Andis Company

What Andis Company does

Andis Company is a privately held, Wisconsin-incorporated manufacturer of professional and consumer-grade grooming tools founded in 1922 and headquartered in Sturtevant. The company designs and produces clippers, trimmers, shavers, and blades organized across four verticals: Pro Barber/Stylist, Pro Groomer (small animal/pet and large animal/livestock/equine), At Home Hair, and At Home Pet. Its product portfolio centers on proprietary electromechanical technologies including patented M-Force magnetic blade tension, hyper-speed brushless vector motors delivering up to 9,000 strokes per minute, ultraEDGE and CeramicEdge blade systems, and DLC-coated precision blades (4FW, 5FW, 7FW, 10W, 30W wide formats).

The company's commercial model is hardware sales across a price ladder from $9.99 replacement blades to $369.99 premium professional clippers (Pulse ZR II, Recon, Phenom). Recurring revenue is generated through replacement blades and accessories ($9.99-$119.99) sold into an installed base of branded tools with proprietary fitment. Distribution runs through a multi-channel architecture: direct e-commerce on andis.com, a global authorized retailer network with active counterfeit mitigation, an international distributor network, company-operated repair centers, and a physical retail locator. Marketing combines paid digital (Meta, Google Analytics), email/SMS, YouTube education libraries, event sponsorships, and community programs for professional barbers and groomers.

The customer base spans professional barbers/stylists, professional pet groomers, livestock/equine handlers, at-home hair consumers, and at-home pet consumers — with named individual testimonial relationships but no enterprise anchor accounts. Recent strategic moves concentrate on product innovation (Recon series, T-Outliner redesign, ProClip 5-in-1, Zephyr sensory-friendly clipper, Master Clipper 250th Anniversary) and a co-development partnership with The Sensory Safe Solution to open the sensory-sensitive use-case segment. The company rebranded in August 2021 and operates without disclosed institutional investors, M&A activity, or external funding.

Name

Andis Company

Legal name

Andis Company

Website

https://andis.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Andis Company, founded in 1922 and headquartered in Sturtevant, Wisconsin, manufactures professional and consumer clippers, trimmers, and blades using patented M-Force magnetic and vector motor technologies, serving barbers, pet groomers, livestock handlers, and at-home users globally through distributors, authorized retailers, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Professional Grooming Tools

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

akta.pro secondary industries

Barber & Professional Men’s Grooming Products (CRABAGAK), Shaving Hardware (Manual & Electric Razors) (CRABAGAA), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)

Keywords

• Professional hair clippers
• Barber trimmer blades
• Pet grooming tools
• Animal grooming equipment
• Cordless grooming devices

Headquarters

HQ city

Sturtevant

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Hair Grooming Tools: Sales of professional-grade clippers, trimmers, blades, and accessories to barbers and stylists. Products include Recon, T-Outliner, GTX-EXO, Envy II, Phenom, Master Cordless, and related blades and accessories.
2. Animal Grooming Products: Sales of pet grooming clippers and tools for small animals (dogs, cats) and large animals (equine/livestock). Products include ProClip 5-in-1, Pulse ZR II, Easy Clip, and specialized animal blades.
3. At-Home Consumer Products: Sales of consumer-grade grooming tools for personal use at home. Products include at-home clippers, trimmers, and pet grooming tools targeting individual consumers.
4. Replacement Blades and Accessories: Ongoing sales of replacement blades, attachment combs, maintenance products, and accessories. Replacement blade prices range from $9.99 to $64.99.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Andis Company manufactures and sells professional and consumer-grade grooming hardware, including clippers, trimmers, shavers, replacement blades, and attachment combs for human hair styling and animal grooming (small animal and equine/livestock). The portfolio is organized into Pro Barber, Pro Groomer (small animal and equine/livestock), At-Home Hair, and At-Home Pet segments, with products sold through andis.com direct e-commerce, authorized retailers, and an international distributor network. Differentiated by the patented M-Force magnetic blade tension system, vector motor engineering, and 100+ years of brand heritage.

Product overview

Andis Company offers a comprehensive portfolio of professional and consumer grooming tools organized into four main segments: Pro Barber/Stylist, Pro Groomer (small animal/pet and large animal/equine), At Home Hair, and At Home Pet. The product lineup centers on clippers, trimmers, shavers, blades, and accessories with proprietary technologies including M-Force (patented magnetic blade tension system), Vector Motor (hyper-speed brushless motors up to 9,000 SPM), and DLC-coated precision blades. Key product lines include the Recon series (clipper and trimmer with interchangeable housings and USB-C charging), T-Outliner (legendary close-cutting trimmer redesigned), Zephyr (sensory-friendly quiet clipper), ProClip 5-in-1 (multi-purpose animal groomer), and the ultraEDGE M-Force wide blade series (4FW, 5FW, 7FW, 10W, 30W) for efficient animal grooming. The company serves professional barbers, pet groomers, livestock handlers, and consumers with products ranging from entry-level home clippers to premium professional-grade tools priced up to $369.99.

Differentiator

Problem solved

Functional benefit

Products and services

• Recon Clipper Premium cordless clipper with hyper-speed vector motor at 9,000 SPM for ultra-smooth fades and bulk removal, interchangeable housings, USB-C Li-Ion battery with up to 4-hour runtime, and DLC-coated PHASE blade. Built for professional barbers and stylists.
• Recon Trimmer Cordless precision trimmer with DLC-coated Deep-Tooth T-Blade, consistent 8,500 SPM for ultra-sharp detailing and bald fades, interchangeable housings, and 2-hour cordless runtime. Targeted at professional barbers and stylists.
• T-Outliner Trimmer Professional T-Outliner trimmer powered by the original close-cutting T-blade, considered the industry standard trusted by barbers for decades. Features carbon-steel shallow-tooth blade, ultra-quiet magnetic motor at 7,200 SPM, ergonomic housing, and an 8-foot cord. Targeted at professional barbers for lining, detailing, and dry shaving.
• Zephyr Clipper Sensory-friendly cordless clipper with quieter performance to reduce sound-related stress. Features 2-speed control, cordless 2-hour runtime, and complete kit with 10 attachment combs. Designed for sensory-sensitive children/adults, their families, and barbers offering calmer grooming services.
• ProClip 5-in-1 Animal Trimmer High-performance professional animal-grooming clipper with detachable blade system featuring magnetic M-Force tension technology for cooler operation and extended cordless runtime during long grooming sessions. Targeted at professional pet groomers.
• Master Cordless Clipper Professional-grade cordless clipper with brushless motor and lithium-ion power for extended professional use. Targeted at professional barbers and stylists.
• Pulse ZR II Clipper Premium cordless clipper with enhanced features for professional pet groomers, designed for extended runtime during all-day grooming sessions.
• GTX-EXO II Gold Trimmer Premium barber trimmer with M-Force blade technology and gold finish, targeted at professional barbers seeking style and performance.
• AGC Super 2-Speed Brushless Clipper High-speed brushless motor clipper delivering consistent power for professional grooming and extended use.
• Phenom Clipper Premium cordless clipper with advanced motor technology and ergonomic design for professional barbers.
• Phenom Trimmer Professional trimmer companion to the Phenom clipper, built for precision detailing by professional barbers.
• Envy II Clipper Entry-level cordless clipper for home hair cutting with professional-quality results for personal use.
• Easy Clip Cordless Clipper Entry-level adjustable blade cordless clipper for home pet grooming with 2-speed operation and easy blade change.
• Easy Clip Corded Clipper Entry-level adjustable blade corded clipper for home pet grooming with professional-quality cutting for home users.
• eMerge Lite Clipper Cordless clipper with adjustable blade for home pet grooming in a compact, easy-to-handle design.
• Vida Cordless Clipper Professional cordless clipper with adjustable blade system for versatile grooming, compatible with 5-in-1 adjustable blade clippers such as VIDA and Pulse Li-5.
• ProFoil Lithium Titanium Shaver Professional-grade foil shaver for close shaves with lithium-titanium construction for durability and performance.
• ProFoil Foil Shaver Professional foil shaver designed for clean shaves and detail work.
• UltraEdge AGC Super 2-Speed Clipper High-performance detachable blade clipper with brushless motor technology and Super 2-speed operation for professional animal grooming.
• Explorer Beard and Body Grooming Turbo Trimmer Professional-grade beard and body grooming trimmer with turbo feature for increased power across versatile grooming tasks.
• Insight Slim Cordless Trimmer Premium cordless trimmer with slim design for precision grooming, offering cordless convenience for professional and home use.
• Envision Cordless Clipper Professional cordless hair clipper for barbers with vector motor technology for consistent cutting power.
• Phat Master MLC Blade Premium fade blade technology in carbon steel for finer fades and blends, marketed as a professional barber blade product.
• 4FW ultraEDGE M-Force Blade Wide-format grooming blade leaving hair 3/8 inch (9.5mm) with magnetic blade tension for cooler running and longer cordless sessions; fits AGC, AGR, DBLC, MBG, SMC, and RDLC models.
• 5FW ultraEDGE M-Force Blade Wide-format finishing blade leaving hair 1/4 inch (6.3mm) with 36% more coverage per pass than standard blades; patented magnetic blade tension supports cooler operation and up to 1 additional hour of cordless runtime.
• 7FW ultraEDGE M-Force Blade Wide-format blade leaving hair 1/8 inch (3.2mm) designed for efficient bulk removal with springless magnetic tension to manage heat and extend cordless runtime.
• 30W ultraEDGE M-Force Blade Professional wide blade combining magnetic blade tension with wide blade design for faster coat clipping with cooler operation; fits AG, AGC, AGR, DBLC, MBG, SMC, RDLC, and CCA models.
• 10W ultraEDGE M-Force Blade Professional wide blade combining magnetic blade tension with wide blade design for faster and cooler clipping, designed for professional pet groomers and large-animal fitters.
• Wide Blade Combs 8-Piece Set Stainless steel color-coded 8-piece attachment comb set in sizes 1/8 inch to 1 inch, compatible with CeramicEdge and M-Force Wide Blades (#10, #30, T-84, T-10).
• Universal Stainless Steel Combs 8-Piece Set Universal stainless-steel 8-piece attachment comb set in sizes 1/8 inch to 1 inch, compatible with Andis #10 and #30 UltraEdge and CeramicEdge blades; color-coded for organization.

Quantifiable outcome

• M-Force 5FW Wide Blade delivers 36% more coverage per pass than standard blades
• +8 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Sensory Safe SolutioncoreStrategic or Co-development PartnerAndis partnered with The Sensory Safe Solution to develop the Zephyr clipper - a quieter, sensory-friendly grooming tool designed for individuals with sound sensitivity. The partnership supports a new standard of care for sensory-sensitive haircut experiences. The collaboration involves product co-development to create tools that reduce stress and create more predictable grooming experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wahl Clipper Corporation: Wahl is Andis's closest direct competitor in professional-grade barber clippers and trimmers (e.g., Wahl 5-Star, Wahl Senior). Both sell to barbers/stylists and pet groomers with overlapping SKU portfolios, comparable pricing tiers, and similar replacement-blade recurring revenue economics.
• Oster Professional: Oster (Sunbeam/Oster) competes head-to-head with Andis in professional animal grooming clippers (Oster A5, Golden A5) and adjacent professional barber tools. Highly comparable product line and pricing strategy, particularly in the pet/livestock grooming segment.
• BaByliss Pro: BaByliss Pro is a direct competitor in premium professional barber clippers, trimmers, and foil shavers, sold through overlapping barber retail and beauty supply channels. Comparable price points and target customer (professional barbers/stylists) put them in direct product/market overlap.
• Heiniger: Heiniger is a Swiss manufacturer of animal shearing and clipping equipment, directly comparable to Andis's livestock/equine and pro-pet grooming lines (heavy-duty clippers and detachable blades). Particularly relevant competition in the equine/large-animal fitter segment.

Broad incumbents

• Conair: Conair competes broadly with Andis in consumer-grade hair clippers, trimmers, and shavers sold through mass retail (Walmart, Target, drugstores). A much larger CPG incumbent operating across broader personal care categories rather than specializing in pro barbering.
• Remington: Remington (Spectrum Brands) competes with Andis's at-home consumer clipper/trimmer line at mass-market price points. A broad incumbent in consumer grooming with no meaningful professional or animal-grooming presence.
• Philips (Norelco): Philips Norelco is a broad incumbent in personal care (shaver heads, beard trimmers, multi-groomers) that competes with Andis at the consumer end. Sells through the same big-box/online retail channels but lacks Andis's professional barbering and animal grooming depth.
• Panasonic (Personal Care): Panasonic competes with Andis in consumer and prosumer-grade clippers/trimmers/shaver heads in the US mass-market channel. A broad multinational electronics incumbent without professional-barber or animal-grooming specialization.

Emerging players

• Gamma+ Professional: Gamma+ is a smaller, design-forward professional clipper/trimmer brand gaining traction among barbers. Directly comparable on the professional barber end, but with narrower distribution and fewer replacement-blade SKUs than Andis.

Regional players

• Lister Shearing Equipment: Lister is a UK-based livestock shearing and clipping equipment maker with comparable products to Andis's equine/livestock lineup. Competes in the same end-market (sheep shearing, cattle grooming) but primarily serves UK/Australia/NZ geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AndisCompany
• YouTubeyoutube.com/andis
• Facebookfacebook.com/AndisCompany
• LinkedInlinkedin.com/company/andis-company
• Instagraminstagram.com/andis
• Pinterestpinterest.com/andis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andis Company