Pelican Valley Senior Living

What Pelican Valley Senior Living does

Pelican Valley Senior Living is a community-led nonprofit senior care provider headquartered in Pelican Rapids, Minnesota, operating a single-campus continuum-of-care model serving elderly residents primarily in Otter Tail County. The organization runs three co-located communities: Riverfront Manor (a 20-unit assisted living facility), Riverfront on Main (a 26-unit assisted living and memory care facility with controlled-access building), and Pelican Valley Care Center (a Medicare- and Medicaid-certified skilled nursing facility holding a CMS Five-Star Quality Rating). Service lines include assisted living, specialized memory care, long-term skilled nursing, short-term rehabilitation and post-acute care, respite care, hospice, dining, and social activities, with on-site physical, occupational, and speech therapy delivered through a partnership with Rehab Plus and Fitness.

The operating model is relationship-driven rather than technology-led. Resident acquisition runs through direct outreach (phone, website contact forms, tours), word-of-mouth referrals from existing families, and local healthcare provider referral channels including Sanford Clinic and rounding physicians. Revenue is generated through monthly subscription-style fees for assisted living units, per-day or monthly billing for skilled nursing and rehab (much of it reimbursed by Medicare/Medicaid), and per-day respite stays. Pricing is quote-based and not publicly disclosed; financial assistance and payment plans are arranged through the admissions team. The technology stack is standard for the sector: care management software, 24-hour emergency response, an online resident portal, Personapay for online bill payment, and MediaValet for family/resident communications at Riverfront on Main.

The organization is governed by a locally elected Board of Directors drawn from surrounding townships and managed under a partnership with Vivie, an integrated care provider offering home health, senior living, rehabilitation, and hospice services across the region. With 130+ employees and a 70-plus-year operating history, Pelican Valley is currently mid-execution on a full renovation of its skilled nursing home to add private rooms with private bathrooms and expanded community spaces, signaling continued investment in facility modernization rather than geographic expansion.

Name

Pelican Valley Senior Living

Legal name

Pelican Valley Senior Living

Website

https://pelicanvalleyseniorliving.org

Company type

Private

Founded year

1951

Operating status

Operating

Short description

Pelican Valley Senior Living is a nonprofit, community-led senior care provider in Pelican Rapids, Minnesota, operating three co-located communities offering assisted living, memory care, skilled nursing, rehabilitation, respite, and hospice services to elderly residents primarily in Otter Tail County under a CMS Five-Star rated, Medicare/Medicaid-certified model managed in partnership with Vivie.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Assisted living services
• Skilled nursing care
• Memory care services
• Senior rehabilitation
• Respite care services

Headquarters

HQ city

Pelican Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Assisted Living Rentals: Monthly rental fees for assisted living units at Riverfront Manor and Riverfront on Main, which include utilities, basic cable, wireless internet, and access to common amenities. Room and service pricing varies based on unit size (studio, one-bedroom) and level of care required.
2. Skilled Nursing and Long-Term Care: Medicare and Medicaid-certified nursing care services billed on a per-day or monthly basis depending on coverage. The Care Center provides 24/7 nursing care with room and board included.
3. Rehabilitation and Post-Acute Care: Short-term rehabilitation stays with physical, occupational, and speech therapy services. Often covered by Medicare for qualifying patients.
4. Respite Care: Temporary stays providing caregivers relief, often covered by Medicare. Billed on a per-day basis.
5. Memory Care Services: Specialized 24-hour memory care at Riverfront on Main with controlled access building, medication management, and individualized care plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pelican Valley Senior Living operates a full continuum of care senior living campus in Pelican Rapids, Minnesota, delivering assisted living, memory care, skilled nursing, long-term care, rehabilitation, post-acute care, respite, and hospice services. The campus is organized into three distinct communities: Riverfront Manor (20-unit assisted living), Riverfront on Main (26-unit assisted living and memory care), and Pelican Valley Care Center (Medicare/Medicaid-certified skilled nursing). Services are billed on a monthly or per-day recurring basis with utilities, meals, activities, and 24-hour care bundled into residency.

Product overview

Pelican Valley Senior Living is a full continuum of care campus consisting of three distinct residential communities: Riverfront Manor (20-unit assisted living), Riverfront on Main (26-unit assisted living and memory care), and Pelican Valley Care Center (skilled nursing facility). These communities work together to provide comprehensive senior care, with Riverfront Manor offering general assisted living, Riverfront on Main combining assisted living with specialized memory care services, and the Care Center providing skilled nursing, rehabilitation, and post-acute care. Additional services including respite care, dining, and activities are available across all communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Riverfront Manor A 20-unit assisted living community attached to the Pelican Valley Care Center, offering independent and enhanced senior living options with 24-hour care and views of the Pelican River and Sherin Park. Residents subscribe on a monthly basis with utilities, basic cable, wireless internet, and access to common amenities included.
• Riverfront on Main A 26-unit community providing both assisted living and memory care services with 24-hour staffing, controlled building access, and specialized care for residents with cognitive impairments such as Alzheimer's or dementia.
• Pelican Valley Care Center A Medicare-certified and CMS five-star rated skilled nursing facility offering long-term care, short-term rehabilitation, and post-acute care services with 24/7 licensed nursing care, billed per day or monthly depending on coverage.
• Memory Care Services Specialized around-the-clock care for seniors with neurological conditions such as Alzheimer's or dementia, featuring individualized care plans and a controlled access building for resident safety.
• Long-Term Care Services 24/7 nursing care focused on helping residents live as independently and safely as possible, including nutritious meals, daily housekeeping, and supervised activities for seniors requiring ongoing medical and personal support.
• Rehabilitation and Post-Acute Care Short-term rehabilitation services featuring physical, occupational, and speech therapy provided by skilled nurses and therapists in an onsite therapy room and gym, often covered by Medicare for qualifying post-surgical or post-illness patients.
• Respite Care Services Temporary relief for caregivers providing short-term senior care stays with access to a 24-hour monitored environment, meals, activities, and licensed medical supervision, often covered by Medicare and billed on a per-day basis.
• Dining Services Three nutritious meals per day along with snacks provided to residents across all communities, with a select menu ordering option and dietary accommodations overseen by a partnering licensed dietician.
• Activities and Social Programs Year-round engaging activities including exercise classes, arts and crafts, games, bingo, outings, and special events designed to keep residents socially engaged across all communities.

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ViviecoreStrategic or Co-development PartnerPelican Valley Senior Living is managed by Vivie, a care provider offering an integrated set of care services including home health, care management, senior living, rehabilitation, hospice, and more. This management partnership provides operational support and oversight.
• Sanford ClinicminorStrategic or Co-development PartnerLocal clinic providing easy access for residents, with proximity to Riverfront Manor enabling quick access to medical appointments and services.
• Community Healthcare ProvidersminorChannel Partner/ Reseller/ DistributorPelican Valley Senior Living provides leased space to a multitude of community providers and has local partnerships to provide rounding medical provider visits to residents, ensuring continuity of care.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Edgewood Healthcare: Operator of assisted living, memory care, and skilled nursing communities across the Upper Midwest and Mountain West. Comparable scale and service mix with strong regional Midwestern presence.
• Volunteers of America National Services: National nonprofit operating senior living, assisted living, memory care, and skilled nursing communities including in Minnesota. Comparable mission-driven, multi-service nonprofit CCRC operator.
• Benedictine Health System: Nonprofit Catholic senior care operator with assisted living, memory care, and skilled nursing communities across Minnesota. Comparable as a faith-based, mission-driven, multi-level senior care provider.
• Cassia (Augustana Care + Elim Care): Minnesota-rooted nonprofit providing assisted living, memory care, skilled nursing, and rehabilitation across the Twin Cities and greater Minnesota. Closely comparable in mission, service mix, and Minnesota geographic concentration.
• Presbyterian Homes & Services: Nonprofit operator of senior living, assisted living, and skilled nursing communities, headquartered in Minnesota with broad state and Upper Midwest presence. Comparable continuum-of-care, nonprofit model.
• Ecumen: Minnesota-based nonprofit operator of senior living, assisted living, memory care, and skilled nursing communities across the Upper Midwest. Highly comparable as a multi-service, nonprofit CCRC-style operator with rural and small-metro footprints.
• National Church Residences: Nonprofit operator of CCRCs and senior living across multiple states with a continuum-of-care service model. Comparable nonprofit CCRC structure and aging-in-place philosophy.

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities including assisted living, memory care, and skilled nursing. Comparable service mix but operates at vastly greater scale and primarily for-profit.
• Goodwin Living (Goodwin House): Nonprofit CCRC operator offering a full continuum including independent living, assisted living, memory care, and skilled nursing. Comparable CCRC model, although primarily East Coast rather than Midwest.
• Sunrise Senior Living: Large national for-profit operator of assisted living and memory care communities. Comparable service lines but for-profit, amenity-focused positioning differs from Pelican Valley's nonprofit, skilled-nursing-inclusive model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PelicanValleySeniorLiving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Valley Senior Living