Savannah Area Realtors

What Savannah Area Realtors does

Savannah Area Realtors (SAR) is a nonprofit trade association founded in 1907 and headquartered in Savannah, Georgia, representing approximately 2,400 real estate licensees across Chatham, Bryan, and Effingham counties in the Coastal Empire region. It is the local chapter affiliated with the Georgia Association of REALTORS and the National Association of REALTORS, and is the operating owner of the Savannah Multi-List Corporation (SMLC), which provides the regional Multiple Listing Service that brokers and agents in the territory rely on to list and search properties.

The organization's core product surface is its Matrix MLS platform and its bundled third-party integrations: Realist and CoreLogic for tax and property data, RPR for research and comp analysis (covering 160 million+ properties), ShowingTime for appointment scheduling, zipLogix/zipForm (with mls-connect auto-fill) for electronic transaction forms, Property Panorama for listing photography, ListTrac for cross-portal engagement analytics, and ePropertyWatch for client drip-marketing. Around this technical core, SAR delivers pre-license, post-license, and continuing education through the SAR Institute; enforces the NAR Code of Ethics via a Professional Standards process; runs a Government Affairs function that drives RPAC advocacy (SAR ranked 4th nationally in 2021); operates the REALTORS Commercial Alliance for commercial transactions in the Savannah/Hilton Head region; and maintains an Affiliate Directory that supports industry partners such as mortgage lenders, home inspectors, attorneys, insurers, and home-service providers. SAR is led by CEO Chrissy Campbell (appointed January 2023) and is governed by member-ratified bylaws most recently amended in 2025.

The business model is funded primarily by recurring membership dues from ~2,400 licensees, MLS service fees, continuing-education tuition, and a $200 affiliate application fee (periodically waived). Smaller transactional revenue comes from guest registrations to membership meeting luncheons (members attend free, guests $25). SAR does not disclose financials publicly; total member-handled sales volume exceeded $2.7 billion in 2020, but that volume indicates market activity rather than association revenue. In 2025 the local market entered a transition from a prolonged seller's market to a buyer's market, with Q1 2025 inventory up 43% and closed sales down 18%, a dynamic that bears on member demand but does not directly reshape SAR's revenue mechanics.

Name

Savannah Area Realtors

Legal name

Savannah Area Realtors

Website

https://savannaharearealtors.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Savannah Area Realtors is a nonprofit trade association founded in 1907 that represents approximately 2,400 real estate licensees across Chatham, Bryan, and Effingham counties in Georgia, providing MLS services, continuing education, professional standards enforcement, and government affairs advocacy.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Other Activities Related to Real Estate (53139), Offices of Real Estate Agents and Brokers (53121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Real estate trade association
• Multiple listing service
• Realtor membership services
• Real estate professional education
• Property listing platform

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues for real estate licensees joining the trade association. Represents the primary revenue stream for association operations and member services.
2. Affiliate Membership Fees: Application fee of $200 for affiliate members (industry partners). Fee waived during promotional periods (e.g., March promotions).
3. MLS Services: Multiple Listing Services fees for property search, input, and data dissemination to authorized participants for appraisals and valuations.
4. Education and Continuing Education: Revenue from Broker & Sales Post License Courses, Broker Pre-License Course, and Continuing Education (CE) Courses through the Savannah Area REALTORS® Institute.
5. Event Registrations: Registration fees for membership meetings and events. Members attend free; guest registration typically $25.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Savannah Area REALTORS® is a private professional trade association for real estate licensees in Chatham, Bryan and Effingham counties, serving approximately 2,400 members. Through its wholly owned subsidiary Savannah Multi-List Corporation (SMLC), it provides the Matrix MLS property search and input database, augmented by integrated tools for tax data, marketing, showing scheduling, transaction forms, and property research. The association also delivers pre-license, post-license, and continuing education through the SAR Institute, enforces the Code of Ethics, and conducts government affairs advocacy for its members.

Product overview

Savannah Area Realtors (SAR) operates as a trade association offering a unified MLS platform (Matrix) with integrated tools for property search, marketing, showing scheduling, and transaction management. The product portfolio centers on the Matrix MLS system enhanced with companion services including Realist tax data, ePropertyWatch marketing analysis, RPR property research, ShowingTime scheduling, and zipLogix forms management. Beyond the core MLS platform, SAR provides member awards programs (Distinguished Sales Society, REALTOR of the Year, and others), the REALTORS Commercial Alliance for commercial transactions, SAR Institute education courses, the SAR Connection newsletter, and an Affiliate Directory connecting members with service providers across categories including mortgage, insurance, legal services, and home services.

Differentiator

Problem solved

Functional benefit

Products and services

• Matrix MLS Platform
• SAR Institute Education
• REALTORS Commercial Alliance (RCA)
• Affiliate Directory

Quantifiable outcome

• 2020 total sales volume: $2,724,833,209 (24.4% increase from 2019)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core.

• National Association of REALTORS® (NAR)coreStrategic or Co-development Partner · 1 January 1907National trade association providing governance framework, Code of Ethics, RPAC advocacy, professional standards, and educational resources. SAR operates as a local chapter within the NAR structure.
• Georgia Association of REALTORS® (GAR)coreStrategic or Co-development Partner · 1 January 1907State-level professional association of approximately 40,000 licensed real estate brokers and salespersons. Provides advocacy, legal resources, professional standards, and continuing education at the state level.
• Savannah Multi-List Corporation (SMLC)coreStrategic or Co-development PartnerWholly owned by Savannah Real Estate Board, Inc. Provides MLS property information platform where cooperation between authorized participants is enhanced. SMLC provides information for appraisals, analyses, and valuations.
• REALTORS® Commercial AlliancecoreStrategic or Co-development PartnerPartnership between SAR and NAR for commercial real estate services in the Savannah/Hilton Head region.
• CoreLogic / MatrixcoreTechnology or IntegrationMLS property search and input database provider. ePropertyWatch provides drip marketing analysis software.
• Realtors Property Resource (RPR)coreTechnology or IntegrationNAR-owned platform providing property data on 160+ million properties for market analysis and client reporting.
• ShowingTimecoreTechnology or IntegrationShowing scheduling and confirmation service integrated in Matrix MLS platform.
• zipLogixcoreTechnology or IntegrationElectronic forms and transaction management software provider including zipForm and zipForm mls-connect for MLS integration.
• Answerlink Matrix SupportcoreTechnology or IntegrationTechnical support provider for Matrix MLS. Phone: 888-825-5472. Hours: Mon-Fri 8:30am-8:30pm EST, Sat-Sun 8:30am-3:30pm EST.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AreaRealtors
• Facebookfacebook.com/savannaharearealtorsga
• LinkedInlinkedin.com/company/savannah-board-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savannah Area Realtors