In Hospitality

What In Hospitality does

In Hospitality is a privately held Australian distributor headquartered at 76-80 Stewart St, Shepparton, Victoria, that sells catering, cleaning, packaging, kitchenware, and hospitality amenity products to both wholesale and retail customers in the Goulburn Valley region and beyond. Its catalog spans more than twenty product categories — catering equipment, appliances, bakery ware, barware, chemicals, cleaning equipment, coffee and tea, crockery, cutlery, glassware, hospitalware, kitchenware and cookware, knives, matting, packaging and bags (with subcategories for foil trays, foam trays, cups and lids, napkins, cake boxes, carry bags, fast food packaging), paper, pizza products, signage and menus, shelving and storage, thermometers and scales, uniforms, and a hotel range — sourced from professional-grade brands also used by hospitality professionals.

The business operates a hybrid model: customers can transact through a Zeemo-built PHP e-commerce catalog or walk into the Shepparton showroom, while larger or trade orders are handled through a Quote Cart and "Request a Quote" workflow. Revenue is one-time product sales only; there are no subscriptions, service contracts, or recurring streams evident in the source data. Pricing is not publicly disclosed and is negotiated per quote based on customer type and volume. There is no mobile app, no public API, no third-party integrations, and no disclosed technology platform beyond the catalog website.

Ownership, founding date specifics, leadership team, headcount beyond the 11–50 band, revenue figures, funding history, customer logos, partnerships, certifications, and awards are all undisclosed in the available source material. The firm is therefore best understood as a small, regional, founder/owner-operated distribution business whose defensibility rests on local presence and breadth of SKUs rather than technology, brand IP, or scale economics.

Name

In Hospitality

Legal name

In Hospitality

Website

https://inhospitality.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

In Hospitality is a privately held Shepparton, Australia-based distributor of catering equipment, kitchenware, packaging, cleaning supplies, uniforms, and hotel amenities, selling to wholesale hospitality operators and retail customers across the Goulburn Valley region via a showroom and online catalog.

Ownership category

akta.pro rank

Headquarters

HQ city

Shepparton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: In Hospitality generates revenue through the sale of catering and hospitality supplies, serving both wholesale and retail customers. They offer professional-grade brands and products used by hospitality professionals to individual/business buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

In Hospitality is a wholesale and retail distributor of catering and hospitality supplies based in Shepparton, Victoria, Australia. It sells professional-grade catering equipment, kitchenware, glassware, crockery, cutlery, packaging and bags, cleaning chemicals, uniforms, hotel amenities, shelving and storage, thermometers and scales, signage and menus, and related hospitality goods. Products are made available to both commercial hospitality businesses (restaurants, cafes, hotels, caterers) and to retail/individual buyers in the Goulburn Valley region and beyond.

Product overview

In Hospitality is a wholesale and retail supplier of catering goods serving the Goulburn Valley region and beyond in Australia. The company offers a comprehensive portfolio of hospitality supplies through multiple product categories including Catering Equipment, Chemicals, Cleaning Equipment, Coffee & Tea, Crockery, Cutlery, Glassware, Hospitalware, Kitchenware & Cookware, Knives, Matting, Packaging & Bags (with subcategories for foil trays, foam trays, cups & lids, cake boxes, carry bags, fast food packaging, napkins, bin liners), Signage/Menus/Table Numbers, Thermometers & Scales (candy, coffee, digital, meat, oven, fridge/freezer, dough thermometers, timers, scales), Uniforms (aprons, hats, trousers, jackets, shirts, kits, neckerchiefs, clogs), Hotel Range (soaps, shampoos, conditioners, accessories), and Shelving & Storage (shelving, trolleys, storage bins, NALLY totes/crates, Cambro containers, food storage containers). The business operates as a single unified e-commerce catalog with products available for both wholesale and retail customers. The company serves professional hospitality businesses as well as home users seeking commercial-quality products.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering Equipment Professional-grade equipment for commercial catering operations, including appliances and specialised tools, sold to hospitality businesses and retail buyers.
• Chemicals
• Cleaning Equipment
• Coffee & Tea
• Crockery
• Cutlery
• Glassware
• Hospitalware
• Kitchenware & Cookware
• Knives
• Matting
• Packaging & Bags
• Signage, Menus, Table Numbers
• Thermometers & Scales
• Uniforms
• Hotel Range
• Shelving & Storage
• Appliances
• Bakery Ware
• Barware/Tableware
• Paper - Washroom & Table
• Pizza Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• PFD Food Services: National foodservice distributor in Australia serving restaurants, hotels, and hospitality operators. Comparable B2B customer base and distribution model, with broader food portfolio but less specialisation in equipment and consumables.
• Bidfood Australia: Large national foodservice distributor supplying food and non-food hospitality products across Australia. Comparable customer base (restaurants, hotels, caterers) though primary focus is food distribution rather than equipment/consumables.
• Bunzl Australia & New Zealand: Global distribution giant operating across foodservice packaging, cleaning, hygiene, and safety supplies in Australia. Much larger scale and broader portfolio, but overlaps significantly with In Hospitality's packaging, cleaning, and consumables categories.
• Countrywide Foodservice: National Australian foodservice distributor with broad hospitality product range including dry goods, packaging, and consumables. Comparable B2B hospitality customer base and product breadth.

Direct peers

• Reward Hospitality: Australian wholesale distributor of hospitality supplies (non-food consumables, packaging, equipment, hotel amenities) serving cafes, restaurants, hotels, and caterers across Australia. Closest direct comparable by product mix, customer type, and B2B distribution model.
• Stoddart (formerly Inox Australia): Australian manufacturer and distributor of commercial kitchen equipment, food displays, and refrigeration for hospitality operators. Overlaps with In Hospitality's catering equipment and appliances categories.
• Trenton International: Australian hospitality supplier focused on food service equipment, kitchenware, and cleaning supplies to commercial kitchens. Comparable product mix (catering equipment, cleaning, kitchenware) and customer base.
• Chef's Hat (Hospitality Supplies): Australian supplier of hospitality, catering, and kitchen supplies to restaurants, cafes, and commercial kitchens. Directly comparable product categories and SMB hospitality customer base.

Regional players

• HospEquip: Australian-based supplier of hospitality and aged-care equipment and consumables. Comparable product overlap (hotel amenities, cleaning, kitchen supplies) with focus on healthcare/aged-care segments.

Emerging players

• Skope Hospitality: Australian commercial refrigeration and food service equipment specialist serving cafes, restaurants, and hotels. Adjacent comparable in catering equipment category with narrower product focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Hospitality