What Ecochem does

Ecochem is a Mumbai/Navi Mumbai-based manufacturer of bio-based, water-based, and 100% biodegradable cleaning chemicals, founded in 1994 and operated as a private, founder-owned business under Sarvesh Chawathe. The company produces eight core SKUs spanning glass cleaner, floor cleaner, herbal hand wash, industrial degreaser, toilet cleaner, multi-purpose cleaner, metal cleaner, and marble cleaner, formulated as environmentally preferable alternatives to conventional solvents and surfactants.

The business model is dual-channel: an enterprise field sales motion targeting corporate, industrial, beverage, retail, technology, and healthcare facilities, paired with a direct-to-consumer offering supported by a free product demo program and quote-based pricing. Beyond chemicals, Ecochem bundles vendor management, facility environmental care, cleaning machinery and tools, and advisory consultancy into a more comprehensive facility management proposition. The company reports a base of 500+ clients, with no disclosed revenue or geographic presence outside India, and holds MSME, Good Manufacturing Practice (GMP), and Organic Product certifications to qualify for institutional and government-aligned procurement.

Name

Ecochem

Legal name

Ecochem

Website

https://ecochem.ind.in

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Ecochem is a Mumbai-based, founder-owned manufacturer founded in 1994 that produces bio-based, water-based, and 100% biodegradable cleaning chemicals (eight SKUs) for 500+ corporate, industrial, healthcare, and retail clients across India, bundled with facility management services.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industries

Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK), Eco-Friendly Bathroom & Toilet Cleaners (CRAJAOAE), Eco-Friendly Glass & Mirror Cleaners (CRAJAOAG), Eco-Friendly Disinfectants & Sanitizers (CRAJAOAF)

Keywords

• Green cleaning chemicals
• Bio-based cleaners
• Industrial degreasers
• Eco-friendly sanitizers
• Herbal cleaning products

Headquarters

HQ city

Navi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Green Cleaning Chemical Products: Ecochem generates revenue primarily through the sale of eco-friendly cleaning chemical products including multi-purpose cleaners, industrial degreasers, glass cleaners, floor cleaners, hand washes, toilet cleaners, and metal cleaners. Products are sold directly to customers via quote requests and are positioned as cost-effective solutions.
2. Facility & Advisory Services: The company offers ancillary services including vendor management services, facility environmental care services, advisory consultancy facility services, and cleaning machinery/tools provision. These professional services complement the core product revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ecochem manufactures and sells bio-based, water-based, acid-free, and 100% biodegradable cleaning chemical products for commercial, industrial, and home hygiene applications. The product range spans glass cleaners, floor cleaners, herbal hand wash, industrial degreasers, toilet cleaners, multi-purpose cleaners, metal cleaners, and marble cleaners, sold directly to enterprise and consumer customers via quote-based pricing.

Product overview

Ecochem is a green chemical manufacturer offering a portfolio of bio-based, non-toxic, and environmentally safe cleaning products for commercial, industrial, and home hygiene applications. The product line includes specialized solutions across categories: Eco-Green All (glass cleaner), Eco-Green Flo (floor cleaner), Eco-Green Fresh (herbal hand wash), Eco-Green Kleen (industrial degreaser), Eco-Green Shine (toilet cleaner), Eco-Greener (multi-purpose cleaner), Eco-Cop Shiner (metal cleaner), and Eco-Green Marble (marble/floor cleaner). Products are water-based, 100% biodegradable, and acid-free. The company also provides complementary services including vendor management, facility environmental care, cleaning machinery/tools supply, and advisory consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Green All (Glass Cleaner) Water-based glass cleanser formulated with eco-friendly green cleaning chemicals that leaves glass and stainless steel surfaces polished, shiny, and stain-free, while also killing germs and bacteria on glass surfaces. Targeted at corporate offices, retail, and industrial facilities.
• Eco-Green Flo (Floor Cleaner) Bio-based floor cleaning product with added fragrance, designed for efficient floor cleaning with organic chemicals, suitable for hotels, commercial, and industrial use.
• Eco-Green Fresh (Herbal Hand Wash) 100% herbal hand wash made with specialized herbs and natural cleansers; water-based formula is gentle on skin, tough on germs, kills bacteria up to 99.99%, and leaves a mild refreshing fragrance. For offices, healthcare, retail, and consumer use.
• Eco-Green Kleen (Industrial Degreaser) Eco-friendly industrial degreaser that is 100% acid-free and water-based; tough on oil, grease, paint, and chemical staining while protecting tools and machines against corrosion and metal rust. For manufacturing plants and industrial facilities.
• Eco-Green Shine (Toilet Cleaner) Toilet cleaner with a specialized formulation for effective toilet bowl cleaning and sanitization in commercial restrooms and facilities.
• Eco-Greener (Multi-Purpose Cleaner) Acid-free, water-based multi-purpose cleaning agent with 100% natural composition offering hygienic green cleaning for oily cooktops, greasy industrial exhausts, dusty chimneys, tiles, and granite surfaces.
• Eco-Cop Shiner (Metal Cleaner) Eco-friendly metal cleaner made with bio-based raw material for cleaning copper, brass, bronze, and other metals; non-toxic, acid-free formula that restores shine and protects from rust, safe for use in food processing plants.
• Eco-Green Marble (Marble/Floor Cleaner) Organic marble cleaning expert based on natural green and herbal chemicals, formulated with organic bases and concentrated natural cleansers; efficient on acid-base sensitive marble surfaces for hotels and industrial use, removes water and rust stains leaving surfaces 99.99% germ-free.
• Vendor Management Services Vendor management services delivering cost control, planning, scheduling, and project safety for corporate and industrial facility cleaning operations.
• Facility Environmental Care Services Facility environmental care services providing eco-friendly cleaning and hygiene management at the facility level, delivered by Ecochem as an eco-friendly chemical manufacturer.
• Cleaning Machinery and Cleaning Tools Supply Supply of cleaning machinery and cleaning tools at cost-effective pricing, complementing Ecochem's cleaning chemical product range for end-to-end facility cleaning needs.
• Advisory Consultancy Facility Service Advisory consultancy facility service providing detailed knowledge on economical, eco-friendly, and effective facility cleaning practices to organizations entering or scaling up green cleaning operations.

Quantifiable outcome

• Kills up to 99.99% of germs and bacteria
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SC Johnson Professional: Global leader in cleaning and hygiene solutions for industrial, institutional, and commercial facilities. Highly comparable to Ecochem as both serve B2B facility-cleaning buyers; SC Johnson Professional is the broader incumbent with significantly larger scale and global distribution.
• Ecolab: Large industrial and commercial cleaning chemicals and services company. Directly comparable to Ecochem on industrial degreasers, facility cleaning chemistry, and adjacent advisory services — operating at vastly larger scale.
• Diversey (Solenis): Provider of hygiene, cleaning, and sanitation products and services for commercial and institutional customers. Comparable to Ecochem in industrial and commercial cleaning chemistry and facility-services scope.
• 3M Cleaning Solutions: Major industrial cleaning and maintenance chemistry supplier with broad commercial presence. Comparable to Ecochem on industrial degreasers, multi-surface cleaners, and facility maintenance chemistry sold to B2B buyers.

Regional players

• Himalaya Wellness Company: Indian herbal and plant-based personal-care and household products company. Comparable to Ecochem on herbal/plant-derived ingredient platform and Indian market presence, with overlap on herbal hand wash and natural formulations.
• Godrej Consumer Products: Major Indian consumer-goods company with cleaning and hygiene brands (including disinfectant and household cleaners). Regional peer and competitor to Ecochem in the Indian eco-cleaning category with significantly larger distribution and marketing budget.

Direct peers

• Seventh Generation: Eco-focused household and commercial cleaning products brand owned by Unilever. Comparable to Ecochem's green-cleaning positioning across all-purpose, glass, and floor cleaners, serving eco-conscious consumers and B2B customers.
• Ecover: Pioneer of plant-based, biodegradable cleaning products. Directly comparable positioning to Ecochem's bio-based herbal cleaning chemistries across commercial and household cleaning SKUs.
• Method Products: Eco-friendly household cleaning brand owned by Ecover (Henkel). Directly comparable product lines (multi-purpose, glass, toilet, floor) with a shared plant-derived, biodegradable positioning — comparable niche and customer profile to Ecochem.

Others

• Kärcher: Global leader in cleaning machinery and equipment, including industrial and commercial machines. Comparable to Ecochem's 'Cleaning Machinery & Cleaning Tools' service line — adjacent ecosystem participant rather than direct chemistry competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecochemindia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecochem