Accional
Accional is a family-managed Azorean advertising, printing, and visual communications provider offering print, promotional gifts, signage, web/digital, and outdoor advertising services to businesses, government, and nonprofits across 7 of 9 Azorean islands through two production facilities.
- Company typePrivate
- Founded1993
- HeadquartersPonta Delgada, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Accional does
Accional – Publicidade e Comunicação Visual, Lda. is a privately held, family-managed full-service advertising, printing, and visual communications provider headquartered in Ponta Delgada, São Miguel, Azores, with a second production facility in Angra do Heroísmo, Terceira. Founded on April 28, 1993, by João Arruda and João Soares, the company operates five integrated service departments: Print (large-format, screen, pad, UV, milling, signage); Gifts (customization of textiles, workwear, bags, pens, medals, trophies, flags via screen printing, embroidery, and pad printing); Web (websites, online stores, apps, branding, social media management, digital marketing — delivered in partnership with Agência Insurgente); Assembly (signage and display installation); and an Outdoor advertising media network of mupis and billboards covering 7 of 9 Azorean islands.
The underlying technology is production-equipment intensive: Mimaki solvent printers, a 320cm large-format printer (the first of its kind in the Azores, acquired 2003), UV-curable hybrid printers (2006), a Roland LEF-20 UV printer for gift personalization (2013), circular screen-printing equipment for cylindrical items (2019), laser cutting and engraving machines, 6-head 12-color embroidery machines, milling machines, and an acrylic folding line, supplemented by 96 photovoltaic panels installed in 2022. Software/digital infrastructure includes a proprietary file transfer portal (Portal Accional, launched 2005 — predating WeTransfer), a customer self-serve portal (clientes.accional.pt), an online budget request form, and an online meeting scheduler.
The business model is project-based: services are quoted per job with budgets valid for 30 days, a 20% urgency surcharge applies for deliveries shorter than the standard 3-day minimum, and pricing is not publicly disclosed. Go-to-market is direct sales through a commercial department organized by island (São Miguel and Terceira), supported by the website (accional.pt), Facebook, Instagram, LinkedIn, digital product catalogs (HDA, IPC, Our Nature, Aodaci, Velilla, B&C), and direct email. The company serves a long-tail mix of Azorean SMBs, mid-market, and enterprise customers across government, hospitality, education, dairy, manufacturing, energy, nonprofits, and events, completing more than 10,000 projects annually across 2,000+ m² of production capacity with 35+ multidisciplinary staff.
Accional firmographics
Firmographics- Name
- Accional
- Legal name
- Accional – Publicidade e Comunicação Visual, Lda.
- Website
- https://accional.pt
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Accional is a family-managed Azorean advertising, printing, and visual communications provider offering print, promotional gifts, signage, web/digital, and outdoor advertising services to businesses, government, and nonprofits across 7 of 9 Azorean islands through two production facilities.
- Ownership category
- akta.pro rank
Accional industry classification
Industry- Product category
- Commercial Printing and Visual Communication Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Sign Manufacturing (33995)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- OOH Production, Printing & Installation Services (BPAFALAL)
- akta.pro secondary industries
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)
Keywords
Where Accional is headquartered
LocationHeadquarters
- HQ city
- Ponta Delgada
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Accional business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Print and Visual Communication Services: Revenue from large-format printing, signage, vehicle decoration, space decoration, light boxes, billboards, mupis, small-format printing (flyers, brochures), and milling. Services are project-based and quoted per job, with production materials and compositions being property of Accional unless otherwise agreed.
- Promotional Gifts and Customization: Revenue from screen printing, pad printing, and embroidery on t-shirts, workwear, bags, pens, ribbons, bottles, glasses, medals, trophies, and flags. Mass production of textiles and gifts, with services quoted per project.
- Web and Digital Services: Revenue from websites, online stores, apps, branding, social media management, digital marketing, photography, copyright, and domain/hosting services. Provided in partnership with Insurgente agency.
- Outdoor Advertising (Mupis and Billboards): Revenue from renting and posting on advertising media (billboards, mupis, flags) across 7 of 9 Azorean islands. Postings are contracted by clients for specified periods and locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based print and visual communication services |
| Unit Pricing | Pay-as-you-go | Custom promotional gifts and textiles |
| Other | Pay-as-you-go | Web and digital services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Accional product offering
Product offeringCore offering
Accional is a full-service advertising, printing, and visual communication company based in the Azores, Portugal. It offers end-to-end services across four operational areas: Print (large-format digital printing, screen printing, pad printing, UV printing, milling, and signage), Gifts (customization of textiles, workwear, bags, pens, medals, trophies and flags via screen printing, embroidery and pad printing), Web (websites, online stores, apps, branding, social media management, digital marketing, photography, and domain/hosting in partnership with Insurgente agency), and Assembly (installation of signage and advertising materials). The company also operates its own outdoor advertising network of mupis and billboards across 7 of the 9 Azorean islands.
Product overview
Accional is a full-service advertising, printing, and visual communication company operating primarily in the Azores, Portugal. The company offers a unified service portfolio organized into distinct operational departments: Print (large-format printing, screen printing, pad printing, UV printing, milling, and signage production), Gifts (customization of textiles and promotional items via screen printing, pad printing, and embroidery), Web (digital services including websites, online stores, apps, branding, and social media management), Assembly (installation services), and an advertising media network (Mupis and Outdoors across 7 Azorean islands). The company also maintains a client portal (Portal Accional) for file transfers and distributes various product catalogs through partner brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Department Services Large-format digital printing, UV printing, screen printing, pad printing, milling, signage, vehicle decoration, light boxes, billboards, mupis, flyers, brochures and stickers for businesses and organizations in the Azores.
- Gifts Department Services Customization of promotional products including t-shirts, polo shirts, workwear, bags, pens, bottles, glasses, medals, trophies and flags via screen printing, pad printing, and embroidery for businesses and event organizers.
- Web Department Services Digital services including websites, online stores, apps, branding, social media management, digital marketing, photography, and domain/hosting services for businesses seeking an online presence. Provided in partnership with Agência Insurgente.
- Assembly (Montagens) Services Installation and mounting services for signage, displays, billboards, and other advertising materials at customer locations in the Azores.
- Mupis and Outdoor Advertising Network Rental of outdoor advertising space on billboards and mupis across 7 of 9 Azorean islands, allowing customers to filter by island, advertising type, availability, and posting dates.
Quantifiable outcome
- 99% customer satisfaction rate based on the company's own satisfaction surveys.
- +3 more outcomes
Companies that use Accional
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Accional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Accional partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Insurgente (Agência Insurgente)coreAccional partners with Insurgente agency for web development, branding, and digital marketing services. Insurgente is referenced as a complementary agency on Accional's web department page, suggesting a co-delivery model for digital projects where Insurgente provides strategic creative services and Accional handles production and project management.
- HP Planet PartnersminorAccional has a partnership with HP Planet Partners for the recycling of all toners used in HP and Samsung equipment, as part of its environmental sustainability policy. This is a recycling/disposal partnership rather than a commercial one.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
Accional competitors and assessment
Company assessmentDirect peers
- Norprint: Portuguese printing services company offering large-format, digital, and commercial printing. Comparable as a domestic print-production peer with overlapping capability set that could compete for Azorean clients via shipping or partner distribution.
- Lidergraf: One of Portugal's largest printing and packaging manufacturers, producing commercial print, labels, and visual communication materials. Comparable as a print-production peer with overlapping capabilities in large-format printing and visual communication that could expand into the Azores.
- Brandia: Portuguese full-service creative advertising agency offering integrated brand, campaign, and digital services. Comparable as a domestic agency competing for similar Azorean and mainland brand and event clients with overlapping service scope (branding, social, digital).
Broad incumbents
- Draftline: WPP-owned creative commerce agency with operations in Portugal and Iberia. Comparable as a larger full-service agency offering branding, digital, and integrated campaigns that overlap with Accional's Web Department and integrated-service positioning.
- Ströer: Germany-headquartered European outdoor advertising leader with extensive DOOH and billboard networks. Comparable as a benchmark for OOH scale economics and the operating model Accional emulates regionally, though at vastly larger scale.
- JCDecaux Portugal: Portuguese arm of the global outdoor advertising leader JCDecaux. Comparable as a larger OOH media owner operating in Portugal with broader national coverage; Accional's mupi/billboard network competes for the same regional advertising budgets.
- Clear Channel Portugal: Iberian operations of Clear Channel Outdoor, one of the world's largest outdoor advertising companies. Comparable as an established OOH media owner competing for advertiser spend; Accional differentiates via integrated production + media in a regional niche.
Regional players
- IGPDecaux: Italian outdoor advertising joint venture between IGP and JCDecaux, dominant in Italian street furniture and billboards. Comparable as a regional/single-country OOH specialist operating in a distinct geography from Accional but with a similar scale and ownership profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Accional social profiles
Digital presenceAccional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accional leadership team
Management profileNumber of profiles
Profiles8 records
Accional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accional
What does Accional do?
Accional is a full-service advertising, printing, and visual communication company based in the Azores, Portugal. It offers end-to-end services across four operational areas: Print (large-format digital printing, screen printing, pad printing, UV printing, milling, and signage), Gifts (customization of textiles, workwear, bags, pens, medals, trophies and flags via screen printing, embroidery and pad printing), Web (websites, online stores, apps, branding, social media management, digital marketing, photography, and domain/hosting in partnership with Insurgente agency), and Assembly (installation of signage and advertising materials). The company also operates its own outdoor advertising network of mupis and billboards across 7 of the 9 Azorean islands.
Is Accional a public or private company?
Accional is a private company. It is classified as family owned and is currently operating.
When was Accional founded?
Accional was founded in 1993. It employs 11 to 50 people.
Where is Accional based?
Accional is headquartered in Ponta Delgada, Portugal, in the Europe region.
How does Accional make money?
Four revenue lines are on record. Print and Visual Communication Services are the primary driver. The others are promotional Gifts and Customization, web and Digital Services and outdoor Advertising (Mupis and Billboards).
Who are Accional's main competitors?
Direct peers on record are Norprint, Lidergraf and Brandia. Broad incumbents are Draftline, Ströer, JCDecaux Portugal and Clear Channel Portugal. IGPDecaux is listed as a regional player.
Does Accional have an API?
No public API is recorded for Accional.
What industry is Accional in?
Accional's product category is Commercial Printing and Visual Communication Services. Its primary akta.pro industry code is BPAFALAL, OOH Production, Printing & Installation Services, with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 54185 and its SIC code is 7311.