Pet's Concept

What Pet's Concept does

Pet's Concept is a Belgian (Walloon) specialist retailer of professional pet grooming equipment, operating under the legal entity Hair Groom srl from Alleur, Belgium. The company sells clippers, cutting heads, scissors, brushes, dryers, shampoos, professional attire, fragrances, salon furniture, and small grooming accessories for dogs, cats, and horses, aggregating a catalog of 609+ products across international brands such as Artero, Wahl, Tornado, Aesculap, Heiniger, Moser, Andis, Oster, Bio-Technic/Diamex, and T2G. It serves two distinct segments: private pet owners via a public e-commerce boutique, and professional groomers, breeders, pet shops, and animal-sector students via dedicated account-based B2B flows, with multi-language sales channels and a physical showroom for order pickup.

The underlying technology is a relatively standard e-commerce platform with an integrated shopping cart, order management, and Mollie-based payment processing supporting VISA, MASTERCARD, and BANCONTACT. The company additionally offers sharpening and repair services for grooming equipment and starter/training kits ("Kits Ecole 2025") for grooming students, both of which create recurring touchpoints beyond one-off product sales.

The business model is direct-to-consumer and direct-to-business transactional resale. Prices are listed in euros ex-VAT, with 21% VAT applied to merchants without an intra-community VAT number; there is no minimum order requirement. Free delivery within Belgium is offered on orders above €125 ex-VAT for professionals/students and above €75 incl. VAT for private customers, with weight-based shipping fees otherwise. Orders can be placed online, by phone, mail, or fax, indicating a deliberately low-friction, multi-channel posture targeted at a fragmented long-tail of small buyers.

Name

Pet's Concept

Legal name

Hair Groom srl

Website

https://petsconcept.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet's Concept is a Belgian (Walloon) e-commerce and showroom specialist selling professional pet grooming equipment, supplies, and sharpening services for dogs, cats, and horses to private owners and professional groomers.

Ownership category

akta.pro rank

Product category

Pet Grooming Equipment & Supplies

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Grooming Equipment & Salon Supply Distribution (CRAOAKAH), Pet Grooming Supplies Retail (At-home) (CRALAHAG), General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Pet grooming equipment
• Professional grooming supplies
• Pet care products
• Animal grooming tools
• Pet salon supplies

Headquarters

HQ city

Alleur

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of pet grooming equipment and supplies through e-commerce website and physical showroom. Products include clippers, cutting heads, scissors, brushes, shampoos, professional attire, combs, perfumes, and accessories for dogs, cats, and horses. No minimum order requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pet's Concept is a Walloon (Belgian) specialist retailer of professional pet grooming equipment and supplies for dogs, cats, and horses. The company sells a catalog of approximately 609 products spanning clippers, cutting blades, scissors, brushes, dryers, shampoos, professional attire, fragrances, grooming tables, baths, de-shedding tools, salon furniture, replacement parts, anti-parasitic products, and student training kits sourced from brands such as Artero, Tornado, Aesculap, Heiniger, Moser, Andis, Oster, Wahl, Bio-Technic, Diamex, and T2G. Sales are conducted through an e-commerce website and a physical showroom, supplemented by blade sharpening and repair services.

Product overview

Pet's Concept is a Belgian (Walloon) specialist in pet grooming equipment serving dogs, cats, and horses. The company operates as a B2B/B2C supplier offering a comprehensive catalog of approximately 609 professional grooming products across multiple categories. The product portfolio centers on core equipment including electric clippers/trimmers (Tondeuses) from brands like Tornado, Aesculap, Heiniger, and Andis; cutting blades/heads (Têtes de coupe) for finishing work; professional grooming scissors (Ciseaux); brushes and combs including the Untangler rotating tooth line; dryers and force dryers (Séchoirs et Pulseurs); and salon furniture. The company also offers proprietary branded products including the Bio-Technic/Diamex shampoo and care product range featuring natural, plant-based formulations in various sizes; Diamex Macaron professional pet fragrances; and professional attire lines from Artero and T2G. Additional categories span bathing equipment, de-shedding tools, small grooming accessories, replacement parts, anti-parasitic products, educational kits, and salon furniture. Pet's Concept serves both individual pet owners and professional groomers/breeders, with dedicated sections for private customers and professional/animal sector students.

Differentiator

Problem solved

Functional benefit

Products and services

• Tondeuses (Clippers and Trimmers) Electric clippers and trimmers for grooming dogs, cats, and horses, including professional models from brands such as Tornado, Aesculap, Heiniger, Moser, Andis, and Oster. Sold to both professional groomers and individual pet owners.
• Têtes de coupe (Cutting Blades and Heads) Replacement cutting blades and heads for grooming clippers, including finishing blades and professional-grade options from Artero, Aesculap, Heiniger, Moser, Andis, and Lordson.
• Ciseaux (Grooming Scissors) Professional grooming scissors including straight, curved, thinning shears, sculptors, and left-handed options.
• Brosses et Peignes (Brushes and Combs) Grooming brushes, combs, and dematting tools including Untangler rotating tooth combs, slicker brushes, and metal/wood-handled combs from Spratts, HPP, Artero, and T2G.
• Séchoirs et Pulseurs (Dryers and Force Dryers) Professional grooming dryers including hand dryers and standing force dryers, along with replacement parts for various brands.
• Shampooings et Produits de Soin (Shampoos and Care Products) Professional pet grooming shampoos, conditioners, and care products from the Bio-Technic/Diamex range, including color-enhancing, soothing, and anti-hair-loss formulas.
• Tenues Professionnelles (Professional Grooming Attire) Professional grooming attire including aprons and smocks from Artero (Black Denver, Cordoba, Nice, Tino lines) and T2G (Roma, Elsa, Geisha lines).
• Parfums (Pet Fragrances) Professional pet fragrances from the Diamex Macaron collection with scents such as Tartelette aux Fraises, Pomme Cannelle, and Thé Vert Jasmin.
• Tables et Accessoires (Grooming Tables and Accessories) Grooming tables including electric, hydraulic, and rotating models, along with accessories like grooming arms and restraints.
• Bains et Accessoires (Baths and Bathing Accessories) Bathing facilities and accessories for pet grooming including tubs and bathing equipment.
• Epilation (De-shedding and Stripping Tools) De-shedding tools, trimmers, and stripping knives including Artero trimmers with bamboo handles for coat maintenance.
• Aménagement de Salon (Salon Furniture and Fit-Out) Salon fitting and furniture including display carts, storage units, stools, and equipment trolleys for grooming salons.
• Petit Matériel (Small Tools and Accessories) Small grooming tools including nail clippers, muzzles, tweezers, flea combs, and other essential grooming accessories.
• Pièces Détachées (Replacement Parts) Replacement parts for dryers, pulsers, clippers, and cutting blades from brands including Aesculap, Andis, Heiniger, Moser, and Oster.
• Produits Anti-parasitaires (Anti-parasitic Products) Anti-parasitic products including Biocare repellent collars and pipettes for flea and tick prevention in pets.
• Kits Ecole (Student Training Kits) Educational and training kits for grooming students including starter kits for both right-handed and left-handed users.
• Affûtage et Réparation (Sharpening and Repair Service) Sharpening and repair services for grooming blades, scissors, and clippers, supporting both professional groomers and individual customers maintaining their equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• MolliecoreTechnology or IntegrationPayment processing platform integration for secure online payments. Supports VISA, MASTERCARD, and BANCONTACT payment methods through their secure online payment platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Distrimex: Dutch pet grooming equipment distributor and retailer serving both professional groomers and consumers. Highly comparable to Pet's Concept in product mix (clippers, blades, scissors, dryers, tables) and B2B/B2C channel structure, with a broader Benelux footprint.
• JHP Wholesale: UK-based wholesale and retail supplier of professional pet grooming equipment and consumables. Directly comparable in assortment (clippers, blades, scissors, dryers, shampoos) and dual B2B/B2C model, though serving a larger UK market.
• Tomlyne: UK-based online retailer of professional pet grooming equipment and supplies targeting both professionals and pet owners. Directly comparable assortment and dual-segment model.
• Artero: Spanish manufacturer and brand-direct retailer of professional pet grooming products (clippers, blades, scissors, attire). Comparable as both a supplier brand stocked by Pet's Concept and a competitor selling direct to European groomers through its own e-commerce.
• Andis Company: US-headquartered global manufacturer and direct-to-customer seller of professional pet grooming clippers, blades, and accessories. Comparable because it is both a supplier brand for Pet's Concept and a direct competitor via its own e-commerce channel.
• Eurogroom: UK specialist retailer of professional pet grooming equipment, sharpening services, and consumables. Matches Pet's Concept on the combination of equipment retail plus value-added services and pro-consumer crossover.
• Heiniger: Swiss manufacturer and direct distributor of professional animal grooming and shearing equipment. Comparable as a stocked premium brand and as a competing direct sales channel for professional groomers in Europe.

Broad incumbents

• Fressnapf / Maxi Zoo: European omnichannel pet retail chain (Maxi Zoo operates in Belgium). Competes with Pet's Concept on consumer grooming and consumable SKUs, but does not specialize in professional grooming equipment or services.
• Zooplus: Europe's largest online pet supplies retailer, operating a Belgian storefront. Broad assortment competitor in pet grooming consumables and entry-level equipment, with vastly greater scale, marketing budget, and logistics footprint than Pet's Concept.

Emerging players

• Animigo: UK online pet care retailer covering grooming and wellness products. Partial overlap with Pet's Concept's B2C grooming assortment; less depth on professional-grade equipment but addresses the same end consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pet-concept

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet's Concept