ForLiving

What ForLiving does

ForLiving is the commercial housing development and management arm of the ForViva Group, a UK social enterprise-style housing organisation. Established in 2015 and headquartered in Manchester, ForLiving develops and operates residential property across the North West of England spanning Lancashire, Greater Manchester, Salford, Merseyside, and Cheshire. The company is the commercial counterpart to ForHousing, which manages 19,000 social homes and 24,000 homes in total, and reinvests its commercial profits back into supporting social housing and community initiatives — a positioning it brands as an 'ethical landlord.'

The company operates a multi-tenure business model. Its flagship asset is Dock 5, a £53m Private Rented Sector (PRS) development in Ordsall, Salford, comprising 394 furnished and unfurnished apartments and townhouses with on-site amenities including a cinema room, gym, co-working spaces, and 24/7 concierge; rents start at £700 per month. Beyond PRS, ForLiving sells homes for outright purchase (e.g., The Orchards in Urmston) and offers shared ownership properties allowing buyers to purchase 25–75% equity shares (e.g., The Willows in Salford, Gladwin Place at Salford Quays). A separate B2B services line offers three-tier housing management (Gold, Silver, Bronze) to external landlords across up to 99 PRS schemes, plus development agency services to local authorities and registered providers.

ForLiving's technology stack is primarily integration-based rather than proprietary: properties are listed exclusively through Rightmove, tenant referencing is handled via Let Alliance, deposit protection through the Tenancy Deposit Scheme, no-deposit alternatives through Reposit, and inventory management through Inventory Hive. A new ForLiving Resident App launched in June 2025 to streamline tenant communication and service access. The company employs 251–500 staff and operates a sales-led, direct-to-consumer go-to-market anchored on Rightmove listings, on-site sales teams at flagship developments, and partnerships with housing associations and local authorities.

Name

ForLiving

Legal name

ForLiving

Website

https://for-living.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Lessors of Residential Buildings and Dwellings (53111), Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), New Multifamily Housing Construction (except For-Sale Builders) (236116), New Housing For-Sale Builders (236117)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510), Lessors Of Real Property, Nec (6519), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

New Development / Declarant Transition Management (BPAJAHAK), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Private rental housing
• Shared ownership homes
• Property development services
• Housing management services
• Affordable home ownership

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Rental Income: ForLiving generates recurring rental income from their private rental scheme (PRS) properties, including the flagship Dock 5 development with 394 apartments and townhouses. Rent is charged monthly with various payment options including direct debit.
2. Shared Ownership Sales: Revenue from selling equity stakes (typically 25-75%) in properties to buyers who cannot afford outright purchase. Buyers purchase shares using mortgages and pay reduced rent on the outstanding share.
3. Outright Property Sales: Revenue from selling complete properties at full market value, such as The Orchards development in Urmston featuring 2 and 3 bedroom homes for outright sale.
4. Property Management Services: ForLiving offers housing management services to landlords at three levels (Gold, Silver, Bronze) covering management, maintenance, and health and safety compliance for private rent schemes.
5. Development Services: ForLiving provides development agency services to local authorities, registered providers, and community organisations to help unlock and deliver development opportunities. They offer land-inclusive package deals for other registered providers and investors.
6. Commercial Property Management: Management of retail units and office spaces within their portfolio, including commercial services and business tenancy support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ForLiving is the commercial housing development arm of the ForViva Group, providing modern homes for private rent (PRS), shared ownership, and outright sale across the North West of England. The company develops and manages apartment schemes and houses, operates housing management services for external landlords, and delivers development agency services for local authorities and registered providers.

Product overview

ForLiving is a housing provider offering modern, quality apartments and houses for sale, rent, and Shared Ownership across the North West of England. The company operates primarily as a Private Rented Sector (PRS) landlord and affordable housing developer. Core offerings include Dock 5, a flagship 394-unit PRS development in Salford featuring amenities like a cinema room and gym; Shared Ownership properties enabling buyers to purchase 25-75% shares; outright sale homes developed in partnership with house builders; and standard private rental properties. The portfolio spans developments including The Orchards in Urmston, Gladwin Place in Salford Quays, and The Willows on the former Salford Reds ground. ForLiving also offers housing management services to other landlords at Gold, Silver, and Bronze tiers, and provides commercial property management including retail units and office space. The company is the commercial arm of ForViva Group, reinvesting profits into supporting ForHousing to manage 19,000 social homes.

Differentiator

Problem solved

Functional benefit

Brands

• Dock 5: A flagship 394-apartment private rental scheme on the banks of the River Irwell in Ordsall, Salford, featuring cinema room, gym, co-working spaces, and pet-walking services.

Products and services

• Dock 5 ForLiving's flagship Private Rented Sector (PRS) development in Ordsall, Salford. A £53 million waterside community of 394 furnished and unfurnished apartments and townhouses for private rent, featuring a cinema room, gym, co-working spaces, concierge service, and residents' app.
• Shared Ownership Homes Affordable home ownership scheme allowing buyers to purchase a share (typically 25-75%) of a property with a mortgage, paying reduced rent on the outstanding share. Enables first-time buyers to get on the property ladder at an attainable price.
• Homes to Buy New-build homes for outright sale available throughout the North West, offered in partnership with major house builders through a multi-million pound development programme.
• Homes to Rent High-quality homes for private rent across the North West, from modern apartments to family houses, available subject to credit check and references.
• ForLiving Resident App Mobile application providing residents streamlined communication with the ForLiving team, access to services including dry cleaning scheduling, resident news, community groups information, and safety information on fire, gas, and electrical safety.
• The Orchards Development in Urmston offering high-quality affordable 2 and 3 bedroom homes for outright sale and shared ownership, ForLiving's first homes for outright sale.
• Gladwin Place Two-bedroom fully furnished apartment development in Salford Quays with family bathroom and en-suite, allocated parking, and fob access. No deposit option available.
• The Willows Regeneration of the former Salford Reds rugby ground in Weaste, Salford, delivering 103 new family houses, apartments and bungalows including 22 shared ownership properties following an £11 million transformation.
• Housing Management Services for Landlords Property management services for landlords at three levels (Gold, Silver, Bronze) covering management, maintenance, and health and safety compliance for private rent schemes, managing up to 99 private rent schemes across the North West.
• Development Services ForLiving provides development agency services to local authorities, registered providers, and community organisations to help unlock and deliver development opportunities. They offer land-inclusive package deals for other registered providers and investors.
• Commercial Property Management Management of retail units and office spaces within their portfolio, including commercial services and business tenancy support.

Quantifiable outcome

• Over 900 new homes built across the North West
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WatescoreStrategic or Co-development Partner · 6 February 2025Liberty, which carries out repairs and maintenance for ForLiving homes, is now under the ownership of Wates. Wates will handle general repairs and maintenance including damp repairs, roofing, plastering, joinery, plumbing, grounds maintenance, and electrical safety checks. Wates uniforms will carry the ForHousing logo.
• Ordsall Hall MuseumminorGTM or Marketing Partner · 21 October 2022ForLiving sponsored the conservation of the 'Lady in a Court Dress' Tudor portrait at Ordsall Hall, a local museum. Dock 5 also arranged community events at Ordsall Hall for tenants throughout the summer, supporting local arts and culture.
• Cheshire West and Chester CouncilcoreStrategic or Co-development Partner · 30 November 2021Partnership with Cheshire West and Chester Council for the Wharton development in Winsford, delivering 100 homes across shared ownership and affordable rent tenures.
• ENGIEcoreStrategic or Co-development Partner · 23 July 2020ENGIE development services partnered with ForLiving for the £9 million scheme in Wharton, Winsford. ENGIE delivered 40 homes for affordable rent and some for outright sale as part of the partnership, while ForLiving manages 60 shared ownership homes.
• Registered Providers (Housing Associations)coreStrategic or Co-development Partner · 15 April 2019ForLiving works in partnership with registered housing providers to help unlock development sites and bring forward new homes. Any profits made on land acquired are reinvested in building more affordable homes in the North of England.
• RightmovecoreChannel Partner/ Reseller/ Distributor · 10 February 2017ForLiving exclusively advertises properties through Rightmove, providing access to a large audience of property seekers. Listings include virtual viewing options and detailed property information.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grainger plc: Largest UK residential landlord with a national portfolio of PRS assets and a regulated tenement portfolio; comparable to ForLiving's multi-tenure residential rental and home ownership activities across the North West.
• Get Living: UK Build-to-Rent operator and asset manager focused on large-scale, amenity-led residential rental schemes in city-centre and urban regeneration locations — directly comparable to ForLiving's Dock 5 PRS model targeting young professional renters.
• Orbit Group: UK housing association with significant development arm delivering shared ownership, outright sale, and private rental homes across the Midlands and South — comparable as a housing-group-owned commercial development vehicle.
• Quintain: Build-to-Rent developer and operator behind major UK PRS schemes (most notably at Wembley Park); comparable to ForLiving in delivering large, amenity-led rental communities and managing them at scale.
• Places for People: Large UK housing association and developer with significant PRS and shared ownership operations — directly comparable to ForLiving as a housing-group-backed provider of multi-tenure residential housing.

Emerging players

• Sage Housing: UK shared ownership provider operating a resale platform and new-build shared ownership homes — comparable to ForLiving's shared ownership sales activity, though focused on the shared ownership tenure specifically.

Broad incumbents

• Legal & General (Build-to-Rent): Institutional investor operating one of the largest UK BTR platforms with national reach; broader incumbent in the PRS space competing for the same build-to-rent opportunities ForLiving pursues in the North West.
• Peabody: Major London-based housing association with national development arm and shared ownership programmes; comparable to ForViva/ForLiving as a housing-group model operating shared ownership and market rent.
• Clarion Housing Group: UK's largest housing association operating over 125,000 homes with development and shared ownership programmes — comparable as a large, group-structured housing provider with multi-tenure offerings.

Regional players

• Keepmoat Homes: UK housebuilder focused on new-build homes for sale and partnership schemes with housing associations, particularly in the North and Midlands — comparable to ForLiving's outright sale and partnership development activity in the North West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://for-living.com
• Xx.com/ForLiving_Homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ForLiving