KOKUYO MARKETING
- Company typePrivate
- Founded1970
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
KOKUYO MARKETING firmographics
Firmographics- Name
- KOKUYO MARKETING
- Legal name
- コクヨマーケティング株式会社
- Website
- https://kokuyo-marketing.co.jp
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
KOKUYO MARKETING industry classification
Industry- Product category
- Office Space Consulting Services
- NAICS
- Business Support Services (5614), Office Supplies and Stationery Retailers (45941)
- SIC
- Services-Facilities Support Management Services (8744), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Furniture, Fixtures & Equipment (FF&E) Planning & Reconfiguration (BPABAFAE)
- akta.pro secondary industries
- Workplace Experience & Front-of-House Services (BPABAAAC), Office Furniture & Workspace Accessories Retail (CRALABAE)
Keywords
Where KOKUYO MARKETING is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices17 records
Markets served
KOKUYO MARKETING business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Office Relocation Services: Comprehensive office relocation services including property search support, layout design, office design, and furniture selection for corporate clients
- Office Renovation Services: Full and partial office renovation services from planning to execution, helping companies transform their workspaces
- Office Furniture Sales: Sales of Kokuyo office furniture including desks, chairs, and other office equipment through their product lineup
- Office Supplies E-commerce: Online sales of office supplies and consumables leveraging Kokuyo's comprehensive stationery manufacturer expertise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consultation and design services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
KOKUYO MARKETING product offering
Product offeringCore offering
KOKUYO MARKETING provides B2B office transformation services for Japanese corporations, covering office relocation (property search, layout, design, furniture selection), office renovation (full and partial), end-to-end relocation/renovation project management, free office layout design, and sale of Kokuyo-branded office furniture and consumables via corporate e-commerce. Complementary offerings include the HatanaVi Pro work-environment diagnostic and free workstyle check tools, supported by 16+ Live Office showrooms across Japan where clients experience Kokuyo's workspace solutions firsthand.
Product overview
Kokuyo Marketing provides a comprehensive office environment solution portfolio encompassing relocation, renewal, and layout services along with proprietary office furniture products. The core offering combines professional services (office relocation, renewal, project management, layout design) with diagnostic tools (HatanaVi Pro work environment assessment, workstyle check tools) to deliver integrated workplace solutions. Live office showrooms across Japan allow customers to experience practical office environments. Recent product additions include ingCloud (Red Dot Design Award-winning office chair) and Ascend (standing desk launching fall 2026), expanding the furniture portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Relocation Service (オフィス移転サービス)
Quantifiable outcome
- 健康経営優良法人 certified for 7 consecutive years (2020-2026)
- +2 more outcomes
Companies that use KOKUYO MARKETING
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles2 records
KOKUYO MARKETING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
KOKUYO MARKETING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kokuyo Co., Ltd. (コクヨ株式会社)coreParent company relationship within the Kokuyo Group. Kokuyo Marketing operates as a subsidiary specializing in office relocation and design services, leveraging Kokuyo Co., Ltd.'s furniture products, brand reputation, and distribution network. The parent company provides office furniture products including desks, chairs, and storage solutions that Kokuyo Marketing specifies in client projects.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
KOKUYO MARKETING competitors and assessment
Company assessmentBroad incumbents
- MillerKnoll: Global office furniture collective (Herman Miller, Knoll, etc.) with Japan market presence. Comparable as a premium office furniture and workplace solutions provider competing for Japanese enterprise projects.
- Steelcase: Global office furniture and workplace design leader with Japan market presence. Overlaps with Kokuyo Marketing's premium furniture and workplace design positioning in Japanese enterprise accounts.
- Haworth: Global office furniture and workspace design manufacturer. Competes with Kokuyo Marketing in serving multinational and large Japanese accounts needing premium office furniture and workspace design.
- Cushman & Wakefield (Japan): Global commercial real estate services firm with Japan operations. Competes with Kokuyo Marketing on workplace strategy and corporate occupier engagements for large Japanese enterprises.
- JLL (Japan): Global facility management and workplace consulting leader with established Japan operations. Offers corporate occupier services that overlap with Kokuyo Marketing's office relocation and renewal services.
- CBRE (Japan): Global real estate and workplace services firm with Japan operations. Competes at the margin in corporate occupier services, including office relocation and workplace strategy across large Japanese accounts.
Direct peers
- PLUS Corporation: Japanese manufacturer of office supplies, stationery, and office furniture. Overlaps with Kokuyo Marketing in office furniture and supplies distribution to Japanese enterprises.
- Okamura Corporation: Japan's largest office furniture manufacturer with a growing workspace solutions business. Most directly comparable to Kokuyo Marketing in terms of integrating furniture manufacturing with workplace planning services for Japanese corporates.
- Itoki Corporation: Major Japanese office furniture and workspace solutions company. Competes directly with Kokuyo Marketing in B2B office furniture, layout design, and workplace transformation services for Japanese enterprises.
Others
- Nikken Sekkei: Major Japanese architectural design firm with office interior and workplace design projects. Adjacent rather than directly competing; relevant for office design and interior architecture work in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KOKUYO MARKETING social profiles
Digital presenceKOKUYO MARKETING financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOKUYO MARKETING leadership team
Management profileNumber of profiles
Profiles1 record
KOKUYO MARKETING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOKUYO MARKETING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOKUYO MARKETING
What does KOKUYO MARKETING do?
KOKUYO MARKETING provides B2B office transformation services for Japanese corporations, covering office relocation (property search, layout, design, furniture selection), office renovation (full and partial), end-to-end relocation/renovation project management, free office layout design, and sale of Kokuyo-branded office furniture and consumables via corporate e-commerce. Complementary offerings include the HatanaVi Pro work-environment diagnostic and free workstyle check tools, supported by 16+ Live Office showrooms across Japan where clients experience Kokuyo's workspace solutions firsthand.
Is KOKUYO MARKETING a public or private company?
KOKUYO MARKETING is a private company. It is classified as corporate owned and is currently operating.
When was KOKUYO MARKETING founded?
KOKUYO MARKETING was founded in 1970. It employs 501 to 1,000 people.
Where is KOKUYO MARKETING based?
KOKUYO MARKETING is headquartered in Tokyo, Japan, in the Asia region.
How does KOKUYO MARKETING make money?
Four revenue lines are on record. Office Relocation Services are the primary driver. The others are office Renovation Services, office Furniture Sales and office Supplies E-commerce.
Who are KOKUYO MARKETING's main competitors?
Broad incumbents on record are MillerKnoll, Steelcase, Haworth, Cushman & Wakefield (Japan), JLL (Japan) and CBRE (Japan). Direct peers are PLUS Corporation, Okamura Corporation and Itoki Corporation. Nikken Sekkei is listed as an others.
Does KOKUYO MARKETING have an API?
No public API is recorded for KOKUYO MARKETING.
What industry is KOKUYO MARKETING in?
KOKUYO MARKETING's product category is Office Space Consulting Services. Its primary akta.pro industry code is BPABAFAE, Furniture, Fixtures & Equipment (FF&E) Planning & Reconfiguration, with a secondary code of BPABAAAC, Workplace Experience & Front-of-House Services. Its NAICS code is 5614 and its SIC code is 8744.