Fresh Coast Labs

What Fresh Coast Labs does

Fresh Coast Labs is a Milwaukee-based business consulting firm operating as a privately held professional services partnership. Founded around 2019, the firm employs a core team of four people — a Founder, Managing Partner, and two Partners — delivering two service lines: Startups & Growth consulting (covering ideation, product-market fit, MVP development, go-to-market strategy, fundraising, and scaling) and Digital Marketing services (website design, SEO, PPC management, content optimization, and analytics dashboards). The firm serves a horizontal mix of clients ranging from early-stage startups and small nonprofits to established businesses including Fortune 500 companies.

The company's underlying technology is modest and largely platform-dependent. As a certified Wix Partner, Fresh Coast Labs builds and redesigns websites on the Wix platform and bundles SEO, accessibility, and design expertise into those engagements. Its single proprietary client-facing product is the "Fresh Coast Five" (FC5) Site Audit, a free diagnostic offering designed as a lead-generation funnel. There is no proprietary software, no mobile application, no API surface, and no disclosed AI/ML capability.

Fresh Coast Labs monetizes through project-based and ongoing advisory engagements with non-publicly-disclosed, quote-based pricing. A freemium lead-magnet layer — free pitch coaching and a free FC5 audit — sits at the top of the funnel to convert prospects into paid work. Go-to-market is sales-led and direct, relying on the firm's own website portfolio, professional network referrals, and inbound from the free-service offerings. Customer concentration is spread across many small logos (predominantly nonprofits and SMBs), with no disclosed enterprise anchor accounts or recurring revenue structure.

Name

Fresh Coast Labs

Legal name

Fresh Coast Labs

Website

https://freshcoastlabs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Coast Labs is a Milwaukee-based, four-person business consulting and digital marketing firm serving startups, nonprofits, and SMBs with growth advisory, website design, SEO, and PPC services, operating as a certified Wix Partner.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Business consulting
• Startup advisory
• Digital marketing
• Website design
• Growth strategy

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Consulting Services: Consulting engagements for startups (ideation, product-market fit, MVP, fundraising, scaling) and established businesses (strategic direction, culture modernization, process improvement). Project-based and ongoing advisory relationships.
2. Digital Marketing Services: Digital marketing audit, website design and UX, SEO strategy, pay-per-click management, content optimization, and reporting/analytics services delivered to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fresh Coast Labs is a Milwaukee-based business consulting firm offering strategic advisory for startups and established businesses, plus digital marketing services including website design, SEO, PPC management, and analytics. As a certified Wix Partner, the firm delivers consulting engagements covering ideation, product-market fit, fundraising, scaling, culture modernization, and process improvement, anchored by a free "Fresh Coast Five" site audit lead-generation offering.

Product overview

Fresh Coast Labs is a business consulting firm that combines traditional business acumen with high-growth startup innovation. The company offers a portfolio of service offerings centered around two core areas: Startups & Growth (covering ideation to fundraising) and Digital Marketing (covering website design through analytics). The primary client-facing product is the "Fresh Coast Five Site Audit," a complimentary digital review service. All offerings are delivered through human consulting engagements rather than software products, and the company operates as a Wix Partner platform.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Coast Five: A website and digital review service with customized 5 Major Takeaways to help improve digital business

Products and services

• Fresh Coast Five (FC5) Site Audit A complimentary website and digital review service that delivers five customized major takeaways to help clients improve their digital business performance. Lead-generation offering for the firm's consulting and digital marketing practice.
• Startups & Growth Consulting Comprehensive consulting for startups and growth-stage companies covering ideation, product-market fit, MVP development, go-to-market strategy, lean operations, fundraising, scaling, free pitch coaching, innovation coaching, culture upgrades, and process improvement.
• Digital Marketing Services Digital marketing services including SEO audits and strategy, pay-per-click (PPC) management, content optimization with keyword research, reporting and analytics via custom live dashboards tracking website data and business KPIs, and digital marketing audits.
• Website Design Services Website creation and redesign services delivered as part of the Digital Foundations offering, optimized for design, SEO, and accessibility standards as a certified Wix Partner.

Quantifiable outcome

• Team member grew sales from $500K to $7+ million in two years for European-based startup

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WixcoreTechnology or IntegrationFresh Coast Labs is a certified Wix Partner, enabling them to provide optimal rates for clients and ensuring highest standards for Search Engine Optimization, Web Design, and Accessibility. This partnership provides credibility and platform expertise for delivering website solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bain & Company: Global management consultancy with established organizational design, customer strategy, and transformation practices. Directly comparable on the change management and operating-model work that Fresh Coast Labs sells under its 'Cultural Upgrade' and 'Process Improvement' services for enterprises.
• McKinsey & Company: Global management consultancy with deep practices in organizational design, transformation, and growth strategy. Competes for the same enterprise 'cultural modernization' and strategic direction mandates Fresh Coast Labs describes in its established-business offering, albeit at the top of the market.

Direct peers

• Directive Consulting: B2B SaaS marketing consultancy delivering SEO, PPC, content, and revenue operations alongside strategic consulting. Directly comparable on the consulting-driven approach to digital marketing for growth-stage technology companies.
• Walker Sands: Midwest-headquartered B2B marketing agency providing PR, demand generation, content, and consulting services to growth-stage and enterprise clients. Overlaps with Fresh Coast Labs on the consulting-plus-digital-execution GTM and geography in the upper Midwest.
• SmartBug Media: Full-service digital marketing agency offering SEO, content, web design, and lifecycle marketing alongside fractional CMO and growth strategy services. Directly comparable business model of pairing consulting engagements with recurring digital marketing services for growth-stage B2B clients.
• Klientboost: Performance marketing agency specializing in PPC, paid social, and conversion-rate optimization with light strategic consulting. Overlaps with Fresh Coast Labs's PPC management and analytics-dashboard offerings.
• Siege Media: Content-first SEO and digital marketing agency blending strategy consulting with execution services for enterprise and growth-stage brands. Comparable on the integrated audit-strategy-execution model that anchors Fresh Coast Labs's digital marketing arm.
• Directive (Directive Group): Specialized B2B digital marketing consultancy with SEO, paid media, and CRO offerings targeting software and tech clients. Directly analogous consulting-plus-execution model for growth-stage accounts.
• Innovatemap: Indianapolis-based product strategy, growth, and design consultancy that combines venture building, growth advisory, and digital services for startups and enterprises. Closely comparable in size, Midwest footprint, and the dual focus on early-stage clients and corporate innovation work.
• WebFX: Large full-service digital marketing agency delivering SEO, PPC, web design, and content services to SMB and mid-market clients. Comparable service portfolio (especially the web design and SEO/PPC stack delivered through Wix partners) but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-coast-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Coast Labs