Vivie

What Vivie does

Vivie is a faith-based, nonprofit senior care organization operating an integrated continuum of care across Minnesota, North Dakota, and Wisconsin. The organization, rebranded in 2024 from predecessor entities Knute Nelson and Walker Methodist, traces its history to 1907 and employs more than 2,300 team members serving 13,000+ individuals annually through twelve or more company-owned senior living communities and a network of home health, hospice, rehabilitation, population health, and wellness programs. Service offerings span independent living, assisted living, enhanced assisted living, memory care, skilled nursing (Nelson Care Center), long-term care, short-term care, respite care, in-home medical and non-medical care, end-of-life hospice, and post-acute rehabilitation including physical, occupational, and speech therapy.

Revenue is generated primarily through recurring monthly resident fees (ranging from approximately $2,100/month for independent living up to $11,000+/month for memory care care packages), per-day charges for short-stay enhanced care suites ($435/day at Walker Place), home health and hospice billings, rehabilitation services, and a smaller management consulting revenue stream serving partner organizations such as Ethos, Pelican Valley, Glenwood Retirement Village, Heritage Living Center, Havenwood of Onalaska, and Franciscan Sisters of Little Falls. Distribution is regional and direct: Vivie-owned communities, dedicated home health offices, hospice services delivered at home or in partner facilities, healthcare provider referral networks, and community outreach channels including an annual 5K/10K Walk and Run and Golf Classic. Marketing emphasizes a faith-based mission of enriching, empowering, and elevating older adults throughout life's journey, supported by awards including CMS 5-Star Rating, U.S. News & World Report 'High Performing' for Short-Term Rehabilitation, and dozens of Minnesota's Best awards across twelve categories.

Name

Vivie

Legal name

Vivie

Website

https://vivie.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivie is a faith-based nonprofit senior care organization operating 12+ communities and home-based services across Minnesota, North Dakota, and Wisconsin, serving 13,000+ older adults annually through its integrated continuum of care.

Ownership category

akta.pro rank

Product category

Senior Living and Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Continuous Home Care (Crisis Hospice) (HSABAFAB), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Senior care services
• Assisted living facilities
• Memory care communities
• Home health care
• Hospice care

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Senior Living Residential Services: Monthly rental fees for independent living, assisted living, enhanced assisted living, and memory care units. Includes entrance deposits for some properties.
2. Care Services: Additional fees for care packages including medication management, assistance with daily routines, and specialized memory care services. Priced on a per-person, needs-assessment basis.
3. Home Health Care: In-home medical and non-medical services delivered to individuals in their residences.
4. Hospice Services: End-of-life care services for patients and families, including bereavement support.
5. Rehabilitation Services: Short-term rehabilitation and therapy services including physical, occupational, and speech therapy.
6. Consulting Services: Strategic consulting and management services for other senior care organizations including building development, operations, marketing, and leadership development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vivie operates an integrated senior care continuum providing residential living options (independent, assisted, enhanced assisted, memory care, long-term, and short-term/respite care), home health care, hospice, rehabilitation therapy, population health, and wellness programs through company-owned communities across Minnesota, North Dakota, and Wisconsin. The organization also delivers strategic consulting and management services to other senior care providers and supports its mission through the Vivie Foundation philanthropic arm.

Product overview

Vivie is an integrated senior living and care services provider offering a comprehensive continuum of care across multiple residential communities and home-based services. The portfolio includes senior living residences (independent, assisted, and enhanced care), memory care units, skilled nursing facilities, home health care, hospice, rehabilitation, population health, and wellness programs. Key residential brands include Walker Place, Crystal Brook, Northfield Retirement Community, Nelson Care Center, and numerous other senior living communities across Minnesota, North Dakota, and Wisconsin. The organization also provides strategic consulting services for other senior care organizations through its consulting division and supports its mission through the Vivie Foundation philanthropic arm.

Differentiator

Problem solved

Functional benefit

Brands

• Walker Place by Vivie: Boutique-style senior living community in Minneapolis offering independent living, assisted living, and enhanced assisted living.
• Crystal Brook by Vivie
• Northfield Retirement Community by Vivie
• Nelson Care Center by Vivie
• Grand Arbor by Vivie
• The Plaza by Vivie
• The Levande
• Timber Pines
• River Heights
• Highview Hills

Products and services

• Senior Living Independent and assisted living options for seniors, including apartment homes with maintenance-free living, chef-prepared dining, and access to wellness programs and social activities.
• Assisted Living Personalized care services delivered in apartment homes, including assistance with daily routines, medication management, and 24-hour support for older adults needing daily living support.
• Memory Care Specialized 24/7 care for individuals with dementia or Alzheimer's, featuring secure environments, personalized routines, and life-enrichment programming focused on dignity and engagement.
• Long-Term Care Ongoing residential care for individuals requiring continuous support with daily activities and health monitoring.
• Short-Term Care Temporary care services including post-surgery rehabilitation and respite stays for recovery or caregiver relief.
• Respite Care Short-term care services providing temporary relief for family caregivers while ensuring continuous support for care recipients.
• Home Health Care In-home medical and personal care services bringing compassionate support to individuals in their own residences, including nursing, therapy, and daily assistance.
• Hospice End-of-life care focused on comfort, dignity, and quality of life, with services including pain management, emotional support, and bereavement care for families.
• Rehabilitation Post-surgery and injury recovery services including physical, occupational, and speech therapy to help individuals regain independence.
• Population Health Health management programs including wellness initiatives, preventive care, and chronic disease management support for community populations.
• Wellness Health and fitness programs offering exercise classes, wellness activities, and educational workshops to support active aging.
• Senior Care Consulting Strategic consulting and management services helping values-driven senior living organizations navigate complexities in care, structure, and regulations, including building development, sales, operations, marketing, and leadership development.
• Walker Place by Vivie Boutique-style senior living community in Minneapolis offering independent senior living, assisted living, and enhanced assisted living care suites with amenities including restaurant dining, wellness center, and gardens.
• Crystal Brook by Vivie Senior living community in Park Rapids, Minnesota offering independent senior living, assisted living, and memory care (The Gems) with on-site amenities including Pioneer Grill restaurant and salon.
• Northfield Retirement Community by Vivie Assisted living and memory care community in Northfield, Minnesota featuring assisted living, enhanced assisted living (Cannon Valley Suites), and memory care (Evergreen Lodge), with amenities including movie theater, chapel, and wellness center.

Quantifiable outcome

• CMS 5-Star Rating achieved by Nelson Care Center
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Ethos Home Health Care and HospicecoreStrategic or Co-development PartnerVivie provides strategic consulting and management services to Ethos Home Health Care and Hospice, helping the organization navigate senior care sector complexities.
• Pelican Valley Senior LivingcoreStrategic or Co-development PartnerManagement partnership providing strategic guidance and operational support to Pelican Valley Senior Living organization.
• Franciscan Sisters of Little FallscoreStrategic or Co-development PartnerPartnership with Franciscan Sisters of Little Falls (FSLF) providing consulting services aligned with faith-based mission of senior care.
• Glenwood Retirement VillagecoreStrategic or Co-development PartnerManagement partnership with Glenwood Retirement Village delivering operational performance and strategic planning support.
• Heritage Living CentercoreStrategic or Co-development PartnerPartnership providing strategic and operational consulting to Heritage Living Center in Park Rapids, Minnesota.
• Havenwood of Onalaska Senior LivingcoreStrategic or Co-development PartnerConsulting partnership with Havenwood of Onalaska Senior Living providing management expertise and support.
• Lake Place 55+ ApartmentscoreStrategic or Co-development PartnerStrategic consulting partnership with Lake Place 55+ Apartments offering senior living management and operational support.
• Anderson Race ManagementminorGTM or Marketing PartnerEvent partner handling logistics for the annual Vivie 5K/10K Walk & Run with care and excellence.
• Colliers MortgageminorGTM or Marketing PartnerSprinter Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Gallagher Benefit ServicesminorGTM or Marketing PartnerRunner Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• The Minnesota Star TribuneminorGTM or Marketing PartnerRunner Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• CAPTRUSTminorGTM or Marketing PartnerJogger Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Lotus PharmacyminorGTM or Marketing PartnerJogger Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Radius PharmacyminorGTM or Marketing PartnerJogger Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Guardian PharmacyminorGTM or Marketing PartnerJogger Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• SyscominorGTM or Marketing PartnerJogger Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Summit Fire ProtectionminorGTM or Marketing PartnerWalker Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Vye AgencyminorGTM or Marketing PartnerWalker Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Larson CapitalminorGTM or Marketing PartnerWalker Level sponsor for 2025 Vivie 5K/10K Walk & Run event.
• Triune Leadership ServicescoreTechnology or IntegrationLed the new leadership development series centered on servant leadership for more than 100 Vivie directors and managers.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Amedisys: National provider of home health and hospice services. Directly comparable to Vivie's Home Health Care and Hospice revenue streams, with similar Medicare/Medicaid reimbursement exposure and patient population.
• Sunrise Senior Living: Large senior living provider offering assisted living, memory care, independent living, and short-term stays. Direct competitor in assisted living and memory care service lines with similar resident segmentation to Vivie's communities.
• National HealthCare Corporation: Operator of skilled nursing facilities, assisted living communities, and home health/hospice programs across the Southeast and Midwest. Closely comparable to Vivie's Nelson Care Center skilled nursing plus broader continuum-of-care offering.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across communities nationwide. Closest direct peer to Vivie's owned-community senior living model, with overlapping service lines and customer segments, though for-profit and national in scope.
• Lifespace Communities: Nonprofit operator of 16+ continuing care retirement communities across the U.S. Closest direct peer to Vivie's CCRC structure, faith-informed mission, and multi-state nonprofit operating model, with similar continuum-of-care offerings.
• Acts Retirement-Life Communities: Faith-based, nonprofit CCRC operator serving older adults across multiple states with independent living, assisted living, memory care, and skilled nursing. Highly comparable to Vivie in mission, nonprofit structure, and continuum-of-care service mix.
• Diakon Lutheran Senior Living: Faith-based, nonprofit senior living and services organization operating CCRCs, personal care, and home- and community-based services. Highly aligned with Vivie's faith-based, nonprofit, multi-service senior care positioning.
• Atria Senior Living: Major U.S. senior living operator with a multi-state portfolio of independent living, assisted living, and memory care communities. Comparable to Vivie's community-based residential services and pricing tiers, though privately held and focused on for-profit urban/suburban markets.
• Presbyterian Senior Living: Nonprofit faith-affiliated provider of senior living, skilled nursing, and home- and community-based services across multiple states. Comparable in mission orientation, continuum-of-care service mix, and operating model to Vivie.

Broad incumbents

• Encompass Health: Largest U.S. owner and operator of inpatient rehabilitation hospitals. Broad incumbent comparable to Vivie's Rehabilitation services and short-term rehab positioning, though operating at significantly larger scale and as a public company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vivieforlife
• LinkedInlinkedin.com/company/vivie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivie