads saved since 2016.

Quantifiable outcome

• ABV range of 5-17% across product portfolio
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Hasselman HoneycoreOthersPrimary honey supplier located in Fremont, MI. Provides honey for Old Scrumpy, Herminator, King Alcinous, and other mead varieties.
• Seedling FarmscoreOthersCider and pear juice supplier from South Haven, MI. Provides cider for Old Scrumpy and pear juice for King Alcinous meads.
• Adkin FarmsminorOthersBlueberry supplier from South Haven, MI. Provides blueberries for Mz Beauregarde melomel.
• Mitchell's Patch of BlueminorOthersBlueberry supplier from Bangor, MI.
• Joes BluesminorOthersBlueberry supplier from Bangor, MI.
• Saskatoon Farm and NurseryminorOthersSaskatoon berry supplier from Williamsburg, MI. (Note: source indicates out of business). Provided berries for John Lake Saskatoon Berry Mead.
• Randy Slachter EstateminorOthersThird-generation beekeeper in Hopkins, MI managing approximately 100 hives. Provides estate honey for Óðrerir Estate Mead and Wahta OHSES mead.
• Sullivan EstateminorOthersFormer honey estate located on Russco Road in Kent City, MI. Provided estate honey (blueberry/wildflower/buckwheat) for early Óðrerir Estate Mead production.
• DutchGold HoneyminorOthersHoney supplier used for Mz Beauregarde Batch A001.
• Great Lakes Bee CompanyminorOthersHoney supplier providing honey for King Alcinous Batch C009 and Óðrerir Batch D003.
• Understory Farm and OrchardminorOthersOrchard supplier providing ingredients for Old Scrumpy Batch B004.
• Arriaga HoneyminorOthersHoney supplier providing honey for Old Scrumpy Batch B017 and Óðrerir Batch C001.
• Ridley Syrup ShackminorOthersMaple syrup supplier for Wahta OHSES Batch D004 (Acerglyn mead).
• Hunsberger FarmsminorOthersCherry and plum supplier for Kraneia Cherry Mead and Sibley Plum Mead.
• Rivertown FarmsminorOthersRaspberry supplier for Ida's Blood Raspberry Mead Batch C008.
• Frank Arriaga HoneyminorOthersCo-supplier with Hasselman Honey for Old Scrumpy Batch B017.
• Martyna AlexanderminorOthersArtist and concept designer for Great Mead Hall branding and design work.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heidrun Meadery: California meadery specializing in traditional méthode champenoise meads. Comparable traditional craft positioning with a taproom and wholesale distribution.
• Sky River Meadery: Small-batch craft mead producer with traditional methods and a tasting room. Comparable on craft positioning and DTC channel mix.
• B. Nektar Meadery: One of the largest and most recognized U.S. craft meaderies, producing traditional meads, cysers, melomels, and fruit-forward variants. Direct peer in craft mead production with similar SKU breadth and DTC/retail distribution model.
• Groennfell Meadery: Vermont-based craft meadery producing small-batch traditional meads with strong farm-to-bottle sourcing. Comparable traditional/no-additive craft positioning.
• Rabbit's Foot Meadery: Independent craft meadery producing traditional and fruit meads with DTC taproom and event-driven sales. Comparable scale and go-to-market motion to Great Mead Hall.
• Redstone Meadery: Craft meadery offering traditional meads and mead cocktails. Comparable as a small-batch mead producer with taproom and specialty mead variants.
• Schramm's Mead: Michigan-based craft meadery producing small-batch, additive-free meads with a strong traditional/no-additive philosophy. Comparable on geographic focus (Michigan), craft ethos, and premium traditional mead positioning.
• Superstition Meadery: Arizona craft meadery producing a wide variety of traditional and experimental meads. Comparable SKU diversity and craft beverage retail/wholesale approach.
• Charm City Mead Works: Baltimore-based meadery producing traditional, fruit, and spiced meads with a taproom and broad SKU portfolio. Comparable product breadth and DTC/retail hybrid model.

Regional players

• Brewery Terra Firma: Michigan-based craft beverage producer (sour beer and mead). Comparable as another Michigan craft producer with a tasting room and local retail distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/130391717057614

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Mead Hall & Brewing Company