Compassion Counseling

What Compassion Counseling does

Compassion Counseling is a local nonprofit mental health counseling and education practice headquartered at 1830 Clydesdale Street in Maryville, Tennessee, serving Blount County and surrounding communities. Founded in 2015, the organization delivers individual counseling, couples counseling, substance abuse counseling, anger and stress management classes, therapeutic visitation, and an Employee Assistance Program (EAP) for local employers, along with the differentiated HABIT (Human Animal Bond in TN) animal-assisted therapy program. It does not provide crisis services and instead routes clients in crisis to external hotlines such as 988.

The organization's technology footprint is minimal: service delivery is in-person at the Maryville office, with appointment requests handled through the cccmaryville.org website and ongoing client management handled through the third-party TherapyPortal platform. There is no proprietary technology stack, no mobile application, and no disclosed API or integrations. Marketing and distribution rely on the website, organic Facebook and Twitter presence, and informal referral relationships with area healthcare providers.

Compassion Counseling's business model is a hybrid nonprofit structure. Revenue and support come from counseling session fees, EAP contracts with local employers, fees from educational classes, and community donations, with the Compassion Fund providing subsidized access for clients who cannot pay. As a 1-10 employee private nonprofit governed by a Board of Directors, the organization is community-supported rather than venture- or PE-backed, and there is no disclosed financial scale data beyond its operational footprint.

Name

Compassion Counseling

Legal name

Compassion Counseling

Website

https://cccmaryville.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Compassion Counseling is a nonprofit mental health counseling practice in Maryville, Tennessee, serving Blount County residents with individual, couples, substance abuse, animal-assisted therapy, anger management, and EAP services funded through fees and community donations.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health counseling
• Couples therapy services
• Employee assistance programs
• Anger management classes
• Substance abuse counseling

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Counseling Session Fees: Revenue generated from individual and couples counseling sessions. As a nonprofit organization, fees are structured affordably based on community generosity.
2. Employee Assistance Program (EAP) Services: B2B contracts with employers providing EAP services to their employees, including assessment, short-term counseling, and referral services.
3. Educational Classes: Revenue from Anger and Stress Management Classes and other educational programming.
4. Donations and Charitable Contributions: Community donations support the organization's mission to keep mental health services affordable. Includes a Compassion Fund for assisting clients in need.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Compassion Counseling is a non-profit mental health counseling organization providing Individual Counseling, Couple's Counseling, HABIT animal-assisted therapy, Anger & Stress Management Classes, Employee Assistance Program (EAP) services, Substance Abuse Counseling, and Therapeutic Visitation to the Blount County community. Services are delivered in-person at the Maryville, TN headquarters and are kept affordable through community donations and the Compassion Fund.

Product overview

Compassion Counseling offers a unified portfolio of mental health counseling and education services as a single integrated offering, designed to be affordable, timely, and accessible. The core services include Individual Counseling, Couple's Counseling, HABIT (Human Animal Bond in TN) animal-assisted therapy, Anger & Stress Management Classes, Employee Assistance Program (EAP) Services, Substance Abuse Counseling, and Therapeutic Visitation. These services are supported by financial assistance programs including the Compassion Fund and Inspiring Hope initiative, which help make mental health care accessible to the Blount County community regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• HABIT: Human Animal Bond In Tennessee (HABIT) - a therapeutic program involving human-animal interactions.

Products and services

• Individual Counseling One-on-one mental health counseling sessions providing personalized therapeutic support for individuals addressing personal challenges, mental health concerns, and emotional well-being.
• Couple's Counseling Therapeutic services for couples seeking to improve their relationship, communication, and mutual understanding through guided counseling sessions.
• HABIT (Human Animal Bond in TN) Animal-assisted therapy program that incorporates trained animals into therapeutic sessions to support emotional healing and provide comfort to clients.
• Anger & Stress Management Classes Group and individual classes designed to help clients develop healthier coping mechanisms for managing anger, stress, and related emotional challenges.
• Employee Assistance Program (EAP) Services Workplace mental health support services provided to employers to offer their employees confidential counseling, resources, and guidance for personal and professional issues.
• Substance Abuse Counseling Specialized counseling services for individuals dealing with substance abuse and addiction, providing support and treatment pathways for recovery.
• Therapeutic Visitation Visitation services that incorporate therapeutic environments and supportive interactions to promote emotional well-being and healing.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Helen Ross McNabb Center: Tennessee-based nonprofit behavioral health provider serving multiple East Tennessee counties with counseling, crisis, and substance abuse services. Comparable as a regional nonprofit mental health provider operating in the same geography as Compassion Counseling.
• Volunteer Behavioral Health Care System: Tennessee-based nonprofit providing outpatient mental health, substance abuse, and counseling services across Southeast Tennessee. Comparable as a regional nonprofit operating overlapping outpatient mental health services in Tennessee.
• Mental Health Cooperative: Tennessee-based nonprofit providing outpatient mental health and substance abuse counseling across Middle Tennessee. Comparable as a Tennessee nonprofit outpatient mental health provider with overlapping services.

Broad incumbents

• Centerstone: Large national nonprofit behavioral health provider offering outpatient mental health counseling, substance abuse treatment, and EAP-adjacent services across multiple states. Comparable as a scaled nonprofit mental health operator with overlapping service lines.
• Talkspace: National telehealth therapy provider offering individual, couples, and EAP-adjacent services to consumers and employers. Comparable as a scaled incumbent overlapping both consumer counseling and the B2B EAP channel.
• BetterHelp: Large national online therapy platform providing individual and couples counseling via subscription telehealth. Comparable because it competes for the same individual and couples counseling demand that Compassion Counseling serves.

Others

• Blount Memorial Hospital: Local hospital system in Maryville, TN that provides behavioral health referrals and partial outpatient mental health services. Comparable because it is a local healthcare provider that sources referrals into community counseling providers like Compassion Counseling.
• Reverve, Inc. Provider of EAP and workplace mental health platforms for employers seeking outsourced counseling services. Comparable because it competes for the same B2B EAP contracts that Compassion Counseling sells into local Blount County employers.

Emerging players

• Open Path Collective: Nonprofit network of licensed therapists offering low-cost counseling sessions to individuals and couples nationwide. Comparable because it pursues a similar affordability-driven nonprofit counseling mission that targets price-sensitive clients.

Direct peers

• Cherokee Health Systems: Tennessee-based Federally Qualified Health Center providing integrated behavioral health, primary care, and counseling services across East Tennessee. Comparable because it delivers outpatient mental health counseling in the same Blount County/East Tennessee service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Compass00502359
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/compassion-counseling-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compassion Counseling