Pedro's
Pedro's is a US-based, privately-held manufacturer and direct-to-consumer retailer of professional-grade bicycle maintenance tools and CleanTech Chemistry-based lubricants, serving professional mechanics, cycling enthusiasts, and bike shops since 1989.
- Company typePrivate
- Founded1989
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pedro's does
Pedro's is a privately-held, US-based manufacturer and direct-to-consumer retailer of bicycle maintenance tools, lubricants, cleaners, and accessories, founded in 1989 in Boston. The company organizes its catalog into two main divisions: a Tools division (multitools such as the Rx Micro series, tool kits including the Burrito Tool Kit and Master Bench Tool Kit II, specialty tools like Chain Pig II and Chain Keeper, folding hex/torx sets, and workshop equipment) and a Bike Care division built around its proprietary CleanTech Chemistry chain lubrication platform, with products spanning Slick Wax, X Dry, Enduro, Chainj, Syn Lube, plus degreasers, bike wash, polish, and grease. Pricing is unit-based, ranging from roughly $5 entry items to $2,900 for the master bench kit, with all tools covered by a lifetime warranty.
The business operates an asset-light, DTC-led model through a Shopify-based pedros.com storefront, supplemented by a dedicated B2B portal at b2b.pedros.com serving bike shops and dealers, a separate European e-commerce site (pedroseurope.eu) managed from Switzerland, and a network of third-party distributors for non-US/non-EU markets. Customers are segmented into professional mechanics (primary), enthusiast cyclists, and bike shop/dealer accounts, with a Pro/VIP loyalty program and a B2B portal providing tiered engagement. Headcount is reported in the 1-10 range, reflecting a lean operating structure.
Financially, the company is privately held with no disclosed funding rounds, no parent company, and no public revenue figures; Pedro's Europe is operated as a regional subsidiary. Recent strategic activity has been concentrated in product launches rather than M&A or capital raises, with notable 2022-2024 introductions across multitools, bottom-bracket tools, chain cleaners, and high-end bench kits, while the European storefront and distributor network provide the principal channel-level diversification.
Pedro's firmographics
Firmographics- Name
- Pedro's
- Legal name
- Pedro's NA
- Website
- https://pedros.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pedro's is a US-based, privately-held manufacturer and direct-to-consumer retailer of professional-grade bicycle maintenance tools and CleanTech Chemistry-based lubricants, serving professional mechanics, cycling enthusiasts, and bike shops since 1989.
- Ownership category
- akta.pro rank
Pedro's industry classification
Industry- Product category
- Bicycle Tools and Bike Care Products
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Pedro's is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pedro's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Bicycle Tools Sales: One-time sales of professional-grade bicycle maintenance tools including hex wrenches, torque tools, chain tools, spoke wrenches, and comprehensive tool kits ranging from consumer to professional levels. Products sold as perpetual licenses with lifetime warranty.
- Bike Care Products: Sales of bike care chemicals including degreasers, cleaners, chain lubes, polishes, and greases. Products use proprietary CleanTech Chemistry with environmentally friendly formulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pro Bench Tool Kit - Professional 60-tool set |
| Unit Pricing | Pay-as-you-go | Master Bench Tool Kit II - Ultimate 170+ tool collection |
| Unit Pricing | Pay-as-you-go | Burrito Tool Kit - 24-piece portable kit |
| Unit Pricing | Pay-as-you-go | Slick Wax - Premium wax lube |
| Unit Pricing | Pay-as-you-go | Degreaser 13 - Concentrated solvent-free degreaser |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Pedro's product offering
Product offeringCore offering
Pedro's designs, manufactures, and sells precision-engineered bicycle maintenance tools and proprietary bike care chemistry products including chain lubricants, degreasers, cleaners, polishes, and greases. Founded in 1989 around the Syn Lube chain lubricant, the company operates direct-to-consumer e-commerce via pedros.com, a dedicated B2B portal (b2b.pedros.com) for bike shops and dealers, and European operations through pedroseurope.eu. The portfolio spans two divisions — Tools (multitools, tool kits, specialty wrenches, chain tools, workshop equipment) and Bike Care (CleanTech Chemistry-based consumables).
Product overview
Pedro's is a bicycle tool and bike care products company organized into two main divisions: Tools and Bike Care. The Tools division encompasses professional-grade hand tools including multitools (Rx Micro series, Tulio, Six-Pack Chain Tool, Trixie, Pack Chain Tool), tool kits (Burrito Tool Kit, Starter Tool Kit, Pro Bench Tool Kit, Master Bench Tool Kit), folding wrench sets, specialty tools (Chain Pig II chain cleaner, Chain Keeper, Pro Chain Keeper, Travel Keeper), and workshop equipment. The Bike Care division includes CleanTech Chemistry-based lubes (Slick Wax, X Dry, Enduro, Chainj, Syn Lube), degreasers (Degreaser 13, Pig Juice, Oranj Peelz), cleaners (Green Fizz bike wash), polish (Bike Lust), and grease products (Pedro's Grease). The company was founded in 1989 around the revolutionary Syn Lube chain lubricant and is known for quality tools backed by a lifetime warranty.
Differentiator
Problem solved
Functional benefit
Brands
- CleanTech Chemistry: Proprietary approach to chain lubrication chemistry developed by Pedro's to achieve new standards of performance using ingredients that are safe for mechanics and riders.
Products and services
- Burrito Tool Kit
Companies that use Pedro's
Customer profileSegments3 records
Ideal customer profiles3 records
Pedro's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pedro's partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pedro's competitors and assessment
Company assessmentBroad incumbents
- WD-40 Bike: Cycling-specific product line from WD-40 Company, a global incumbent in lubricants and maintenance chemistry. Competes directly with Pedro's lubes and cleaners while leveraging massive parent-company distribution and marketing resources.
- Shimano: Global cycling components incumbent whose service tools (TL-series, bottom-bracket tools) compete with Pedro's Pro BB Socket System and professional tool kits. Relevant as the dominant IBD-aligned tool supplier.
Direct peers
- Park Tool: Dominant US-based manufacturer of professional and consumer-grade bicycle tools and repair stands. Directly comparable to Pedro's across hand tools, tool kits, and shop-grade equipment sold to bike mechanics and enthusiasts.
- Topeak: Taiwan-based manufacturer of bicycle tools, pumps, and accessories. Comparable to Pedro's across multitools, portable tool kits, and shop tools sold to both enthusiasts and professionals.
- Lezyne: US-based manufacturer of premium bicycle tools, pumps, and accessories with strong DTC and IBD channels. Comparable to Pedro's in multitools, hand tools, and consumer-direct positioning.
- Crankbrothers: US-based bicycle components and tools brand with strong presence in mountain biking. Comparable in multitools and bike-specific tooling, though with a narrower bike care product line.
- Finish Line: US-based bicycle lubricants, degreasers, and care products manufacturer with deep IBD (independent bicycle dealer) penetration. Direct competitor to Pedro's bike care portfolio.
- Muc-Off: UK-based bike care and maintenance brand offering lubricants, cleaners, degreasers, and tools. Closely overlaps Pedro's CleanTech Chemistry lube portfolio and bike wash line, with broader marketing scale.
Emerging players
- Abbey Tools: Premium US-based manufacturer of professional bicycle frame tools and machining equipment. Comparable to Pedro's at the high end of the shop-grade tool market, with overlapping pro mechanic customer base.
- White Lightning: Specialty bike lubricant brand focused on wax-based and clean lubes. Closely comparable to Pedro's CleanTech Chemistry positioning in the dry/wet lube segment, though smaller in tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pedro's social profiles
Digital presencePedro's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pedro's leadership team
Management profileNumber of profiles
Pedro's subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pedro's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pedro's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pedro's
What does Pedro's do?
Pedro's designs, manufactures, and sells precision-engineered bicycle maintenance tools and proprietary bike care chemistry products including chain lubricants, degreasers, cleaners, polishes, and greases. Founded in 1989 around the Syn Lube chain lubricant, the company operates direct-to-consumer e-commerce via pedros.com, a dedicated B2B portal (b2b.pedros.com) for bike shops and dealers, and European operations through pedroseurope.eu. The portfolio spans two divisions — Tools (multitools, tool kits, specialty wrenches, chain tools, workshop equipment) and Bike Care (CleanTech Chemistry-based consumables).
Is Pedro's a public or private company?
Pedro's is a private company. It is classified as unknown and is currently operating.
When was Pedro's founded?
Pedro's was founded in 1989. It employs 1 to 10 people.
Where is Pedro's based?
Pedro's is headquartered in Boston, United States, in the North America region.
How does Pedro's make money?
Two revenue lines are on record. Bicycle Tools Sales are the primary driver. The others are bike Care Products.
Who are Pedro's's main competitors?
Broad incumbents on record are WD-40 Bike and Shimano. Direct peers are Park Tool, Topeak, Lezyne, Crankbrothers, Finish Line and Muc-Off. Emerging players are Abbey Tools and White Lightning.
Does Pedro's have an API?
No public API is recorded for Pedro's.
What industry is Pedro's in?
Pedro's's product category is Bicycle Tools and Bike Care Products. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 336991 and its SIC code is 3751.