Westcountry & Alexandras Community Care

What Westcountry & Alexandras Community Care does

Westcountry Home Care Limited, trading as Alexandras Community Care, is a CQC-regulated home care provider established in 1996 and headquartered in Launceston, England, with operations delivered through five branch offices across Cornwall (St Austell, Truro, Redruth, Penzance, and Penryn). The company provides person-centred in-home care services to over 350 individuals, spanning standard home care visits from 30 minutes upwards, social and domestic support, dementia care, palliative care, specialist care for complex conditions (Huntington's, Parkinson's, Multiple Sclerosis, Motor Neurone Disease, Epilepsy, Learning Difficulties, Spinal Injuries), live-in care, and 24-hour care. It is one of Cornwall's oldest home care providers and was recognised as a Top 20 Rated Home Care Group by Homecare.co.uk for 2024.

The operating model is enabled by the Birdie digital care management platform, which allows carers to log medications, visit notes and client wellbeing in real time, with information instantly shared to the agency and made available to families for transparency. Customer relationship management is supported by HubSpot, and the company uses Teamtailor for recruitment. The Redruth branch — also the head office — employs approximately 40 staff and represents one of the larger locations.

Revenue is generated primarily through recurring home care visits billed at hourly or per-visit rates, with monthly invoices issued via Direct Debit. Care packages are individually tailored, and the customer mix spans private self-funders, NHS continuing healthcare referrals, and local authority social-services referrals. Distribution is direct-to-consumer through five local offices, supplemented by earned media (Homecare.co.uk reviews), organic social (Facebook, Twitter/X, Instagram), and recruitment events under the Proud to Care banner. The company is privately held, with no disclosed institutional investors or parent entity.

Name

Westcountry & Alexandras Community Care

Legal name

Westcountry Home Care Limited

Website

https://alexandra-care.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Westcountry Home Care Limited (trading as Alexandras Community Care) is a CQC-regulated home care provider in Cornwall, England, serving 350+ individuals through five branches with personal care, dementia, palliative, specialist, live-in, and 24-hour services.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH)

Keywords

• Home care services
• Domiciliary care
• Dementia care
• Live-in care
• Palliative care

Headquarters

HQ city

Redruth

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Care Services: Recurring revenue from home care visits billed at hourly or per-visit rates. Care packages tailored to individual needs ranging from 30-minute visits to 24-hour care and live-in care. Monthly invoices issued with Direct Debit preferred payment method.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alexandras Community Care (trading as Westcountry Home Care Limited) is a CQC-regulated home care provider delivering person-centred care services in clients' own homes across Cornwall. Services span standard home care visits (from 30 minutes), social and domestic support, dementia care, palliative care, specialist care for complex conditions, live-in care, and 24-hour care. Care is delivered by trained carers across five local branch offices (St Austell, Truro, Redruth, Penzance, Penryn) with care plans reviewed quarterly.

Product overview

Alexandras Community Care operates as a CQC-regulated home care provider (trading as Westcountry Home Care) offering a unified portfolio of home care services delivered through five branches across Cornwall (St Austell, Truro, Redruth, Penzance, and Penryn). The core offering spans standard Home Care visits (from 30 minutes), Social and Domestic Support, Dementia Care, Palliative Care, Specialist Care for complex conditions (Huntington's, Parkinson's, MS, MND, Epilepsy, Spinal Injuries), Live-in Care, and 24-Hour Care. Services are person-centred and structured around individual care plans reviewed every three months, with each branch managed by a local team including managers, deputy managers, team leaders, and carers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Personal care and support services delivered in the client's own home, including assistance with washing, dressing, bathing, food preparation, medication prompting, and day/night sits. Visits from as little as 30 minutes.
• Dementia Care Specialist person-centred care for individuals living with dementia, delivered by trained Dementia Champions, including memory-enriching activities and support for the wider support network.
• Palliative Care End-of-life and supportive care for individuals diagnosed with terminal illness, working alongside agencies such as Marie Curie and Macmillan to provide dignified, holistic support for clients and their families.
• Specialist Care Specialist care for complex and rare conditions including Huntington's, Parkinson's, Multiple Sclerosis, Motor Neurone Disease, Epilepsy, Learning Difficulties, and Spinal Injuries, with bespoke training for each care package.
• Live-in Care Full-time support from a trained carer who lives in the client's home, providing continuous assistance with personal care, household tasks, meals, medication, and companionship.
• 24-Hour Care Continuous in-home care with a trained team member present in the property around the clock, providing medication support, domestic assistance, personal care, and emergency care package availability.
• Social and Domestic Support Assistance with domestic tasks, shopping, companionship, getting out and about, and support in work or learning environments, enabling individuals to remain living independently in their own homes.

Quantifiable outcome

• 100% customer recommendation rate (Redruth)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• RJS Resourcing LtdminorChannel Partner/ Reseller/ DistributorRecruitment partner that manages all recruitment activity for the company. Contact and application information shared with RJS for job applicants.
• River Exe HealthcareminorStrategic or Co-development PartnerSister company for referrals. If a customer requests care in a location covered by River Exe Healthcare, contact information is shared with them to manage and respond where relevant.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mears Group: Large UK provider of home care, supported living and social housing services. While a much larger and more diversified group, its home care division is directly comparable in service scope, customer base and local-authority-led revenue mix.
• Prestige Nursing + Care: Established UK provider of home care, complex care and live-in services to adults and children. Wider geographic footprint and broader clinical offering than Alexandras, but directly comparable in core home care segment.
• Agincare: Larger established UK provider operating home care services alongside residential and nursing facilities. Comparable home care offering but with broader portfolio and deeper geographic reach across multiple English regions.

Direct peers

• Bluebird Care: National UK home care franchise providing personal care, dementia care, respite and live-in services. Same target customer, similar hourly/visit-based billing, and similar reliance on local authority and private-pay referrals.
• Heritage Healthcare: UK home care provider offering personal care, dementia support, palliative care and live-in care via a network of regional branches. Closely comparable service mix and CQC-regulated branch operating model.
• Alina Homecare: UK home care provider with regional branches offering personal care, dementia, complex and live-in support. Same customer segments, same funding mix (council, NHS, self-pay), and similar staff-led operating model.
• Home Instead Senior Care (UK): Largest UK home care franchise network offering personal care, dementia care and live-in care to elderly clients in their own homes. Directly comparable service portfolio, customer segment and branch-based operating model to Alexandras Community Care.
• Right at Home UK: UK franchise network delivering visiting and live-in home care to older adults and adults with disabilities. Operates on a similar branch-based model with comparable service mix and CQC-regulated operations.
• Caremark: UK home care franchise providing personal care, dementia support, respite and live-in services. Same customer base, same revenue model (hourly/visit billing with council and self-pay mix), and similar geographic branch strategy.
• Helping Hands Home Care: Established UK home care provider offering visiting care, live-in care and dementia/specialist support. Comparable in service breadth, customer mix (predominantly self-funding elderly), and regional branch structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WCHCAlexandras
• Facebookfacebook.com/WHCAlexandras
• Instagraminstagram.com/alexandrascommunitycare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westcountry & Alexandras Community Care