Baker Tom's Bread
Baker Tom's Bread is a Cornish artisan bakery founded in 2005 producing handcrafted organic bread, pastries and cream teas. It operates four retail shops in Cornwall, a UK-wide Shopify e-commerce store with subscription, and wholesale B2B foodservice distribution across the South West of England.
- Company typePrivate
- Founded2005
- HeadquartersRedruth, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Baker Tom's Bread does
Baker Tom's Bread (Baker Tom Limited) is a Cornish artisan bakery founded in 2005 by Tom Hazzledine in Pool, Redruth, producing handcrafted organic bread, pastries, and cream-tea products. The company runs a 4,000,000+ unit annual burger bun production capability and operates four retail shops across Cornwall (Pool, Falmouth, Wadebridge, Penzance), with the Pool location functioning as both the headquarters bakery and a cafe/takeaway. The product range centres on organic sourdough and yeasted loaves (white, wholemeal, seeded, rye, malthouse, focaccia, ciabatta, baguettes), supplemented by rolls (brioche and vegan brioche burger/hot dog rolls, ciabatta rolls) and patisserie (croissants, pain au chocolat, scones, saffron buns, Cornish cream teas). Technical differentiation rests on a proprietary 20-year-old sourdough starter, regenerative and organic flour sourcing (including a partnership with Matthews Cotswold), and hand-finishing techniques rather than automation. Revenue is generated across four streams: physical retail shop sales, UK-wide DTC e-commerce with a Subscribe-and-Save subscription option offering 5% off, wholesale B2B supply to foodservice operators via four foodservice distributors (Westcountry, R D Johns, Caterfood, J & R Foodservice) and the company's own delivery fleet covering the South West of England, and cafe/takeaway foodservice. The company is founder-owned, family-led, and reports 51-100 employees with no external institutional investment disclosed.
Baker Tom's Bread firmographics
Firmographics- Name
- Baker Tom's Bread
- Legal name
- Baker Tom Limited
- Website
- https://bakertom.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Baker Tom's Bread is a Cornish artisan bakery founded in 2005 producing handcrafted organic bread, pastries and cream teas. It operates four retail shops in Cornwall, a UK-wide Shopify e-commerce store with subscription, and wholesale B2B foodservice distribution across the South West of England.
- Ownership category
- akta.pro rank
Baker Tom's Bread industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Commercial Bakeries (311812), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Bread & Rolls Wholesale (AFAIAFAA)
Keywords
Where Baker Tom's Bread is headquartered
LocationHeadquarters
- HQ city
- Redruth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Baker Tom's Bread business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Shop Sales: Direct sales to consumers through 4 physical retail locations in Cornwall. Customers purchase breads, pastries, and treats in-store. Shops include café/takeaway elements with specialty coffees and food items.
- E-commerce Online Sales: Online shop delivering freshly baked bread, pastries, and treats nationally throughout the UK. Products include subscription service offering 5% savings with flexible delivery schedules (weekly, bi-weekly, monthly).
- Wholesale B2B Sales: Supply of artisan breads and burger rolls to restaurants, hotels, cafés, pubs, farm shops, caterers, street-food traders, and independent retailers. Delivered via wholesale distribution partners for next-day delivery.
- Café/Takeaway Foodservice: Pool location operates as café/takeaway serving bacon baps, sausage rolls, hot pasties, soups (vegan/vegetarian options), specialty coffees, and fresh bakery items alongside essentials like milk, butter, and eggs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual product pricing with subscription discount |
| Subscription | Monthly | Subscription delivery service for regular customers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Baker Tom's Bread product offering
Product offeringCore offering
Baker Tom's Bread is an artisan bakery that produces and sells freshly baked organic and specialty breads, pastries, rolls, and Cornish cream teas. It operates four retail shops in Cornwall, a nationwide e-commerce subscription delivery service, and a wholesale supply operation for restaurants, hotels, cafés, pubs, farm shops, caterers, and independent retailers across the South West of England.
Product overview
Baker Tom's Bread is an artisan bakery operating as a unified product portfolio centered on freshly baked bread and pastries. The core offering comprises organic bread varieties (white, wholemeal, sourdough, seeded sourdough, rye, malthouse) and speciality breads (focaccia, ciabatta, baguettes), supplemented by rolls (brioche burger/hot dog rolls, ciabatta rolls, soft white rolls) available in both standard and vegan formulations. Pastry offerings include croissants, pain au chocolat, pain aux raisins, raspberry croissants, scones (plain and cheese), saffron buns, and Kernow Curls. Seasonal collections feature cream teas, Christmas items (mince pies, festive breads), and event-specific products. The company operates four retail locations across Cornwall and a national online delivery service for wholesale and direct-to-consumer sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic White Loaf Classic everyday organic white bread made with flour, salt, water, and yeast, available in large sliced, tin large, and tin small variants. Sold to consumers through retail shops, online shop, and wholesale partners.
- Organic Classic Sourdough Long-fermented, yeast-free sourdough made with three flours and Baker Tom's own sourdough starter, available in regular sliced, bloomer, half sliced, round large, tin, and tin sliced variants. Sold to consumers and foodservice buyers.
- Organic Seeded Sourdough Rich, nutty long-fermented sourdough enhanced by a 7-seed mix and pumpkin seeds, marketed as a source of good fats and omegas. Available through retail, online, and wholesale channels.
- Organic 100% Wholemeal High fibre wholemeal bread with nothing added and nothing taken away, offered as a wholesome everyday loaf.
- Organic Malthouse Malt-forward bread similar to granary style, available in Small and XL tin loaves, marketed for pairing with butter, cheese, and pickles.
- 100% Dark Rye Long-fermented, yeast-free rye bread made with a rye starter, low in gluten and high in fibre, offered as a moist dark rye loaf.
- Bit of Both Family bread lighter than 100% wholemeal, made with half wholemeal and half white flour and baked in a tin, available in large, regular sliced, and small variants.
- Rosemary & Sea Salt Focaccia Classic Italian flatbread hand-shaped, dimpled, and finished with rosemary, sea salt, and olive oil, marketed for dipping or as a sandwich base.
- Garlic & Parsley Focaccia Classic focaccia with fresh garlic oil mixed through the dough and finished with fragrant parsley.
- Ciabatta Stick Classic Italian slipper bread made with a pre-ferment over eight hours, marketed for sandwiches and for dunking in soups.
- Rustic Baguette Traditional French recipe using French flour, slow fermented with a sourdough starter and a small amount of yeast for a light texture.
- Brioche Burger Rolls 6 Pack Sweet, enriched brioche bun sold in packs of 6, marketed as the ultimate burger bun, supplied at scale to foodservice and direct to consumers.
- Brioche Hot Dog Roll 6 Pack Glazed brioche roll in a hot dog size, sold in packs of 6, marketed for barbecues and event catering.
- Ciabatta Rolls 6 Pack Handy ciabatta rolls for hot and cold sandwiches, with a satisfying crust and open, soft crumb texture, sold in packs of 6.
- Soft White Roll Essential soft white rolls marketed for bacon butties and sandwiches.
- Vegan Brioche Burger Rolls 100% vegan-friendly glazed brioche rolls, soft, lightly sweet, and golden, sized for burgers.
- Vegan Hot Dog Rolls Soft, lightly sweet, 100% vegan-friendly hot dog rolls marketed for classic hot dogs and loaded plant-based creations.
- Croissant French patisserie classic croissant made from a simple yeast-risen dough layered with butter and rolled like a scroll.
- Pain au Chocolat Crispy and golden pastry with a Callebaut chocolate centre, marketed as a breakfast treat with coffee.
- Pain aux Raisins Leavened butter pastry with raisins, shaped in a spiral with a custard filling.
- Raspberry Croissant French patisserie classic filled with raspberry jam, made with vegan butter as a vegan recipe.
- Plain Scones Tom's classic scones, soft and fluffy, sold in packs of 4 and marketed for serving with Rodda's Cornish clotted cream and Baker Tom's jam.
- Cheese Scone Light, fluffy scone made with Davidstow cheddar, sold in packs of 4.
- Saffron Buns Cornish saffron bun made with a rich yeasty mix with currants and saffron, sold in packs of 4 and marketed as the Cornish answer to the tea cake.
- Kernow Curl Baker Tom's take on the Chelsea bun made with egg-enriched yeast dough flavoured with lemon peel and cinnamon, spread with currants, brown sugar, and butter, sold in packs of 4.
- Cream Tea Box Real Cornish cream tea shipped UK-wide with real Cornish clotted cream from Rodda's and tea bags included.
- Luxury All-Butter Mince Pies Christmas mince pie from the festive collection featuring buttery pastry, rich 12-month matured mincemeat, and a delicate shortbread star topping.
- Rustic Baguette Wreath Festive tear-and-share rustic baguette shaped into a wreath, designed for cheeseboards and grazing boards.
- Apricot, Sage & Onion Sourdough Festive sourdough bloomer combining savoury sage and onion with natural sweetness of apricot.
- Pear & Cornish Blue Cheese Focaccia Festive focaccia studded with juicy pear, fragrant rosemary, and Cornish Blue cheese.
- Baker Tom's Buffets & Platters Catering buffet and platter service featuring Baker Tom's bakery products for events and gatherings.
- Pool Bakery Caf\u00e9/Takeaway Pool location operates as a café and takeaway serving bacon baps, sausage rolls, hot pasties, soups (vegan and vegetarian options), specialty coffees, and fresh bakery items, with trained baristas.
- Wholesale Bakery Supply Service Wholesale supply of artisan breads and burger rolls to restaurants, hotels, cafés, pubs, farm shops, caterers, street-food traders, and independent retailers, delivered via wholesale partners and company van fleet.
- Subscribe & Save Bread Delivery Subscription Online subscription service that lets customers choose products, select weekly, bi-weekly, or monthly delivery schedules, and save 5% off standard prices, available for nationwide UK delivery or local pickup.
Quantifiable outcome
- Over 4 million burger buns produced annually for foodservice sector
Companies that use Baker Tom's Bread
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Baker Tom's Bread technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Baker Tom's Bread partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Matthews CotswoldcoreFamily-run flour miller supplying Matthews Cotswold regenerative flour used across Baker Tom's specialty bread range. Flour supports regenerative agriculture that restores soil health, improves biodiversity, and reduces reliance on synthetic inputs while delivering consistent quality and flavour.
- WestcountrycoreWholesale distribution partner providing next-day delivery of Baker Tom's artisan breads and burger rolls to businesses throughout their distribution network.
- R D JohnscoreWholesale distribution partner delivering Baker Tom's products to foodservice businesses. Operates throughout the South West region.
- CaterfoodcoreWholesale distribution partner for Baker Tom's artisan bread products, providing delivery services to catering businesses.
- J & R FoodservicecoreWholesale distribution partner handling delivery of Baker Tom's bread products to foodservice operators.
- Rodda's Cornish Clotted CreamminorPreferred supplier of clotted cream for Baker Tom's cream teas. Rodda's is a well-known Cornish dairy brand providing the essential component for authentic Cornish cream teas.
- Cornish TeaminorSupplier of tea bags included in Baker Tom's cream tea boxes for the authentic Cornish cream tea experience.
- Cornish Food BoxminorFood box scheme distributing Baker Tom's bread products to subscribers as part of their Cornish food box deliveries.
- Cornico Fresh CoffeeminorCoffee supplier for the Pool bakery café, providing specialty coffee for baristas to make Flat White, Latte, and Cappuccino drinks.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Baker Tom's Bread competitors and assessment
Company assessmentBroad incumbents
- Warburtons: UK's largest industrial bakery producing bread, rolls, and buns for grocery and foodservice. Comparable as a major supplier of burger buns and bread rolls to UK foodservice but operates at vastly different scale, format, and price point.
- Paul UK: Established French bakery-café chain operating UK retail shops and supplying artisan-style bread and viennoiserie. Comparable in combining bakery retail with café service, but operates at significantly larger scale and as a broader incumbent.
- Le Pain Quotidien: International bakery-café chain operating in the UK with retail and café offerings focused on artisan bread. Comparable in cafe-bakery format but operates as a much larger international incumbent brand.
Direct peers
- Hobbs House Bakery: Family-run Cotswolds-based artisan bakery producing traditional sourdough breads, with retail shops and wholesale supply to restaurants and farm shops. Highly comparable in founder-led, multi-channel artisan model and regional UK footprint.
- The Bread Factory: London-based artisan and wholesale bakery producing handmade bread for restaurants, hotels, and retail. Comparable in combining handmade artisanal production with scaled wholesale B2B supply to foodservice customers.
- E5 Bakehouse: East London artisan bakery producing slow-fermented sourdough bread and pastries, with on-site retail and wholesale supply to restaurants and cafés. Comparable in craft-led, sustainability-focused artisan production and wholesale model.
- Bread Ahead: London-based artisan bakery, bakery school, and wholesale producer known for sourdough and doughnuts with multiple retail locations. Comparable in multi-channel artisan model combining retail, wholesale, and educational content.
- Bertinet Bakery: Bath-based artisan bakery and cookery school founded by baking author Richard Bertinet, with retail, wholesale, and bread subscription services. Direct regional comparable to Baker Tom's with shared focus on artisan bread education and wholesale supply.
- Gail's Bakery: UK artisan bakery chain operating retail shops, wholesale supply, and direct-to-consumer offers. Closest scaled national analogue to Baker Tom's multi-channel artisan model, though materially larger and more geographically distributed.
Others
- Cornish Food Box: Cornish food box delivery scheme that already stocks Baker Tom's bread within its subscription boxes. Relevant as a channel partner and adjacent subscription DTC model rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Baker Tom's Bread social profiles
Digital presenceBaker Tom's Bread financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Tom's Bread leadership team
Management profileNumber of profiles
Profiles1 record
Baker Tom's Bread funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Tom's Bread M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Tom's Bread
What does Baker Tom's Bread do?
Baker Tom's Bread is an artisan bakery that produces and sells freshly baked organic and specialty breads, pastries, rolls, and Cornish cream teas. It operates four retail shops in Cornwall, a nationwide e-commerce subscription delivery service, and a wholesale supply operation for restaurants, hotels, cafés, pubs, farm shops, caterers, and independent retailers across the South West of England.
Is Baker Tom's Bread a public or private company?
Baker Tom's Bread is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker Tom's Bread founded?
Baker Tom's Bread was founded in 2005. It employs 51 to 100 people.
Where is Baker Tom's Bread based?
Baker Tom's Bread is headquartered in Redruth, United Kingdom, in the Europe region.
How does Baker Tom's Bread make money?
Four revenue lines are on record. Retail Shop Sales are the primary driver. The others are E-commerce Online Sales, wholesale B2B Sales and café/Takeaway Foodservice.
Who are Baker Tom's Bread's main competitors?
Broad incumbents on record are Warburtons, Paul UK and Le Pain Quotidien. Direct peers are Hobbs House Bakery, The Bread Factory, E5 Bakehouse, Bread Ahead, Bertinet Bakery and Gail's Bakery. Cornish Food Box is listed as an others.
Does Baker Tom's Bread have an API?
No public API is recorded for Baker Tom's Bread.
What industry is Baker Tom's Bread in?
Baker Tom's Bread's product category is Artisanal Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 311812 and its SIC code is 2050.