Preferred Mortgage

What Preferred Mortgage does

Preferred Mortgage is a privately held, independent mortgage lending company headquartered at Avenida Roosevelt #307 in San Juan, Puerto Rico, that originates residential and commercial mortgage loans exclusively within the Puerto Rico market. Established more than 25 years ago, the company provides a comprehensive suite of loan products covering FHA, FHA 203K (purchase plus renovation financing), VA, USDA Rural, Conventional (Conforming and Non-Conforming), Reverse Mortgage (for borrowers aged 62+), and Commercial mortgages, serving individual homebuyers, military veterans, rural property buyers, senior homeowners, and small commercial investors. Loan originators are NMLS- and OCF-certified, and the firm provides bilingual Spanish-English service throughout the full mortgage lifecycle from pre-qualification through closing.

The company operates as a direct lender through a combination of channels: a San Juan main office for in-person consultations, phone-based inside sales at (787) 641-5500, scheduled island-wide field appointments across Puerto Rico, and a website for self-service information requests and lead capture. Its technology stack is described as standard mortgage origination technology for loan processing, application management, and document handling, augmented by a basic online mortgage payment calculator and a property comparables tool. No mobile app, API, or proprietary digital platform is present, and there are no disclosed AI or machine-learning capabilities.

Revenue is generated primarily through transaction-based origination fees on closed loans, secondary-market interest income on originated mortgages that are sold or held in portfolio, and recurring loan servicing fees on retained portfolios. Customer segments include first-time homebuyers, veterans eligible for VA loans, rural property buyers qualifying for USDA programs, renovation buyers using FHA 203K, seniors aged 62+ using reverse mortgages, and small commercial property investors. Pricing is not publicly disclosed and varies based on credit profile, loan type, down payment, and prevailing market rates. Marketing is conducted through an educational content blog, organic social media on Facebook, Twitter, Instagram, and Pinterest, and direct phone outreach.

Name

Preferred Mortgage

Legal name

Preferred Mortgage

Website

https://preferredmortgagepr.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Preferred Mortgage is a Puerto Rico-based independent mortgage lender originating FHA, VA, USDA, Conventional, FHA 203K, Reverse, and Commercial loans for individual homebuyers, veterans, rural buyers, seniors, and small commercial investors across the island from its San Juan headquarters.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA), Reverse Mortgage Brokerage & Lead Generation (FSALAIAB)

Keywords

• Mortgage lending
• Home loan services
• Government-backed mortgages
• Refinance services
• Residential financing

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination Fees: Revenue generated from originating mortgage loans including FHA, VA, USDA, Conventional, and Commercial loans. Fees are collected at closing from borrowers.
2. Interest Income: Income from interest on originated mortgages held in portfolio or sold to secondary market investors.
3. Loan Servicing: Ongoing loan servicing including payment processing, escrow management, and customer account maintenance for originated mortgages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Preferred Mortgage is a private Puerto Rico-based mortgage lending company that originates a broad portfolio of residential and commercial loan products. Core offerings include Conventional, FHA, FHA 203K renovation, VA, USDA Rural, Reverse, and Commercial mortgages, originated through NMLS-certified loan originators from a San Juan headquarters with island-wide service.

Product overview

Preferred Mortgage is a mortgage lending company offering a comprehensive portfolio of loan products for homebuyers in Puerto Rico. The core offerings include Conventional Loans (Conforming and Non-Conforming), FHA Loans, FHA 203K renovation loans, VA loans for veterans, Rural/USDA loans, Reverse Mortgages for seniors 62+, and Commercial Loans. Additional support services include a Direct Buyer Assistance Program, an online mortgage payment calculator, and property comparables tool. The company operates primarily from San Juan with island-wide service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans (Préstamos Convencionales) Conventional mortgage loans for purchasing a primary residence, second home, or investment property in Puerto Rico. Includes Conforming loans with up to 95% financing (max $726,200) and Non-Conforming loans with up to 89% financing and no private mortgage insurance required. Targeted at credit-qualified borrowers seeking traditional mortgage financing.
• FHA Loans (Préstamos FHA) Federal Housing Administration insured mortgage loans for purchasing or refinancing a primary residence in Puerto Rico. Offers up to 96.5% financing for purchases or 80% for cash-out refinancing, with co-borrower and co-owner qualification options. Maximum loan amount up to $498,257 depending on county. Targeted at first-time and lower-down-payment homebuyers.
• FHA 203K Loans (Préstamos FHA 203K) FHA-insured loan combining purchase or refinance with renovation financing in a single mortgage. Offers up to 96.5% financing for purchases or 97.75% for refinancing, including repair costs, with a single appraisal and no minimum or maximum on renovation amounts subject to property value and buyer qualification (up to $498,257). Targeted at buyers of fixer-upper or distressed properties.
• VA Loans (Préstamos para Veteranos) Department of Veterans Affairs guaranteed mortgage loans for active military, veterans, reservists, National Guard members, and eligible spouses in Puerto Rico. Features 100% financing for purchases, no down payment required, no monthly mortgage insurance, and eligibility for properties with 1-4 units. Certificate of Eligibility processing included. Targeted at eligible veterans and active-duty service members.
• Rural Loans (Préstamos Rural/USDA) USDA Rural Development guaranteed loans offering 100% financing for eligible properties in qualifying Puerto Rico municipalities. Closing costs can be included in the loan subject to appraisal, applies to new and existing properties including condominiums, with no maximum loan limit subject to qualification. Targeted at buyers seeking properties in rural and suburban areas.
• Reverse Mortgages (Hipotecas Revertidas) Reverse mortgage product for homeowners aged 62 and older that converts home equity into cash without requiring monthly repayments. Features include no income or credit qualification required, with homeowners retaining ownership. Funds available as lump sum, line of credit, or monthly payments. HUD counseling required. Targeted at seniors seeking retirement income or liquidity from home equity.
• Commercial Loans (Préstamo Comercial) Commercial mortgage loans for business properties and commercial real estate investments in Puerto Rico, including 1-4 unit residential investment properties. Terms vary based on property type and borrower qualification. Targeted at small business owners and real estate investors.
• Direct Buyer Assistance Program (Programa de Asistencia Directa al Comprador)

Quantifiable outcome

• 100% financing available for qualified VA and USDA borrowers
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NewRez (now part of Rithm Capital): National mortgage originator and servicer with a broad product set including FHA, VA, USDA, conventional, and reverse mortgages. Closely comparable to Preferred Mortgage in offering a full product suite plus ongoing loan servicing.
• Guild Mortgage: U.S. retail mortgage lender with strong FHA, VA, and renovation (FHA 203K) product capabilities and a relationship-driven origination model. Closely comparable to Preferred Mortgage in product mix and reliance on government-backed loan programs.

Regional players

• Banco Santander Puerto Rico: Puerto Rico subsidiary of a global bank offering residential mortgage products to local consumers. A direct local competitor in the Puerto Rico purchase and refinance mortgage market served by Preferred Mortgage.
• Scotiabank Puerto Rico: International bank with a Puerto Rico retail and mortgage presence, serving a similar Puerto Rico customer base. Competes for purchase and refinance mortgages within the same island territory as Preferred Mortgage.

Broad incumbents

• loanDepot: Large U.S. retail and wholesale mortgage lender offering FHA, VA, USDA, conventional, and HELOC products. Competes with Preferred Mortgage for the same FHA/VA borrower profile, especially among digitally-engaged Puerto Rico consumers.
• FirstBank Puerto Rico: Major Puerto Rico-headquartered bank with a sizeable mortgage origination unit. Competes with Preferred Mortgage in the same local market for residential purchase and refinance loans, particularly FHA and conventional products.
• Oriental Bank: Puerto Rico-based bank with a mortgage division serving retail and commercial customers. A direct local competitor to Preferred Mortgage for residential mortgage origination across the island.
• Rocket Mortgage: Largest U.S. mortgage lender, operating a fully digital, direct-to-consumer origination model including FHA, VA, and conventional products. Overlaps with Preferred Mortgage's product set and increasingly reaches Puerto Rico borrowers online, pressuring local lenders' pricing and share.
• United Wholesale Mortgage: Largest U.S. wholesale mortgage lender, providing products and technology to independent mortgage brokers. A comparable peer in product breadth (FHA, VA, USDA, conventional) and in serving the broker channel that Preferred Mortgage operates in.
• Banco Popular de Puerto Rico: Largest bank in Puerto Rico, offering a full suite of mortgage products (FHA, VA, conventional) across the island. Comparable to Preferred Mortgage in that it competes for the same pool of Puerto Rico mortgage borrowers, but is a diversified depository institution rather than a focused mortgage originator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/preferredmortga
• Facebookfacebook.com/pages/Preferred-Mortgage/291170161050106
• Instagraminstagram.com/preferredmortgage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Mortgage