Liftric

What Liftric does

Liftric GmbH is a Mannheim, Germany-based software boutique (founded 2017 as an independent spin-off of diagnostics company Immundiagnostik AG) that builds Software as a Medical Device (SaMD) and In Vitro Diagnostic (IVD) software for diagnostics and digital health companies. The firm employs 11-50 senior engineers, regulatory specialists, and designers, and operates without external investors under founder ownership (Thorsten Knöller and Benjamin John as Managing Directors). Its service portfolio spans five engagement models — New Product Development, Digital Extension, Regulatory Alignment, Lifecycle Support, and Independent Review — all anchored in IEC 62304, ISO 14971, and EU AI Act documentation processes designed to slot directly into customer technical files for MDR/IVDR submission.

Liftric's proprietary platform is Flowify AI, an on-device machine-learning system that turns any modern smartphone into a clinical-grade lateral flow assay reader without dedicated hardware or cloud dependency. The AI is trained on more than 1,200,000 test cassette images, validated across 32+ smartphones, processes live video with multi-frame consistency checks, and delivers 99.5% qualitative accuracy and R² 98.7% quantitative performance. Branded implementations include hey mela (IVD-R-certified home-use pregnancy test evaluation app for Phaeosynt GmbH), VELLAP SCAN (IVD-R-certified companion app for VELLAP Diagnostics' full cassette portfolio, processing 10,000+ tests per month), and Preventis' SmarTest Series (10 certified IVD apps from a single Kotlin Multiplatform codebase). Liftric also continues to deliver projects for parent Immundiagnostik AG, including QuantOn Technology (in production since 2017), PCR Interpretation (2025 pilot), and related molecular-diagnostics software.

The business model combines professional services revenue (project-based fees scaled to engagement type — from 1-2 week independent reviews to 2-12 month full development cycles) with Flowify AI platform licensing to IVD manufacturers for white-label integration into their certified products. Go-to-market is consultative enterprise sales through Calendly-booked discovery calls and tailored proposals, supplemented by product-led distribution for Flowify AI via Google Play, the Apple App Store, and an optional cloud portal for IVD manufacturers. The company markets coverage across five regulatory markets (EU/MDR-IVDR, Switzerland/MepV-IvDV, UK/UKCA, India/CDSCO, Canada/CMDR-SaMD), with TÜV Rheinland as its principal notified-body relationship.

Name

Liftric

Legal name

Liftric GmbH

Website

https://liftric.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Liftric GmbH is a Mannheim-based SaMD software boutique building IVDR/MDR-compliant medical device software and Flowify AI, an on-device smartphone lateral-flow reader, for diagnostics and digital health firms across five regulatory markets.

Ownership category

akta.pro rank

Product category

Software as a Medical Device (SaMD)

NAICS

Custom Computer Programming Services (541511), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

SaMD – Imaging & Signal Analysis (AI/ML) (HLACANAG)

Keywords

• Medical device software
• In vitro diagnostics software
• SaMD engineering services
• Lateral flow assay reader
• Regulatory compliance consulting

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - New Product Development: Full-service engineering from regulatory strategy to certified product. Covers architecture, full-stack development (mobile, cloud, embedded), IEC 62304 documentation, ISO 14971 risk management, and usability engineering.
2. Professional Services - Digital Extension: Integration of new software into existing QMS and regulatory frameworks for clients with established certified devices.
3. Professional Services - Regulatory Alignment: Gap analysis, documentation remediation, process alignment to IEC 62304 and ISO 14971, and audit preparation services.
4. Professional Services - Lifecycle Support: Ongoing change impact analysis, risk reassessment, verification of updates, documentation maintenance, and post-market surveillance support.
5. Professional Services - Independent Review: Focused architecture and documentation reviews for clients with in-house or third-party development teams.
6. Flowify AI Product Licensing: Ready-to-integrate smartphone-based lateral flow reader with full documentation package for IEC 62304, ISO 14971, and EU AI Act. Deployment pipeline includes adaptation for non-standard test formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Liftric is a software boutique providing engineering services for Software as a Medical Device (SaMD) and In Vitro Diagnostic (IVD) software, taking clients from first concept through certification and post-market lifecycle. Its flagship productized offering is Flowify AI, an on-device machine learning platform that turns smartphones into lateral flow assay readers, validated across more than 32 smartphone models. The company also co-develops IVD-R certified branded diagnostics products (hey mela, VELLAP SCAN) and a PCR Interpretation tool for diagnostic manufacturers.

Product overview

Liftric operates as a software boutique specializing in Software as a Medical Device (SaMD), offering both a proprietary product platform and engineering services. The core product is Flowify AI — a validated, white-label smartphone-based lateral flow reader that replaces dedicated hardware with on-device machine learning, sold to IVD manufacturers for integration into their own certified products. Branded implementations built on Flowify AI include hey mela (IVD-R home-use pregnancy test evaluation app) and VELLAP SCAN (IVD-R quantitative companion app for VELLAP Diagnostics' full test cassette portfolio). Complementing the product platform, Liftric provides SaMD engineering services spanning new product development, digital extension of existing certified devices, regulatory alignment, lifecycle support, and independent review — all built around IEC 62304 and ISO 14971 and delivered by senior engineers from concept through certification.

Differentiator

Problem solved

Functional benefit

Brands

• Flowify AI: AI-powered smartphone-based lateral flow assay reader for qualitative, semi-quantitative, and fully quantitative LFA evaluation. Validated across 32+ devices, IEC 62304 / ISO 14971 / EU AI Act documented. Available on iOS and Android.

Products and services

• Flowify AI Flowify AI is an on-device machine learning platform that uses neural network-based test recognition with multi-frame capture and signal consistency to convert smartphones into lateral flow assay readers. It runs fully offline for data privacy, is ready-to-integrate for IVD manufacturers, and operates on a subscription and licensing model with annual plans.
• hey mela hey mela is an IVD-R certified digital diagnostics product developed by Liftric for Phaeosynt, enabling end users to interpret diagnostic tests using a smartphone. It is a reference example of Liftric's co-developed, regulated SaMD product offering.
• VELLAP SCAN VELLAP SCAN is an IVD-R certified digital diagnostics product developed by Liftric for VELLAP Diagnostics, enabling smartphone-based interpretation of diagnostic tests. It demonstrates Liftric's regulated SaMD delivery and is listed as a key reference.
• PCR Interpretation PCR Interpretation is a digital tool built by Liftric for Immundiagnostik AG that uses Flowify AI technology to interpret PCR tests, extending the company's diagnostics software beyond lateral flow assays.
• New Product Development Professional service in which Liftric's senior SaMD engineers take a client's first idea and turn it into a certified, market-ready medical software product, with regulatory competence integrated into every sprint.
• Digital Extension Professional service in which Liftric helps established medical device and diagnostics companies add digital, smartphone-based or AI-powered capabilities to existing hardware products.
• Regulatory Alignment Professional service ensuring that medical software and SaMD products align with IEC 62304, ISO 14971, MDR/IVDR and the EU AI Act, integrated into Liftric's development process from day one.
• Lifecycle Support Professional service providing post-market support and ongoing maintenance for certified medical software, covering updates, compliance drift management and continuous improvement.
• Independent Review Professional service providing independent technical and regulatory review of medical software and SaMD projects for IVD manufacturers and medical device companies.

Quantifiable outcome

• IVD-R certification achieved in 4 months from kickoff to TÜV Rheinland approval (hey mela)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered foundational and core.

• Immundiagnostik AGfoundationalStrategic or Co-development PartnerLiftric was founded as an independent spin-off from Immundiagnostik AG in Bensheim. Immundiagnostik is a mid-sized diagnostics company where Liftric's founders learned firsthand what it takes to bring medical products to market. Liftric continues to work with Immundiagnostik on multiple projects including QuantOn Technology, PCR Interpretation, and SmarTest product family.
• TÜV RheinlandcoreOthersTÜV Rheinland serves as the notified body for certification of Liftric-built products. Achieved IVD-R certification for hey mela (pregnancy test app) with zero major findings in first audit. Liftric has experience supporting clients through TÜV Rheinland review processes.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Akili Interactive: US-based digital therapeutics company with FDA-cleared SaMD products (EndeavorRx). Comparable as a clinical-grade SaMD company pursuing novel regulatory pathways, though focused on cognitive therapeutics rather than IVD diagnostics.
• Ketryx: US-based SaaS platform for medical device software lifecycle management, automating IEC 62304 documentation and validation. Comparable as a tool enabling SaMD compliance, though positioned as a vendor to firms like Liftric rather than a competing service provider.

Broad incumbents

• Greenlight Guru: US-based quality management system (QMS) software purpose-built for medical device companies under ISO 13485 and 21 CFR 820. Comparable as adjacent infrastructure in the SaMD/IVD compliance stack, though product-only rather than a development services firm.
• MasterControl: Established US-based provider of QMS, manufacturing execution, and quality analytics for life sciences. Comparable as a broad incumbent in regulated medical software infrastructure, with deeper enterprise reach but less SaMD specialization than Liftric.

Direct peers

• Voluntis: France-based developer of SaMD therapeutics (now part of AptarGroup) that builds and markets its own regulated digital therapeutic software. Comparable as a European SaMD company operating under MDR/IVDR with a product-plus-services model.
• StarFish Medical: Canadian medical device design and development firm with full lifecycle services from concept through regulatory clearance. Comparable as a multi-disciplinary medical device development partner with deep notified-body experience.
• BrightInsight: US-based regulated digital health platform purpose-built for biopharma and medtech SaMD. Comparable as a SaMD infrastructure and development partner, though broader and more pharma-skewed than Liftric's IVD focus.
• S3 Connected Health: Ireland-based specialist in designing, developing, and commercializing connected health and SaMD solutions for pharma and medtech. Comparable as a European SaMD engineering partner with regulated product delivery track record.
• Aptar Digital Health (formerly Voluntis): Division of AptarGroup focused on digital health software, including SaMD for respiratory, oncology, and chronic conditions. Comparable as a regulated SaMD developer combining proprietary products with partner development under MDR/FDA frameworks.
• Healthy.io: Israel-based company turning smartphone cameras into clinical-grade diagnostic readers (starting with urinalysis). Comparable in smartphone-based AI diagnostics for at-home and clinical use, with regulatory clearances and consumer/clinical distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/liftric
• Instagraminstagram.com/liftric
• LinkedInlinkedin.com/company/liftric
• Xx.com/liftric

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftric