What Innovatemap does

Innovatemap is a privately held professional services firm founded in 2014 and headquartered in Indianapolis, United States. The firm provides product experience and go-to-market consulting to high-growth technology companies, with a particular focus on venture capital-backed startups, private equity portfolio companies, and established enterprises seeking to scale digital products. Core service lines include Product Experience (user research, competitive research, product strategy, MVP definition, product management, product design, and mobile design) and Go-to-Market (positioning and messaging, naming, brand identity, brand character, website design, investor decks, and launch strategy). Deliverables such as design systems, brand refreshes, sales enablement, and keynote design are produced as integrated consulting outputs rather than as standalone software products.

The firm's revenue model is professional services, generating project-based consulting fees rather than recurring software subscriptions, and pricing is not publicly disclosed. Distribution relies heavily on referral partnerships with PE and VC firms — including Allos, Heartland Ventures, Edison Partners, High Alpha, Hearstlab, JMI Equity, Cherry, Fulcrum Equity Partners, and Bregal Sagemount — alongside inbound inquiries driven by content marketing, case studies, and industry events such as NYC Tech Week 2025 and the Big Exit Summit. Innovatemap reports having served 350+ partner companies across 50 industries since 2014, with client companies having secured $1B in funding and 40 exits/acquisitions facilitated.

The firm is led by founder and CEO Mike Reynolds alongside a senior team including a VP of Product Strategy & Research, an Executive Partner for Product Experience & Client Experience, a Director of Marketing, and Principal, Senior, and Staff-level product managers, designers, and marketers with vertical expertise. In 2025, the company completed a strategic rebrand to clarify its dual product experience and go-to-market positioning. Notable client engagements span vertical SaaS markets including AgeTech, HealthTech, Construction Tech, MarTech, EdTech, and AgTech, with named clients such as Movable Ink, PMWEB, Microblink, Arlow, BirdDog, Doodle, and Authenticx. The firm is privately held and does not disclose revenue.

Name

Innovatemap

Legal name

Innovatemap

Website

https://innovatemap.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovatemap is a privately held product experience and go-to-market consulting firm, founded in 2014 and headquartered in Indianapolis. The firm serves high-growth technology companies, venture capital-backed startups, and private equity portfolio companies with strategy, design, and brand services.

Ownership category

akta.pro rank

Product category

Product Strategy Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Product strategy consulting
• Go-to-market consulting
• Product design services
• Brand strategy consulting
• Digital product agency

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Professional Services: Innovatemap generates revenue through consulting engagements with high-growth tech companies, portfolio companies of PE/VC firms, and startups. Services include product experience (strategy, design, research) and go-to-market (positioning, messaging, brand development). Engagement models include strategic partnerships, targeted engagements, and pre-investment diligence support. Revenue is generated through project-based consulting fees rather than recurring software subscriptions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Innovatemap is a professional services firm that provides consulting engagements in two integrated service lines: Product Experience (product strategy, user research, competitive research, MVP definition, product design, and mobile design) and Go-to-Market (positioning, messaging, naming, brand identity, website design, investor decks, and launch strategy). The firm partners with high-growth tech companies, venture-backed startups, and private equity portfolio companies on a project, strategic partner, or pre-investment diligence basis.

Product overview

Innovatemap is a product experience and go-to-market consulting firm, not a software product company. The company offers two primary service offerings: Product Experience and Go-to-Market. Product Experience includes user research, competitive research, product strategy, MVP definition, product management, product roadmap, product design, and mobile design. Go-to-Market encompasses positioning and messaging, naming, brand identity, brand character, website design, investor deck, and launch strategy. Additionally, Innovatemap delivers specialized deliverables including Design Systems (modular component libraries for product consistency), Brand Identity & Refresh services, User Research, Positioning & Messaging frameworks, Website Design & Copy, Sales Enablement materials, and Keynote & Presentation Design. All services are delivered through strategic consulting engagements with portfolio companies, venture-backed startups, and established enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Experience Consulting service that helps companies shape product strategy, understand users, and deliver intuitive, valuable, and scalable digital products. Includes user research, competitive research, product strategy, MVP definition, product management, product roadmap, product design, and mobile design.
• Go-to-Market Consulting service that helps companies position their offering, sharpen their message, and build the brand and assets needed to win customers. Includes positioning and messaging, naming, brand identity, brand character, website design, investor deck, and launch strategy.

Quantifiable outcome

• 350+ partner companies served since 2014
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Character: Brand strategy and design firm building brands for tech-forward and venture-backed companies. Comparable on the brand identity, positioning, and naming side of Innovatemap's offering.
• MetaLab: Digital product design and strategy agency that designs and ships customer-facing products for high-growth tech companies. Direct comparable in offering mix (product design + brand/positioning) and target client profile (venture-backed and enterprise tech).
• Rangle.io: Digital product consultancy combining strategy, design, and engineering for enterprise and high-growth tech clients. Overlaps with Innovatemap's product experience and MVP-definition work.
• DockYard: Digital product development consultancy serving enterprise and growth-stage clients with strategy, design, and engineering. Comparable on product strategy and digital product delivery.
• Red Antler: Brand and product strategy agency focused on launching and scaling startups, with deep VC/startup ecosystem ties. Highly comparable to Innovatemap's go-to-market service line and startup client base.

Broad incumbents

• IDEO: Pioneering design and innovation consultancy offering product strategy, design research, and brand work across industries. Broader and larger incumbent that overlaps with Innovatemap's product experience and brand identity capabilities.
• Slalom: Management and technology consultancy with significant product, design, and marketing capabilities serving mid-market and enterprise clients. Competes for adjacent digital transformation and product strategy engagements.
• frog (Capgemini Engineering): Global design and engineering consultancy, now part of Capgemini, providing product strategy, design, and brand services. Established incumbent serving enterprise and growth-stage clients with a much wider footprint.
• West Monroe: Management and technology consultancy with strong private-equity practice serving PE portfolio companies on technology and digital initiatives. Comparable to Innovatemap's PE portfolio company engagement model, but at larger scale and with broader tech depth.
• Huge (IBM Consulting): Digital product and experience agency, now part of IBM Consulting, that combines product strategy, design, and marketing for enterprise brands. Overlaps with Innovatemap's integrated product + GTM model at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/innovatemap

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovatemap