QUICK LOANS
Quick Loans Ltd is a UK FCA-authorised credit broker that matches individual borrowers — primarily subprime and bad-credit applicants — with a panel of 20+ FCA-registered direct lenders, operating 16 loan brands and processing over 1,000 applications per day.
- Company typePrivate
- Founded2009
- HeadquartersBarnsley, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What QUICK LOANS does
Quick Loans Ltd is a UK-based FCA-authorised credit broker (FRN 763132), headquartered in Leeds, West Yorkshire, that connects individual borrowers with a panel of more than 20 FCA-registered direct lenders. The company was originally launched in April 2009 and re-incorporated as Quick Loans Ltd in June 2015 to align with FCA regulatory standards; in early 2017 it relinquished its own direct-lending permissions and pivoted entirely to brokerage. Customers complete a two-page online application in under 90 seconds; the platform then performs soft credit checks and broadcasts the application to the lender panel, generating up to 40 decisions and, on approval, payouts typically within 10–30 minutes. Loan principals range from £100 to £5,000 (up to £10,000 for good-credit applicants), with APRs between 22.3% and 112.5% and representative example of £1,500 over 11 months at 46% pa fixed.
The business operates 16 active online loan brands — including Quick Loans (core), EasyLoans, YesLoans, LoansForStudents, No Credit Check Loans, Quick Credit Card, Quick Mortgages, Quick Car Credit, and the revived QuickQuid brand (acquired 2023) — built through a combination of organic launches and acquisitions of brands from administration (e.g., Cheque Centre in 2018). The company claims over 2 million credit applications processed cumulatively, 1,000+ applications per day, and zero Financial Ombudsman Service complaints upheld in 15+ years of operation. Phone-based UK customer support was reinstated on January 1, 2025.
Quick Loans generates revenue exclusively through commission or referral fees received from partner lenders when an application is successfully arranged — there are no upfront customer fees, and the company explicitly does not retain customer data after transmission to lenders. Distribution is digital-self-serve (website, SEO, content/blog) plus the new phone channel, with the UK as the sole operating geography (Republic of Ireland, EEA, and other non-UK jurisdictions are explicitly excluded). The company is privately held, led by Managing Director Graeme Wingate, with 11–50 employees and no disclosed external funding, revenue, or valuation.
QUICK LOANS firmographics
Firmographics- Name
- QUICK LOANS
- Legal name
- Quick Loans Ltd
- Website
- https://quickloans.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quick Loans Ltd is a UK FCA-authorised credit broker that matches individual borrowers — primarily subprime and bad-credit applicants — with a panel of 20+ FCA-registered direct lenders, operating 16 loan brands and processing over 1,000 applications per day.
- Ownership category
- akta.pro rank
QUICK LOANS industry classification
Industry- Product category
- Consumer Credit Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Short-Term Credit Broking & Lead Generation (FSAKAMAN)
- akta.pro secondary industries
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Near-Prime Unsecured Personal Loans (Installment) (FSAKAAAB), Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI), Subprime Installment Loans (Non-Prime Personal Loans) (FSAKAOAA)
Keywords
Where QUICK LOANS is headquartered
LocationHeadquarters
- HQ city
- Barnsley
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
QUICK LOANS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Credit Brokerage Commission: Quick Loans earns commission from direct lenders when a loan application is successfully arranged. The company is a credit broker, not a lender, and charges no upfront fees to customers. Revenue is generated through successful loan completions only.
- Broker Network Fees: As a credit intermediary, Quick Loans passes applications to partner lenders and receives referral fees or commissions for successful matches. The company does not store customer data after transmission to lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Short-term unsecured loans ranging from £100 to £5,000 (up to £10,000 for good credit applicants) |
| Transaction based/ take rate | Monthly | Quick Credit Card with limits up to £2,500 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
QUICK LOANS product offering
Product offeringCore offering
Quick Loans Ltd is a UK-based credit broker (not a lender) that operates an online platform matching individual borrowers with a network of over 20 FCA-registered direct lenders through a single application. It arranges unsecured personal loans of £100–£5,000 (up to £10,000 for prime applicants) with 60-second decisioning and 10–30 minute payouts, supported by specialist sub-brands covering mortgages, credit cards, car finance, and payday credit. The service targets subprime and bad-credit UK consumers and charges no upfront fees, earning commission from partner lenders on successful matches.
Product overview
Quick Loans operates as a credit brokerage platform (not a direct lender) that connects UK borrowers with a network of over 20 partner lenders through a single application. The core product is the Quick Loans unsecured loan service (£100-£5,000), supported by sub-brands including QuickQuid (payday loans), Quick Mortgages (mortgage brokering), Quick Credit Card, and Quick Car Credit. The company has expanded through acquisitions of established brands including EasyLoans, YesLoans, No Credit Check Loans, and LoansForStudents, managing 16 active brands total. Products target both prime and subprime borrowers, with a focus on bad credit applicants and those underserved by mainstream banks.
Differentiator
Problem solved
Functional benefit
Brands
- EasyLoans: Personal unsecured loans spread over 3-36 months
- YesLoans
- LoansForStudents
- Quick Mortgages
- Quick Credit Card
- Quick Car Credit
- QuickQuid
Products and services
- Unsecured Personal Loans (Quick Loans) Single-application unsecured personal loan brokerage arranging £100–£5,000 (up to £10,000 for good-credit applicants) with 60-second decisioning and 10–30 minute automated payouts. Aimed at UK subprime and bad-credit borrowers who cannot obtain credit from mainstream banks; one application is matched against 20+ FCA-registered direct lenders using only soft credit checks.
- QuickQuid Payday Loans Revived UK payday / short-term loan brand operating under Quick Loans Ltd, arranging short-term credit for UK consumers. The brand was acquired (revived in-house) in 2023.
- Quick Mortgages Mortgage and remortgage introduction service operating under the Quick Mortgages brand, connecting UK consumers who have been declined by high-street lenders with licensed specialist mortgage advisors.
- Quick Credit Card Credit card product offering limits up to £2,500 with up to 56 days interest-free, APR range 28%–52% depending on credit status, and dedicated poor-credit card options for credit rebuilding.
- Quick Car Credit Car finance brokerage launched in 2018, arranging secured vehicle financing packages starting at 22% APR for subprime borrowers purchasing cars.
- EasyLoans Personal unsecured loan brokerage brand wholly owned by Quick Loans Ltd, offering loans spread over 3–36 months through the easyloans.co.uk website.
- YesLoans Online loan brokerage brand wholly owned by Quick Loans Ltd, presented as one of the most well-known online loan brands in the UK market.
- LoansForStudents Student-targeted loan brokerage brand wholly owned by Quick Loans Ltd, helping students find short-term credit with longer repayment periods if required.
Quantifiable outcome
- Decision time reduced to 60 seconds with automated systems
- +4 more outcomes
Companies that use QUICK LOANS
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
QUICK LOANS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
QUICK LOANS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FCA-Registered Direct Lenders PanelcoreQuick Loans has partnered with over 20 FCA-registered direct lenders to provide customers with access to multiple lending decisions from a single application. This network approach significantly increases approval chances for subprime borrowers who may be declined by individual lenders. All partner lenders are vetted, FCA-authorized, and committed to responsible lending practices.
- Licensed Mortgage AdvisorscoreQuick Loans works with trusted, licensed mortgage brokers who handle mortgage applications introduced through their Quick Mortgages brand. These brokers have demonstrated reliability and expertise in solving complex mortgage cases. Quick Loans acts as a Credit Intermediary (except for Buy-To-Let) introducing customers to these specialist advisors.
- Credit Reference AgenciescoreQuick Loans works with Credit Reference Agencies (CRAs) and Fraud Prevention Agencies (FPAs) to conduct soft credit checks on applicants. These checks assess creditworthiness while protecting the applicant's credit file from hard searches that could damage their credit score.
- Quick Car CreditminorQuick Car Credit is one of Quick Loans' own brands providing car finance for the general public. The brand was started in 2018 when Quick Loans noticed many applicants were borrowing for cars - unsecured loans being more expensive than secured car finance options.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
QUICK LOANS competitors and assessment
Company assessmentBroad incumbents
- Compare the Market: Large UK price-comparison platform covering loans, credit cards, and mortgages. Operates a broader financial-services comparison funnel but overlaps with Quick Loans on loan intermediation and SEO-driven acquisition.
- MoneySupermarket: Major UK price-comparison website with loan, credit-card, and mortgage comparison verticals. Adjacent intermediation model at much larger scale, competing for the same organic search demand.
- Amigo Loans: UK subprime lender (now in runoff following FCA enforcement and scheme-of-arrangement process). Historically a competitor in the same borrower segment, illustrating the regulatory tail risk Quick Loans faces.
Direct peers
- CashLady: UK-based credit broker connecting applicants with a panel of lenders for short-term and payday-style loans. Operates the same soft-check, multi-lender matching model as Quick Loans for the subprime segment.
- LoanPig: UK credit broker offering short-term unsecured loans routed to a lender panel. Same FCA credit-broker classification and similar subprime customer focus as Quick Loans.
- Loans Warehouse: UK credit broker distributing loan applications across a multi-lender panel with a focus on subprime and adverse-credit borrowers. Directly comparable in go-to-market, technology stack, and product set.
- Smart-Pig: UK-based online credit broker focused on short-term and small-ticket lending for thin-file and bad-credit consumers. Overlapping target market and credit-broker regulatory framework with Quick Loans.
- Likely Loans: UK credit broker arranging unsecured personal loans for bad-credit borrowers through a panel of direct lenders. Closely comparable business model, target customer, and FCA credit-broker regulatory status.
- TFS Loans: UK consumer credit broker arranging loans from £100 to £5,000 for borrowers with imperfect credit histories. Near-identical product range and target segment to Quick Loans' core offering.
Others
- StepChange Debt Charity: UK debt-advice charity that frequently surfaces in Quick Loans' own 'late repayment' warnings. Adjacent ecosystem participant rather than competitor — represents the responsible-lending exit pathway for the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
QUICK LOANS social profiles
Digital presenceQUICK LOANS compliance and trust
Trust signalCompliance2 records
QUICK LOANS financial estimates
Financial estimateRevenue estimate
Valuation estimate
QUICK LOANS leadership team
Management profileNumber of profiles
Profiles2 records
QUICK LOANS subsidiaries and ownership
Company hierarchySubsidiaries8 records
QUICK LOANS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QUICK LOANS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QUICK LOANS
What does QUICK LOANS do?
Quick Loans Ltd is a UK-based credit broker (not a lender) that operates an online platform matching individual borrowers with a network of over 20 FCA-registered direct lenders through a single application. It arranges unsecured personal loans of £100–£5,000 (up to £10,000 for prime applicants) with 60-second decisioning and 10–30 minute payouts, supported by specialist sub-brands covering mortgages, credit cards, car finance, and payday credit. The service targets subprime and bad-credit UK consumers and charges no upfront fees, earning commission from partner lenders on successful matches.
Is QUICK LOANS a public or private company?
QUICK LOANS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QUICK LOANS founded?
QUICK LOANS was founded in 2009. It employs 11 to 50 people.
Where is QUICK LOANS based?
QUICK LOANS is headquartered in Barnsley, Australia, in the Oceania region.
How does QUICK LOANS make money?
Two revenue lines are on record. Credit Brokerage Commission is the primary driver. The others are broker Network Fees.
Who are QUICK LOANS's main competitors?
Broad incumbents on record are Compare the Market, MoneySupermarket and Amigo Loans. Direct peers are CashLady, LoanPig, Loans Warehouse, Smart-Pig, Likely Loans and TFS Loans. StepChange Debt Charity is listed as an others.
Does QUICK LOANS have an API?
No public API is recorded for QUICK LOANS.
What industry is QUICK LOANS in?
QUICK LOANS's product category is Consumer Credit Brokerage. Its primary akta.pro industry code is FSAKAMAN, Short-Term Credit Broking & Lead Generation, with a secondary code of FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured). Its NAICS code is 522310 and its SIC code is 6163.