Sharrocks Fresh Produce

What Sharrocks Fresh Produce does

Sharrocks Fresh Produce Ltd is a Preston-based, family-owned wholesale distributor of fresh fruit and vegetables, founded (per the company website) in 1920 and trading for over 100 years. It is registered in England as a private limited company (registration number 08697722) and operates from a 47,000 square foot warehouse at Red Scar Business Park, close to junction 31a of the M6 motorway, with extensive chilled facilities and its own refrigerated fleet delivering six days per week under a complete cool chain. The company is fully accredited to the BRC Global Standard for Food Safety and supplies supermarkets, food service operators, convenience stores, farm shops, caterers and independent grocers across the United Kingdom.

The core product range is fresh fruit and vegetables sourced from local, national and worldwide growers, supplemented by an in-house pre-pack and labelling service producing prepared produce, snack packs, bowls and bulk buckets for convenience stores and caterers, plus an extended chilled range covering cheese, butter, spreads, milk, cream, yoghurt and eggs. Customers can place orders through a 24/7 telephone hotline or via the company's webshop. As a direct importer, Sharrocks combines local sourcing to support the UK farming economy and minimise food miles with a global grower network to maintain year-round continuity of supply.

Revenue is generated almost entirely through B2B transaction-based sales of produce, dairy and eggs to its diversified customer base, with no publicly disclosed pricing. The company is privately held within the founding family with no external investors, parent entity or subsidiary structure disclosed. No revenue, headcount growth, funding or M&A activity is reported in the available data.

Name

Sharrocks Fresh Produce

Legal name

Sharrocks Fresh Produce Ltd

Website

https://sharrocks.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharrocks Fresh Produce is a family-owned UK wholesale distributor of fresh fruit and vegetables, headquartered in Preston, operating a refrigerated fleet and 47,000 sq ft warehouse to supply supermarkets, food service operators, convenience stores, caterers, farm shops and independent grocers.

Ownership category

akta.pro rank

Product category

Wholesale Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Fresh Produce Packaging (IMALAHAE)

Keywords

• Fresh produce distribution
• Wholesale fruit vegetables
• Refrigerated delivery services
• Dairy eggs supply
• Pre-packed produce

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Wholesale Distribution: As a specialist wholesale and distributor of fresh fruits and vegetables throughout the United Kingdom and beyond, the company generates revenue through the sale of produce. They also supply dairy and eggs as well as pre-packed and prepared fruit and vegetables to convenience stores and caterers. Their revenue comes from direct B2B sales to retailers and food service operators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sharrocks Fresh Produce is a UK wholesale distributor of fresh fruit and vegetables, complemented by dairy, eggs, and pre-packed/prepared produce. Products are sourced from local, national and worldwide growers and delivered via the company's own refrigerated fleet six days a week from a 47,000 sq ft temperature-controlled warehouse in Preston, with additional pre-packing and custom labelling services for retailers and caterers.

Product overview

Sharrocks Fresh Produce is a leading UK fresh fruit and vegetable distributor offering a comprehensive portfolio of products and services. The core offerings include: (1) Fresh Fruit & Vegetables - seasonal and year-round produce from local, national and worldwide growers; (2) Prepared Fruit & Vegetables - pre-packed and prepared produce for convenience stores and caterers; (3) Dairy & Eggs - cheese varieties (Cheddar, French, Italian, Goats, Lancashire), butter, spreads, milk, cream, yoghurt, and eggs; and (4) Refrigerated Delivery Services - six days a week delivery via refrigerated fleet. The company operates from a 47,000 square foot warehouse at Red Scar Business Park, Preston, with extensive chilled facilities and a complete cool chain. Products span hundreds of varieties including multiple potato types (Maris Piper, King Edwards, Jersey New, etc.), apple varieties (Pink Lady, Jazz, Bramley, Cox, etc.), tomatoes, lettuce varieties, micro leaf and cress, herbs, beans, peas, exotic vegetables, and more. The company also provides wholesale, supermarket supply, and pre-packing services to a diverse customer base including supermarkets, food service, convenience stores, farm shops, caterers, and independent grocers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruit & Vegetables Distribution Wholesale supply of seasonal and year-round fresh fruit and vegetables sourced from local, national and worldwide growers, delivered via Sharrocks' refrigerated fleet to supermarkets, convenience stores, caterers and independent grocers across the UK.
• Prepared Fruit & Vegetables Pre-packed and prepared fruit and vegetables including retail snack packs, bowls, bulk buckets and prepared vegetable mixes, suited to convenience stores and catering operations.
• Dairy & Eggs Supply Supply of dairy products and eggs including cheddar, French, Italian, goats and Lancashire cheeses, butter and spreads, milk, cream, yoghurt, and eggs, distributed to retail and food service customers.
• Wholesale Distribution Services Wholesale distribution of fresh produce supplied to retail, wholesale and food service customers across the United Kingdom, leveraging the Preston warehouse and full cool chain.
• Supermarket Supply Service Dedicated fresh produce supply service for supermarket chains, focusing on consistent quality, full traceability, reliable refrigerated delivery, and competitive pricing.
• Pre-packing & Custom Labelling Service In-house pre-pack department that packages and labels fresh produce to customers' exact requirements, supporting retail and food service buyers.
• Refrigerated Delivery Service Six-day refrigerated lorry delivery service operated by Sharrocks' own fleet, maintaining the complete cool chain from warehouse to customer.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• G's Fresh: G's Fresh is a UK vertically integrated grower-distributor supplying fresh salads, vegetables and selected fruit to major UK retailers and food service operators. Comparable to Sharrocks on direct-to-retail fresh produce distribution and refrigerated supply chain; operates at larger scale.
• Berry Gardens: Berry Gardens is a UK berry grower-marketing group distributing soft fruit to major retailers. Overlaps with Sharrocks on fresh berry product lines and direct retail supply relationships; smaller scale and category-specialised.
• Minor Weir & Willis (MWW): Minor Weir & Willis is a UK fresh produce wholesaler serving independent retailers, market traders and food service operators from a London depot. Direct competitor to Sharrocks in B2B wholesale fresh produce distribution, particularly for independents and convenience.
• Fresca Group: Fresca Group is one of the UK's largest fresh produce suppliers, distributing fruit, vegetables and salads to supermarkets, food service and convenience retailers through a network of regional facilities. Directly comparable to Sharrocks in core product (fresh fruit & veg), customer mix (retail + food service) and B2B wholesale distribution model.

Broad incumbents

• Greenyard UK: Greenyard is a Belgian-headquartered global fresh, frozen and prepared produce group with UK operations serving retailers and food service. A broad incumbent competing for the same fresh produce shelf space and food-service basket as Sharrocks.
• Bakkavor Group: Bakkavor is the UK's largest specialist fresh prepared food manufacturer, with overlapping customer base (supermarkets and food service) and overlap on Sharrocks' prepared fruit/vegetable SKUs. Operates broadly across chilled prepared categories including salads, produce and meals.
• Total Produce (Dole plc): Total Produce — now part of Dole plc — is the largest fresh produce operator globally with extensive UK wholesale, retail and food-service distribution. A broad incumbent competing for the same supermarket and food service accounts as Sharrocks but with vastly greater scale, global sourcing and category range.

Regional players

• Puffin Produce: Puffin Produce is a Pembrokeshire-based grower-packhouse supplying Welsh-grown fresh produce to UK retailers and wholesalers. Comparable product (fresh produce, pre-pack capabilities) but primarily Wales-focused rather than competing head-to-head in Lancashire/North-West England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sharrocksfresh1
• Facebookfacebook.com/SharrocksFreshProduce1
• LinkedInlinkedin.com/company/sharrocks-fresh-produce-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharrocks Fresh Produce