QuickQuid

What QuickQuid does

QuickQuid is a UK-based online credit intermediary, operating under FCA firm registration number 763132 via its parent company Quick Loans Ltd. The brand originally launched in 2006/2007 as one of the UK's first major online payday lenders, served over 1.8-2.1 million customers before the original operator (CashEuroNet UK LLC) entered insolvency in late 2019, and was relaunched in 2023 under new ownership that obtained FCA broker permission in April 2023. The platform connects UK consumer borrowers with a panel of up to 20 direct lenders through a web-based application, performing soft credit checks and returning decisions in approximately 100 seconds, with funds typically disbursed within 10 minutes of approval.

The product portfolio is anchored on unsecured short-term loans of £50-£1,500 for new customers and up to £2,000 for returning customers, repayable over 1-24 months, at APRs ranging from 9.3% to 102.5%. The company segments its offerings across 14+ landing pages (payday, bad credit, instant, same day, small, emergency, no guarantor, cash advance, etc.) plus subprime credit card referrals, and operates an SEO/content marketing hub ('Quid Corner') plus an affiliate and lead-provider programme using pingtree infrastructure. Technology is web-only with no mobile app, no public API, and no disclosed AI/ML capability beyond rule-based lender matching and automated decisioning.

The business model is intermediary/take-rate: QuickQuid earns referral and broker fees from partner lenders on successful placements, with borrowers paying no upfront fees. Distribution combines direct-to-consumer organic/SEO acquisition with affiliate and call-centre referral channels targeting UK subprime and emergency-borrowing personas (working adults with poor credit facing unexpected expenses). The company is currently broker-only and is pursuing FCA authorization to resume direct lending, which would shift economics from intermediation fees to balance-sheet spread.

Name

QuickQuid

Legal name

Quick Loans Ltd

Website

https://quickquid.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Short description

QuickQuid is a UK-based FCA-authorized online credit intermediary that connects consumer borrowers with a panel of direct lenders, offering unsecured short-term loans of £50-£2,000 to UK residents with poor credit facing emergency expenses. The brand relaunched in 2023 under Quick Loans Ltd.

Ownership category

akta.pro rank

Product category

Consumer Lending (Short-Term / Payday Credit)

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310), Nondepository Credit Intermediation (5222)

SIC

Loan Brokers (6163), Personal Credit Institutions (6141)

akta.pro primary industry

Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)

akta.pro secondary industry

Cash Advance (Online & Storefront) (FSAKAMAC)

Keywords

• Short-term loans
• Payday loans
• Credit intermediation
• Bad credit lending
• Cash advance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Credit Intermediation Fees: QuickQuid acts as a credit intermediary/broker, earning fees from the lenders in their panel when successful loan placements are made. Customers pay no upfront fees for the service - the lenders pay for the soft credit checks and referral fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

QuickQuid operates as a UK credit intermediary (broker) that matches consumer loan applicants with a panel of FCA-authorised direct lenders via an online application platform. Customers apply online for short-term unsecured loans of £50–£2,000 repayable over 1–24 months, with decisions returned within roughly 100 seconds and funds typically disbursed within 10 minutes of approval. No upfront fees are charged to borrowers; QuickQuid is remunerated by lenders on the panel for successful placements.

Product overview

QuickQuid is a UK-based credit intermediary (not a direct lender) that arranges short-term loans through a network of partner lenders. The core product portfolio centers on unsecured short-term loans ranging from £50 to £2,000 with repayment periods of 1-24 months. The main offerings include Short-Term Loans, Payday Loans, Cash Advance, Cash Loans, Quick Loans, Instant Loans, Same Day Loans, Small Loans, Unsecured Loans, Bad Credit Loans, Emergency Loans, and No Guarantor Loans. QuickQuid acts as an introducer/broker connecting borrowers with FCA-authorized direct lenders, featuring fast decision-making (typically within 2 minutes) and rapid funding (within 10 minutes of approval). The company also provides referral information for competitor lenders (Wonga, Sunny, Wage Day Advance) and maintains a financial education resource center called Quid Corner. The brand was relaunched under new ownership in 2023 after the previous operator entered insolvency in 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Loans Unsecured short-term loans of £50–£1,500 for new customers and up to £2,000 for returning customers, repayable over 1–24 months. The platform matches applicants with FCA-authorised direct lenders from its panel; decisions are typically returned within 2 minutes and funds within 10 minutes of approval. Targeted at UK residents aged 18+ needing fast emergency credit.
• Payday Loans Short-term credit product designed to be repaid by the borrower's next payday. QuickQuid acts as an intermediary connecting borrowers with direct lenders offering payday loan products on its panel.
• Cash Advance Small unsecured loans covering emergency expenses until the borrower's next payday, repayable over 1–24 pay periods with flexible repayment options, facilitated through QuickQuid's panel of direct lenders.
• Small Loans Loan amounts starting from £100 up to £1,500 for new customers, designed to cover unexpected small emergency expenses with flexible 1–24 month repayment periods.
• Bad Credit Loans Short-term loans targeted at applicants with poor or limited credit histories. Uses soft credit checks and assesses affordability alongside credit status, with the multi-lender panel increasing chances of an offer.
• Unsecured Loans Loans that do not require collateral and are based on the borrower's credit status and affordability. Available up to £1,500 for new customers and £2,000 for existing customers, repayable over 1–24 months.
• Same Day Loans Short-term loans with same-day funding for sudden emergencies; funds sent within 10 minutes of approval where the borrower's bank supports Faster Payments, or the same day otherwise.
• Borrow Money General borrowing product enabling UK residents to access unsecured short-term loans ranging from £50 to £1,500 through QuickQuid's lender network.

Quantifiable outcome

• Loan decisions provided within 100 seconds of application submission
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Quick LoanscoreOthersQuick Loans Ltd is the parent company of QuickQuid. The company incorporated in 2015 to manage various finance brands including QuickQuid. It obtained FCA authorization under number 763132. Quick Loans is described as having sister brands including QuickLoans.co.uk.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zopa: UK-based large digital consumer lender offering personal loans and credit cards; operates in the broader UK consumer credit market where QuickQuid competes for unsecured personal loan demand, though Zopa targets prime rather than subprime borrowers.
• Amigo Loans: UK-based established guarantor and unsecured lender serving subprime borrowers with larger loan balances; broader product range but overlapping customer segment and regulatory environment make it a relevant comparable for QuickQuid.

Direct peers

• Cashfloat: UK-based online short-term and instalment lender providing payday-style loans from £200–£1,000; directly comparable to QuickQuid on product size, repayment tenor, subprime targeting and FCA-regulated online origination.
• Mr Lender: UK-based short-term loan broker/credit intermediary offering payday and instalment loans of £200–£1,000; highly comparable as a UK credit intermediary operating in the same subprime, short-term category with similar lender-panel economics.
• Oakam: UK-based digital subprime consumer lender offering small instalment loans to borrowers with poor credit history; comparable to QuickQuid on customer profile (thin-file subprime), product size and FCA-regulated online lending.
• Satsuma Loans: UK-based direct short-term and instalment lender owned by Definity Financial, offering £100–£1,000 loans to subprime borrowers; directly comparable to QuickQuid in product range, customer profile and FCA-regulated instalment-credit model.
• Sunny Loans: UK-based short-term lender that entered administration in 2020 and now operates as a credit intermediary/broker; closely comparable to QuickQuid in product (small instalment loans), regulatory trajectory (insolvency to broker relaunch) and target customer.
• 118 118 Money: UK-based consumer credit provider offering short-term loans, guarantor loans and credit cards to near-prime and subprime customers; overlaps with QuickQuid on short-term unsecured lending and FCA-regulated broker/lender activity.

Emerging players

• Flux Specialist Finance Solutions (Flux Funding): UK-based online broker arranging short-term and instalment loans across a panel of lenders; partial overlap with QuickQuid as a digital credit intermediary but with a broader product set including vehicle finance and guarantor lending.
• Creditspring: UK-based subscription-based short-term credit provider offering fixed-fee emergency loans to UK consumers; an emerging alternative in the same small-dollar, short-term emergency credit category QuickQuid targets, though delivered through a membership model rather than interest-bearing loans.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QuickQuid
• Facebookfacebook.com/QuickQuid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuickQuid