National Homebuyers

What National Homebuyers does

National Homebuyers is a UK-based direct cash property buying company that purchases residential properties from individual homeowners, completing transactions in as little as 7 days. The company operates as a trading name of Momentum Asset Management Ltd, a private limited company registered in England (Company Number: 05261089), with its headquarters in Burgess Hill, West Sussex, and coverage extending nationwide across every UK region via dedicated local purchasing teams. Its customer base is exclusively individual homeowners facing situations where conventional estate agent routes are too slow or uncertain, including repossession risk, probate and inheritance sales, and avoidance of auction fees.

The company's core product is a single-service offering: a direct cash purchase of a property at an individually researched price below prevailing market value, with completion timescales tailored to the seller and legal fee assistance of up to £1,000. The buying process involves an initial external survey of the property followed by a tailored cash offer based on local market research rather than fixed percentages or postcode-based deductions, in contrast to what the company describes as the typical approach in the segment. The company acquires properties with its own balance sheet capital rather than intermediating third-party investor funds, which it positions as eliminating chain risk on each transaction. There is no proprietary technology platform disclosed; the operational model is process-driven and human-mediated.

Revenue is generated exclusively through the spread between the discounted cash purchase price paid to sellers and the subsequent open-market resale price, with one-off transactions rather than recurring contracts. The go-to-market motion is direct-to-consumer: freephone phone lines, a website offer request form, and callback features drive inbound leads, with TV advertising on UK broadcasters (ITV, Channel 4, Channel 5, Dave, E4, Gold, More 4, Good Food) acting as the primary top-of-funnel channel, supplemented by social media, a property blog, and county-level SEO landing pages. Pricing is not publicly disclosed and is set per-property rather than via published tiers.

Name

National Homebuyers

Legal name

Momentum Asset Management Ltd

Website

https://nationalhomebuyers.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

National Homebuyers is a UK direct cash property buying company that purchases residential properties from individual homeowners nationwide. Operating as Momentum Asset Management Ltd, it buys houses in any condition and any location, completing sales in as little as 7 days.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Acquisition and Resale: National Homebuyers generates revenue by purchasing properties directly from homeowners for cash below market value, then reselling them on the open market at a profit. The company makes a transparent transaction directly with the seller without using third-party investors or middlemen, completing the purchase themselves and bearing the risk of resale. The company also provides legal fee assistance of up to £1000 upon completion as a value-added incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

National Homebuyers is a UK direct cash house buyer that purchases residential properties from homeowners for cash below market value, then resells them on the open market for profit. The company buys any house in any condition and any location across the UK, completing purchases often within as little as 7 days. The offer is determined through an individual external property survey and dedicated research into the local property market, rather than fixed percentages, with legal fee assistance of up to £1,000 provided upon completion.

Product overview

National Homebuyers operates as a single-product cash house buying service with supporting add-on benefits. The core offering is a direct property purchase service where the company buys houses for cash from homeowners looking to sell quickly. This is supplemented by property valuation services, legal fee assistance (up to £1,000), and specialized solutions for homeowners facing repossession. The company constructs its cash offers through individual property assessments rather than fixed percentages, and provides nationwide coverage across all UK regions with dedicated local market experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Fast Property Buying Service Direct cash purchase of residential properties from UK homeowners regardless of condition or location, with completion possible in as little as 7 days and flexible timescales tailored to the seller.
• Stop Repossession Service

Quantifiable outcome

• Completion within as little as 7 days
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• We Buy Any Home: Established UK cash house buyer offering guaranteed fast sales of residential property in any condition or location. Directly competes with National Homebuyers on the same speed, certainty, and direct-purchase value proposition aimed at motivated UK sellers.
• Open Property Group: UK cash-buying company purchasing residential properties directly from sellers with a similar fast-completion, any-condition offering. Targets the same distressed and time-pressured seller segments as National Homebuyers.
• House Buy Fast: Established UK cash house buying company offering fast completion across all regions, directly competing with National Homebuyers on the same below-market, quick-sale proposition.
• Quick Move Now: Long-running UK house buying service (operating since 1998) that purchases properties directly from homeowners for cash. Closely comparable to National Homebuyers in product offering, seller target, and nationwide coverage.
• Property Rescue: One of the longest-established UK 'sell house fast' cash buyers, buying residential properties directly from homeowners nationwide at below-market prices. Operates the same direct-purchase, own-capital business model as National Homebuyers and targets identical use cases (repossession, inheritance, chain break).
• British Home Buyers: UK cash house buyer offering fast property purchases with nationwide coverage, targeting the same motivated-seller segments and competing on speed, certainty, and below-market pricing.
• The Property Buying Company: UK cash buyer offering fast guaranteed purchases of residential property. Competes head-to-head with National Homebuyers on speed, certainty, and direct-acquisition model.

Emerging players

• Spring: Newer UK proptech-style home buying service combining online valuation with direct cash offers. Operates in the same 'sell house fast' category as National Homebuyers but with a more technology-led, modern brand positioning.

Broad incumbents

• Zillow (historical Zillow Offers): Large US-based residential real estate platform that, through its now-wound-down Zillow Offers iBuyer business, pioneered the algorithmic instant-cash-offer model. Relevant as a benchmark for the iBuyer/cash-buy category rather than as a current UK competitor.
• Purplebricks: UK-focused hybrid estate agency that has experimented with cash offers and direct-purchase models. Adjacent competitor to National Homebuyers in serving UK home sellers, though anchored in agency rather than principal buying.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homebuyerman
• YouTubeyoutube.com/user/NationalHomebuyers
• Facebookfacebook.com/NationalHomeBuyer
• LinkedInlinkedin.com/company/national-homebuyers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Homebuyers